E70 - Mary Portas: Changing your thinking to change your results

Mary Portas is an expert on retail and brand communication. Since 1997 she has been running Portas, a brand agency, producing challenging campaigns and championing brand development for clients. 

She is credited with turning Harvey Nichols into a modern fashion brand in the ’90s. She became a member of the company’s board at the age of 30. She previously worked with John Lewis and Topshop.

In 2011 Mary was commissioned by Prime Minister David Cameron to lead an independent review into the Future of the High Street. She delivered the report in outlining 28 recommendations for rescuing the nation’s failing high streets. Her proudest achievement to date, is the creation of Mary’s Living and Giving shops for Save The Children. Currently the most profitable charity shops in the UK, she has so far opened 25 and has raised over £13 million and counting.

Mary’s latest book ‘Rebuild: How to thrive in the new Kindness Economy’ is out now.

******

We have a brand new newsletter out for our members club THE HIGH PERFORMANCE CIRCLE! This month we have exclusive content including: 

Keynote: Winning when it’s impossible - Cath Bishop

High Performance Boosts:

• Mindset in Conflict zones - Hamish de Breton-Gordon
• Self-belief is Like a Muscle - Ben Saunders

Exclusive Podcast: Ric Lewis. Ric Lewis shared for the first time his 12 principles to a successful life and business

Go to www.thehighperformancepodcast.com to sign up for FREE! 

Want more from the High Performance Podcast? We have a book coming out! PRE-ORDER NOW: smarturl.it/hv0sdz

A big thanks to our founding partners Lotus Cars for their continued support. Look out for big plans around Goodwood Festival of Speed coming next weekend! Thanks also to GIVEMESPORT - the exclusive sports partner of the High Performance Podcast. To gain further access to editorial and social content from the Podcast click here https://www.givemesport.com/podcast

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### Section 1: Introduction to Mary Portas and Her Expertise

- Mary Portas is an expert in retail and brand communication.
- She has been running Portas, a brand agency, since 1997, producing challenging campaigns and championing brand development for clients.
- She is credited with turning Harvey Nichols into a modern fashion brand in the 1990s and became a member of the company’s board at the age of 30.
- Portas has also worked with John Lewis and Topshop.
- In 2011, she was commissioned by Prime Minister David Cameron to lead an independent review into the Future of the High Street.
- Her proudest achievement to date is the creation of Mary’s Living and Giving shops for Save The Children, which are the most profitable charity shops in the UK.

### Section 2: Mary Portas's Latest Book: "Rebuild: How to Thrive in the New Kindness Economy"

- Portas's latest book, "Rebuild: How to Thrive in the New Kindness Economy," is now available.

### Section 3: The High Performance Circle

- The High Performance Podcast has a brand new newsletter for its members club, THE HIGH PERFORMANCE CIRCLE.
- This month's exclusive content includes a keynote speech by Cath Bishop titled "Winning when it’s impossible," high-performance boosts from Hamish de Breton-Gordon and Ben Saunders, and an exclusive podcast with Ric Lewis sharing his 12 principles for a successful life and business.
- To sign up for FREE, visit www.thehighperformancepodcast.com.

### Section 4: Mary Portas on High Performance

- Mary Portas believes that high performance is a group of people, not an individual.
- It is about creating an environment that is conducive to creativity, stimulation, and collaboration.
- Culture is at the heart of high performance, and Portas emphasizes the importance of having a shared purpose or goal that everyone believes in.
- She describes the feeling of being in a high-performance environment as having a symbiotic energy and feeling totally aligned and in one's vortex.

### Section 5: Creating a Positive and Alive Culture

- A positive culture that makes you feel alive and in the way Portas described is achieved through a shared philosophy, purpose, or goal.
- It is not about focusing on the outcome, such as making a certain amount of money, but rather on the process of working together to achieve a goal that you all believe in.
- Portas believes that the money will come as a byproduct of this collaborative effort.

### Section 6: The Importance of Starting Where You Are

- Portas emphasizes the importance of starting where you are and not looking too far into the future.
- She believes in focusing on the present moment and taking action from there.
- This approach allows for adaptability and resilience in the face of change.

### Section 7: Mary Portas's Journey to Acceptance and Excitement

- Portas shares her personal journey of going from fear and uncertainty during the COVID-19 pandemic to a place of acceptance and excitement.
- She realized that she needed to let go of the past and embrace the change that was happening.
- Portas decided to start again and rebuild her business, focusing on a new culture and a new way of operating.

### Section 8: Rebuilding on the Kindness Economy

- Portas and her team rebuilt their business on the kindness economy, focusing on a more sustainable and ethical approach.
- They changed the way they advised businesses, working with those who shared their values and were committed to making a positive impact on the world.

### Section 9: Resilience: Building It and Passing It On

- Portas discusses the importance of resilience and how it can be built through life experiences.
- She believes that resilience is underestimated and that we all have innate powers that we can tap into.
- Portas emphasizes the need to be kinder to ourselves and to recognize our own strength and capabilities.

### Section 10: Changing the Narrative: From Power, Fame, and Money to Status Sentience

- Portas highlights the need to change the narrative that has been sold to us, which equates success with having more stuff and defining ourselves by what we own.
- She proposes a new narrative of status sentience, where respect for the planet and mindful consumption are valued more than material possessions.
- Portas shares an anecdote from her time at Harvey Nichols, where she overheard a conversation that made her realize the importance of shifting this narrative.

# Summary of the Podcast Episode: A Conversation with Mary Portas

## Introduction

* Mary Portas, an expert in retail and brand communication, shares her insights on the evolution of consumerism, the importance of sustainability, and the role of businesses in creating positive change.

## Key Points:

1. **Shifting Consumer Trends:**
- In the past, status symbols were defined by the brands people owned and the messages they conveyed.
- The 1980s witnessed a boom in the fashion industry, with designers like Tom Ford and brands like Gucci becoming highly sought after.
- The focus on material possessions led to a culture of excessive consumption.

2. **The Rise of Sustainability:**
- The growing awareness of environmental and social issues has led to a shift in consumer values.
- Brands like Patagonia are leading the way by promoting sustainability, ethical sourcing, and circularity in their business practices.
- Consumers are increasingly choosing brands that align with their values and make a positive impact on the planet.

3. **Redefining Success:**
- Mary Portas challenges the traditional measures of success, such as high sales and material wealth.
- She emphasizes the importance of creating a meaningful and fulfilling life, prioritizing well-being, and contributing to society.
- Businesses need to move away from the "stack them high and sell them quick" mentality and focus on creating products and services that genuinely benefit consumers and the planet.

4. **The Power of Philosophy:**
- Mary Portas believes that businesses should have a clear philosophy that guides their actions and decision-making.
- This philosophy should be communicated to employees and customers, creating a sense of purpose and alignment.
- A strong philosophy can inspire employees, foster innovation, and attract customers who share the company's values.

5. **Encouraging Elastic Thinking:**
- Mary Portas advocates for "elastic thinking," which involves breaking free from old tropes and narratives to embrace new possibilities.
- She encourages businesses to experiment, take calculated risks, and involve diverse teams in the creative process.
- By challenging assumptions and exploring new approaches, businesses can unlock innovation and find solutions to complex problems.

6. **The Role of Businesses in Creating Positive Change:**
- Mary Portas believes that businesses have a responsibility to make a positive impact on society and the environment.
- Businesses should prioritize sustainability, fair labor practices, and community engagement.
- By creating living institutions that put people and the planet first, businesses can contribute to a better future for all.

## Conclusion:

Mary Portas' conversation highlights the need for businesses to adapt to changing consumer values, embrace sustainability, and prioritize purpose and meaning. By fostering a culture of elastic thinking and putting people and the planet first, businesses can create a better world for future generations.

###Summary of the High Performance Podcast Episode###

In this episode of the High-Performance Podcast, host Jake Humphrey and guest Mary Portas, a retail and brand communication expert, engage in a wide-ranging conversation that delves into various aspects of business, culture, and personal growth.

**Defining Non-Negotiables:**
Mary Portas emphasizes the significance of establishing non-negotiables, which are fundamental principles that guide one's actions and interactions. She highlights three key non-negotiables: collaboration, creativity, and resilience. Collaboration fosters a sense of "we" rather than "me" and encourages individuals to contribute their unique perspectives to achieve shared goals. Creativity is vital for innovation and finding fresh solutions to challenges. Resilience enables individuals to bounce back from setbacks and maintain a positive mindset in the face of adversity.

**Advice to a Teenage Mary:**
If she could offer advice to her younger self, Mary Portas would stress the importance of listening to her inner voice. She encourages individuals to trust their intuition and make decisions based on their inner wisdom rather than solely relying on external influences. She emphasizes the power of self-awareness and the ability to recognize and develop one's strengths and talents.

**Recommended Book and Quote:**
Mary Portas recommends the book "The Untethered Soul" by Michael A. Singer, which emphasizes the significance of detachment from negative thoughts and emotions to achieve inner peace and clarity. She highlights a particularly impactful quote from the book, "Don't judge. Just go out into that world and get excited by how you connect with it." This quote encourages individuals to embrace experiences without judgment and to find joy and fulfillment in their interactions with the world around them.

**Greatest Strength and Weakness:**
Mary Portas identifies her greatest strength as her ability to innovate and come up with creative solutions. She thrives in environments that encourage experimentation and fresh ideas. However, she acknowledges that her attention to detail can sometimes be a weakness, as she may get bogged down in the minutiae and lose sight of the bigger picture. She emphasizes the importance of finding a balance between creativity and practicality.

**Golden Rule for Living a High-Performance Life:**
Mary Portas believes that generosity is the key to living a high-performance life. She encourages individuals to be generous with their time, knowledge, and resources, as this fosters a sense of connection and abundance. She emphasizes that generosity often leads to unexpected rewards and opportunities, creating a positive cycle of growth and fulfillment.

**The Power of Kindness:**
Both Mary Portas and Jake Humphrey agree on the importance of kindness and empathy in business and personal interactions. They emphasize that kindness can create a positive and supportive work environment, foster collaboration, and lead to better outcomes. They also discuss the concept of "moral revolution," which involves shifting the focus from profit maximization to creating a business that positively impacts society and the environment.

**The Importance of Mental Health:**
The discussion also touches on the significance of mental health and well-being in achieving high performance. Mary Portas highlights the need for leaders to prioritize mental health and create a culture where individuals feel supported and comfortable seeking help when needed. She emphasizes that mental health is just as important as physical health and should not be neglected.

**The High-Performance Book:**
Jake Humphrey mentions that he and Damian Hughes are working on a book about high performance, which aims to provide practical strategies and insights for individuals seeking to improve their performance in various areas of life. They encourage listeners to stay tuned for the release of the book.

The episode concludes with a reminder to listeners to join the High-Performance Circle, an exclusive community that offers access to additional content, including keynote speeches, podcasts, and interviews.

# Mary Portas: Rebuilding in the New Kindness Economy

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## Mary Portas: A Retail and Brand Communication Expert

Mary Portas, a renowned expert in retail and brand communication, has been revolutionizing the industry since 1997 through her agency, Portas. Her expertise in creating challenging campaigns and championing brand development has garnered her accolades, including transforming Harvey Nichols into a modern fashion brand in the 1990s. Portas's influence extends beyond her agency work; she has held board positions at esteemed companies like John Lewis and Topshop.

## Mary Portas's Contributions to the Retail Industry

In 2011, Portas's expertise was sought by Prime Minister David Cameron, who commissioned her to lead an independent review of the Future of the High Street. Her comprehensive report outlined 28 recommendations aimed at revitalizing the nation's struggling high streets. Portas's passion for revitalization is also evident in her creation of Mary's Living and Giving shops for Save the Children, which have become the most profitable charity shops in the UK. With 25 stores and over £13 million raised to date, Portas's efforts exemplify her dedication to positive change.

## Mary Portas's New Book: "Rebuild: How to Thrive in the New Kindness Economy"

Portas's latest book, "Rebuild: How to Thrive in the New Kindness Economy," delves into the evolving landscape of business and the importance of kindness in driving success. She emphasizes the need for businesses to adopt a more human-centric approach, prioritizing compassion and empathy in their interactions with customers and employees. Portas believes that this "Kindness Economy" will be the key to thriving in the modern business world.

## The High Performance Podcast: Exclusive Content and Resources

The High Performance Podcast offers exclusive content for members of its club, THE HIGH PERFORMANCE CIRCLE. This month's newsletter features an array of engaging content, including a keynote speech by Cath Bishop titled "Winning when it's impossible," insightful High Performance Boosts, and an exclusive podcast with Ric Lewis, who shares his 12 principles for a successful life and business. To access this exclusive content, visit www.thehighperformancepodcast.com and sign up for free.

## The High Performance Podcast Book: Pre-Order Now

The High Performance Podcast is excited to announce the upcoming release of its book. Pre-orders are now available at smarturl.it/hv0sdz. This book promises to deliver valuable insights and strategies for achieving high performance in various aspects of life.

## Gratitude to Founding Partners and Podcast Supporters

The High Performance Podcast extends its gratitude to its founding partners, Lotus Cars, for their unwavering support. Exciting plans are in store for the upcoming Goodwood Festival of Speed. The podcast also acknowledges GIVEMESPORT, its exclusive sports partner, for providing access to editorial and social content. For more information, visit https://www.givemesport.com/podcast.

