How can you find your own path to lasting change?

Ahead of the launch of the new High Performance book, ‘How to Change Your Life: Five Steps to Achieving High Performance’, Jake and Damian discuss the waypoints that people should expect to travel through in order to make lasting change.

The patern of dream, leap, fight, climb and arrive has shown itself in the journeys of countless high performers and in this episode we discuss each stage, selecting a previous guest who exemplifies it.

The book covers these steps in detail, using examples from our conversations with the guests on the podcast to illustrate how to effectively move through these stages.

Pre Order 'How to Change Your Life' (Out 7th December): https://linktr.ee/howtochangeyourlife

Listen to the first chapter for free NOW on the High Performance App: https://www.thehighperformancepodcast.com/hp-app

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# **Navigating Change: A Journey Through the Five Stages of Transformation**

In this special episode, Jake Humphrey and Damian Hughes delve into the concept of change and present a framework of five distinct stages that individuals can navigate to achieve lasting change. These stages, exemplified by inspiring stories from previous podcast guests, provide a practical roadmap for personal growth and transformation.

**1. Dream:**

- Susie Ma, founder of Tropic Skin Care, emphasizes the importance of envisioning an "infinite purpose" that guides one's actions and decisions.
- Asking questions like "What do I love doing?", "What am I really good at?", and "What does the world really need?" helps define a meaningful purpose.

**2. Leap:**

- Alex Scott, former Arsenal and England footballer, illustrates the necessity of taking calculated risks and embracing new challenges to achieve personal growth.
- Stepping out of one's comfort zone and seeking environments that foster growth can lead to breakthroughs.

**3. Fight:**

- Ash Dykes, a world record-breaking explorer, shares his experience of battling through extreme physical and mental challenges during his expeditions.
- Breaking down goals into smaller, manageable steps can help maintain momentum and overcome obstacles.

**4. Climb:**

- Ben Francis, CEO of Gymshark, discusses the importance of receiving feedback to identify areas for improvement and maintain alignment with one's values.
- Constructive feedback can help individuals refine their approach and stay on track towards their goals.

**5. Arrive:**

- Timujin Lam, aka Jax Jones, reflects on the moment of clarity and gratitude he experienced upon achieving his long-held dream of becoming a successful musician.
- Taking time to appreciate accomplishments and reflect on lessons learned sets the stage for future growth and renewal.

The book "How to Change Your Life: Five Steps to Achieving High Performance" delves deeper into these stages, providing practical tools and strategies for individuals to navigate change effectively. Pre-orders are available, and listeners who pre-order and email a copy of their receipt can enter a draw to join a recording of the High Performance Podcast behind the scenes.

