Podcast: The High Performance
Published Date:
Mon, 31 May 2021 00:00:00 GMT
Duration:
1:08:28
Explicit:
False
Guests:
MP3 Audio:
Please note that the summary is generated based on the transcript and may not capture all the nuances or details discussed in the podcast episode.
This week Jake and Damian are joined by successful entrepreneur, Grace Beverley. Named in the Forbes 30 under 30 list in 2020, Grace is founder and CEO of two successful businesses, Tala and Shreddy, which she launched in her final year at Oxford University.
At just 23 years old, what gave her the confidence to get started? How does she manage those around her with more experience? What are her views on social media and navigating modern life? How important is external validation?
Grace’s new book, 'Working Hard, Hardly Working', recently debuted as No. 1 in The Sunday Times best seller list. It’s available to buy now.
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# Summary: The High Performance Podcast with Grace Beverley
**Introduction:**
- Grace Beverley, a successful entrepreneur and founder of Tala and Shreddy, shares her insights on high performance, resilience, and navigating modern life.
- Her new book, 'Working Hard, Hardly Working,' debuted as No. 1 on The Sunday Times best seller list.
**Key Points:**
1. **Resilience and Overcoming Rejection:**
- Grace emphasizes the importance of resilience in facing setbacks and rejection.
- She shares her experience of being rejected from Oxford University and how she persevered to gain admission.
- Grace highlights the significance of recognizing whether a goal still resonates with you, despite rejection.
2. **Passion and Hard Work:**
- Grace discusses the concept of passion and its role in high performance.
- She challenges the notion that passion is a prerequisite for success and emphasizes the value of hard work and dedication.
- Grace believes that passion can often emerge after the hard work has been done and results are achieved.
3. **Social Media and the Illusion of Hustle Culture:**
- Grace acknowledges the prevalence of hustle culture and the unrealistic portrayal of work on social media.
- She reflects on her own contributions to this culture and the need for greater conscientiousness in sharing content.
- Grace stresses the importance of contextualizing social media posts and being aware of the curated nature of online lives.
4. **Comparison and Contextualization:**
- Grace addresses the issue of comparison and the tendency to measure oneself against others' achievements.
- She emphasizes the need for contextualization and understanding the circumstances behind others' success.
- Grace encourages individuals to focus on their own journey and progress rather than comparing themselves to others.
5. **Authenticity and Close Circle:**
- Grace discusses the importance of authenticity and surrounding oneself with a close circle of trusted friends and colleagues.
- She highlights the role of these individuals in providing honest feedback and helping one stay grounded.
- Grace believes that true friends can recognize when someone is not being authentic and can offer valuable insights.
**Conclusion:**
- Grace Beverley's insights on resilience, hard work, and navigating modern life offer valuable lessons for achieving high performance.
- She emphasizes the importance of contextualization, authenticity, and surrounding oneself with a supportive network.
**Podcast Episode Summary: Navigating Social Media, Building Successful Businesses, and Embracing Failure as a Stepping Stone**
**Episode Overview:**
This week's episode features Grace Beverley, a successful entrepreneur and founder of two thriving businesses, Tala and Shreddy. At just 23 years old, Grace shares her insights on building businesses, managing relationships with experienced professionals, navigating the complexities of social media, and the importance of self-worth and resilience in the face of criticism.
**Key Points:**
* **Social Media and Self-Esteem:** Grace emphasizes the need for individuals, especially young women, to develop self-worth that is independent of external validation. She highlights the importance of recognizing the impact of social media on self-esteem and suggests strategies for managing its effects, such as setting boundaries and questioning the motives behind posting content.
* **Building Successful Businesses:** Grace's entrepreneurial journey began when she was forced to make money due to a delay in her student finance. She created a fitness guide in a short amount of time and sold it online, which became the foundation for her first business, Shreddy. Grace emphasizes the importance of resourcefulness, adaptability, and perseverance in building successful businesses.
* **Replicating Success:** Grace attributes her success to her ability to identify what works and replicate it. She stresses the value of testing, learning, and making improvements based on feedback and data. Grace's approach involves continuous iteration and refinement of her products and services to meet the evolving needs of her customers.
* **Learning from Failures:** Grace acknowledges that she has experienced failures in her entrepreneurial journey. However, she views these failures as opportunities for learning and growth. She emphasizes the importance of not letting failures derail progress but instead using them as stepping stones to achieve success.
* **Embracing Success:** Grace discusses the significance of acknowledging and celebrating success, even if it's just a small achievement. She encourages individuals to internalize their successes and appreciate their accomplishments, rather than constantly focusing on the next goal or milestone.
* **The Side Hustle Culture:** Grace expresses her concerns about the side hustle culture and its potential impact on individuals' well-being. She believes that it can create anxiety and unrealistic expectations, leading to burnout. Grace emphasizes the importance of rest and self-care as essential elements of personal and professional growth.
**Overall Message:**
Grace Beverley's journey as an entrepreneur and her insights on navigating social media, building successful businesses, and embracing failures provide valuable lessons for aspiring entrepreneurs and individuals seeking personal growth. The episode highlights the importance of self-worth, resilience, and the ability to learn from setbacks. It also challenges the notion that the side hustle culture is always beneficial and encourages individuals to prioritize their well-being and personal fulfillment.
**Navigating Modern Life and the Importance of External Validation**
- Grace Beverley, founder of two successful businesses, Tala and Shreddy, shares her insights on navigating modern life and the importance of external validation.
- She emphasizes the significance of finding a balance between striving for success and taking time for rest and celebration.
- Grace acknowledges the potential drawbacks of the "side hustle" culture, particularly the pressure it can create and the toll it can take on one's mental and emotional well-being.
- She highlights the importance of recognizing one's limits and the need for delegation and trust in others to avoid burnout and maintain a healthy work-life balance.
**Imposter Syndrome and Building Self-Confidence**
- Grace discusses her personal experience with imposter syndrome and how she reframed her mindset to overcome it.
- She emphasizes the importance of analyzing situations and recognizing that self-doubt is not always a sign of incompetence but can also arise from external factors such as lack of representation or systemic barriers.
- Grace advocates for addressing structural issues that contribute to imposter syndrome rather than solely placing the onus on individuals to change their mindset.
**The Role of Men in Promoting Gender Equality**
- Grace stresses the need for men to be active allies in promoting gender equality and creating a more inclusive and supportive environment for women in the workplace.