[00:00.000 -> 00:07.120] Hi there, welcome along to today's high performance podcast and the premise of this podcast is
[00:07.120 -> 00:13.940] really simple, opening up the minds of true high performers so that you and I can learn
[00:13.940 -> 00:16.900] everything there is to learn about high performance.
[00:16.900 -> 00:21.760] Every single episode just brings something new, a small nugget of information, a different
[00:21.760 -> 00:22.760] viewpoint on the world.
[00:22.760 -> 00:25.640] And I created this podcast because I grew up
[00:25.640 -> 00:27.720] in a small village in Norfolk and I believed
[00:27.720 -> 00:30.800] that there was something that successful people knew
[00:30.800 -> 00:32.520] or a door that had been opened to them
[00:32.520 -> 00:34.920] that would never be opened to me as a kid
[00:34.920 -> 00:37.360] from a small village with a dad who was a charity worker
[00:37.360 -> 00:39.200] and a mum who was a teacher.
[00:39.200 -> 00:42.460] And then slowly over time, when I was spending years
[00:42.460 -> 00:44.720] in the Formula One paddock and I was speaking
[00:44.720 -> 00:49.200] to the people at the very top of that sport, I realised there is no secret.
[00:49.200 -> 00:54.160] There are just ways of living that can take you closer to a high-performance life.
[00:54.160 -> 00:58.880] And every week on this podcast, we aim to unlock those secrets.
[00:58.880 -> 01:05.280] Today, we hear from a truly inspiring woman.
[01:08.360 -> 01:11.320] I always say to people, be less tough on yourselves. We're so tough on ourselves.
[01:11.320 -> 01:14.040] And also, you know, there is a great, you know,
[01:14.040 -> 01:15.780] English trait as well.
[01:15.780 -> 01:18.120] You know, we do put ourselves down
[01:18.120 -> 01:22.960] and I think start being kinder to yourself.
[01:22.960 -> 01:25.000] We have huge powers that we leave untapped
[01:25.000 -> 01:28.000] because we actually just define ourselves
[01:28.000 -> 01:31.000] by how others are and where we are compared to.
[01:31.000 -> 01:32.000] Stop that.
[01:32.000 -> 01:34.000] Alright, it's a good one, this episode.
[01:34.000 -> 01:36.000] I think you're going to get loads out of it.
[01:36.000 -> 01:37.000] Before we go any further though,
[01:37.000 -> 01:39.000] let me just remind you, if you haven't done already,
[01:39.000 -> 01:41.000] to sign up to the High Performance Circle.
[01:41.000 -> 01:42.000] It's our members club.
[01:42.000 -> 01:44.000] It gives you access to so much more
[01:44.000 -> 01:46.840] from the High Performance Podcast. It's our members club, it gives you access to so much more from the High Performance Podcast
[01:46.840 -> 01:48.400] and it's totally free.
[01:48.400 -> 01:53.400] All you have to do is go to thehighperformancepodcast.com,
[01:53.600 -> 01:56.440] click on the circle, you'll get an invite and you're in.
[01:56.440 -> 01:59.400] That's thehighperformancepodcast.com.
[01:59.400 -> 02:01.120] Of course you can follow us on Instagram
[02:01.120 -> 02:03.920] at High Performance, you can check out our YouTube channel
[02:03.920 -> 02:06.520] where you can watch the interviews as well as hear them. There
[02:06.520 -> 02:09.640] are so many ways that you can interact with us here on the High Performance
[02:09.640 -> 02:15.720] podcast but this is the heart of the story. These podcasts are the very reason
[02:15.720 -> 02:19.480] that we created this High Performance brand. So I hope you get loads from
[02:19.480 -> 02:48.800] today's episode. Enjoy, the brilliant Mary Portis comes next. marketer, you should use LinkedIn ads. LinkedIn has the targeting capabilities to help you reach the world's largest professional audience. That's right, over
[02:48.800 -> 02:53.920] 70 million decision makers all in one place. All the big wigs, then medium wigs,
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[02:58.400 -> 03:02.800] about wigs. LinkedIn ads allows you to focus on getting your B2B message to the
[03:02.800 -> 03:09.160] right people. So, does that mean you should use ads on LinkedIn instead of hiring me, the man with the deepest
[03:09.160 -> 03:10.560] voice in the world?
[03:10.560 -> 03:11.560] Yes.
[03:11.560 -> 03:12.760] Yes, it does.
[03:12.760 -> 03:17.240] Get started today and see why LinkedIn is the place to be, to be.
[03:17.240 -> 03:20.520] We'll even give you a $100 credit on your next campaign.
[03:20.520 -> 03:23.720] Go to LinkedIn.com slash results to claim your credit.
[03:23.720 -> 03:26.000] That's LinkedIn.com slash results to claim your credit. That's LinkedIn.com slash results.
[03:26.000 -> 03:28.000] Terms and conditions apply.
[03:30.000 -> 03:36.000] On our podcast we love to highlight businesses that are doing things a better way so you can live a better life.
[03:36.000 -> 03:39.000] And that's why when I found Mint Mobile I had to share.
[03:39.000 -> 03:48.320] So Mint Mobile ditched retail stores and all those overhead costs and instead sells their phone plans online and passes those savings to you. And for a limited time
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[04:33.160 -> 04:34.520] bring your phone number along
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[04:36.520 -> 04:38.100] So ditch overpriced wireless
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[05:02.000 -> 05:27.000] Additional taxes, fees and restrictions apply. See Mint Mobile for details. and we recorded a very special episode with a former Formula One world champion in front of a live audience.
[05:27.000 -> 05:30.000] You can hear that one here on High Performance very soon.
[05:30.000 -> 05:37.000] And coming your way on Wednesday, in partnership with Lotus Cars, we start our Olympics special,
[05:37.000 -> 05:42.000] a run of special podcast episodes with current and former Olympians that, again,
[05:42.000 -> 05:45.200] will open your mind to a new way of thinking and
[05:45.200 -> 05:49.120] a new way of seeing the world. That starts Wednesday here on the High Performance Podcast
[05:49.120 -> 05:54.960] and as always it wouldn't be possible without the brilliant, brilliant, kind, generous people
[05:54.960 -> 06:00.280] at Lotus Cars. Check them out across social media at Lotus Cars. They've got a brand new
[06:00.280 -> 06:07.600] car out. They are the true epitome of high performance.
[06:07.600 -> 06:13.200] So often entrepreneurship is about opportunity, seeing the opportunity, grabbing the opportunity,
[06:13.200 -> 06:17.740] then making the most of it. And having lived through a global pandemic, it certainly takes
[06:17.740 -> 06:22.840] a unique mindset to believe that we can thrive. However, today's guest has written a book
[06:22.840 -> 06:26.280] called Rebuild, all about how we bounce back stronger
[06:26.280 -> 06:28.840] however, the author of this book which is about
[06:29.600 -> 06:36.360] Transformation knows all about a life of transformation because that's exactly what she has done time and time again
[06:36.360 -> 06:42.420] It's a pleasure to welcome to high performance Mary Portas. Welcome along. Oh, it's wonderful to be here
[06:42.420 -> 06:45.780] We always start with the same question to all of our guests in your mind
[06:46.300 -> 06:52.980] What is high performance? Well for me and the way that I work high performance is a group of people
[06:53.260 -> 06:55.260] It's certainly not me as an individual
[06:55.840 -> 06:58.660] It might be in my head, but it's about
[06:59.620 -> 07:03.660] creating an environment that is conducive and
[07:05.080 -> 07:05.680] an environment that is conducive and creative and
[07:11.000 -> 07:12.000] Stimulates and I put culture right at the heart of it. It's probably the most important thing
[07:14.000 -> 07:14.380] that drives a
[07:16.120 -> 07:21.440] symbiotic energy Together to reach a goal that you all believe in not some goal that you've just put up there
[07:21.440 -> 07:22.560] That might be a number
[07:22.560 -> 07:26.360] But a goal that you believe in that to me is high performance that's best.
[07:26.360 -> 07:28.640] And I've been in times where it's happened
[07:28.640 -> 07:32.120] and I actually feel like I'm in some sort of
[07:32.120 -> 07:33.880] energy connection in your body.
[07:33.880 -> 07:34.720] You feel it happening.
[07:34.720 -> 07:36.000] There are times you can just feel it
[07:36.000 -> 07:36.840] when you're all together.
[07:36.840 -> 07:38.160] It's just, it's wonderful.
[07:38.160 -> 07:40.840] It's where you're totally aligned and in your vortex.
[07:40.840 -> 07:43.200] So when we talk then about a positive culture,
[07:43.200 -> 07:44.720] a culture that makes you feel alive
[07:44.720 -> 07:46.000] and feel in the way
[07:46.000 -> 07:49.720] You've just described what is that culture that really kind of gets you going?
[07:49.760 -> 07:55.020] Well, I think you know, and I don't want to the word gets bandied about so often
[07:56.080 -> 07:58.640] Purpose, you know, but I think one has to have a shared
[07:59.640 -> 08:02.640] Philosophy or purpose or goal? I think that is that is
[08:03.480 -> 08:06.680] Vitally important and I and as I say, I don't think it's just,
[08:06.680 -> 08:07.800] we're gonna make X amount,
[08:07.800 -> 08:10.680] but it might be we're gonna make X amount by a certain time.
[08:10.680 -> 08:13.080] And you might find that that is your shared purpose
[08:13.080 -> 08:14.940] and everybody does whatever to achieve it.
[08:14.940 -> 08:16.280] For me, that's never been the case
[08:16.280 -> 08:19.000] because I always believe if you have a really focused purpose
[08:19.000 -> 08:20.120] that you believe in together
[08:20.120 -> 08:24.240] and you believe in what you can deliver as a team of people,
[08:24.240 -> 08:25.240] then the money comes
[08:25.600 -> 08:29.280] It's a byproduct and I've always done that in even in selling, you know
[08:29.280 -> 08:33.980] I've never ever what in my whole career in retail looked at what I'm selling. I've created
[08:34.820 -> 08:39.620] Something that connects with people and the byproduct is so you were about the process not the outcome
[08:39.980 -> 08:45.260] Totally about the process that comes from what I can describe as a collaborative
[08:45.800 -> 08:52.640] Energy and if you have a drain within that and not a radiator it can it can stop the whole engine moving
[08:52.640 -> 08:54.360] There's a lovely line in your new book
[08:54.360 -> 08:59.820] Maybe where you say that one of the great coaching questions you use is start where you are. You never more
[09:00.340 -> 09:02.200] Empowered than the moment that you're in
[09:02.200 -> 09:06.000] So would you tell us a little bit about where you are at the moment with this? y byddwch chi'n ymwneud â'r hyn y byddwch chi'n ei ddweud ychydig am y lle rydych chi ar hyn o bryd gyda'r hyn?
[09:06.000 -> 09:11.000] Wel, dyna gofyn yn dod o'r pen ymchwil, a'r unig yw'r buddhista, ac mae pawb yn dweud, ydych chi'n buddhista?
[09:11.000 -> 09:15.000] Nid, ond os edrych ar y ddysgau o'r buddhism, ac os edrych ar llawer o'r ffilosofaidd gwych,
[09:15.000 -> 09:21.000] dyna lle, ystod ystod y hyn, socrates, sy'n ymwneud â'r agora, mae yna rheswm,
[09:21.000 -> 09:26.860] y ddealltwriaeth a'r meddwl, sydd wedi'i ddod o'n iawn i ni heddiw, ac mae'n ymwneud â'r hyn. There's a reason this great intellect and thinking has moted so much of us today and is still relevant
[09:26.860 -> 09:33.220] And where I am is just now I mean, I don't I don't look any further than that. I
[09:33.980 -> 09:37.140] Don't do three-year plans and I don't do five-year plans. I do
[09:38.060 -> 09:40.060] Where am I now?
[09:40.060 -> 09:42.060] And where do I believe?
[09:42.560 -> 09:47.000] We can get to but I don't put a time scale on it.
[09:47.000 -> 09:52.000] And where I am now is sort of post-COVID, which I think most people are.
[09:52.000 -> 09:55.000] I don't know whether we'll ever completely be post-COVID,
[09:55.000 -> 10:01.000] but I'm in a place of acceptance and resilience
[10:01.000 -> 10:09.320] and actually huge excitement because I know there's change happening and it's probably the biggest change I've ever seen in my lifetime
[10:09.400 -> 10:11.400] And I'm glad it's in my lifetime
[10:12.560 -> 10:15.600] And I think there's going to be such
[10:16.480 -> 10:21.720] Incredible entrepreneurship that's going to come out of this and I hope I'm one even though I'm 60
[10:21.720 -> 10:25.920] Can you explain to us though how you've got to point? Because I think it's brilliant to sit here
[10:25.920 -> 10:29.300] and have a really positive optimistic conversation
[10:29.300 -> 10:30.480] with someone.
[10:30.480 -> 10:31.800] But we have a lot of messages from people
[10:31.800 -> 10:33.520] who are telling us that actually they're still kind of
[10:33.520 -> 10:36.080] trudging through the post COVID sludge.
[10:36.080 -> 10:37.400] And even if the world has changed,
[10:37.400 -> 10:38.520] their mindset hasn't followed.
[10:38.520 -> 10:41.880] So what have you been doing to get yourself to this point
[10:41.880 -> 10:42.920] of not just acceptance,
[10:42.920 -> 10:45.080] but excitement about where we're at now
[10:47.560 -> 10:51.440] Well, it didn't start like that, you know I mean, I think the first chapter in my book is there I was
[10:51.560 -> 10:57.440] You know and I was actually in Australia when this first hit and people were talking about all this something's happened in China
[10:57.440 -> 11:02.280] and you know, we all got in flight didn't think any of it no masks, you know got back to London and
[11:03.240 -> 11:07.940] Within a very short space of time. We were in a place where we had to shut down our office
[11:08.380 -> 11:09.600] Shut down our business
[11:09.600 -> 11:15.060] All my clients are retailers or brands that are associated with selling and I overnight
[11:15.060 -> 11:18.600] I think within the space of four weeks went to 50% drop in
[11:19.240 -> 11:20.560] business
[11:20.560 -> 11:25.760] Just like that with and I think we have to remember that none of us know anything that we know now
[11:25.840 -> 11:30.820] No one knew what was gonna happen this before soon that was talking about furloughs. No, we were all what?