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[02:08.360 -> 02:15.200] Hey everyone, welcome along to another episode of the High Performance Podcast. And this
[02:15.200 -> 02:19.600] is a special episode where Damian and I are going to share with you some clips from previous
[02:19.600 -> 02:25.880] episodes and talk to you about the five steps of change, basically how to change your life.
[02:25.880 -> 02:30.080] And actually, that is the title of the brand new book from the High Performance Podcast,
[02:30.080 -> 02:31.220] which will be out very soon.
[02:31.220 -> 02:33.380] You can actually pre-order it right now.
[02:33.380 -> 02:37.440] All you have to do is click the link in the description to this podcast or head to the
[02:37.440 -> 02:43.160] highperformancepodcast.com and you can pre-order the book including signed copies right there.
[02:43.160 -> 02:48.280] The Damien change is something that many people look for, many people struggle with and the whole point
[02:48.280 -> 02:54.040] of this book is that by breaking change down to five key easy steps, hopefully we
[02:54.040 -> 02:58.920] can make it something that is just more accessible to people. Yeah, definitely
[02:58.920 -> 03:03.280] Jake, I'm really excited about it. I think change often gets a bad rep that
[03:03.280 -> 03:08.440] people think that it's something to be feared when the reality is we're embracing change all the time.
[03:08.440 -> 03:13.680] Think of it for somebody becoming a new parent. If somebody told you that you're
[03:13.680 -> 03:17.200] going to take on a challenge that involves you getting up twice in the
[03:17.200 -> 03:20.960] night and the person you're helping is going to be sick on your clothes, you're
[03:20.960 -> 03:25.420] going to be working for the next 30 years without a moment of thanks
[03:25.420 -> 03:31.140] or appreciation. Or any pay. Yeah or any pay. You'd say well I'd never take on a job
[03:31.140 -> 03:36.020] like that and yet millions of people do it every day become parents. Some people
[03:36.020 -> 03:41.600] take on challenges like taking on a new job, moving to a new town you know even
[03:41.600 -> 03:49.760] if it's taking on a new hobby changes all around us and if we can help people understand that it's actually something to be welcomed as opposed to being
[03:49.760 -> 03:55.160] feared, that means that we can help people on their own journeys to high performance.
[03:55.160 -> 03:59.400] It's interesting that there remains some negative connotations around change. As we explain
[03:59.400 -> 04:03.600] in the start of the book, I used to think that change is what happens or what you need
[04:03.600 -> 04:08.700] to do when things go wrong and actually I had a dawning realization you'll find out why and how if you get the
[04:08.700 -> 04:13.800] book that change is what you, that change is actually something that you need for things
[04:13.800 -> 04:17.400] to go right. You actively need to search for change. The truth is, as Damien's already
[04:17.400 -> 04:21.960] said, the world is changing all around us all the time. So if we remain fixed, if we
[04:21.960 -> 04:26.200] stay where we are, we're not just staying still. The truth is we're going backwards.
[04:26.200 -> 04:29.400] All right, Damien, very briefly, there are five stages of change.
[04:29.400 -> 04:30.680] Let's start with the five.
[04:30.680 -> 04:32.740] Well, the five stages, Jay Carr.
[04:32.740 -> 04:34.400] First of all, we go to the dream stage.
[04:34.400 -> 04:40.920] This is where we imagine what is possible, a world of possibilities and excitement and
[04:40.920 -> 04:43.800] new opportunities are what we start with.
[04:43.800 -> 04:46.400] That's the dream stage. Then we stop dreaming
[04:46.400 -> 04:50.460] and we have to take the leap, which is stage two. This is where we have to do something
[04:50.460 -> 04:56.020] different tomorrow than what we're doing today. Then we inevitably hit the fight stage, what
[04:56.020 -> 05:01.080] Brene Brown calls the messy middle. This is a bit where it's darkest and where we often
[05:01.080 -> 05:08.560] doubt whether we can actually get to the end of our journey. We have to pass through that stage before we eventually get to the climb