- She encourages men to challenge harmful stereotypes, advocate for equal opportunities, and amplify the voices of women in leadership positions.
- Grace emphasizes the importance of systemic changes to address the gender gap and create a level playing field for women in various industries.
**Quickfire Round: Non-Negotiable Behaviors, Advice for Teenage Grace, Legacy, and Golden Rule for High-Performance Living**
- Grace shares her three non-negotiable behaviors: kindness, manners and politeness, and discipline.
- She advises her teenage self to cultivate unconditional self-worth, independent of external validation or achievements.
- Grace believes that legacy is less about being known for something specific and more about making a positive impact on the lives of those around her.
- Her golden rule for high-performance living is that sometimes productivity can be a form of self-care, and vice versa.
- She emphasizes the importance of recognizing that relentless pursuit of goals does not mean sacrificing rest and well-being.
# High Performance Podcast Episode Summary: Grace Beverley - Working Hard, Hardly Working
## Introduction
* Jake Humphrey and Damian Hughes welcome successful entrepreneur Grace Beverley to the podcast.
* Grace is the founder and CEO of two successful businesses, Tala and Shreddy, which she launched in her final year at Oxford University.
## Grace's Journey to Success
* At just 23 years old, Grace has achieved remarkable success.
* She shares her insights on what gave her the confidence to get started, how she manages those around her with more experience, and her views on social media and navigating modern life.
* Grace's new book, 'Working Hard, Hardly Working', recently debuted as No. 1 in The Sunday Times best seller list.
## Key Themes
* **The Importance of Confidence:** Grace emphasizes the significance of self-confidence in pursuing entrepreneurial ventures. She encourages aspiring entrepreneurs to believe in their abilities and take calculated risks.
* **Managing Experienced Individuals:** Grace shares her approach to managing individuals with more experience than her. She highlights the importance of open communication, seeking advice, and creating a collaborative work environment.
* **Navigating Social Media:** Grace discusses the challenges and opportunities of social media in today's world. She emphasizes the need for authenticity and finding a balance between personal and professional life.
* **External Validation:** Grace reflects on the role of external validation in her entrepreneurial journey. She stresses the importance of internal validation and focusing on personal growth and fulfillment rather than seeking constant external approval.
## Grace's Advice for Aspiring Entrepreneurs
* **Take Calculated Risks:** Grace encourages aspiring entrepreneurs to step outside their comfort zones and take calculated risks. She emphasizes the importance of learning from both successes and failures.
* **Embrace Failure:** Grace believes that failure is a natural part of the entrepreneurial journey. She advises aspiring entrepreneurs to embrace failure as an opportunity for growth and learning.
* **Stay True to Yourself:** Grace emphasizes the importance of staying true to oneself and one's values. She encourages aspiring entrepreneurs to pursue ventures that align with their passions and interests.
## Conclusion
* The episode concludes with a discussion of the overall message of Grace's book, 'Working Hard, Hardly Working'.
* Grace highlights the importance of finding a balance between hard work and personal well-being.
* She encourages listeners to pursue their passions, embrace challenges, and strive for personal growth and fulfillment.
[00:00.000 -> 00:06.560] Hi there, welcome along to the latest episode of the High Performance Podcast.
[00:06.560 -> 00:09.520] As always, you can find us on Instagram at High Performance.
[00:09.520 -> 00:13.560] Professor Damien Hughes, who will be asking the better questions for the next hour or
[00:13.560 -> 00:16.640] so, you can find at liquidthinker on Instagram as well.
[00:16.640 -> 00:20.040] And a quick reminder that we have launched the High Performance Circle.
[00:20.040 -> 00:24.560] It's our private members club that you can be involved in and best of all, it's free.
[00:24.560 -> 00:33.120] All you need to do is just press pause in a moment on this podcast and then go to thehighperformancepodcast.com.
[00:33.120 -> 00:36.280] Enter your email address, you'll receive an invite and then you're in the circle and you
[00:36.280 -> 00:42.360] will get exclusive episodes, high performance boosts, keynote speeches, newsletters, loads
[00:42.360 -> 00:43.360] of brilliant content.
[00:43.360 -> 00:49.760] So feel free to head there right now. But before we go anyda fi, ac efallai, Damien, un o'r
[00:49.760 -> 00:54.880] mwyaf o hwyl i ni yw'r cymorth a gael ar ein cymdeithasau cymdeithasol a phlaenau eraill,
[00:54.880 -> 00:58.640] cymorth a phethau, ac roedd rhywbeth sy'n dod allan i chi yma'r wythnos hon.
[00:58.640 -> 01:01.280] Ie, mae'n bob amser yn ymdrech pan mae pobl yn cymryd ni gyda nhw,
[01:01.280 -> 01:09.440] oherwydd eu bod yn ymdrech ar y ffwrdd neu os y bod yn mynd ar y cyfle neu'n profi'r amserau'n anodd, mae'n bob amser yn teimlo'r priffaith bod pobl yn cyflwyno
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[01:33.000 -> 01:36.000] Ie, a chroeso i ddeall, pan fyddwch chi'n gysylltu â ni a dweud i ni
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[01:38.000 -> 01:41.000] a rydyn ni'n ei deimlo, ac mae'n rhoi llawer o energia i ni.
[01:41.000 -> 01:45.420] Iawn, dyma beth y gallwch chi'n gobeithio ar y podcast hwn o'r cyfrifiadau fawr. it and we feel it and it gives us so much energy. Right, this is what you can expect
[01:45.420 -> 01:48.500] on today's high performance podcast.
[01:48.500 -> 01:54.740] And I think, you know, I would say actually if I had to pinpoint one of the things that
[01:54.740 -> 02:00.180] has made me do well is because I feel like I failed a lot when I was younger and it was
[02:00.180 -> 02:04.180] kind of, it's not just that it's not a full stop, like it couldn't have been a full stop
[02:04.180 -> 02:06.680] because you have to continue, you have to do better,
[02:06.680 -> 02:08.940] you have to just get that fight.
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[04:23.720 -> 04:28.280] hi there I'm Jake Humphrey and this is High Performance, the podcast that delves into
[04:28.280 -> 04:33.040] the minds of some of the most successful athletes, visionaries, entrepreneurs and artists on
[04:33.040 -> 04:36.840] the planet and aims to unlock the very secrets to their success.
[04:36.840 -> 04:41.000] Professor Damien Hughes, expert in high achieving cultures, is alongside me.
[04:41.000 -> 04:44.440] And look, Damien, we've always said from the very beginning of this podcast that it's about
[04:44.440 -> 04:45.560] inspiring people.