[11:31.340 -> 11:35.080] The hell is happening here. And the first thing was complete fear
[11:35.600 -> 11:37.680] That's a fear it is, you know
[11:37.680 -> 11:43.480] I was I've always been the breadwinner in my family and there I was with three kids under one risk
[11:43.480 -> 11:49.000] I mean one was totally financially secure on his own one was doing her master's and I have a little eight-year-old and
[11:49.600 -> 11:52.500] You know 60 staff that we're going
[11:53.040 -> 11:54.120] How are we gonna do this?
[11:54.120 -> 11:55.840] I mean it was just it was
[11:55.840 -> 11:58.200] Debilitating actually first of all because it was like hitting
[11:58.600 -> 12:02.580] What driving in the fast lane on a motorbike without a helmet and then you hit the wall?
[12:02.640 -> 12:05.000] that's all I can describe it as.
[12:05.000 -> 12:08.000] And so all the learnings and all that I'd done,
[12:08.000 -> 12:13.000] all the psychology that I'd brought into my life
[12:13.000 -> 12:17.000] and the teachings, I just couldn't pull on them.
[12:17.000 -> 12:18.000] I just couldn't.
[12:18.000 -> 12:20.000] And I actually felt let down myself.
[12:20.000 -> 12:23.000] And I remember even standing in my bathroom and looking at myself
[12:23.000 -> 12:25.400] and I think physically I changed
[12:27.400 -> 12:27.680] what's happened to you and
[12:33.520 -> 12:34.760] and I even remember sending out an email to all people who are saying John a zoom call was doing it, you know doing a
[12:36.600 -> 12:38.640] drink and I'm like Sorry, you know what world do they in that?
[12:38.640 -> 12:44.740] I'm not in and all of this and I remember writing to all about 15 of my friends and saying
[12:46.700 -> 12:47.440] Leave me for the moment. Will you?
[12:50.820 -> 12:52.320] Yeah, and I sat with it. I just sat with it
[12:56.440 -> 12:57.120] Physically and through my body I let that come through each time and
[12:58.480 -> 13:03.080] and came to this place of acceptance that this is and you the only way is to
[13:03.720 -> 13:08.200] move forward with acceptance and knowing that change has to happen and
[13:09.180 -> 13:12.980] Facing that truly facing that and not trying to hang on to the bank
[13:13.320 -> 13:16.520] You know as the boat sailing down a different path
[13:16.520 -> 13:21.640] Nor a part of the box or the boats going down the river and the river is shooting off that way and the currents that
[13:21.640 -> 13:25.540] You thought you'd normally expect and you're not clinging on to that bank get off the bank and
[13:25.540 -> 13:31.360] I knew that and I had very very every day every morning four times a day. I spoke with my
[13:31.880 -> 13:38.380] Chief exec who has who's a shareholder in the business and I said we both realized we have to change this
[13:38.380 -> 13:41.520] this is probably going to be the biggest fundamental change we've ever seen and
[13:42.300 -> 13:44.140] actually then
[13:44.140 -> 13:48.240] Went in my head to you are starting again
[13:49.320 -> 13:54.320] Decided that's that you're starting. No, you're starting again Portis. This is day one start where you are
[13:55.400 -> 13:59.040] And I on one hand I knew I was the hospice worker on the other hand
[13:59.040 -> 14:06.620] I was the midwife and there was this dying culture and this business and actually not my business. It was a dying culture everywhere
[14:06.620 -> 14:11.340] Yeah, but you don't want to go completely because you need to hold on to that because there's bits of that boat
[14:11.340 -> 14:15.900] They're gonna need yeah, but you don't want that. You don't want that in the future
[14:16.000 -> 14:22.640] So you have to give this rebirth and that bridging was utterly exhausting and we did it full-on for a year
[14:22.660 -> 14:24.060] And we did it full-on for a year
[14:27.380 -> 14:27.760] Completely and utterly seven days a week speaking every day
[14:34.000 -> 14:34.040] Talking about just to be specific what changing your business how you operate your model your just the fundamentals
[14:34.520 -> 14:35.080] No how
[14:35.080 -> 14:39.560] culturally operated because I did that about five years before when I wrote work like a woman and realized
[14:39.720 -> 14:42.320] Actually the way that I was running business was what I'd bought into
[14:42.680 -> 14:45.320] As a girl in the 80s going into the retail business
[14:45.320 -> 14:48.620] And let me tell you that culture is not particularly great. You wouldn't want to write a book on that
[14:48.620 -> 14:51.480] And so that had already been done
[14:52.000 -> 14:56.720] Now what we did is we realized about 18 months before this happened
[14:56.720 -> 15:02.320] I'd done a TED talk and I'd written a book called work like a woman on how we should be better in business and that
[15:02.320 -> 15:05.600] I believe business has a place in the world
[15:06.240 -> 15:10.700] That shouldn't be just about profit all those tenets that we've grown up on
[15:10.920 -> 15:18.040] It's certainly since the 80s and my time in in work has been around fame fame power and money. That's it
[15:18.040 -> 15:21.060] That's what you recognize if those are what successes
[15:22.120 -> 15:26.680] That's and it's still we're still on that to a huge part. Is
[15:27.560 -> 15:33.920] That really what we want in the world and is that the only way to make money and is that the only way to create?
[15:34.000 -> 15:37.360] Great business. So I had done a TED talk on
[15:37.960 -> 15:42.820] Kindness and how we need to shift and I've done it 18 months before but I hadn't
[15:42.800 -> 15:43.920] And I've done it 18 months before but I hadn't
[15:50.840 -> 15:51.720] Changed the way that I was advising businesses. I changed culturally the business within mine
[15:54.680 -> 15:59.800] But I wasn't changing the way we were guiding businesses so if businesses came and said we want to do this and that is we want to make X amount of money and we're not
[15:59.800 -> 16:03.600] Really too worried if we're killing the planet we did business with them. Yeah
[16:04.280 -> 16:06.720] and then within this
[16:08.040 -> 16:13.200] Terribly difficult time we looked at those businesses said do we want to be with them?
[16:14.460 -> 16:19.680] So now is the time we are really with our well a flat against the wall
[16:19.820 -> 16:23.360] Do we want to rebuild or do we want to just hang on in there and?
[16:23.740 -> 16:25.200] Believe we can get back to where we were?
[16:25.200 -> 16:32.080] And we rebuilt on the kindness economy and looked at a whole new way that we believe business should be and saying to businesses
[16:32.120 -> 16:35.680] You want to be part of this then come to us because we believe that this is going to be the future
[16:35.800 -> 16:40.880] That's truly what I believe that doesn't mean there aren't gonna be our souls out there who don't care about the planet or don't care
[16:40.880 -> 16:43.120] About people they'll be still out there making a lot of money
[16:43.120 -> 16:47.000] I don't want to be working with them and I believe that there's gonna be a greater force nid ydych chi'n bwysig am bobl, byddant yn dal yno i wneud llawer o arian. Dydw i ddim eisiau gweithio gyda nhw, ac rwy'n credu bod yna ffwrdd fwyaf
[16:47.000 -> 16:50.000] sy'n mynd i newid y byd, ac mae hynny'n mynd i ddod o bobl
[16:50.000 -> 16:52.000] sy'n mynd i gofyn am fynediad.
[16:52.000 -> 16:55.000] Gallaf gofyn i chi am y rhan lle dweudais i chi,
[16:55.000 -> 16:58.000] rydw i'n dechrau yn newydd, rydw i'n dechrau'n newydd.
[16:58.000 -> 17:01.000] Pa mor o'r hyn rydych chi wedi'i wneud yn y tro cyntaf
[17:01.000 -> 17:04.000] yn eich gyrfa, a oeddech chi'n ei gartrelu
[17:04.000 -> 17:07.000] pan ddecidwchodd eich bod chi'ad cyntaf, a oeddech chi'n ei gartrelu ar ôl i'w ddechrau?
[17:07.000 -> 17:09.000] Oh, fy nghymorth.
[17:09.000 -> 17:14.000] Fy gallu i gwybod yn ddynol beth bynnag fydd yn mynd i fod yn ddiwylliannol
[17:14.000 -> 17:19.000] a beth sy'n cymryd rhan o bobl wrth i'r busnes neu'r creadigrwydd o fewn ymgeisyddau.
[17:19.000 -> 17:21.000] Beth y bydd pobl eisiau.
[17:21.000 -> 17:31.000] Yn amlwg, dyma beth rydw i wedi'i gallu ei wneud yn fy nghyfrifiad, felly rydw i wedi'i gael. Rwy'n cael fy nghymorth, fy madd, fy nifoedd gwaith. Want I'm invariably it's been what I've been able to do in my career. So I've kept all that I kept my humor my madness my speed of work that those are parts of me when I'm totally aligned
[17:31.240 -> 17:34.680] Make me feel happy and joyous. I didn't change that
[17:35.720 -> 17:39.920] What I changed so that was very much me and the things that made me
[17:40.640 -> 17:46.440] Successful, I believe and a huge amount of resilience that get back up doesn't matter what you try again
[17:46.440 -> 17:50.580] You go again you go again and interestingly within your business
[17:50.580 -> 17:53.000] You I saw the ones who were you like, you know
[17:53.000 -> 17:59.840] The people are going to be there and are resilient enough to go. This is painful. This is her but we're getting back up again
[18:00.400 -> 18:06.860] Can we talk about resilience then? I think it's such a powerful message for people that listen to this what built your resilience
[18:07.560 -> 18:08.880] It's a very difficult one
[18:08.880 -> 18:15.080] I mean, you know, of course, I I had a lot thrown on my shoulders very young when my mother died when I was 16
[18:16.560 -> 18:19.080] But I think I grew up I think you know, we have these
[18:20.200 -> 18:26.040] Messages that come to us. I saw a father that you know worked and had a great work
[18:26.720 -> 18:30.400] Ethic, you know and it came over in a boat from Ireland with a couple of friends and you know
[18:30.400 -> 18:35.200] They'll went into got council houses. He said I'm not living in that, you know, and he first of all
[18:35.200 -> 18:36.280] He lied and said he could drive
[18:36.280 -> 18:42.160] I mean, I'm not telling anyone to lie, but my father could tell a few fierce ones and he couldn't drive got a job
[18:42.760 -> 18:48.240] Driving while he learned to drive, you know, and so he was always how do I survive? How do I survive?
[18:48.240 -> 18:48.920] I want better
[18:48.920 -> 18:51.960] so I think I saw that and I mixed with a mother who
[18:52.280 -> 18:56.720] Believed deeply in education and getting better and getting better and doing more
[18:56.720 -> 18:57.000] well
[18:57.000 -> 19:01.720] that's not good enough and and teaching and looking at the world and in a in a
[19:02.160 -> 19:07.260] Tangential way not just what was in front of you. So she was into poetry. She was into music
[19:07.260 -> 19:09.260] She played the violin. So this mix of this driven
[19:09.820 -> 19:16.740] Crazy father and his artistic but also very driven mother. I think that came you know, that was that was part of it
[19:16.740 -> 19:22.080] I mean my father I remember I was talking to someone the other day and my brothers what was my brother was over and we
[19:22.080 -> 19:24.460] were talking about there was a sports day and
[19:24.480 -> 19:29.760] brothers, my brother was over and we were talking about, it was a sports day and Michael was, was very good at running and he was like, he came second in the race
[19:29.760 -> 19:32.720] and my dad was like, I was a good runner and Michael's going, that's great then,
[19:32.720 -> 19:35.920] because I'll race you around the block. This is a 45 year old man, he starts
[19:35.920 -> 19:41.720] racing the 11 year old in a pair of ordinary shoes, no such things as wearing trainers,
[19:41.720 -> 19:46.080] Nike trainers in the 70s, but it was like that You're gonna race your son, you know
[19:46.080 -> 19:51.780] It's just yeah, and it said there's that huge drive that I must have seen and then I think when my mother died
[19:51.780 -> 19:57.840] I you know out of the five kids I my elder siblings were at university and I was the one that was at home and
[19:57.880 -> 19:59.880] Took up the reins of running the family
[20:00.920 -> 20:04.140] and I just took responsibility very quickly and I think I
[20:04.800 -> 20:07.880] think if you if you do that that young
[20:07.880 -> 20:11.440] I just thought well, you know, I can look after family. I can get through this
[20:11.440 -> 20:13.640] I mean it was terribly difficult and I didn't do it particularly well
[20:14.520 -> 20:16.520] But I think you learn something about yourself
[20:16.760 -> 20:24.640] We've had a lot of guests on this podcast who've had trauma at a young age and the phrase, you know trauma leads to triumph
[20:24.640 -> 20:25.640] You know it equips them with things that at the time they don't really want because it means I've had to go through the kind had trauma at a young age and the phrase, you know, trauma leads to triumph, you know,
[20:25.640 -> 20:28.520] it equips them with things that at the time they don't really want because it means they've
[20:28.520 -> 20:32.480] had to go through the kind of trauma you've spoken about, you know, losing your, your
[20:32.480 -> 20:37.460] mother, but actually it does, it gives them the tools for later life when various challenges
[20:37.460 -> 20:39.100] present themselves.
[20:39.100 -> 20:42.880] What do you do as a leader, both, both as a mother, but also as a business leader to
[20:42.880 -> 20:47.000] try and build resilience in your teams in your family in you in
[20:47.000 -> 20:49.000] your children, how do you pass this on if they
[20:50.000 -> 20:54.980] Thankfully are not going through the kind of traumas that you had to deal with to build your resilience. I think you know
[20:55.680 -> 21:00.960] For me often and I still am, you know, I realize you know at 16 losing my mother and that sort of 18 my father
[21:00.960 -> 21:02.440] I was like well
[21:02.440 -> 21:03.880] I'm sort of grown up now
[21:03.880 -> 21:09.160] I need and I realize I have you know children of 26 24 and father, I was like, well, I'm sort of grown up now, I need it. And I realised I have, you know, children of 26, 24 and eight, and I am constantly
[21:09.360 -> 21:12.360] guiding them. Where did I think I knew it all?