[05:08.560 -> 05:13.400] stage where we start to see success occur but it's only in small sprouting
[05:13.400 -> 05:18.680] moments and then finally we arrive and that's where we take a time to stop,
[05:18.680 -> 05:23.920] reflect, to celebrate and then plan how we do the journey again. And we've seen
[05:23.920 -> 05:25.200] those five stages of
[05:25.200 -> 05:30.120] change in all 200 plus of our episodes from some of the world's highest performers have
[05:30.120 -> 05:33.000] taught us how we can successfully transform.
[05:33.000 -> 05:37.240] So let's start with dream and you've picked a clip that perfectly demonstrates the dream
[05:37.240 -> 05:38.240] stage.
[05:38.240 -> 05:43.180] Yeah, Susie Ma, one of the most inspirational guests that we've had on, spoke about her
[05:43.180 -> 05:48.800] own journey from Shanghai to Australia to come into the UK as a young girl and had the dream
[05:48.800 -> 05:53.520] that she wanted to lead a better life for herself and her mother. It was only
[05:53.520 -> 05:57.400] when she set up a tropic business that she realized that actually that was just
[05:57.400 -> 06:01.400] a small part of it. It was a bigger dream there and she describes it as the
[06:01.400 -> 06:05.100] infinite purpose. Let's hear her go into detail.
[06:06.240 -> 06:09.040] We have something that I call an infinite purpose,
[06:09.040 -> 06:11.040] and this is actually inspired by Simon Sinek.
[06:11.040 -> 06:13.840] I had the pleasure of going on a challenge with him
[06:13.840 -> 06:14.900] about four years back,
[06:14.900 -> 06:18.580] and he spoke about having a purpose in life.
[06:18.580 -> 06:21.320] And a purpose is very different to a passion,
[06:21.320 -> 06:23.820] because you can be passionate about so many things,
[06:23.820 -> 06:29.680] but a purpose is what guides your passions, and is what guides all the decisions that you make.
[06:29.680 -> 06:35.680] And he spoke about an infinite one, which is something that isn't achievable because it
[06:35.680 -> 06:41.680] carries on. And on the back of that conversation with Simon, I came back and I decided to create
[06:41.680 -> 06:51.600] an infinite purpose for everything that I do in life. And that is to help create a healthier, greener, and more empowered world.
[06:51.600 -> 06:55.520] So that was Susie Ma then, the only runner-up on The Apprentice who Alan Sugar has actually
[06:55.520 -> 06:56.520] invested in.
[06:56.520 -> 06:58.280] She runs Tropic Skin Care.
[06:58.280 -> 07:00.640] And that had a big impact on me, the idea of infinite purpose.
[07:00.640 -> 07:04.680] You know, I had lived my life up until that point thinking that it was all about specific
[07:04.680 -> 07:10.320] goals. It was about moments, it was about achieving targets, and actually Susie explaining
[07:10.320 -> 07:15.920] that if you do focus on those things, you might get there, sure, but when you do, you
[07:15.920 -> 07:18.120] will lose motivation because you've reached your target.
[07:18.120 -> 07:21.120] If you don't get there, you lose motivation because you didn't get there.
[07:21.120 -> 07:25.080] And either way, by focusing on one specific target, it gets you to one
[07:25.080 -> 07:29.860] specific place. Whereas if you focus more on the process, if you have an infinite purpose
[07:29.860 -> 07:34.520] that never has an end, if you're always searching, if you're always exploring, then when you
[07:34.520 -> 07:39.160] find success, you can actually repeat that success, which I think is really powerful.
[07:39.160 -> 07:44.760] Yeah, and there's three questions that we include in the book to help people get there.
[07:44.760 -> 07:49.480] And we show some really powerful examples of it from Joe Wicks asking about what do I love doing,
[07:49.480 -> 07:52.560] Ronan Chatterjee asking what am I really good at,
[07:52.560 -> 07:56.000] and then Susie talking about what does the world really need.
[07:56.000 -> 08:01.160] Asking better questions leads to better answers that allows us to get to stage two of our journey,
[08:01.160 -> 08:03.240] which is actually to take the leap.
[08:03.240 -> 08:08.320] And we're going to play a clip for you of Alex Scott.
[08:08.320 -> 08:14.720] I'm from an area of London where, you know, it was, it was a struggle, but I'm proud that