[04:45.560 -> 04:47.920] And I think the best way that you can inspire people
[04:47.920 -> 04:50.880] is to celebrate those who are breaking down doors
[04:50.880 -> 04:51.800] for others to walk through.
[04:51.800 -> 04:53.680] The phrase that we've used before,
[04:53.680 -> 04:55.760] you can only be it if you can see it.
[04:55.760 -> 04:59.200] And I think this person is a really visible person saying,
[04:59.200 -> 05:00.840] hey, follow your dreams,
[05:00.840 -> 05:03.840] do something that perhaps isn't expected of you.
[05:03.840 -> 05:04.680] Absolutely, Jake.
[05:04.680 -> 05:07.640] I think frames of references is a really big thing for us
[05:07.640 -> 05:10.480] when we talk about if you see it, you can be it.
[05:10.480 -> 05:14.240] It's about bringing examples into your frame of reference
[05:14.240 -> 05:15.880] of people that have been there, done it,
[05:15.880 -> 05:17.000] and have been pioneers,
[05:17.000 -> 05:19.000] and today's guest is certainly that.
[05:19.000 -> 05:20.560] Okay, well, she's certainly done plenty,
[05:20.560 -> 05:23.040] and what we're going to discuss is exactly how she's done it,
[05:23.040 -> 05:25.960] because I know that you listening to this will be inspired now
[05:26.080 -> 05:31.760] Getting to university alone is impressive right getting to Oxford University is especially competitive
[05:31.760 -> 05:37.560] But then to use your time at university to launch businesses one of them just a month before her finals
[05:37.800 -> 05:40.560] Is either incredible or it's a bit crazy
[05:41.160 -> 05:45.660] But now is it crazy because her businesses a few years later are turning over millions
[05:45.660 -> 05:49.460] She was named London's young entrepreneur of the year in 2019
[05:49.460 -> 05:52.800] she recently made the Forbes 30 under 30 list and
[05:53.520 -> 06:01.260] Her book working hard Harvey working is a Sunday Times bestseller. So what made her think all this is possible
[06:01.260 -> 06:05.200] What drives her what discourages her and where does the energy come from?
[06:05.200 -> 06:10.960] It's time to find out welcome to the high performance podcast grace Beverly. Thank you. Thanks so much for having me
[06:10.960 -> 06:16.640] That was a very kind intro. Well, let's crack on then. What is high performance?
[06:16.640 -> 06:23.580] Oh, I think high performance for me has always been about hard work and that hard work
[06:23.580 -> 06:25.040] not just looking like grafting
[06:25.040 -> 06:27.960] all the time but understanding when you need a rest, when you need to step back,
[06:27.960 -> 06:32.960] when you can kind of look within yourself and look at where you need to
[06:32.960 -> 06:37.640] kind of push forward and then you know being able to pick yourself up again and
[06:37.640 -> 06:41.040] again when you don't think you're performing well, when you get in the face
[06:41.040 -> 06:48.040] of failure or rejection and that to me is kind of what signifies high performance. Let's pick up then first of all on the
[06:48.040 -> 06:52.040] rejection. Obviously we're interested to know those moments of rejection but more
[06:52.040 -> 06:56.880] important than that for our audience at home is what tricks and tips you learned
[06:56.880 -> 07:01.480] to pick yourself up because for a lot of people get derailed once and it's over.
[07:01.480 -> 07:07.960] I think I mean there's that kind of golden word resilience and it's kind of probably used away too much, but I think it is so
[07:07.960 -> 07:11.760] important, you know, I didn't get into Oxford the first time and I really had
[07:11.760 -> 07:16.120] to consider whether that was something I wanted because, you know, I thought it was
[07:16.120 -> 07:19.400] always something I'd wanted and then I came face to face with it and I was
[07:19.400 -> 07:22.080] rejected the first time and I was rejected in a circumstance where they
[07:22.080 -> 07:25.760] said, oh, you know, any other year actually, you know, would have been great,
[07:25.760 -> 07:28.760] but not this year. And I kind of thought, is this a sign?
[07:28.760 -> 07:31.080] Is this a reason? And then I went for it again.
[07:31.080 -> 07:32.480] And I knew it was something I wanted to do.
[07:32.480 -> 07:35.720] I went into work for a year and then went back and applied kind of while I had a
[07:35.720 -> 07:39.440] full-time job. And for me, that was just about recognizing,
[07:39.720 -> 07:43.080] do you still really want something and then not allowing rejection to change
[07:43.120 -> 07:45.240] whether you want that.
[07:45.240 -> 07:47.340] But actually, you know, sometimes,
[07:47.340 -> 07:48.760] I've also had things that I've been rejected from
[07:48.760 -> 07:50.280] and I've thought, actually, you know what?
[07:50.280 -> 07:51.120] That was a blessing.
[07:51.120 -> 07:52.320] Like I wasn't meant to do that.
[07:52.320 -> 07:53.800] I wasn't meant to be doing this.
[07:53.800 -> 07:55.440] It's not the right time.
[07:55.440 -> 07:56.960] And being able to recognize that
[07:56.960 -> 07:58.000] is the most important thing.
[07:58.000 -> 07:59.720] So I think for me, it's really about checking in
[07:59.720 -> 08:02.280] with myself and saying, if this isn't the right thing
[08:02.280 -> 08:04.480] or if they don't think it's the right thing for me,
[08:04.480 -> 08:05.840] do I still think it is?
[08:05.840 -> 08:07.800] And then being able to either push forward
[08:07.800 -> 08:11.040] or to kind of course correct and change that direction.
[08:11.040 -> 08:11.880] It's interesting, isn't it?
[08:11.880 -> 08:13.320] Because we speak a lot on this podcast
[08:13.320 -> 08:16.560] about the fact that too many people see a failure
[08:16.560 -> 08:18.800] or a stumble as a full stop.
[08:18.800 -> 08:20.320] But it's not, it's a comma.
[08:20.320 -> 08:21.360] Yeah, very much.
[08:21.360 -> 08:23.200] And what interests me there though, Grace,
[08:23.200 -> 08:25.040] is would you explain a little
[08:25.040 -> 08:31.120] bit about the context of developing that, like the role of your parents or other significant
[08:31.120 -> 08:34.160] people that help you develop this art of resilience?