[21:12.360 -> 21:14.080] I'll be all right at that age.
[21:14.680 -> 21:21.640] I think resilience, I often we are, we underestimate how powerful we are.
[21:22.520 -> 21:26.000] And I always say to people,
[21:26.000 -> 21:28.000] be less tough on yourselves.
[21:28.000 -> 21:30.000] We're so tough on ourselves.
[21:30.000 -> 21:32.000] And also, you know,
[21:32.000 -> 21:35.000] there is a great, you know, English trait as well.
[21:35.000 -> 21:37.000] You know, we do put ourselves down.
[21:37.000 -> 21:42.000] And I think start being kinder to yourself.
[21:42.000 -> 21:47.720] We have huge powers that we leave untapped because we actually just define ourselves
[21:47.720 -> 21:51.200] by how others are and where we are compared to.
[21:51.200 -> 21:52.320] Stop that.
[21:52.320 -> 21:53.260] This starts at school.
[21:53.260 -> 21:55.160] I see it with my eight-year-old already.
[21:55.160 -> 21:57.200] You see it and you think, this is just crazy.
[21:57.200 -> 21:59.360] You know, you're free up until six, seven,
[21:59.360 -> 22:01.680] then you start doing this and you compare
[22:01.680 -> 22:03.800] and you know, everything's judged in a way.
[22:03.800 -> 22:06.340] And we have ideas in this world that we've been set up to
[22:06.340 -> 22:12.680] Schooling and business that quite frankly a pants and we should be re looking at this the way business is right now
[22:12.680 -> 22:18.860] And what success is done? Well, even our academic system, you know, you are absolutely here are the lessons
[22:18.880 -> 22:22.560] This is what you're judged on. We've forgotten what creativity is
[22:22.560 -> 22:28.520] I mean if you listen to the great Ken Robinson who advised government on this where you have to put
[22:28.520 -> 22:35.240] physical into into schooling, movement, creativity, that is not at all
[22:35.240 -> 22:38.320] acknowledged. You're seen as an arty one, you're thrown into there, this is the
[22:38.320 -> 22:43.440] academic. I've listened to him, I've seen him a couple of times, incredible man and
[22:43.440 -> 22:48.160] then you know the half-wits in government didn't listen. No didn't listen and
[22:48.800 -> 22:54.080] So that's judged as what success is. So you go. Well, I'm not the top of the class. I'm not academic
[22:54.080 -> 22:59.120] I'm not the best in math. So I'm a bit shit. I hear it. Yeah, so already you start that and
[22:59.800 -> 23:03.640] That comes into business. I'm not the one that's maybe Susan so numerical
[23:03.640 -> 23:09.860] I can't sit in the board meeting and analyze quickly and so you suppress deeply your
[23:10.240 -> 23:15.360] innate sense of power and I always say to people open it up and
[23:16.180 -> 23:21.120] Believe you me, you know the answer it's in there when you get that gut feeling that just doesn't feel right
[23:21.600 -> 23:25.840] That's telling you something much greater than all data and numbers
[23:26.120 -> 23:30.960] And the people who understand logic will so there's a great phrase in your book that really
[23:31.320 -> 23:38.120] Jumped out at me Mary when you spoke about this narrative and storytelling and how it seeps into our culture
[23:38.120 -> 23:43.600] I think you talk about narrative economics of how the world is built on what you said them power fame
[23:43.800 -> 23:48.660] Yeah a money. What do you think is the key to start changing this narrative then?
[23:48.660 -> 23:53.980] How do you do it both with your eight-year-old and how do you do it with the businesses that you're working with?
[23:53.980 -> 23:59.860] Well the narrative I I want to change straight. Well, obviously with my eight-year-old I connect back to him and
[24:01.140 -> 24:07.380] And it's not always just telling him how fantastic is that's not but I give him space to be able to be him
[24:08.000 -> 24:09.280] Totally him. How do you do that?
[24:09.280 -> 24:12.720] So when he comes out of school even straight away and you know
[24:12.720 -> 24:16.280] You see people ushering off I'd cut back a lot of the activities like, you know
[24:16.280 -> 24:21.960] I've got to do this class in that class. They don't be bored be bored. That's the most
[24:22.920 -> 24:27.520] Creativity comes from boredom and you're not going to be all entertained and you're not going to have this and you're not going to be
[24:27.520 -> 24:33.560] Able to go on digital you're just going to sit there and there's plenty of stuff in your bedroom and you watch them you watch them
[24:33.560 -> 24:39.760] Just I can hear him singing or he'll find just an old cricket ball that has been there
[24:39.760 -> 24:43.560] I don't know how long under the bed and I'll just start playing with that or rolling up and down
[24:43.600 -> 24:43.800] I don't know how long under the bed and I'll just start playing with that or rolling up and down
[24:51.920 -> 24:52.800] That is how you start to open up and creativity comes back in. It's often the same in business give people space to be themselves
[24:56.280 -> 24:56.920] narrative economics for me the big narrative that I need to change is
[25:01.400 -> 25:06.160] We sold and I've been one of the mayor culpers who was very good at this Especially at my days as creative director of Harvey Nichols is that we've told people by having more stuff
[25:06.760 -> 25:09.720] and what you have defines you and shows success and
[25:10.440 -> 25:14.200] Of course, we know that that's been the worst thing that's ever happened
[25:14.200 -> 25:14.440] You know
[25:14.440 -> 25:17.680] It's like the house prices rise when people say this is what's happening in the market
[25:17.680 -> 25:20.960] it gets talked up and people believe it when go we got to buy that house because
[25:21.120 -> 25:25.840] you know the one down the road went for that and we know that you know people are fleeing to the country now because
[25:25.840 -> 25:32.720] They grew and the story rolls and it's very very very powerful very powerful nudge tactics
[25:33.560 -> 25:39.540] So for me the message that has been sold within the consumer industry is if you have this bag
[25:39.540 -> 25:44.300] It's gonna make your life better if you have that dress. Oh my god that designer label that car
[25:44.280 -> 25:50.040] your life better. If you have that dress, oh my god, that designer label, that car, that's been there for now 40 years and we've absolutely ruined the planet in
[25:50.040 -> 25:56.080] our search for more, more, more. So what's the new narrative? And the new narrative
[25:56.080 -> 26:01.400] has to be around that actually, I call it a status sentience, that actually a
[26:01.400 -> 26:06.440] respect for the planet and a respect for how much you do spend
[26:06.440 -> 26:11.400] and how you live is going to give greater status than the stuff that went
[26:11.400 -> 26:14.760] before and that's the narrative we need to get out there. Because there's a really
[26:14.760 -> 26:18.400] beautiful story you tell in your book that when I read it it sort of stopped me in
[26:18.400 -> 26:22.200] my tracks about the young girl when you were at Harvey Nichols. I'll let you tell
[26:22.200 -> 26:27.040] the story about when you walked through the office and you heard somebody cooing and you thought it was a child they were
[26:27.040 -> 26:32.120] describing. When I was at Harvey Nichols, you know, this was at the time when the
[26:32.120 -> 26:36.360] really what I would call status symbols, it was what brands did you have, what
[26:36.360 -> 26:41.000] they said about you and a huge growth in that was where the accessory market. I
[26:41.000 -> 26:46.020] have to explain this because this wasn't this wasn't happening in the 70s. This didn't happen 60
[26:46.020 -> 26:51.760] This was really the 80s boom, you know, America was the city that you turned up to it's like
[26:53.080 -> 26:58.080] Pulsating with money. I mean, you know Trump Tower on the front of Time magazine with money
[26:58.080 -> 27:06.440] This said so much about us. So the fashion industry was booming and and actually each season we would have to choose what designer, you know
[27:06.440 -> 27:10.480] Well who I was gonna get behind what campaigns we were going to create how we were gonna sell their goods
[27:10.480 -> 27:14.760] And at the time Tom Ford had gone into Gucci and he was like the God, you know
[27:14.760 -> 27:19.040] He was actually like a model himself. Everyone's like talking about the Gucci show. We all went to it and is that
[27:19.680 -> 27:21.440] amazing and
[27:21.440 -> 27:27.040] He came out with this bag called the horse bit and I remember going you know meeting the team at Gucci
[27:27.240 -> 27:32.780] and you didn't negotiate how much we were gonna buy and what we were gonna put behind it to promote it and
[27:33.280 -> 27:40.740] We just created this, you know, this must have this must have and I remember one day and this was a bag
[27:40.740 -> 27:45.600] I think it was over ground walking through the office and I was going from my office and I was going
[27:45.600 -> 27:51.480] to the accounts going to the accounts office and I passed this girl just talking a young girl and
[27:51.700 -> 27:58.000] I've called her Emma in the book and she was literally cooing about should I always what I can't believe this has happened
[27:58.000 -> 28:03.300] It's so beautiful. I thought blimey she talking to about a newborn and she had a Gucci bag and
[28:04.080 -> 28:06.760] I remember thinking oh great, you know,
[28:06.760 -> 28:09.760] look at how successful, you know, wow, look,
[28:09.760 -> 28:13.400] this is now those kids who have just been saving up
[28:13.400 -> 28:14.680] to buy this.
[28:14.680 -> 28:17.360] Of course, what a terrible thought, you know,
[28:17.360 -> 28:19.080] how disillusioned was I?
[28:19.080 -> 28:20.600] But what intrigued me about that, Mary,
[28:20.600 -> 28:23.320] was that how do you break that pattern?
[28:23.320 -> 28:25.040] Because you were being rewarded
[28:25.040 -> 28:29.840] for doing your job really well and that was a sign of your success so how do you
[28:29.840 -> 28:33.200] think we'd measure our success differently now then because I believe
[28:33.200 -> 28:37.240] that we should well first of all look what Patagonia is doing it's probably
[28:37.240 -> 28:42.920] one of the most successful fashion brands globally Black Friday which every
[28:42.920 -> 28:45.440] retailer hates and it's got to be the most hideous
[28:46.520 -> 28:50.820] Promotional day there is where it's just about how much stuff can we sell at the discount?
[28:51.480 -> 28:57.400] Patagonia went out without as did a lot of other really evolved brands saying you don't need to buy another coat
[28:58.320 -> 29:02.800] This is completely goes against the grain of how we have marketed repair it
[29:03.240 -> 29:06.360] Now I went into Patagonia before this last November
[29:06.360 -> 29:10.460] I was in New York and you could see these big businesses that were failing at
[29:10.620 -> 29:15.660] Fort for and I remember walking to Macy's floor after floor after floor after floor stuff
[29:16.760 -> 29:21.880] Emptying out sales sales. No one had seen and the future that was changing
[29:22.800 -> 29:24.660] Patagonia was packed
[29:24.660 -> 29:26.120] people buying into
[29:26.120 -> 29:31.880] what they what they their ethos and their culture and their value system now
[29:31.880 -> 29:37.580] their value system is based on creating stuff that is sustainable that gives
[29:37.580 -> 29:42.220] jobs to people that gives is not in any way abusing people they think of the
[29:42.220 -> 29:46.240] fabrics that they use that's good for the planet and
[29:53.480 -> 29:53.680] Everything they do is recyclable. They have secondhand that they sell so they create this economy. That's respectful
[29:57.480 -> 29:58.080] That's the way we need to go. That is the way we need to go
[30:05.880 -> 30:10.160] and the narrative has to be this new sexy narrative that actually having too much is gauche and actually I don't think that does reflect terribly well on you so line up who
[30:10.160 -> 30:14.320] wants to be there we got big job to do that what would the 25 year old Mary
[30:14.320 -> 30:18.640] Porter's have made of Black Friday oh well I would have probably hated it but
[30:18.640 -> 30:23.280] I've been bloody good at more shit than they needed quite frankly you know and
[30:23.280 -> 30:26.560] I'd have thought, well, fantastic.
[30:26.560 -> 30:30.360] I would have.
[30:30.360 -> 30:35.680] As a person with a very deep voice, I'm hired all the time for advertising campaigns, but
[30:35.680 -> 30:41.400] a deep voice doesn't sell B2B and advertising on the wrong platform doesn't sell B2B either.
[30:41.400 -> 30:45.640] That's why if you're a B2B marketer, you should use LinkedIn ads. LinkedIn has
[30:45.640 -> 30:50.440] the targeting capabilities to help you reach the world's largest professional audience.
[30:50.440 -> 30:56.320] That's right, over 70 million decision makers all in one place. All the big wigs, then medium
[30:56.320 -> 31:00.800] wigs, also small wigs who are on the path to becoming big wigs. Okay, that's enough
[31:00.800 -> 31:06.160] about wigs. LinkedIn ads allows you to focus on getting your B2B message to the right people.
[31:06.160 -> 31:10.320] So, does that mean you should use ads on LinkedIn instead of hiring me,
[31:10.320 -> 31:13.120] the man with the deepest voice in the world?
[31:13.120 -> 31:14.880] Yes. Yes, it does.
[31:14.880 -> 31:19.440] Get started today and see why LinkedIn is the place to be, to be.
[31:19.440 -> 31:22.720] We'll even give you a $100 credit on your next campaign.
[31:22.720 -> 31:26.040] Go to LinkedIn.com slash results to claim your credit.
[31:26.040 -> 31:28.320] That's linkedin.com slash results.
[31:28.320 -> 31:30.360] Terms and conditions apply.
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[31:32.920 -> 31:34.920] on top of our lower than low prices.
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[32:00.360 -> 32:06.800] On our podcast, we love to highlight businesses that are doing things a better way so you
[32:06.800 -> 32:11.880] can live a better life and that's why when I found Mint Mobile I had to share.