[08:14.720 -> 08:18.520] the struggle and the hard work has led me to this place.
[08:18.520 -> 08:20.960] And actually, why do people look at the negative?
[08:20.960 -> 08:29.200] Why can't people see that, you know, for you to achieve and get out of something and all the hard work that you've put in, why don't you celebrate that? You just still
[08:29.200 -> 08:34.080] constantly want to bring someone down because of an area that they're from. But then actually,
[08:34.080 -> 08:39.600] you know, it's the UK, it's a representation of society, but we've been stuck in a way that
[08:40.160 -> 08:47.000] this is what TV is supposed to look like, this is what you're supposed to sound like, and it just proves that things need to change.
[08:47.000 -> 08:53.000] A lesson that I learned when I went to America, I got drafted to the Boston Breakers,
[08:53.000 -> 08:56.000] and it was the first, the pro league was set up.
[08:56.000 -> 09:01.000] I got drafted into the same team as Heather Mitts, who was the best right back in the world at the time,
[09:01.000 -> 09:04.000] golden girl of women's football around the world.
[09:04.000 -> 09:06.280] And straight away, everyone's pitting us together.
[09:06.280 -> 09:07.920] How's this going to work?
[09:07.920 -> 09:08.920] Who's going to play?
[09:08.920 -> 09:09.920] This is not possible.
[09:09.920 -> 09:13.440] And straight away, people were telling me like, oh, you can't go to America to play
[09:13.440 -> 09:14.440] like you're not going to play.
[09:14.440 -> 09:18.980] You're going to like go from playing for Arsenal in England, you're going to sit on the bench.
[09:18.980 -> 09:21.360] And I was like, oh, you might have a point.
[09:21.360 -> 09:23.600] But actually, no, I've just been drafted.
[09:23.600 -> 09:27.520] I was lucky enough to be drafted into the pro league where all the best players
[09:27.520 -> 09:28.520] are going to play.
[09:29.120 -> 09:33.680] Heather ultimately lost her place to me in the team, but Heather would stay
[09:33.680 -> 09:36.720] behind, make me stay behind with her all the time.
[09:36.960 -> 09:40.560] She was like, okay, you're great at this, but your left foot should be better.
[09:40.840 -> 09:45.680] And so she would have me pinging balls with her after training to make me better.
[09:47.840 -> 09:53.120] So that's a really great example of how people can take the lead by choosing their environment
[09:53.120 -> 09:58.560] really carefully. Alex spoke about how she had quite a difficult childhood growing up but her
[09:58.560 -> 10:05.960] escape was to go into the football cages where her talent allowed her to have a sense of status and feel better
[10:05.960 -> 10:07.240] about who she was.
[10:07.240 -> 10:09.440] And then she spoke about going out to America
[10:09.440 -> 10:11.800] where she pitied herself against the best players
[10:11.800 -> 10:14.120] in the world and that allowed her to thrive.
[10:14.120 -> 10:16.440] They were all leaps that she took
[10:16.440 -> 10:18.640] to achieve her ultimate ambition.
[10:18.640 -> 10:20.400] And the truth is that taking a leap
[10:20.400 -> 10:21.920] requires you to fight, right?
[10:21.920 -> 10:23.420] It requires you to do difficult things,
[10:23.420 -> 10:28.480] but even then, we haven't entered the fight stage. You mentioned at the top that Brene Brown calls this the
[10:28.480 -> 10:34.200] messy middle. Before we talk about a specific guest that discussed fight with us, why does
[10:34.200 -> 10:38.600] this happen? Why can't life just be a sort of linear success story?
[10:38.600 -> 10:43.920] It would be lovely if it was but it's referred to as Cantor's Law of Organizational Psychology,
[10:43.920 -> 10:48.280] Jake, and it's named after a lady called Rosbeth Moss Cantor, a Harvard psychologist,
[10:48.280 -> 10:50.760] that says in the middle of every project,
[10:50.760 -> 10:54.200] there is always a moment that will come that looks and feels like a failure,
[10:54.200 -> 10:57.520] because you almost have to get too far in to go back,
[10:57.520 -> 11:00.240] but you're not far enough to see the end point at that moment.
[11:00.240 -> 11:03.360] So that's when the night is darkest, if you like,
[11:03.360 -> 11:07.480] and the ability to anticipate that and