[08:34.160 -> 08:38.960] I'd say that, you know, I very much believe that there'll be a kind of impact of the people
[08:38.960 -> 08:43.760] around me. I think it'll be the impact of growing up. I think for me, my probably growth
[08:43.760 -> 08:49.360] within resilience was, you know, I was told at school that I wasn't very smart and kind of told that
[08:49.360 -> 08:53.120] I wouldn't get into any of the secondary schools or 11 plus or whatever that I
[08:53.120 -> 08:58.480] wanted to... What age was that? Just primary school. That's some way to build you up.
[08:58.480 -> 09:06.160] Yeah I know! I just think and I knew that music was really my thing and that was kind of what I did
[09:06.160 -> 09:08.040] and that was what I put my hard work into.
[09:08.040 -> 09:09.800] And then what I really realized with music
[09:09.800 -> 09:11.780] was that talent is fantastic.
[09:11.780 -> 09:14.840] And obviously, to get anywhere in terms of music,
[09:14.840 -> 09:16.340] you do have to have that talent.
[09:16.340 -> 09:19.000] It's one of those things that you really do have to have.
[09:19.000 -> 09:20.920] But actually, hard work beats that
[09:20.920 -> 09:22.140] every single day of the week.
[09:22.140 -> 09:25.000] And I think by doing that music,
[09:25.000 -> 09:28.000] that was one thing that actually continually throughout,
[09:28.000 -> 09:31.000] you know, from doing that to a young age and throughout school
[09:31.000 -> 09:35.000] and then kind of going to, you know, really tough places with that music,
[09:35.000 -> 09:38.000] you just get rejected over and over and over.
[09:38.000 -> 09:42.000] And if you can't look yourself in the eye and kind of say,
[09:42.000 -> 09:44.000] is this something I still want?
[09:44.000 -> 09:45.680] Yes. OK, I'm'm gonna have to go again,
[09:45.680 -> 09:47.920] suck it up, like, go again.
[09:47.920 -> 09:50.160] Or saying, you know, you can throw in the towel,
[09:50.160 -> 09:51.520] you can, no one's making you not do that.
[09:51.520 -> 09:55.120] And I think for me, in terms of external kind of pressure,
[09:55.120 -> 09:58.340] my parents were never kind of really hands on
[09:58.340 -> 10:00.440] or saying you have to do this or you have to do this.
[10:00.440 -> 10:02.640] It was kind of the opposite of that in a way
[10:02.640 -> 10:05.280] that meant you have to kind of
[10:05.280 -> 10:09.060] look at yourself and think like, do I want this? No one's telling me I have to,
[10:09.060 -> 10:12.440] no one's telling me that I, people are telling me that I can't, but they're not
[10:12.440 -> 10:15.800] telling me that like you really have to throw in the towel. So actually looking
[10:15.800 -> 10:19.740] at that and saying, okay I still want this, let's go and do it again, and I
[10:19.740 -> 10:22.880] think that when I think about it that was one of the things that really built
[10:22.880 -> 10:28.720] up that resilience for me. And I do want to talk to you about the hard work element of that as well, because I want people to
[10:28.720 -> 10:35.200] understand how important hard work is. But it's not just hard work on its own. It's like, I always
[10:35.200 -> 10:40.880] say that hard work without passion is just hard work, and passion without hard work is just
[10:40.880 -> 10:47.240] passion. It leads to nowhere. So how did you uncover the passion and then work on that?
[10:48.720 -> 10:51.720] My problem with passion nowadays
[10:51.720 -> 10:56.720] is that I think it's almost sold in a kind of superior
[10:57.680 -> 11:02.120] and ultimately incredibly achievable way,
[11:02.120 -> 11:06.800] which not a good sentence so far, but I will get to my point.
[11:06.800 -> 11:10.200] I think that, you know, with the rise of kind of social media
[11:10.200 -> 11:12.040] and you seeing people's careers everywhere
[11:12.040 -> 11:13.520] and you seeing people fulfilling their dreams
[11:13.520 -> 11:16.200] and all of that, the idea of this kind of passion
[11:16.200 -> 11:19.600] and purpose, rather than being this thing
[11:19.600 -> 11:21.920] that's kind of like, you know, you should be able to put
[11:21.920 -> 11:23.880] into your work at different points and you should be able
[11:23.880 -> 11:28.560] to yes, follow your passion and yes, that's a fantastic thing. But also I think that it
[11:28.560 -> 11:34.160] can now be sold almost as a kind of like must have and it's kind of reverted this trajectory
[11:34.160 -> 11:38.440] of kind of earning money, doing your work, earning your money and then getting your purpose
[11:38.440 -> 11:43.720] or whatever that might be. It's inverted it so that we now want this kind of passion and
[11:43.720 -> 11:49.660] purpose at the beginning of our working lives. And as soon as we hit kind of 21 and come out
[11:49.660 -> 11:54.900] of uni or 18 and or 16 and come out of school is this kind of huge anxiety that
[11:54.900 -> 11:59.540] you're not fulfilling your purpose. I don't think that I have a big passion I
[11:59.540 -> 12:03.040] think my passion a lot of the time can come after the hard work when I see
[12:03.040 -> 12:08.800] something's doing really well and so what I completely agree in the way that I think when you have a passion for something
[12:08.800 -> 12:15.360] like I did for music or you know that it can be a real driving force in improving where you're
[12:15.360 -> 12:22.800] going and it makes it far more enjoyable. But what I think I really try and avoid saying as well
[12:22.800 -> 12:27.400] is that it has to, it's kind of a must have or it's contingent
[12:27.400 -> 12:30.480] on your work being worth it or whatever that might be
[12:30.480 -> 12:32.660] because there won't be the passion when you wake up
[12:32.660 -> 12:34.720] or the motivation when you wake up at 5 a.m.
[12:34.720 -> 12:36.840] and have to drag yourself out of bed.
[12:36.840 -> 12:38.520] There won't be it when you're rejected.
[12:38.520 -> 12:40.960] There won't be it when you've had a bad day
[12:40.960 -> 12:42.480] and feel like you're not good at your job.
[12:42.480 -> 12:45.600] So for me, it's really been about kind of thinking, okay, if I'm not exactly sure what my big, a'ch bod chi ddim yn dda i'ch swydd. Felly i mi, mae wedi bod yn ymwneud â meddwl,
[12:45.600 -> 13:05.520] iawn, os nad ydw i'n siŵr pa ymhellach yn gallu cymryd gwaith anodd.
[13:05.520 -> 13:10.240] Ond pa syniad y byddwch chi'n ei roi i'w ddod i'w ddod yn ymhellach i'w ddysgu?