[32:11.880 -> 32:16.540] So Mint Mobile ditched retail stores and all those overhead costs and instead sells their
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[32:30.160 -> 32:36.560] That's unlimited talk, text and data for $15 a month.
[32:36.560 -> 32:41.360] And by the way, the quality of Mint Mobile's wireless service in comparison to providers
[32:41.360 -> 32:44.280] that we've worked with before is incredible.
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[33:28.720 -> 33:35.360] Cut your wireless bill to 15 bucks a month at mintmobile.com slash HPP. Additional taxes,
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[33:39.680 -> 33:44.640] So you've been on this brilliant journey and it sounds like the consumer is going on this
[33:44.640 -> 33:48.080] journey as well. What has sparked this?
[33:48.080 -> 33:55.720] The planet's dying. We're dying. Our well-being. We are really, really obese,
[33:55.720 -> 34:02.480] depressed. We have real, real serious health issues and mental health issues
[34:02.480 -> 34:07.040] but lots it started and I talked about this in my in my TED talk when
[34:07.600 -> 34:12.640] You started to feel these rumblings of you know, the black lives matter
[34:13.480 -> 34:20.100] The me too movement. We started to feel what would have voices coming out and going. What are we doing here?
[34:20.440 -> 34:24.840] What way are we living here? And of course, you know Greta Thunberg amazing
[34:24.820 -> 34:25.920] What way are we living here? And of course, you know Greta Thunberg amazing
[34:33.560 -> 34:34.080] Standing probably the most famous woman in the world at the moment is a young woman who's going we're buggering our planet
[34:40.600 -> 34:47.060] So all what with subcultures became these mainstream cultures and driven very much by generations They're not by my generation who are going. Yes. What are we doing here? So it's been happening
[34:47.060 -> 34:51.580] It's been happening. It's been happening and it's now it's reached really mainstream
[34:51.580 -> 34:55.500] And I don't think there'll be anybody who doesn't think about this. That doesn't mean we're all
[34:56.400 -> 35:01.280] Changing our ways, but I don't think there's anybody who's sitting here today not thinking about what are we doing?
[35:01.280 -> 35:28.580] And how are we living? So when you go in with your business and you're advising these retailers? ym mynd i'r ffyrdd o'r fath o'r rhai sy'n mynd i'r ffyrdd o'r fath o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd o'r ffyrdd and tell everybody yeah, but are you living it? Are you really living it? So that first of all is how we start to work with them. We create that philosophy
[35:28.580 -> 35:32.400] with them if they haven't got it and really try to get to the truth and you
[35:32.400 -> 35:34.760] know when you're getting greenwashing and you know when you've got someone
[35:34.760 -> 35:38.760] who's just giving you a lip service and so we move away from that and but
[35:38.760 -> 35:44.800] invariably most businesses want to do better. They really do but they don't
[35:44.800 -> 35:45.160] know how
[35:45.440 -> 35:50.380] So that's the first thing that we start with and then we start to take you don't have to be
[35:50.740 -> 35:54.020] Totally sustainable by this. This is too big a thing for you
[35:54.020 -> 35:59.620] So we give steps on what you can do and those steps aren't just about sustainability as well
[35:59.620 -> 36:04.540] It's about how do you treat your people better? How do you treat people that connect with your brand better?
[36:04.820 -> 36:05.240] How do you put your people better? How do you treat people that connect with your brand better?
[36:05.240 -> 36:06.600] How do you put them at the center?
[36:06.600 -> 36:08.440] How do you work with communities?
[36:08.440 -> 36:09.900] Because we believe that businesses
[36:09.900 -> 36:11.280] should be living institutions,
[36:11.280 -> 36:14.320] whether they're physical or whether they're digital,
[36:14.320 -> 36:16.600] that is the role of business today,
[36:16.600 -> 36:19.880] that you actually should be creating a connection
[36:19.880 -> 36:22.360] with the people that is greater than just selling stuff.
[36:22.360 -> 36:24.440] So then we actually do it in a joyful way,
[36:24.440 -> 36:28.880] we create a playbook for them and go, here about these ideas. Why don't you try one of these? Why don't
[36:28.880 -> 36:33.040] you test this out? And they actually have fun doing that, you know, just going because it's
[36:33.040 -> 36:40.080] enough to be a big, dry, totally sustainable and green and, you know, your emissions down by 2040.
[36:40.080 -> 36:46.600] Why don't you start playing in this area? And once you start to do that, people, you give them to different teams that make it happen,
[36:46.600 -> 36:49.360] they all start to get revved up by this.
[36:49.360 -> 36:51.800] So give us some brilliant examples of the playbooks
[36:51.800 -> 36:54.160] and the kind of answers that you get in with them.
[36:54.160 -> 36:57.840] So you'd say that, okay, let's first of all think about
[36:57.840 -> 37:02.920] how you are telling people who come into your physical space
[37:02.920 -> 37:04.800] what you do, right?
[37:04.800 -> 37:05.140] So we give them some great ideas of how to connect people who come into your physical space what you do, right?
[37:05.140 -> 37:09.840] So we give them some great ideas of how to connect and actually take the time to speak
[37:09.840 -> 37:13.060] to people and tell them about their philosophy.
[37:13.060 -> 37:14.500] Forget that you're selling stuff, right?
[37:14.500 -> 37:19.900] I want you to go into that and actually believe that you're here to make people's lives better.
[37:19.900 -> 37:24.140] How would you start to do that when you interact with people, whether that's in the digital
[37:24.140 -> 37:27.560] space or whether that's in the physical space? And you start to give
[37:27.560 -> 37:31.320] teams of people, don't, you're not selling me anything, start doing that. I've come
[37:31.320 -> 37:34.880] into your place and I want you to tell me what excites you about this and why
[37:34.880 -> 37:39.120] this is going to make my world better. And meanwhile, they will be doing work on
[37:39.120 -> 37:43.520] what they're doing on that brand and that product. And you start to see people
[37:43.520 -> 37:45.800] just becoming alive. You say, you're not a sales assistant.
[37:45.800 -> 37:47.800] You're a person interacting with another person.
[37:48.200 -> 37:51.600] Tell me how you do that and you start taking away their titles.
[37:51.700 -> 37:54.600] You start taking away the end goal of they've got to sell and
[37:54.600 -> 37:58.600] you start to see people talking honestly and it's absolutely
[37:58.600 -> 38:02.600] wonderful and they realize also how much they do know about
[38:02.600 -> 38:03.700] the product that they're doing.
[38:04.400 -> 38:06.620] We think of names for products that they're making
[38:07.200 -> 38:13.600] Actually giving names to those products and we create sub brands that they might not be doing that we think why don't you do this?
[38:13.600 -> 38:20.480] Why don't you partner with this other brand and we believe that creating a sub brand with another brand
[38:20.920 -> 38:22.760] creates collaboration
[38:22.760 -> 38:26.940] Completely different brand and you're going to end up with this product that you might not have sold before but we're this
[38:26.940 -> 38:28.940] We don't normally do that. Let's just try that
[38:29.780 -> 38:34.540] so it's all different ways of expanding the brand and it's
[38:34.860 -> 38:41.660] How it connects with people and puts people first at the heart of their business
[38:42.200 -> 38:44.060] which in turn
[38:44.060 -> 38:45.520] feeds the planet better y gweithleuon nhw, sy'n ymwneud â'r byd yn well.
[38:46.640 -> 38:48.080] Dyw e i mi gofyn eich hypothetig,
[38:48.080 -> 38:50.160] oherwydd mae gennym nifer o bobl
[38:50.160 -> 38:51.440] sy'n clywed y podcast hon,
[38:51.440 -> 38:54.320] ac mae'r adroddiadau gwahanol yn ein myfyrwyr.
[38:54.960 -> 38:56.960] Rydyn ni wedi cyfrifol am Ken Robinson
[38:56.960 -> 38:58.400] a'r math o beth i'w heriolu
[38:58.400 -> 39:00.240] ym mhobl addysg.
[39:00.240 -> 39:01.600] Sut y gallech chi ddweud
[39:01.600 -> 39:03.600] eich cymdeithas o gofyn i rywun
[39:03.600 -> 39:07.000] am eu ffilosofi a sut y gallai hynny yn ymdrech i gofyn i rywun eu ffilosofi a sut y gall hynny ei ddefnyddio?
[39:07.000 -> 39:09.000] Yn ysgol, er enghraifft?
[39:09.000 -> 39:14.000] Rwy'n cofio'r diwrnod pan ddechreuais i mwynhau ysgol, ac roedd un o'r addysg yn ymdrech i mi.
[39:14.000 -> 39:17.000] Mae'n beth gwirioneddol iawn, mewn gwirionedd.
[39:17.000 -> 39:20.000] A'r ffrind, roedd gennym ni'r cymaint o'r adbwyswyr,
[39:20.000 -> 39:23.000] ac rydyn ni'n cofio'r peth hwn yn digwydd ac yn dweud ei fod yn ddifrifol,
[39:23.000 -> 39:25.220] ac mae'r rhai arall yn eu bod yn eu gwahoddi. Rwy'n credu os oeddwn yn rhedeg ysgol, byddwn yn cael ffilosofi gwyllt. It really we both remember this happening and being absolutely debilitating and the other three not having it
[39:25.300 -> 39:29.120] Well, I think if I was running a school first of all, I would have a very clear philosophy
[39:29.120 -> 39:34.040] I often look at schools and they put out there what they've achieved and it's brilliant and you know
[39:34.680 -> 39:39.320] Academically and what they strive to and how they what sort of pupils they want to put out into the world
[39:39.400 -> 39:43.920] but I rarely hear a philosophy that they have that is shared and
[39:44.520 -> 39:47.600] Whether that's a song I'd even make it into a song.
[39:48.840 -> 39:51.040] So that each day they started with that.
[39:51.040 -> 39:51.880] And they knew.
[39:51.880 -> 39:54.320] No, but I've just thought of that idea.
[39:54.320 -> 39:56.800] Actually, I might sell that to an idea for client.
[39:58.000 -> 40:00.480] I'd make it into a song, singing for children.
[40:00.480 -> 40:03.000] And that's what Ken Robinson says is amazing.
[40:03.000 -> 40:06.620] And I know often, I know when my young son is happy and I put him to
[40:06.620 -> 40:08.620] Bed and I just hear him singing it is the most
[40:08.820 -> 40:14.100] Wonderfully touching thing and we lose that we don't sing often enough
[40:14.100 -> 40:17.580] Do we have when would you feel free to just to start singing in front of someone?
[40:17.780 -> 40:21.860] Some low voice isn't good enough as you but just to be free and not care
[40:21.860 -> 40:25.280] So I would probably start with the philosophy that I would put into a song and that
[40:25.500 -> 40:30.640] They start actually I did come up with an idea for it was one of one of the big really brilliant businesses
[40:30.800 -> 40:35.160] in with the body shop on how they should start their morning of
[40:35.520 -> 40:41.040] Actually in the way that a lot because at the heart of what the body shop does was all I mean Anita rod
[40:41.040 -> 40:41.920] It was genius
[40:41.920 -> 40:47.040] We're talking the 70s about she talked about saving the planet and not harming anyone the 70s
[40:47.040 -> 40:53.480] Right got bought out by L'Oreal who actually made it as boring as batshit and that's been brought back out again by the people who?
[40:53.480 -> 40:57.520] are an ESOP is the Brazilian company and we got called in to work with him on that and we actually
[40:57.600 -> 41:01.440] Started the team off with a mantra and that they started each morning, you know
[41:01.440 -> 41:04.080] And the way the all-blacks go out and they do something not quite as mad as that
[41:04.280 -> 41:09.040] But actually that was this commitment to the world and to the planet that they actually connected each day
[41:09.240 -> 41:11.240] Everybody that went on that shop floor
[41:11.360 -> 41:18.360] Started off that way feeling and it just gave such a wonderful energy to them and it just broke this idea that we're here
[41:18.680 -> 41:23.360] Just to sell stuff. Yeah, even the title sales assistant went, you know, and it was just wonderful
[41:23.360 -> 41:26.000] So I think I would start with schools I'd think of a philosophy and make it into a song and I'd actually get the kids to sing that each day Nawr, mae'n ddiddorol iawn. Nawr, mae'n ddiddorol iawn. Nawr, mae'n ddiddorol iawn.
[41:26.000 -> 41:28.000] Nawr, mae'n ddiddorol iawn.
[41:28.000 -> 41:30.000] Nawr, mae'n ddiddorol iawn.
[41:30.000 -> 41:32.000] Nawr, mae'n ddiddorol iawn.
[41:32.000 -> 41:34.000] Nawr, mae'n ddiddorol iawn.
[41:34.000 -> 41:36.000] Nawr, mae'n ddiddorol iawn.
[41:36.000 -> 41:38.000] Nawr, mae'n ddiddorol iawn.
[41:38.000 -> 41:40.000] Nawr, mae'n ddiddorol iawn.
[41:40.000 -> 41:42.000] Nawr, mae'n ddiddorol iawn.
[41:42.000 -> 41:44.000] Nawr, mae'n ddiddorol iawn.
[41:44.000 -> 41:47.160] Nawr, mae'n ddiddorol iawn. Nawr, mae'n ddiddorol iawn. Seen the light you've completely sort of transformed from the person that was all about stack them high and sell them quick in the 70s and 80s
[41:47.920 -> 41:54.060] But I'm a business leader and I've got bills to pay and I've got mortgages and I've got loads of staff to look after
[41:54.060 -> 42:00.120] How do you convince these businesses when you go in with this wonderfully creative approach, which by the way, I think it's fantastic
[42:00.120 -> 42:02.120] How do you then have the conversation about?
[42:02.560 -> 42:04.920] The financial side. How do you convince them?
[42:02.000 -> 42:02.560] How do you then have the conversation about?
[42:04.920 -> 42:05.600] The financial side. How do you convince them?
[42:11.880 -> 42:12.520] Examples of businesses are making money. They're making it on my podcast. I had the lush owner. He's a crazy
[42:14.900 -> 42:20.160] Entrepreneur and you know, his vision is very strong I mean really but everything he does he just doesn't give any harm and he makes the planet better
[42:20.160 -> 42:26.160] So every choice that they make from even where they get the salt from is that you know