[11:07.480 -> 11:12.800] do what Nims Purge said to us about being comfortable in these moments of discomfort
[11:12.800 -> 11:16.200] are actually what separates the good from the great.
[11:16.200 -> 11:20.160] And the clip we're going to play people now is someone who managed to find, I mean, I
[11:20.160 -> 11:25.240] certainly wouldn't call it comfort, but he found a way through the discomfort, didn't
[11:25.240 -> 11:26.240] he?
[11:26.240 -> 11:31.080] Yeah, so we're going to listen to Ash Dykes, the lad from North Wales who set world records
[11:31.080 -> 11:33.460] in his exploration endeavors.
[11:33.460 -> 11:39.080] And he spoke to us around the trail he did across the Mongolian desert, where he'd broken
[11:39.080 -> 11:44.240] down every day into stages that meant that he was confident that as long as he hit the
[11:44.240 -> 11:45.200] stages rather than worry about getting to the long as he hit the stages rather than
[11:45.200 -> 11:50.460] worry about getting to the end, just hit the small targets he'd set himself, that gave
[11:50.460 -> 11:55.880] him the strength to get through this fight stage.
[11:55.880 -> 11:59.920] I was pulling a trailer behind me, carrying all provisions needed to survive and that
[11:59.920 -> 12:03.200] was 120 kilograms or 18 stone.
[12:03.200 -> 12:05.520] What happened? It was 120 kilograms or 18 stone. And I was weak.
[12:05.520 -> 12:08.320] I was severely dehydrated.
[12:08.320 -> 12:11.240] I was suffering with heat stroke, which is usually fatal.
[12:11.240 -> 12:13.320] I could almost feel my organs drying up.
[12:13.320 -> 12:14.280] I was hallucinating.
[12:14.280 -> 12:15.640] I was delirious.
[12:15.640 -> 12:17.760] And I remember I would have to hide under my trailer
[12:17.760 -> 12:19.560] because picture the Gobi desert, it's fast.
[12:19.560 -> 12:21.640] It's 40 degrees Celsius plus.
[12:21.640 -> 12:22.480] There's no wind.
[12:22.480 -> 12:25.160] There's no shelter even from the clouds.
[12:25.160 -> 12:27.800] And my only protection was underneath my trailer
[12:27.800 -> 12:29.960] on the hard, rocky floor.
[12:29.960 -> 12:33.000] I had continued and there was an unconfirmed water source
[12:33.000 -> 12:36.320] that was now dry, which was fine.
[12:36.320 -> 12:39.020] I knew to carry enough water in my container
[12:39.020 -> 12:41.280] to last me an unconfirmed water source
[12:41.280 -> 12:42.560] because there was always gonna be
[12:42.560 -> 12:44.480] a confirmed water source coming next.
[12:44.480 -> 12:46.300] We'd never like two unconfirmed water sources in a row
[12:46.600 -> 12:50.760] However in the Gobi Desert you go through water a lot quicker and I was a lot skinnier
[12:50.760 -> 12:55.320] I was a lot weaker and I was pulling this trailer that was like pulling a concrete block through hell
[12:55.720 -> 12:57.840] Hiding under my trailer and it was at that point
[12:57.840 -> 12:59.840] I realized that I think I only have
[13:00.320 -> 13:06.200] Potentially three four days in me left because I was in such a bad agonizing way.
[13:06.200 -> 13:07.400] How long had this gone on for?
[13:07.400 -> 13:11.900] This had got, I had slipped into it, I think over the past two weeks,
[13:11.900 -> 13:15.000] but I think it was probably longer because when I was in the Altai Mountains
[13:15.000 -> 13:18.200] and it was colder, I probably wasn't taking in as much fluid
[13:18.200 -> 13:21.400] because it didn't feel like I needed to. Rookie error.
[13:21.400 -> 13:23.700] And at the point where I was underneath the trailer,
[13:23.700 -> 13:26.480] I did have an agent in the capital in Ulaanbaatar
[13:26.760 -> 13:30.920] but it would take him at least three to four days to find me if he found me in time and
[13:31.160 -> 13:35.020] another day or two to get me out of that that area and for me
[13:35.020 -> 13:41.120] I didn't believe I could survive five to six days and I still had four remaining days left
[13:41.120 -> 13:45.000] And I'm a big believer of the law of attraction and visualization, but I couldn't
[13:45.000 -> 13:49.880] visualize four days. I was in agony, but I could visualize a hundred meters. And again,
[13:49.880 -> 13:54.160] that's when the break in the goals that I could see a hundred meters. So there was no reason why