[13:10.240 -> 13:14.880] Rwy'n meddwl, rwyf yn debyg, nid yn ymdrech i'r syniad o fath o fath o fath, felly rwy'n credu
[13:14.880 -> 13:18.640] y peth cyntaf o syniad yw i geisio ddod o'r ffordd i ddod o'r ffordd o fath o fath o fath
[13:18.640 -> 13:23.280] y byddwch chi'n dod i'r ladder gweithio, mae'n rhaid i chi fod yn hyfryd, yn hyfryd
[13:23.280 -> 13:29.920] yn hyfryd, y syniad o'r hyn rydych chi'n ei weld ar Instagram fel bobl sy'n byw working ladder, it kind of has to be hyper lucrative, hyper fulfilling, this idea of what you see on Instagram as people kind of living the dream, which is, I guess, what
[13:29.920 -> 13:33.840] is sold, is that that doesn't need to be it.
[13:33.840 -> 13:37.240] Some weeks, and a lot of the time, the large majority of the time for the large majority
[13:37.240 -> 13:43.120] of people, working will be about paying bills and the extra on top of that is also really
[13:43.120 -> 13:45.120] enjoying it and being able to
[13:45.120 -> 13:49.240] feel fulfilled and being able to meet wonderful people and being able to kind
[13:49.240 -> 13:52.760] of just make office friends and like all of that and that's all kind of part of
[13:52.760 -> 13:55.800] it so I think that a lot of what comes with passion is a lot of kind of
[13:55.800 -> 14:00.300] overthinking around that and I just say to kind of take it back to what you
[14:00.300 -> 14:04.000] enjoy, how you can get that into your work, how you can you know there are
[14:04.000 -> 14:08.080] always going to be things that you don't enjoy, like you might not enjoy your
[14:08.080 -> 14:11.560] degree but you have to do it to be able to be a doctor or you have to do it to
[14:11.560 -> 14:15.720] be able to fulfill whatever career you want to do and so looking at it in a
[14:15.720 -> 14:19.920] kind of long term and thinking like how can I, what do I want to get into this at
[14:19.920 -> 14:26.620] what point and and then making that happen rather than thinking, okay, I need to get a job next
[14:26.620 -> 14:31.520] week or I've got my first job now and I, you know, I'm really not liking it. Fine, it might
[14:31.520 -> 14:34.800] be time to change it. There's always time to change it and there's always time to course
[14:34.800 -> 14:40.320] correct and all of that. But also don't necessarily believe the hype of there always being this
[14:40.320 -> 14:43.320] kind of, you know, if you love your job, you never work a day in your life.
[14:43.320 -> 14:47.760] See, because that fascinates me because you can almost level that a lot of the image
[14:47.760 -> 14:50.640] that you sell when you were an influencer
[14:50.640 -> 14:52.600] was precisely that, you're selling the dream.
[14:52.600 -> 14:54.840] Like you weren't posting pictures of you
[14:54.840 -> 14:56.000] getting up at five o'clock,
[14:56.000 -> 14:57.720] you weren't posting pictures of you studying,
[14:57.720 -> 15:00.520] it was the outcome rather than the hard work.
[15:00.520 -> 15:03.360] So I'd say a huge proportion of the things
[15:03.360 -> 15:11.000] that kind of perpetuate this in our culture now are because the reward mechanisms of social media, that's what is kind of perpetuated.
[15:11.000 -> 15:16.000] So that's what we'll do well on the newsfeed. That's what we'll do all of this. And I don't think anyone's blameless in it.
[15:16.000 -> 15:25.520] And I think I will, you know, I talk about in the book a lot, how much I've had a part to play in this kind of perpetuation of hustle culture and the idea of what hard work looks like and that
[15:25.520 -> 15:31.400] It looks like always like working while other people are sleeping and doing all of this and no rest all like hustle and kind of
[15:31.400 -> 15:38.440] All of this. I also do think however that I have always been particularly mindful of the fact that you know when I was doing
[15:38.920 -> 15:40.920] for example when I was doing social media at
[15:41.180 -> 15:46.920] University the only way I would have been able to do it is by checking in again and being like, hey guys, still in my room writing an essay,
[15:46.920 -> 15:49.560] because that's what my kind of life was like.
[15:49.560 -> 15:51.520] So while I think on the one hand,
[15:51.520 -> 15:52.340] there was kind of that,
[15:52.340 -> 15:53.560] and I've always been mindful of that,
[15:53.560 -> 15:55.840] and I'm sure to some people I'll symbolize this idea
[15:55.840 -> 15:58.640] of hustle culture or selling the dream or all of that,
[15:58.640 -> 16:00.920] I think also on the other hand,
[16:00.920 -> 16:03.660] it's a kind of culture of then what stands out.
[16:03.660 -> 16:09.760] So when I will have shared the kind of down moments or the all of that the the ones that are a lot you
[16:09.760 -> 16:14.200] know like kind of reach a lot more or do a lot better or get the press or other
[16:14.200 -> 16:18.040] kind of big announcements will always be that so of course there will be
[16:18.040 -> 16:21.120] absolutely for a lot of people and I'm sure at some points more than others
[16:21.120 -> 16:24.360] maybe when I would be feeling more insecure about how I should be sharing
[16:24.360 -> 16:27.240] my life and so I'd be trying to look like an entrepreneur and a
[16:27.240 -> 16:31.020] CEO and all of that. I'm sure it will have looked different. And I guess what I really
[16:31.020 -> 16:37.440] wanted to do in my book is to recognize all of that and to recognize the kind of the landscape
[16:37.440 -> 16:43.060] that we're operating within in terms of social media and actually being able to also equip
[16:43.060 -> 16:47.000] people to be able to recognize that more when they're on their social media from day to day.
[16:47.000 -> 16:51.000] So have you changed then how you operate on social media?