[42:26.160 -> 42:31.800] I'm gonna go for a slightly more expensive one because the salt that we choose is affecting birds in certain area
[42:31.800 -> 42:33.560] I can't even give the right example
[42:33.560 -> 42:36.240] One of the most profitable businesses has grown
[42:36.800 -> 42:42.980] So, of course and it's a hard-headed businessman goes. Well, no, I just want to focus in this way
[42:42.980 -> 42:46.620] There's nothing I can do about that, but I can show you other ways
[42:47.200 -> 42:52.920] It and that is what we've done and that is what we've done with businesses and we show that and there's too many
[42:53.080 -> 42:58.440] Examples that are just getting better. I was having the owners of cook which is one of those incredible little, you know
[42:58.840 -> 43:04.160] Frozen food businesses everything they have done has put people and the planet at the heart of it
[43:04.140 -> 43:04.700] Everything they have done has put people and the planet at the heart of it
[43:10.260 -> 43:16.040] Everything one most successful growing food businesses. It's happening in the fashion industry. It's happening So look you fall into the give a fucks or don't give a fuck. It's quite simply that there's a lot of people
[43:16.040 -> 43:19.020] Fuck so don't give a fuck make my I don't then you know
[43:19.200 -> 43:25.840] I'm not for you needs my agency and we're not all coming in going. Whoo-hoo. Happy clappy. I like making money
[43:25.840 -> 43:31.240] Yeah, I really like having money. I like a nice life and I will continue to do that
[43:31.240 -> 43:32.760] I don't want to not have money
[43:32.760 -> 43:37.560] But I also want a conscience and I want to be able to sleep at night and go yes
[43:37.560 -> 43:42.720] I've done something that makes a difference you want to join that then join us. We've got some great ideas
[43:42.720 -> 43:46.440] What advice for people then that want to change like you but they go
[43:46.800 -> 43:52.360] Kovid just want to get the business stable again get back on my feet the time isn't right and we talk often on this podcast
[43:52.360 -> 43:57.540] Like people always wait for the perfect moment to be brave or to put other things other than profit first
[43:57.540 -> 44:01.200] And I think if you do that, you probably never make the decision. Do you? Yeah
[44:02.240 -> 44:08.520] People that are concerned about it now, what's your it is concerning? is concerning and and the thing is you know it's what I talk about the
[44:08.520 -> 44:11.680] hospice you know you don't throw everything up in the air you have to
[44:11.680 -> 44:16.520] plan you have to have a vision you've just and you have to believe in that and
[44:16.520 -> 44:21.240] there will be times we go of course you do even the best people you can't say of
[44:21.240 -> 44:31.000] course it's definitely gonna work but what what will come out of it? It's the right outcome and if you connect deeply with your belief system and your your inner
[44:31.880 -> 44:37.120] Strength, that's all I can talk about your inner frequency, which is the best guiding light in any of this
[44:38.040 -> 44:40.040] Then you'll go where you're meant to go to
[44:40.480 -> 44:46.680] But if you keep feeding the short term and the fear you will never move past that quite simply you won't
[44:47.300 -> 44:50.060] That doesn't mean you chuck everything out and you haven't got to look at the bills
[44:50.060 -> 44:53.640] But you cleverly go right and I often used to go what's the least I can live on
[44:53.840 -> 44:56.400] Where do we start from there? I've done that many times in my life
[44:57.000 -> 45:02.900] Literally back for a fag packet not a fag packet in smoke, but you know, literally that how do I get by on this?
[45:02.900 -> 45:05.400] I can get by on this just that safety So you're not silly and you just know that how do I get by on this I can get by this just that safety
[45:05.400 -> 45:07.660] So you're not silly and you just know that you need to do enough
[45:07.920 -> 45:14.800] But in the meantime the way in the wings I'm building and creating and moving forward and I try to find that really exciting
[45:15.080 -> 45:21.120] You know just get excited by it and also don't be don't be under the shadow of other people's ideas
[45:21.120 -> 45:22.960] If you don't believe them, you know
[45:22.960 -> 45:26.280] We've sold in some shit ideas and the way business should be run in
[45:26.280 -> 45:34.600] The past and they haven't worked for people they haven't we've seen that they haven't worked for they've worked for the growth economy
[45:35.600 -> 45:40.540] Growth at any cost and listen to Kate Rayworth on that talking about that, you know
[45:40.540 -> 45:45.360] We believed economists and economists quite frankly, you know our academic accountants
[45:45.360 -> 45:51.200] Yeah, that's what ruled the world and actually they got bet they were better at branding economics than they were
[45:51.760 -> 45:54.640] social psychology and and philosophy
[45:55.120 -> 46:00.060] We got to bring that in we've got to bring it in and there will be people in business, you know
[46:00.060 -> 46:02.060] Who don't want to hear it?
[46:03.120 -> 46:05.000] That's okay. That's it.
[46:05.000 -> 46:11.000] There's a brilliant phrase that again just resonates that I've read in your book about elastic thinking.
[46:11.000 -> 46:17.000] Yeah. The idea of being fluid not being stuck in old tropes or old narratives.
[46:17.000 -> 46:22.000] What would you say for somebody that is still listening to this and maybe resistant?
[46:22.000 -> 46:29.080] What's the simplest way of becoming elastic in your thinking that you've found where you've met these CEOs
[46:29.080 -> 46:33.180] that maybe are resistant, they're in the don't give a fuck camp. What's the
[46:33.180 -> 46:37.340] simplest technique you've used that starts to create a shift?
[46:37.340 -> 46:43.760] Well I often do, if you were starting this again, what would you do? They suddenly go,
[46:43.760 -> 46:48.080] no, forget what, don't look in the rearview mirror last year's figures
[46:48.080 -> 46:52.040] They've all gone. It's all gone. What what if you're starting this again? What would you do knowing what you do?
[46:52.720 -> 46:54.840] Knowing what you do. Just tell me just throw out. What would you do?
[46:54.840 -> 47:00.320] What if you what have you always wanted to do and they start to open up and talk about you know?
[47:00.320 -> 47:02.800] I thought we had this idea, but forget the box
[47:03.680 -> 47:09.520] Forget the box was about we can put the logic and the data in and we need that we do need that
[47:09.520 -> 47:12.720] I'm not that you know, I'm with my finance director mark. Give me the numbers. How's it backing up?
[47:12.720 -> 47:16.700] You know, I'm not sitting here again. Whoo. You know, how many people do we need to feed?
[47:16.700 -> 47:18.620] How many jobs have you got done? Of course you do
[47:19.520 -> 47:23.920] But there was a wonderful piece. It was my the the Sufi per room roomie
[47:23.920 -> 47:26.360] That just so we know one and one makes two
[47:26.360 -> 47:31.640] And what we always forget is the and it's the and that that is the nuance
[47:31.640 -> 47:36.560] It's the bits in between that make life. Yeah, that's what makes life and
[47:37.600 -> 47:42.920] Creativity is so often seen as you know, these hipsters with beards in East London are going to give you the answers
[47:42.920 -> 47:45.000] no, it's in all of us.
[47:45.000 -> 47:48.560] And we suppress it because we think we can't.
[47:48.560 -> 47:52.520] And once you open up and what COVID has taught us
[47:52.520 -> 47:55.640] has been this creative elastic thinking
[47:55.640 -> 47:57.840] because we've had nowhere else to go.
[47:57.840 -> 47:59.880] And there's been such ingenuity,
[47:59.880 -> 48:02.080] really ingenuity stuff that I've seen.
[48:02.080 -> 48:04.960] I've gone, my God, that is so clever.
[48:04.960 -> 48:12.440] And some of the digital players have really created what I thought couldn't be done as well on digitally is community and connection and
[48:13.400 -> 48:17.640] That I will just give us examples to chief execs time and time again
[48:18.160 -> 48:24.740] Time and time again and and letting some people just within the business play with the business
[48:25.000 -> 48:29.000] Ac i rai bobl, yn y busnes, chwarae ar y busnes. Gwneud y risg. Risg a llwyf, ac yna i gyd.
[48:29.000 -> 48:32.000] Gwneud y budget a'i ddod allan a bod yn risg.
[48:32.000 -> 48:35.000] O'r hynny, gael y pecynau'n fwyaf.
[48:35.000 -> 48:37.000] Rwy'n hoffi'r ffaith bod eich bod yn ymddangos y ddwyf,
[48:37.000 -> 48:39.000] os yw'n llyfr gwaith, neu yw'n chwarae ar eich hun,
[48:39.000 -> 48:42.000] neu yw'n bwysig a chwarae ar eich hun.
[48:42.000 -> 48:44.000] Mae rhywbeth yn eithaf gallanol am y ffras hwnnw,
[48:44.000 -> 48:45.600] a'i golygu i ni am y blant, ond mewn gwirionedd, rydych chi'n siarad amdano. Come play on your own. There's something really quite powerful about that phrase. Yes reminds us of childhood
[48:45.600 -> 48:50.560] Yes, but actually you're talking about it. Yes. Well, we do that in the paper. We go. How much is your budget?
[48:50.560 -> 48:55.220] What are you looking? How much you spending on this? We look at it and just go just take 10% of that
[48:55.280 -> 48:55.960] That's it
[48:55.960 -> 48:56.440] You know
[48:56.440 -> 49:00.040] It's a bit like when someone says, you know when you want to put a little bit of you know
[49:00.120 -> 49:04.920] Investment in can you afford to lose it you go? Yeah. Okay. How much can you afford to lose? Let's play with that
[49:04.940 -> 49:05.520] Investment in can you afford to lose it you go? Yeah. Okay. How much can you afford to lose? Let's play with that
[49:10.460 -> 49:13.320] You know, it's a wonderful thing because it's so controlled budgets and what you know They have to know what your return on investment is gonna be
[49:13.320 -> 49:18.320] No, no, let's just take a piece and say let's take some of that money and see would you notice if it didn't come?
[49:18.320 -> 49:23.040] No, let's play with that and you start to give it to teams of people and we mix it up
[49:23.040 -> 49:25.440] We actually bring people in or aren't
[49:29.820 -> 49:29.880] Experts particularly in that area and you mix them up and they come in with a different idea
[49:34.300 -> 49:37.300] So it's not just the marketing team and that's the accounts team and that's the sales team Actually, we're gonna mix them up and we're gonna have what we call naive experts
[49:37.300 -> 49:41.280] I'm an expert in this you're naive in it, but you're an expert in another area
[49:41.280 -> 49:45.480] How do we get them together and create some ideas that we think would be just cracking in the business?
[49:45.480 -> 49:48.820] And then you stop just testing them out. It's brilliant
[49:48.820 -> 49:51.480] I do what I love about this conversation is this kind of mix of
[49:51.880 -> 49:57.460] Incredible experience the fact that the way you see the world has clearly changed a lot in the last 20 or 30 years
[49:57.840 -> 50:04.100] Hmm, but also like the excitement you've got for what lies ahead. I'm interested to know about your optimism
[50:04.100 -> 50:05.000] Then this all sounds wonderful
[50:05.120 -> 50:09.080] How optimistic are you that this is the world that our kids are going to grow up in?
[50:09.080 -> 50:11.080] These are the high streets that they're going to go to
[50:11.160 -> 50:17.600] With care and with love and with compassion for each other on the planet. I am optimistic that we'll see a better future
[50:17.600 -> 50:21.880] I really do I think you know, we think we've had a really great run at it because you know
[50:21.880 -> 50:27.140] Everything was economically safe. I actually think it's gonna be a better world with better people
[50:27.140 -> 50:32.520] I do I look at my kids generation certainly my gen Z ones and I just think you're gorgeous
[50:32.520 -> 50:36.900] I wish I thought like that. How blind was I you know, it was a consumer just
[50:37.760 -> 50:43.380] Literally coma we were in that even the word consumer you judged me by what I consume
[50:43.380 -> 50:45.840] I'm not looking at the person that was just isn't it?
[50:46.000 -> 50:49.760] You've just all got this old, you know, there's all what those heads as flip-top things
[50:49.760 -> 50:53.160] You just keep stuffing stuff down. I have that vision of that
[50:53.160 -> 50:54.000] so
[50:54.000 -> 50:59.480] Interestingly what's come out of this is two very key things as connection and community has become one of the most important things
[50:59.480 -> 51:06.560] And actually local high streets when I did my report ten years ago, and they you know know, used to say to me, have you spoken with the government, you know,
[51:06.560 -> 51:10.320] Philip Green? And I'd think, well, yes, I have met him. I'm not sure I want to have his advice
[51:10.320 -> 51:16.480] on what the high street will be. Knows how to make money, knows how to make money. And actually,
[51:16.480 -> 51:21.840] it was too early. But what I talked about was this connection that we need so deeply and
[51:21.840 -> 51:28.820] desperately. And we've seen a rise in local high streets coming back because of Covid what's happened and people relied on
[51:28.820 -> 51:32.340] them and they saw how important it was and now with the growth of us sort of
[51:32.340 -> 51:36.380] spending more time at home we're gonna need them even more so let it go though
[51:36.380 -> 51:39.860] can we that's the risk no you can't let it go but if you can also you can't also
[51:39.860 -> 51:43.620] go just you know shop it or you'll lose it and you just end up to high streets
[51:43.620 -> 51:45.520] that have got sort of random mix of you know chicken shops and you know shop it or you'll lose it and you just end up to high streets that have got sort of random mix of you
[51:45.520 -> 51:51.120] Know chicken shops and you know pop-up art galleries because the shops empty you won't want to do that
[51:51.120 -> 51:58.440] So there needs to be a proper national I think frame plan on it and there's some brilliant stuff that's happening in the world in Milan