[13:54.160 -> 13:59.560] I couldn't get her from out of my trailer, strap my four point harness on, walk for 100, maybe 200
[13:59.560 -> 14:04.400] meters if I was lucky and then rest under the trailer again. And then I became really disciplined
[14:04.400 -> 14:05.520] and routined. I would rest sometimes for an hour under my trailer,. And then I became really disciplined and routined.
[14:05.520 -> 14:08.920] I would rest sometimes for an hour under my trailer, whereas I nipped that in the bud
[14:08.920 -> 14:14.960] and rested for no more than five minutes before I got up and continued.
[14:14.960 -> 14:20.240] So can you explain to us from a sort of psychological perspective, why it's so valuable to human
[14:20.240 -> 14:24.640] beings to break things down into, into much smaller numbers? I've heard people describe
[14:24.640 -> 14:25.960] like instead of looking at a wall or building a wall, just focus on one brick at a time. human beings to break things down into into much smaller numbers. I've heard
[14:24.080 -> 14:28.040] people describe like instead of looking
[14:25.960 -> 14:29.320] at a wall or building a wall just focus
[14:28.040 -> 14:30.800] on one brick at a time. It's the same
[14:29.320 -> 14:33.040] analogy that Ash was talking about
[14:30.800 -> 14:35.360] there isn't it? Yeah so your brain just
[14:33.040 -> 14:37.720] releases dopamine when you hit a target.
[14:35.360 -> 14:39.760] So if you only focus on getting to the
[14:37.720 -> 14:41.200] outcome, the end goal, your brain's going
[14:39.760 -> 14:43.400] to release dopamine when you get there.
[14:41.200 -> 14:45.800] Whereas if you break it down into
[14:43.400 -> 14:47.500] processes so you set yourself small goals, small targets,
[14:47.500 -> 14:49.900] the brain still releases the same amount of dopamine
[14:49.900 -> 14:51.640] when you hit those small targets.
[14:51.640 -> 14:54.120] That dopamine gives you a degree of momentum,
[14:54.120 -> 14:55.840] it increases your morale,
[14:55.840 -> 14:58.600] and your belief that it is possible.
[14:58.600 -> 15:00.920] So having a series of small steps
[15:00.920 -> 15:03.640] rather than looking to take great leaps
[15:03.640 -> 15:05.040] is what we all need to be doing
[15:05.040 -> 15:08.640] when we're in this fight stage. And then once we get through the fight stage
[15:08.640 -> 15:14.640] where do we arrive? We start to climb so this is where we where momentum starts
[15:14.640 -> 15:19.400] to help us so we take what we are one-off behaviors and turn them into
[15:19.400 -> 15:25.520] systems that keep us on track and keep us moving in that forward direction. So a great way
[15:25.520 -> 15:29.840] of doing that Jake is through giving ourselves feedback along the way to make
[15:29.840 -> 15:34.500] sure that we're aligned and a great example of that is the brilliant Ben
[15:34.500 -> 15:42.460] Francis, the CEO of Gymshark, one of the UK's few unicorn businesses. Ben started
[15:42.460 -> 15:46.320] the business in his bedroom with his friend Lewis Morgan and
[15:46.320 -> 15:51.640] he's eventually grown it into a multi-billion pound business and he's the CEO of that and
[15:51.640 -> 16:00.800] he described to us how taking that role of leadership required him to receive some feedback.
[16:00.800 -> 16:04.480] A few years ago when I was sort of just starting on this journey we did something called 360
[16:04.480 -> 16:08.640] Feedback which I don't know if you guys are aware, but for those that aren't, what you
[16:08.640 -> 16:13.560] do is you basically list people around you that you work with or you spend a lot of time
[16:13.560 -> 16:14.560] with.
[16:14.560 -> 16:18.560] They fill in a questionnaire, and confidentially, you can't see who answered what, and they
[16:18.560 -> 16:21.840] sort of tick different boxes to describe you.
[16:21.840 -> 16:22.840] People can add in comments as well.
[16:22.840 -> 16:23.840] I had this 360 Feedback.
[16:23.840 -> 16:28.200] It must have been like 20 or 30 pages at about seven or eight people that all contributed to
[16:28.200 -> 16:32.520] it I read through the whole thing and it completely broke my heart I thought
[16:32.520 -> 16:36.720] that's not me that's just doesn't sound like me everyone else is wrong in
[16:36.720 -> 16:40.560] reality everyone else is right I was the problem so what sort of feedback did you