[16:51.000 -> 16:56.000] I'd say I've probably changed in terms of being more conscientious,
[16:56.000 -> 17:00.000] but probably more, less so in the idea of like living the dream,
[17:00.000 -> 17:05.040] more so in the idea of only sharing when I'm really working hard and only sharing when I'm
[17:05.040 -> 17:09.440] kind of like hustling the hustle and doing this and the other because I think it creates a really
[17:09.440 -> 17:15.520] unrealistic perception of work and creates this kind of idea that hard work is only about working
[17:15.520 -> 17:20.400] 24-7 when actually like we're all human beings and we all need sleep and we also you know taking
[17:20.400 -> 17:26.560] time off a lot of the time or taking weekends will make your work better and yet this idea of work and
[17:26.720 -> 17:29.020] productivity is now sold as just busyness and
[17:29.260 -> 17:35.720] looking like you're kind of like always on the phone with those kind of like entrepreneur phone call pics, but like and I think for
[17:36.240 -> 17:39.820] There's a been an increase in conscientiousness from my perspective
[17:39.820 -> 17:44.820] I'd say a hundred percent and I would definitely say that if no way have I been kind of faultless in this at all
[17:44.820 -> 17:47.600] I'd say I've probably perpetuated a huge amount of it.
[17:47.600 -> 17:49.600] And I think there are definitely ways
[17:49.600 -> 17:52.280] where I could have been better and then have said,
[17:52.280 -> 17:55.320] you know, if I'm posting a photo at 2 a.m.
[17:55.320 -> 17:56.440] because I'm still at my desk,
[17:56.440 -> 17:58.600] is that because I want to prove to other people
[17:58.600 -> 18:00.080] that I work hard and I want them to think
[18:00.080 -> 18:01.560] that I always work till 2 a.m.
[18:01.560 -> 18:03.920] Or is it just because I wanted to post that photo
[18:03.920 -> 18:07.240] and really having that kind of like secondary layer of questioning and being like,
[18:07.240 -> 18:11.160] okay, yeah, no, actually that's just because I need that validation or I need that,
[18:11.160 -> 18:15.960] or I'm kind of insecure about how people see me or how people take me seriously.
[18:15.960 -> 18:19.680] And I think influencers get a bad rap, right?
[18:19.680 -> 18:23.800] I think that people see them as an easy target for talking about all the things
[18:23.800 -> 18:25.400] that are wrong with society at the moment.
[18:25.400 -> 18:27.760] Look at those influence over there, they're the problem.
[18:27.760 -> 18:30.320] But actually, we all do it, we're all guilty of this.
[18:30.320 -> 18:33.080] Like, I will go out for a meal with my family,
[18:33.080 -> 18:34.900] and I'll never put my kids or anything on social media,
[18:34.900 -> 18:36.480] but we'll go out for dinner, and you know those,
[18:36.480 -> 18:37.760] like, you don't have children, do you?
[18:37.760 -> 18:38.580] No.
[18:38.580 -> 18:40.060] Right, when you do, if you do,
[18:40.060 -> 18:42.000] you'll have some crap meals out, right,
[18:42.000 -> 18:44.860] where everything goes wrong, and they chuck, starve,
[18:44.860 -> 18:45.840] or something horrendous happens
[18:45.840 -> 18:47.800] and you think, jeez, this is horrendous.
[18:47.800 -> 18:49.720] But at the end of it, you go, come on, let's all have a photo
[18:49.720 -> 18:52.000] and all the kids sit around and smile and you take a photo.
[18:52.000 -> 18:53.640] And we have a family WhatsApp group.
[18:53.640 -> 18:55.880] So we then put that in the family WhatsApp group.
[18:55.880 -> 18:58.080] And what do my brother and my sister,
[18:58.080 -> 19:01.000] I'm a brother-in-law and sister-in-law, think of that picture?
[19:01.000 -> 19:04.280] They go, oh yeah, there's Jake with his podcast and his TV career
[19:04.280 -> 19:05.680] and his perfect two little kids
[19:05.680 -> 19:07.000] having a lovely meal.
[19:07.000 -> 19:09.520] So we actually all do this.
[19:09.520 -> 19:12.200] I think what we have to do is realize that
[19:12.200 -> 19:14.200] even when people like you have that moment of enlightenment,
[19:14.200 -> 19:16.080] right, where you go, this is not healthy,
[19:16.080 -> 19:17.280] probably not healthy for me,
[19:17.280 -> 19:20.040] it's definitely not healthy for other people.
[19:20.040 -> 19:22.640] Great, millions and millions of other people
[19:22.640 -> 19:25.080] haven't seen that, haven't made that realisation.
[19:25.080 -> 19:31.400] And loads of young boys and girls are growing up seeing edited, curated lives, comparing
[19:31.400 -> 19:34.680] them to their own. So we have to work out how we deal with it, I think, because it's
[19:34.680 -> 19:37.680] always going to be there. Even if it's not there from you, it will be there from someone
[19:37.680 -> 19:43.520] else. So do you compare? And if you don't, what have you learned so you don't compare?
[19:43.520 -> 19:47.520] Yeah, no, absolutely. I mean, I'd say firstly, I completely agree.
[19:47.520 -> 19:51.600] And I think the, you know, we hear about these kind of highlight reels the whole time
[19:51.600 -> 19:54.960] and how social media is a highlight reel, and yet we absorb it in a completely different way.
[19:54.960 -> 20:01.200] And I think part of that is also because, you know, even if you had a 24-hour stream of someone,
[20:01.200 -> 20:04.400] you wouldn't then see the next day, or you wouldn't see the day before or whatever.
[20:04.400 -> 20:07.260] And so it can never be fully contextualized and I think
[20:07.260 -> 20:11.440] there is a duty of everyone who uses social media as well to be able to
[20:11.440 -> 20:14.800] contextualize it for themselves and the important thing there is to be able to
[20:14.800 -> 20:18.080] you know for someone like me to be able to say yeah you know this is what it
[20:18.080 -> 20:21.320] looks like sometimes but this is what it isn't in between that time that you kind
[20:21.320 -> 20:24.900] of also have to fill it with your like imagination because you know I won't be
[20:24.900 -> 20:25.660] posting all the time or this person won't be posting all the time, you kind of also have to fill it with your imagination because, you know, I won't be posting all the time,
[20:25.660 -> 20:27.440] or this person won't be posting all the time,
[20:27.440 -> 20:29.280] and you're so right in the way that you say
[20:29.280 -> 20:32.680] that actually it's on every single level,
[20:32.680 -> 20:35.760] which is, I think, why I wanted to talk about it so much,
[20:35.760 -> 20:38.680] is because it's not just whoever you're following
[20:38.680 -> 20:41.640] or that celebrity or that person
[20:41.640 -> 20:43.480] who went on that show or whatever,
[20:43.480 -> 20:46.060] it's also your first ever colleague or your uncle's on that show or whatever, it's also like your first ever colleague
[20:46.060 -> 20:48.240] or your uncle's friend's dog,
[20:48.240 -> 20:50.520] or like your, you know, and you see all of that
[20:50.520 -> 20:52.520] and that's exactly what you're absorbing.