[51:58.440 -> 51:59.920] They're looking at 15-minute cities
[51:59.920 -> 52:06.780] You know everything within walking distance or a bicycle for all your needs that down that starts to get I'm right that I
[52:07.080 -> 52:09.080] Understand that that's the way we should be going
[52:09.360 -> 52:13.740] So there's some great initiatives. It would be great if the Tory government opened their eyes up to them
[52:13.740 -> 52:17.660] Let's see. We live in hope we do live in hope and I think that is deeply important
[52:18.100 -> 52:20.420] We start the conversation talking about culture
[52:20.520 -> 52:25.780] Hmm, we're gonna end it with our quickfire questions. And the first one is really about culture and it is
[52:26.480 -> 52:33.860] Your three non-negotiables not just for you, but for the people that you invite to be in in your world in your circle
[52:34.600 -> 52:39.960] Collaboration, it's we not me. Yeah ego college in the corner and we've all got a bit of an ego
[52:39.960 -> 52:43.540] I love it when you're loving it and you put don't don't let it pull the rest down
[52:44.400 -> 52:49.440] Creativity because I think that's got to be at the heart of everyone think think think laterally think elastically
[52:49.440 -> 52:55.000] I don't want I don't care what department you're in or who what you're working on. That's what's going to give us the answers in this
[52:55.840 -> 53:01.860] And resilience I think you know and I can tell when someone's having a tough time and we have a great support system
[53:01.860 -> 53:05.320] But you know, can you get back up and be in with us all together?
[53:05.320 -> 53:07.880] And this I think is deeply important. Well one piece of advice
[53:07.880 -> 53:11.060] Would you give to a teenage Mary just starting out on this journey?
[53:11.640 -> 53:16.960] Listen to your inner voice the biggest mistakes I've made in my life is when I've ignored that it's there
[53:17.120 -> 53:21.800] It comes up and you go you can rationalize and go in there actually listen to it
[53:21.800 -> 53:26.280] it's there because actually you're equal we're all equal and you have great power and
[53:27.240 -> 53:28.880] sensitivity
[53:28.880 -> 53:30.880] And the answers inside you
[53:31.160 -> 53:37.480] You know learn all around you pick up God. That's fantastic. You know, I'm learn learn open open
[53:38.000 -> 53:40.000] Listen to that you've shared some lovely
[53:40.400 -> 53:42.360] Quotes and thoughts from various books and things
[53:42.360 -> 53:45.840] I know you have your own podcast and your own book that we've talked about you can't name your own on
[53:45.840 -> 53:48.920] this answer but um
[53:58.920 -> 54:03.720] if I was to ask you for one book podcast recommendation or a quote that you'd
[54:03.720 -> 54:07.280] like our our audience or our listeners to delve a bit further with what would
[54:07.280 -> 54:11.600] You go for well, I am gonna go for a spiritual teaching book, which I think is incredibly good
[54:11.600 -> 54:17.880] That was just great for me. And that's the untethered soul by Michael Singer. I think is an extraordinary book
[54:17.880 -> 54:24.440] Have you read it? No, it's incredible. Yeah, it's what comes at you every day and it's don't look at something. That's good
[54:24.440 -> 54:26.880] That's bad. Don't judge. just go out into that world and go right
[54:26.880 -> 54:32.620] Okay, this is coming to me and get excited by how you connect with it look at it, but it's much deeper than that
[54:32.620 -> 54:35.440] It's a really terrible explanation of it. It's an
[54:36.120 -> 54:40.980] Extraordinary book and I have many lines where I've underlit I think page 77 particularly
[54:42.520 -> 54:46.840] And it's one that's a guiding light whenever I find I've gone off and I'm not in alignment
[54:46.840 -> 54:50.680] Lovely, what would you describe as your greatest strength and your greatest weakness?
[54:50.960 -> 54:55.880] Well in business my greatest strength is they can do it and and being in innovative
[54:55.880 -> 54:57.880] I just always come up with something you
[54:57.880 -> 55:01.900] Something you something you I don't to the extent that might have to go up which one are we gonna pick or where do we?
[55:01.900 -> 55:06.100] Work with this and I think my greatest weakness is the detail sometimes
[55:08.960 -> 55:14.560] And actually I've really had to learn about that in Cove in no PA when I was in lockdown everything's like what
[55:16.400 -> 55:23.360] What what do I do with that and I've had to go into a very sort of still place go right focus focus even today I
[55:23.960 -> 55:26.680] Actually finally worked out how to do my printer
[55:28.120 -> 55:30.120] Good day
[55:30.320 -> 55:33.800] The final one really and this is just kind of I guess a last message really
[55:34.000 -> 55:37.180] For the audience who are enjoying this and it has been brilliant by the way
[55:37.180 -> 55:43.540] Which is just your your kind of one golden rule to leave people with for living a high-performance life
[55:44.540 -> 55:46.900] Be generous. I think I
[55:47.980 -> 55:52.100] said be kind and I caught the kindness kind and generous because
[55:52.940 -> 55:59.040] That makes you so much bigger. Yeah, and people just remember that it just opens up
[55:59.040 -> 56:01.940] I don't know somehow it just lifts you up and I think
[56:02.940 -> 56:08.920] You know in some my early days, you know, you just wanted to be, you know, the acclaimed one and recognized and she's
[56:09.540 -> 56:12.800] being generous and kind to other humans just
[56:13.800 -> 56:15.460] it's
[56:15.460 -> 56:17.460] Jacqueline Novogratz book on how to
[56:17.540 -> 56:21.720] She built back an incredible business that's give back to the world
[56:21.720 -> 56:25.160] But she talks about what were the soft skills in business
[56:25.160 -> 56:27.340] That was always the HR department, you know
[56:27.740 -> 56:33.580] but actually being kind and loving and generous are actually the hardest things to do in business and
[56:34.920 -> 56:36.920] you know, we can all put on this persona and
[56:38.000 -> 56:42.520] Actually, those are the most hard but actually they're gonna be the ones in the future because you need to understand humanity
[56:42.680 -> 56:45.600] Who was the lady who created the HR at Netflix?
[56:45.600 -> 56:47.200] And they created the Netflix.
[56:47.200 -> 56:48.200] Patti McCord.
[56:48.200 -> 56:49.200] Patti McCord.
[56:49.200 -> 56:51.960] I heard her talk once and she said almost exactly the same thing.
[56:51.960 -> 56:56.120] She said people run a business and like the HR is kind of, well what about HR?
[56:56.120 -> 56:58.680] She said, hold on, HR, what?
[56:58.680 -> 57:00.600] Hiring and dealing with the people in your business.
[57:00.600 -> 57:01.600] Yeah.
[57:01.600 -> 57:03.200] HR is the single most important part of a business.
[57:03.200 -> 57:07.080] It's not the boring bit of the business. It is your business. It is the business. HR is the single most important part of a business. It's not the boring bit of the business. It is your business. It is the business. Describe
[57:07.080 -> 57:16.820] people as human resources. Yeah. Personnel. Yeah. It's the people and how you make
[57:16.820 -> 57:20.280] them feel. And I think you know the way we feel and how we feel about ourselves
[57:20.280 -> 57:24.120] motors us. You know, I think we forget about feeling so often. It was Jacqueline
[57:24.120 -> 57:25.940] Novogratz. It was the moral revolution
[57:25.940 -> 57:31.340] That's what she's written. Beautiful. Wonderful. Look, thank you for coming on. I'm so generous and
[57:32.000 -> 57:38.080] Kind yeah, and it was really wonderful. Thank you. There's nothing meeting you. Thanks man. Pleasure. Pleasure
[57:42.120 -> 57:47.680] Damien Jake what I love about that is that Mary is kind of like the embodiment
[57:47.680 -> 57:51.240] of the fact that we can all change and we can all learn and we can all improve
[57:51.240 -> 57:54.280] and it should be a constant journey and I just want people that are listening to
[57:54.280 -> 57:57.560] this not to think well yeah that's Mary and I'm me and I've got a different
[57:57.560 -> 58:02.400] mindset she readily admits the conversation that we've had today is not
[58:02.400 -> 58:08.000] the conversation that we would have had with ni 20 neu 30 mlynedd yn y mên y byddwn ni wedi sgwrsio
[58:08.000 -> 58:10.000] â llawer o bobl sy'n dweud
[58:10.000 -> 58:12.000] y byddai'n gyfarfod gwahanol
[58:12.000 -> 58:14.000] os byddwn ni wedi sgwrsio â nhw ychydig ddeged o'n hynny.
[58:14.000 -> 58:16.000] Mae yna ddwyloedd gwych o Mohammad Ali
[58:16.000 -> 58:18.000] sydd wedi dod i'r gynulleidfa pan roeddwn ni'n siarad
[58:18.000 -> 58:20.000] gyda Mary yno, ac mae wedi dweud
[58:20.000 -> 58:22.000] y person sydd yn yr un o'r 60au
[58:22.000 -> 58:24.000] a'r 20au,
[58:24.000 -> 58:25.160] mae'r byd wedi gwastadu'r bywyd. Mae ganddyn nhw d 60au, y 20au, wedi gwastu eu bywydau.
[58:25.240 -> 58:29.160] Nid oedd ganddyn nhw profiadau na'u gweld yn ymwneud ago
[58:29.240 -> 58:32.760] a'u meddwl, eu credweddau a'u ffilosofiaethau.
[58:32.840 -> 58:36.080] Roedd hwnnw'n bywyd o bobl 60-oed
[58:36.160 -> 58:40.800] sydd wedi bod yn gyffrous yn ei gyrfa,
[58:40.880 -> 58:44.160] ond mae hi'n agored i ffyrddau newydd.
[58:44.240 -> 58:45.920] Dwi'n credu bod yn ddefnyddiol i Mary ddweud hynny But she's open to new ideas new ways of operating and I think it's only useful
[58:46.360 -> 58:51.120] For Mary to come and talk like this if people understand what that is about and what that is about
[58:51.760 -> 58:56.640] It's not Mary port us coming on and sharing a change in her mindset because actually for the people listening to this
[58:56.640 -> 59:02.500] That's kind of irrelevant what this is about in the same way that we're writing a high-performance book at the moment
[59:02.500 -> 59:10.720] And that book is about people Actually using it actively using it to improve themselves a conversation like this has to be about people
[59:11.240 -> 59:17.720] Actively taking on the things that she said today making notes writing it down in a week's time asking themselves, right?
[59:17.720 -> 59:21.780] Have I lived in the way that Mary mentioned if you run a business and it is all about turnover
[59:21.780 -> 59:24.360] Can you change your mindset? How do you alter the culture?
[59:25.240 -> 59:27.840] People have to respond to these kinds of conversations.
[59:27.840 -> 59:29.200] Otherwise they get nothing from them.
[59:29.200 -> 59:30.440] It's a wasted hour.
[59:30.440 -> 59:32.800] And the question she's, she's posing,
[59:32.800 -> 59:35.400] she was recounting whether she does it to business leaders
[59:35.400 -> 59:36.920] or she's done it to herself,
[59:36.920 -> 59:40.560] starting with this idea of what's your philosophy?
[59:40.560 -> 59:42.800] What would you do if you had to start again?
[59:43.920 -> 59:46.280] How can you introduce play into your life?
[59:46.280 -> 59:49.680] These are all powerful questions that any of us can apply it
[59:49.680 -> 59:52.600] whatever we do in wherever we are in our lives.
[59:52.600 -> 59:55.320] It was a really, really, really interesting conversation.
[59:55.320 -> 59:56.800] You know, those ones where you don't want it to slip
[59:56.800 -> 59:58.960] through your fingers, like in my head, I was like
[59:58.960 -> 59:59.780] I must remember that.
[59:59.780 -> 01:00:00.620] I must remember that.
[01:00:00.620 -> 01:00:04.620] I know now she's only walked out of the room two minutes ago.
[01:00:04.620 -> 01:00:06.480] I know now I will not remember them,
[01:00:06.480 -> 01:00:08.320] but I will listen to this back and I will make notes
[01:00:08.320 -> 01:00:11.080] and I'll try and change the way I live.
[01:00:11.080 -> 01:00:12.800] Well, that's like a lot of people have said it
[01:00:12.800 -> 01:00:14.960] about some of these podcasts where it's only
[01:00:14.960 -> 01:00:17.120] when they've gone about two or three times to re-listen
[01:00:17.120 -> 01:00:19.280] that they've picked up different nuances
[01:00:19.280 -> 01:00:21.080] or subtleties or a different message.
[01:00:21.080 -> 01:00:26.160] And I think the sign of a great discussion is when you want to do that. And I think we'll both do that neu'r adroddiad gwahanol, ac rwy'n credu bod y sylwad o ddysgwyr gwych yw pan fyddwch chi eisiau
[01:00:26.160 -> 01:00:31.760] gwneud hynny, ac rwy'n credu byddwn i'n gwneud hynny i'r ddau o ran ymweld â'r hyn a oedd Mary wedi'i ofyn heddiw.
[01:00:35.680 -> 01:00:38.960] Unwaith eto yma ym mis hwn, mae wedi bod yn ddiddorol iawn i Damien a fi i weld
[01:00:38.960 -> 01:00:42.800] yr holl comments a'r cymryd oedd gennych, nid dim ond i'r fideo y gynulliadwn ni'n gysylltu'n
[01:00:42.800 -> 01:00:48.140] ym mis hwnnw gy with Ben Francis, but actually people finding episodes
[01:00:48.140 -> 01:00:51.680] that we've recorded months ago, sometimes even years ago,
[01:00:51.680 -> 01:00:53.440] and coming and talking to us about them.
[01:00:53.440 -> 01:00:55.920] So please, if you can leave a review,
[01:00:55.920 -> 01:00:57.240] if you can rate the podcast,
[01:00:57.240 -> 01:00:59.680] then it really does make a big difference to us.
[01:00:59.680 -> 01:01:02.360] Nice message from Jared Hughes, the Olympic snowboarder,
[01:01:02.360 -> 01:01:03.520] saying, I'm loving the podcast,
[01:01:03.520 -> 01:01:05.000] I've been listening for a while now.
[01:01:05.000 -> 01:01:07.720] I've really loved hearing the Hector Behrin episode.
[01:01:07.720 -> 01:01:09.520] I've always thought I was a bit of an outlier
[01:01:09.520 -> 01:01:11.840] with prioritizing happiness and fun
[01:01:11.840 -> 01:01:13.640] for the sake of performance.
[01:01:13.640 -> 01:01:15.600] So I thought it was amazing to hear it from him.
[01:01:15.600 -> 01:01:17.160] Thank you so much, keep it up.
[01:01:17.160 -> 01:01:18.480] And on a similar vein, actually,
[01:01:18.480 -> 01:01:20.840] Craig Newman has sent us a question in, Damian.
[01:01:20.840 -> 01:01:23.680] And he says, I've just started listening to the podcast.