[16:40.560 -> 16:51.100] get Ben give us just a quick exampleasive, can be too direct at times, not thoughtful. I mentioned earlier about being sort of
[16:51.100 -> 16:56.300] too direct in terms of my product feedback, not empathetic enough. And even
[16:56.300 -> 16:58.780] when you read it did you still not believe it? No I didn't believe it and
[16:58.780 -> 17:01.420] this is the thing and this is the thing that really changed it. I took it home
[17:01.420 -> 17:05.760] and I put it on the side and then I went off, went to the gym, did whatever.
[17:05.760 -> 17:09.400] Come home from the gym and Robin, who's my fiance now,
[17:09.400 -> 17:11.520] was just finishing reading it.
[17:11.520 -> 17:14.800] And I was so annoyed that she'd read it.
[17:14.800 -> 17:15.800] And I was like, why are you reading that?
[17:15.800 -> 17:16.960] That's mine, don't look at it.
[17:16.960 -> 17:18.280] It's not even right anyway.
[17:18.280 -> 17:20.000] Anyway, whatever, cool down.
[17:20.000 -> 17:21.360] An hour later, I said,
[17:21.360 -> 17:23.220] what did you think of that anyway?
[17:23.220 -> 17:26.040] And she said, that's the most accurate description
[17:26.040 -> 17:27.280] of you I've ever seen.
[17:28.440 -> 17:30.520] And I was like, oh God.
[17:30.520 -> 17:32.640] And that was a moment where it almost felt like
[17:32.640 -> 17:34.680] everything around me just stopped, time just stopped.
[17:34.680 -> 17:35.800] And it was almost like an ego death.
[17:35.800 -> 17:38.880] And I thought, right, whatever is in that 360 feedback,
[17:38.880 -> 17:42.960] I am gonna list down and I, by any means necessary,
[17:42.960 -> 17:43.800] I'm gonna improve that.
[17:43.800 -> 17:46.160] And that was a moment when I had to reinvent myself.
[17:46.160 -> 17:51.240] You see, I think this is really good for people to hear, because I think often we look at
[17:51.240 -> 17:55.200] Ben Francis, we look at the success, we look at the wealth, we look at the journey, and
[17:55.200 -> 17:57.720] we go, well, that must have been easy for him.
[17:57.720 -> 18:01.680] Now, we know that there would have been struggles early on, but we then assume, once you get
[18:01.680 -> 18:05.680] to CEO state as a Gymshark and the turnover is incredible,
[18:05.680 -> 18:09.840] surely then the struggles and the self-doubt and the fears and the worries disappear.
[18:09.840 -> 18:16.360] Yet he's actively talking about having those doubts, almost engineering those issues for
[18:16.360 -> 18:21.400] himself at a really late stage in the development of the business and it shows that at no time
[18:21.400 -> 18:25.040] on a journey like Ben's been on, does it actually become
[18:25.040 -> 18:26.480] what we consider to be easy.
[18:26.480 -> 18:30.880] Yeah, so the analogy we use in the book is talk about radar displays.
[18:30.880 -> 18:34.720] When you're driving a car down a road, the most effective way of getting you to stick
[18:34.720 -> 18:39.400] to the speed limit to get to your destination is having radar displays that tell you what
[18:39.400 -> 18:45.720] speed you're driving at and just give you the opportunity to adapt and amend your behavior. And Ben is a great example of that,
[18:45.720 -> 18:48.980] that being the leader of a business
[18:48.980 -> 18:52.280] is different than being the startup entrepreneur,
[18:52.280 -> 18:54.000] where you can break the rules.
[18:54.000 -> 18:57.680] So having feedback from the people that are closest to him,
[18:57.680 -> 18:59.800] to say to him, you're behaving like a bit of a dick here,
[18:59.800 -> 19:03.080] or that's really good, but do more of that behavior,
[19:03.080 -> 19:04.980] is really important for all of us
[19:04.980 -> 19:05.000] when we're in this climb stage, to make sure that we're remaining true that's really good, but do more of that behavior. It's really important for all of us
[19:05.000 -> 19:06.560] when we're in this climb stage
[19:06.560 -> 19:08.520] to make sure that we're remaining true
[19:08.520 -> 19:10.440] and aligned with the person we want to be.
[19:10.440 -> 19:12.240] So once you've learned a bit from Suzy Ma
[19:12.240 -> 19:14.400] about infinite purpose and you've started to dream
[19:14.400 -> 19:16.800] and then you've remembered that even someone like Alex Scott