[20:52.520 -> 20:54.240] And so it's never just gonna be,
[20:54.240 -> 20:56.800] it's kind of veiled in relatability,
[20:56.800 -> 20:58.960] but it's not, it's still that snapshot,
[20:58.960 -> 21:00.080] it's still that real.
[21:00.080 -> 21:01.760] But in terms of, sorry, to come to your question
[21:01.760 -> 21:04.020] on do I compare, I think, of course,
[21:04.020 -> 21:08.120] and I think a lot of the time where I've actually probably perpetuated this idea of hustle culture
[21:08.120 -> 21:12.600] and this idea of the kind of highlight reel and all of that will have been more when I
[21:12.600 -> 21:14.880] will have been trying to prove something.
[21:14.880 -> 21:19.840] So when I will have been, as I said, trying to act like a CEO or act like an entrepreneur
[21:19.840 -> 21:23.680] or trying to get people to take me seriously and this, that, and the other way.
[21:23.680 -> 21:27.460] And so there's a kind of, because that's how hard work now looks like,
[21:27.460 -> 21:30.420] that's the way I need to now appear to be working hard.
[21:30.420 -> 21:32.280] So I now need to appear to never sleep
[21:32.280 -> 21:34.460] and to never take a weekend off
[21:34.460 -> 21:37.180] and to always be highly stressed out my mind,
[21:37.180 -> 21:39.140] but also being able to balance having a social life
[21:39.140 -> 21:40.060] and all of that.
[21:40.060 -> 21:41.660] And I think those are the times
[21:41.660 -> 21:44.460] where actually it's probably been more so
[21:44.460 -> 21:48.280] a coming from my side. And that's been because of comparison.
[21:48.280 -> 21:52.160] That's been because I'll see the next person who's doing a similar job to me
[21:52.160 -> 21:55.800] doing, you know, turning over X amount or doing this campaign
[21:55.800 -> 21:58.200] or doing this, that and the other, and they'll be doing the same to me.
[21:58.200 -> 22:01.200] And that's the exact same. It's not just on my level.
[22:01.200 -> 22:04.560] When you get that little comparison moment, what are your tools for dealing with that
[22:04.560 -> 22:06.900] and reminding yourself that their happiness
[22:06.900 -> 22:07.880] doesn't take away from yours?
[22:07.880 -> 22:09.680] Well, I think in part for me,
[22:09.680 -> 22:11.080] it will obviously, there's a part of it
[22:11.080 -> 22:13.520] that I've spent nine months writing a book about it.
[22:13.520 -> 22:16.020] So there'll be part of that that I'd say
[22:16.020 -> 22:18.160] is less there for me now.
[22:18.160 -> 22:20.880] But actually, it's just all about contextualization.
[22:20.880 -> 22:22.600] You have to contextualize things yourself
[22:22.600 -> 22:24.440] because you can't message every person and say like,
[22:24.440 -> 22:30.580] oh, do you think like, what did you do earlier this day or like is that actually what your skin texture looks like?
[22:30.580 -> 22:33.020] Or do you have you ever taken a weekend or whatever?
[22:33.020 -> 22:34.180] Whatever it might be
[22:34.180 -> 22:40.320] You have that duty to kind of see your life in a different way to the way you see other people's not in a way
[22:40.320 -> 22:42.500] that you're kind of lying to yourself or
[22:42.880 -> 22:45.140] Kind of making it harder for yourself to do well because you're not being lying to yourself or kind of making it harder for yourself
[22:45.140 -> 22:48.800] to do well because you're not being honest with yourself, but actually just acknowledging
[22:48.800 -> 22:55.120] that actually a lot of the time what you see online isn't real or if it is real it's completely
[22:55.120 -> 23:00.400] removed from any context and so you didn't know the teams behind it or the makeup artists
[23:00.400 -> 23:03.520] behind it or the, you know, all of these various different things.
[23:03.520 -> 23:07.000] And for me, I, you know, it can't be about anyone else.
[23:07.000 -> 23:10.000] It just has to be about saying, like, OK, I need to contextualise this,
[23:10.000 -> 23:12.000] I need to get to the bottom of that for myself.
[23:12.000 -> 23:17.000] So how do you determine who deserves to see the real you, then?
[23:17.000 -> 23:20.000] I have a very kind of small, close circle, but it's, you know,
[23:20.000 -> 23:27.520] it's anyone who's been a good friend, who I've worked with, i gyd. Felly pa criteria yw hynny?
[23:27.520 -> 23:32.640] Os ddweudwch i chi eich bod chi'n cael llawer o'ch ddarpariaeth ar eich hun,
[23:32.640 -> 23:38.480] neu os ydych chi'n adlewyrchu llai o adnoddau eu hunain ar y cyfieithiau cymdeithasol,
[23:38.480 -> 23:40.480] pa yw'r unau y byddwch chi'n mynd i'w gwrando at,
[23:40.480 -> 23:42.720] a'ch bod chi'n deall y cyfathrebu o fy nhyried,
[23:42.720 -> 23:44.320] a'ch cyfrifoldeb yn ddigon ddifrifol?
[23:44.320 -> 23:49.760] Rydw i'n dweud, efallai unrhyw, I'd say probably anyone that knows me in real life, I'd say.
[23:49.760 -> 23:53.000] Anyone who knows me well, in the same way I'm sure that it's, you know, there'll be
[23:53.000 -> 23:57.960] a certain perpetuation of yourself that will kind of be across or people will see on broadcast
[23:57.960 -> 24:00.960] or whatever and they'll kind of put these jigsaw pieces together, but it's actually
[24:00.960 -> 24:04.240] only two pieces of jigsaw, but they think they've seen the whole puzzle, and so it's
[24:04.240 -> 24:06.560] really hard to kind of say, oh no, you know,
[24:06.560 -> 24:10.080] this is what you should have come across as because you might have been briefed to do something differently,
[24:10.080 -> 24:11.880] or it might have been this, that, and the other.
[24:11.880 -> 24:15.640] Whereas actually the people who know you in real life and who will know those answers to
[24:15.960 -> 24:20.080] who you really are and can also see like, okay, yeah, I know you'll really like that,
[24:20.080 -> 24:23.240] but actually you're not coming across like that now. Is there something wrong?
[24:23.240 -> 24:26.160] Or do you think this works better for you or whatever?