[01:01:23.680 -> 01:01:24.520] I'm really enjoying it.
[01:01:24.520 -> 01:01:27.780] It's a genuine question about the Eddie Hearn episode if you've not
[01:01:27.780 -> 01:01:30.560] listened to it by the way people go and go and track it down he was very
[01:01:30.560 -> 01:01:35.520] interesting and he says there's a theme that I've listened to in a few of your
[01:01:35.520 -> 01:01:39.820] podcasts about sacrificing everything, sacrifice is undoubtedly a part of
[01:01:39.820 -> 01:01:44.120] making yourself and life better but it has to be balanced with mental health
[01:01:44.120 -> 01:01:48.220] says Craig, I know you're both passionate about mental health so how did the Eddie
[01:01:48.220 -> 01:01:52.140] Heard interview sit with you where he was almost judging people because they
[01:01:52.140 -> 01:01:57.160] asked about holiday days you must have rest you must recuperate as that is when
[01:01:57.160 -> 01:02:01.060] you grow right I'm genuinely interested in your response and I appreciate you
[01:02:01.060 -> 01:02:03.880] guys are busy keep up the good work looking forward to catching up with all
[01:02:03.880 -> 01:02:07.280] of the back catalog so that waswestiwn o Craig Newman.
[01:02:07.280 -> 01:02:08.640] Ac ie, rydyn ni'n siarad am
[01:02:08.640 -> 01:02:09.920] y pŵer o
[01:02:09.920 -> 01:02:11.440] gofyn a chyhoeddi, Damien.
[01:02:11.440 -> 01:02:12.800] Ac rwy'n credu
[01:02:12.800 -> 01:02:13.760] rydyn ni'n credu ein bod yn rhaid i ni fod yn
[01:02:13.760 -> 01:02:15.040] yn gofyn llawer o bwysig
[01:02:15.040 -> 01:02:16.720] ar y podcast
[01:02:16.720 -> 01:02:18.000] am ymdrechion
[01:02:18.000 -> 01:02:18.880] arwain,
[01:02:18.880 -> 01:02:20.160] ymdrechion i'w gyrraedd
[01:02:20.160 -> 01:02:21.520] oherwydd mewn gwirionedd
[01:02:21.520 -> 01:02:22.640] mae hynny'n mynd i greu
[01:02:22.640 -> 01:02:24.560] problemau iechyd mentol i rai o bobl.
[01:02:24.560 -> 01:02:28.960] Ie, rwy'n credu mai dyna'r pwysig iawn yw ddod allan, Jake, ac mae'r cwestiwn hwnnw'n
[01:02:28.960 -> 01:02:34.400] ymddangos arno. Mae'r rhan ymlaen o'r cyflogau cyhoeddus, nid yw'n gynllun o'r cyflogau,
[01:02:34.400 -> 01:02:39.280] mae'n rhan o'ch gallu i fynd allan yno a chynllunio cyflogau cyhoeddus. Rwy'n credu,
[01:02:39.280 -> 01:02:47.160] wrth fy mod i'n siarad yn aml gyda'r hyfforddwyr, rydy'n siarad am y pwyllgorau pwyllgorol o gyflogwyr, rydyn ni'n siarad am ymwneud â'r technigol, y tactigol, y ffysigol,
[01:02:47.160 -> 01:02:51.200] ac, yn yr un ffyrdd, ymwneud â'r psychologol.
[01:02:51.200 -> 01:02:54.000] Ac rwy'n credu bod llawer o brofessorau yn seilio ar gael
[01:02:54.000 -> 01:02:54.800] pobl yn ymgyrch,
[01:02:54.800 -> 01:02:58.160] yn rhoi'r tactigau i fynd i gynnal ymdrechion
[01:02:58.160 -> 01:03:00.800] a'r brifysgolion technigol.
[01:03:00.800 -> 01:03:03.360] Ymwneud â'r psychologol, ac mae'r cymaint yn cynnwys ymdrechion yno,
[01:03:03.360 -> 01:03:06.720] a'r gallu i ymdrechu, a'i gael ei gael yn ôl, a'i gael ychydig amser yn ymwneud â'r sylwadau psychologaidd, ac mae'r cyfle i ymdrechu a chael ymdrech,
[01:03:06.720 -> 01:03:09.480] a chadarnhau i ddod yn ôl,
[01:03:09.480 -> 01:03:12.480] yn unig o bwysigrwydd y pilau gweithredol.
[01:03:12.480 -> 01:03:15.160] Mae'n ffordd o gael un o'r pwll o'r gwaith ar y bwyd.
[01:03:15.160 -> 01:03:17.680] Nid yw'r bwyd eich bod wedi'i ddysgu os nad yw gennych hynny.
[01:03:17.680 -> 01:03:18.960] Ond rwy'n credu hefyd,
[01:03:18.960 -> 01:03:20.720] mae'n bwysig ddweud, Damien,
[01:03:20.720 -> 01:03:22.240] y byddai i rai o bobl,
[01:03:22.240 -> 01:03:25.640] fel y bwys, bwys, bwys, bwys, bwys i'r cyfraith, yn iawn, oherwydd iddynt, mae'n iawn. out Damien that for some people like the relentless constant push push push to
[01:03:25.640 -> 01:03:30.120] the limits is okay because for them it is okay it doesn't mean this has to be
[01:03:30.120 -> 01:03:32.760] the approach for everybody but I remember when we first started this
[01:03:32.760 -> 01:03:37.760] podcast I was really keen that the message people got from the pod was be
[01:03:37.760 -> 01:03:42.880] relentless be committed be consistent push yourself to the limit go to bed
[01:03:42.880 -> 01:03:47.800] exhausted become a husk of a person because you've absolutely given everything every single day.
[01:03:48.500 -> 01:03:54.160] And now I kind of combine that with yes, do all that if it works for you, if it makes you happy.
[01:03:54.160 -> 01:03:58.120] I think coming back to the whole happiness thing is the most important element of the whole podcast.
[01:03:58.120 -> 01:04:06.400] So be relentless, be consistent, yn cydweithiol. Ac rwy'n credu, yr hyn rwy ddim eisiau i bobl ei wneud yw cerdded i rywun fel Eddie Hearn
[01:04:06.400 -> 01:04:09.960] a meddwl, iawn, rhaid i mi fod fel nhw,
[01:04:09.960 -> 01:04:12.120] ond yn unig, mae hynny'n gweithio ar gyfer Eddie Hearn.
[01:04:12.120 -> 01:04:14.280] Deallwn ni'n unig, mae hynny'n iawn iddo ei wneud
[01:04:14.280 -> 01:04:15.880] oherwydd gall e'i gyrraedd, gall e'i ymdrechu.
[01:04:15.880 -> 01:04:18.280] Dyna sy'n rhoi'r energia iddo iddo.
[01:04:18.280 -> 01:04:19.720] Ar gyfer eraill, dyna ddim yn y cas.
[01:04:19.720 -> 01:04:22.000] Ie, ac dyna'r hwl hwn o'r gweithdai hwn
[01:04:22.000 -> 01:04:27.840] rydyn ni wedi cael ei edrych arnyn nhw i siarad gyda mwy o bobl, Jake. Ac nid oes un ffordd i hynny'r ffyrdd o'r holl seriwm hwn y byddwn ni'n edrych arno i siarad â mwy o bobl, Jake, ac nid oes un ffordd i hynny.
[01:04:27.840 -> 01:04:29.640] Mae'n dweud bod os oedd un gwybodaeth
[01:04:29.640 -> 01:04:30.880] y bydd pobl yn ei ddod allan o hynny,
[01:04:30.880 -> 01:04:33.080] yw beth sy'n gweithio i Eddie Hearn.
[01:04:33.080 -> 01:04:34.080] Nid yw e'n adlewyrchu
[01:04:34.080 -> 01:04:35.280] fod yn gweithio i chi.
[01:04:35.280 -> 01:04:37.760] Y gwybodaeth yw, rydym wedi sôn
[01:04:37.760 -> 01:04:39.080] â Johnny Wilkinson
[01:04:39.080 -> 01:04:41.680] sy'n dweud wrthym am y trauma
[01:04:41.680 -> 01:04:43.120] y mae wedi'i gael yn llawer o ffyrdd
[01:04:43.120 -> 01:04:44.640] o gael y math o ddealltwriaeth
[01:04:44.640 -> 01:04:46.880] a sut mae wedi dysgu ymdrechion gwahanol,
[01:04:46.880 -> 01:04:48.800] yn y blynyddoedd, Hector Bellerin,
[01:04:48.800 -> 01:04:51.680] a'r snowboarder, Jared, wedi'i ymdrechu
[01:04:51.680 -> 01:04:55.320] am rhoi mwyaf o hwyl i'r cymorth.
[01:04:55.320 -> 01:04:57.560] Mae llawer o ffyrdd gwahanol, dim un ffordd,
[01:04:57.560 -> 01:04:59.360] felly, dwi'n gobeithio,
[01:04:59.360 -> 01:05:01.280] neidwch i gynnal ymgyrchu o bawb
[01:05:01.280 -> 01:05:03.400] y gwnaethoch chi'n clywed yma.
[01:05:03.400 -> 01:05:04.480] Dwi'n credu, d'y gwybodaeth yw,
[01:05:04.480 -> 01:05:08.320] mae'r hyn yn ymwneud â' that this basically comes back to what Hector Beren said,
[01:05:08.320 -> 01:05:10.360] which, you know, the comment he made about be a candle.
[01:05:10.360 -> 01:05:12.480] So when things are up or things are down, be a candle.
[01:05:12.480 -> 01:05:14.120] And I think that for some people,
[01:05:14.120 -> 01:05:17.620] that is so important to have that constant flame burning
[01:05:17.620 -> 01:05:19.920] in a really kind of healthy way.
[01:05:19.920 -> 01:05:21.720] But for some people,
[01:05:21.720 -> 01:05:26.660] the candle burning is all about the fun and the enjoyment and the seeing their friends
[01:05:26.660 -> 01:05:28.760] and being connected to themselves really well.
[01:05:28.760 -> 01:05:31.520] For other people, it is about being in a meeting at 4 a.m.
[01:05:31.520 -> 01:05:34.400] and being on a call to Australia at 11 p.m.
[01:05:34.400 -> 01:05:36.840] That's just, that's what keeps their candle burning.
[01:05:36.840 -> 01:05:38.520] And I think the key for this is,
[01:05:38.520 -> 01:05:40.320] as Johnny Wilkinson said, is explore.
[01:05:40.320 -> 01:05:43.640] Like explore what it is that gives you your energy,
[01:05:43.640 -> 01:06:05.040] puts a smile on your face and go with that, you know. Yeah, I had an interesting conversation this week yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyfle i ddysgu beth yw'r cyflech chi efallai yn gofio'r swydd rydych chi'n ei gael heddiw ac ydych chi'n mynd ati gyda chyfathrebu o
[01:06:05.040 -> 01:06:10.960] ffyrdd o ffyrdd, neu ydych chi'n teimlo bod yna swydd yn well ar gyfer chi y byddwch chi'n mynd a'i ddweud ac y byddwch chi'n mynd
[01:06:10.960 -> 01:06:16.560] gyda'r ffyrdd o ffyrdd o ffyrdd o ffyrdd, ond mae cael y cwriwtiaeth, y ffyrdd o ffyrdd i fynd a'i ymdrechu
[01:06:16.560 -> 01:06:21.360] beth mae'r farchnad yn y peth sy'n eilemau pwysig, ond ymhellach, byddwch chi'n fwy fwy ag e
[01:06:21.360 -> 01:06:25.040] ac rwy'n credu yw hynny'r hyn rydw i'n ymdrechu ar unrhyw un sy'n clywed at hwn, Jake,
[01:06:25.040 -> 01:06:28.000] yw mynd a'i ymdrechu ar y math o ddifrifolion,
[01:06:28.000 -> 01:06:30.520] y math o storïau a bydd yna rai wythnosau
[01:06:30.520 -> 01:06:32.720] y gallwch chi'n eu cymryd o un sy'n mwy cymrydol
[01:06:32.720 -> 01:06:34.240] na'r rhai y gallwch chi'n eu cymryd o'r rhai eraill.
[01:06:34.240 -> 01:06:36.480] Ond yn unrhyw ffordd, byddwch chi'n fwy cyffredin
[01:06:36.480 -> 01:06:39.080] ar y ffaith bod yn ddiddorol a'n ymdrechu.
[01:06:39.080 -> 01:06:40.400] Briliant.
[01:06:40.400 -> 01:06:42.480] Richard Steele sy'n cael ymddangos yn y ffordd o Roer
[01:06:42.480 -> 01:06:44.680] gyda gofynion i wneud y Gymraeg.
[01:06:44.680 -> 01:06:46.600] Byddwn yn ddweud wrth fy ngwyrwyr y byddwch chi'n gwybod eich bod wedi'i wneud pan fyddwch chi'n cael ymweld â'r cwestiwn o'r hyffordd. Richie Steele got in touch, said, as a former rower with aspirations of making the Olympics. I would joke with my teammates that you know
[01:06:46.600 -> 01:06:49.640] you've made it when you're invited on a question of sport.
[01:06:49.640 -> 01:06:51.300] I now think the High Performance Podcast
[01:06:51.300 -> 01:06:52.980] is the new question of sport.
[01:06:52.980 -> 01:06:53.820] Love that.
[01:06:53.820 -> 01:06:55.440] And hopefully one day you'll be inviting me on.
[01:06:55.440 -> 01:06:58.280] Keep up the good work and keep the podcasts coming.
[01:06:58.280 -> 01:06:59.520] Richie, all the very best.
[01:06:59.520 -> 01:07:00.960] Thanks very much for that.
[01:07:00.960 -> 01:07:02.080] And Tom on Instagram says,
[01:07:02.080 -> 01:07:04.720] hey guys, I got sent the Toto Wolf episode to listen to.
[01:07:04.720 -> 01:07:07.000] I've been hooked ever since. I've rattled through nearly
[01:07:07.000 -> 01:07:11.720] 50% of your back catalogue in only a few weeks. It's inspirational at the least
[01:07:11.720 -> 01:07:15.760] and life-changing at best. It's teaching me to be a better employee, a better
[01:07:15.760 -> 01:07:20.240] person and most importantly a better dad and husband. My goal to get to the next
[01:07:20.240 -> 01:07:23.760] level of management in my current job was starting to fade, I was getting bored
[01:07:23.760 -> 01:07:26.240] but it's reignited the passion I have,
[01:07:26.240 -> 01:07:29.600] and I will succeed also as a part time job.
[01:07:29.800 -> 01:07:31.080] I now want to work for Mr.
[01:07:31.080 -> 01:07:32.880] Timpson. What a guy.
[01:07:32.880 -> 01:07:35.560] And actually, that's quite a nice way to finish, because whether it was
[01:07:35.840 -> 01:07:36.680] I suppose it was James
[01:07:36.680 -> 01:07:39.360] Timpson that spoke about it first of all, but then we have, you know,
[01:07:39.360 -> 01:07:42.080] Mary Portas, which is the episode that people have just listened to today,
[01:07:42.080 -> 01:07:44.440] Damien, with a very similar mindset.
[01:07:44.440 -> 01:08:08.400] And I think we're getting to the point where putting kindness and empathy yw'r fideo y mae pobl wedi clywed ychydig yn ddiweddar, Damien, gyda mynedd gwahanol. Ac rwy'n credu ein bod ni'n dod i'r pwynt lle mae rhoi'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ffocs o'r ff nifer o ddewis, rwy'n credu yw'r ddechrau dynol, fel y dweudwch, y ddewis, y decyn, y ymdrech,
[01:08:08.400 -> 01:08:15.280] a fydd yn dangos busnesau a'u cyfrifoldeb o'r rhan fwyaf o'r cymhau.
[01:08:15.280 -> 01:08:30.120] Felly dyna chi, pobl. Fel rydyn ni wedi'i ddysgu, os yw'n gweithio arnoch, gwneud ymdrech. Os na, g and look at all the different ways that different people have lived and achieved on the High Performance Podcast.
[01:08:30.120 -> 01:08:35.520] Don't judge yourself against them, but feel free to explore the way they do it and see if that works for you as well.
[01:08:35.520 -> 01:08:42.120] But empathy and kindness at the heart of everything you're doing with a large dollop of happiness and you can't go too far wrong.
[01:08:42.120 -> 01:08:43.520] Thanks a lot, Damien.
[01:08:43.520 -> 01:08:45.320] Thanks, Jake. Loved it as ever. Me too. Thank you very much to a lot, Damien. Thanks Jake, loved it as ever.
[01:08:45.320 -> 01:08:47.400] Me too, thank you very much to Damien of course,
[01:08:47.400 -> 01:08:49.660] thanks also to Will and Hannah for their hard work.
[01:08:49.660 -> 01:08:51.960] Thanks as well to Finn Ryan and Sophie King
[01:08:51.960 -> 01:08:54.520] from Rethink Audio for their hard work on this podcast.
[01:08:54.520 -> 01:08:57.200] And just a quick reminder that all of the podcasts
[01:08:57.200 -> 01:08:59.140] that you hear, you can also watch,
[01:08:59.140 -> 01:09:01.320] all you have to do is go to YouTube,
[01:09:01.320 -> 01:09:03.840] just search for High Performance Podcast
[01:09:03.840 -> 01:09:06.240] and you can watch the interviews right there.
[01:09:06.240 -> 01:09:08.320] Tens of millions of people have watched
[01:09:08.320 -> 01:09:09.160] the interviews on there,
[01:09:09.160 -> 01:09:11.640] so go and join the party on YouTube.
[01:09:11.640 -> 01:09:14.720] And of course, you can also join the high performance circle
[01:09:14.720 -> 01:09:17.800] just go to thehighperformancepodcast.com
[01:09:17.800 -> 01:09:20.680] and get your invite and you will get so much more content
[01:09:20.680 -> 01:09:24.240] for free from the High Performance Podcast.
[01:09:24.240 -> 01:09:46.500] See you soon. ♪♪
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