[19:16.800 -> 19:20.480] gets criticism and negativity when she takes a leap,
[19:20.480 -> 19:21.920] you might find yourself in the fight stage
[19:21.920 -> 19:23.640] where you rely on the processes
[19:23.640 -> 19:25.300] as Ash Dykes has explained to us
[19:25.300 -> 19:28.620] And then you start to climb and even then there are challenges in front of you
[19:28.620 -> 19:31.840] You've just heard that from Ben Francis the founder and CEO of Gymshark
[19:32.200 -> 19:37.740] But then the moment does come when you arrive and actually for so many of the people who've joined us on high performance
[19:37.920 -> 19:40.680] It's a moment that changes everything all too often
[19:40.680 -> 19:44.640] It can give them a clarity that they've never had before and we were joined by
[19:43.440 -> 19:49.360] all too often it can give them a clarity that they've never had before. And we were joined by Jax Jones, the artist, musician, DJ on High Performance.
[19:49.360 -> 19:54.160] And when he arrived, when he got to a place where suddenly he'd wanted to be for so long,
[19:54.160 -> 19:55.600] he wrote himself a letter.
[19:55.600 -> 19:57.840] Damian will talk about it in a moment, but first,
[19:57.840 -> 20:02.560] let's hear Timujin Lam, aka Jax Jones, reading part of that letter to us.
[20:04.240 -> 20:26.160] Dear friends, it's Jax, slash Timujin. Jones reading part of that letter to us. built a beautiful music family around the world. The young Timothy could never have imagined that any of this success was possible
[20:26.160 -> 20:27.800] because I was born at the bottom of the pile
[20:27.800 -> 20:29.840] and abandoned multiple times.
[20:29.840 -> 20:31.400] Music was the only way I could see
[20:31.400 -> 20:33.400] to change my world for the better.
[20:33.400 -> 20:35.280] And now you guys have made my dreams come to life.
[20:35.280 -> 20:36.120] Thank you.
[20:39.280 -> 20:41.480] So why was that letter such a significant moment
[20:41.480 -> 20:42.880] in the arrive stage?
[20:42.880 -> 20:44.800] Because we often delay our happiness
[20:44.800 -> 20:47.560] believing that once we've achieved where we wanted to
[20:47.560 -> 20:49.800] get to, all our problems are going to be solved.
[20:49.800 -> 20:54.480] And the reality is that we need to take a moment like Tim's done there to reflect on
[20:54.480 -> 20:58.560] the achievement, how far the journey's been, but more importantly, what he's learned along
[20:58.560 -> 21:02.720] the way that allows him to go through the journey again.
[21:02.720 -> 21:03.880] Change never stops.
[21:03.880 -> 21:05.960] So he's going to go back into the dream stage
[21:05.960 -> 21:09.640] and work out what the new world is gonna look like for him
[21:09.640 -> 21:11.560] and how he's gonna take the lessons
[21:11.560 -> 21:15.160] from his five stages into the next five.
[21:15.160 -> 21:17.360] Well, I hope that you enjoyed those five clips
[21:17.360 -> 21:20.400] from five previous guests on High Performance.
[21:20.400 -> 21:23.200] If you'd like to know more about having a dream,
[21:23.200 -> 21:25.840] taking that leap leap and making change
[21:25.840 -> 21:30.040] in your life, then our brand new book, How to Change Your Life is available right now
[21:30.040 -> 21:31.720] for pre-order.
[21:31.720 -> 21:35.160] You can hit the link in the description to this podcast and you can get it on the day
[21:35.160 -> 21:37.980] that it's released on the 7th of December.
[21:37.980 -> 21:42.080] And the exciting news is if you pre-order the book right now and then email a copy of
[21:42.080 -> 21:47.880] your pre-order to hpteam at highperformancegroup.co.uk.
[21:47.880 -> 21:51.640] Then you will enter the draw to come and join us for a record of the High Performance Podcast.
[21:51.640 -> 21:56.840] Meet the team, go behind the scenes, see how we operate, have a drink with myself and Damian.
[21:56.840 -> 22:00.400] We'd love you to pre-order the book right now and you could be in with a chance of joining
[22:00.400 -> 22:02.640] us behind the scenes at High Performance.
[22:02.640 -> 22:16.080] Listen, thanks as always for listening. I hope you enjoy the new book and we'll speak to you soon.
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