[24:26.160 -> 24:30.560] So yeah, I mean, I've always said that I probably have the most apt ones
[24:30.560 -> 24:33.360] for kind of the most honest like friends ever
[24:33.360 -> 24:35.520] who will constantly kind of be like, you know, don't like that.
[24:35.520 -> 24:37.600] So what's the best piece of feedback they've given you then?
[24:37.600 -> 24:39.840] That you've taken on board and done differently?
[24:39.840 -> 24:43.360] I actually would say it's probably about paying attention
[24:43.360 -> 24:45.780] less to what other people think online,
[24:45.780 -> 24:47.320] because that's probably where people who know you
[24:47.320 -> 24:48.760] in real life will see where it really,
[24:48.760 -> 24:50.560] if it does really affect you.
[24:50.560 -> 24:52.960] And there will have, you know, over the past few years,
[24:52.960 -> 24:54.880] it hasn't as much, but actually when you start out
[24:54.880 -> 24:56.720] and being particularly young as well,
[24:56.720 -> 24:59.280] or being kind of bombarded with all different opinions,
[24:59.280 -> 25:02.160] an opinion doesn't necessarily have to be kind of trolling
[25:02.160 -> 25:02.980] in order to be something
[25:02.980 -> 25:04.720] that you don't necessarily want to hear.
[25:04.720 -> 25:06.360] And therefore, when that can really affect
[25:06.360 -> 25:09.520] you and your self-confidence probably the best piece of advice then would be
[25:09.520 -> 25:12.600] would have been from my friends and just being like just stop it if it doesn't
[25:12.600 -> 25:15.600] you know if it doesn't serve you or it doesn't if it's affecting your
[25:15.600 -> 25:19.680] self-confidence or it's affecting the way you do your job just just you know
[25:19.680 -> 25:23.280] like stop taking it in you have to create those boundaries for yourself.
[25:23.280 -> 25:28.960] So how do you do that what's the the criteria you do to not receive that criticism?
[25:28.960 -> 25:33.600] Just being able to, I guess there are some ways that you'll always receive that anyway,
[25:33.600 -> 25:38.400] but it's about the way you deal with it. So I guess being able to look at it and say,
[25:38.400 -> 25:43.840] okay, this is one person's opinion, great, like I don't know about their life either,
[25:43.840 -> 25:50.560] so I'm not gonna, you know, so there's quite, yeah, I'd say probably just being able to contextualise it for yourself and
[25:51.440 -> 25:56.000] step back and kind of move on with your day. It's an important skill to develop and it takes time
[25:56.000 -> 26:02.560] to develop it as well. I'm in my 40s now and I'm only just getting to grips, I'm not good at
[26:03.520 -> 26:07.140] not being affected by what I see on social media. So I work in football, right?
[26:07.140 -> 26:11.640] So everyone has a really strong opinion about one team or another so no one's impartial
[26:11.640 -> 26:17.320] So you'll always come off there and you will be told by numerous people that your work is awful or you're biased or whatever
[26:17.320 -> 26:18.760] I
[26:18.760 -> 26:24.960] 42 I'm now able to move on from those comments and realize that if I pay no attention to them
[26:24.960 -> 26:25.800] I have to make a decision to I pay no attention to them, I have to make
[26:25.800 -> 26:30.060] a decision to also pay no attention to the positive stuff. I have to decide that everything
[26:30.060 -> 26:34.120] on social media is neutral to me, right?
[26:34.120 -> 26:35.120] 100%.
[26:35.120 -> 26:37.960] Did you ever get, because it is easy, isn't it? And I know I did. Did you ever get a bit
[26:37.960 -> 26:41.280] addicted to the positive stuff and have to make that decision yourself?
[26:41.280 -> 26:47.440] I actually, I have a whole chapter in my book right at the end about the fact that I actually
[26:47.440 -> 26:52.720] kind of grew on social media at a stage where, you know, I was 18 I think it was when I started
[26:52.720 -> 26:57.120] it and then really grew on that in a point where I was actually probably way too low
[26:57.120 -> 27:02.680] in self-confidence to be getting that validation from elsewhere which meant that I thought,
[27:02.680 -> 27:10.840] you know, miraculously a year later I was suddenly this really confident person and then when I decided to step back from social media more and to concentrate on the businesses
[27:11.320 -> 27:17.520] that kind of miraculously evaporated because actually it was more that that was being filled by validation
[27:17.640 -> 27:24.520] rather than internal confidence or a belief in self-worth regardless of how well I was doing or how productive I was being or how many
[27:24.660 -> 27:25.400] you know, people were liking my content that week. doing or how productive I was being or how many, you know,
[27:25.400 -> 27:27.600] people were liking my content that week.
[27:27.600 -> 27:29.400] It wasn't, I actually wouldn't say that,
[27:29.400 -> 27:31.800] it wasn't necessarily related to numbers at all.
[27:31.800 -> 27:33.600] I think it was related to, because, you know,
[27:33.600 -> 27:35.600] I would really share myself.
[27:35.600 -> 27:38.600] And so when that validation comes in on a, on a self,
[27:38.600 -> 27:41.000] on a, I guess, quite authentic self that you're sharing,
[27:41.000 -> 27:42.600] you're kind of like, okay, great.
[27:42.600 -> 27:45.000] It's like, you know, like the verdict's out,
[27:45.000 -> 27:47.000] I'm not that bad, like, it's all cool.
[27:47.000 -> 27:50.000] And actually then I realised when I decided to set back
[27:50.000 -> 27:52.000] and when I decided to concentrate on these other things
[27:52.000 -> 27:54.000] and when that wasn't there as much because I wasn't putting things out,
[27:54.000 -> 27:58.000] I was kind of like, oh, it wasn't that I was suddenly super confident.
[27:58.000 -> 28:01.000] Actually, a lot of this was because I was allowing
[28:01.000 -> 28:07.960] external validation to fill up self-worth.
[28:07.960 -> 28:13.240] As a person with a very deep voice, I'm hired all the time for advertising campaigns.
[28:13.240 -> 28:18.960] But a deep voice doesn't sell B2B, and advertising on the wrong platform doesn't sell B2B either.
[28:18.960 -> 28:22.720] That's why if you're a B2B marketer, you should use LinkedIn ads.
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[28:28.800 -> 28:33.920] 70 million decision makers all in one place. All the big wigs, then medium wigs,
[28:33.920 -> 28:38.400] also small wigs, who are on the path to becoming big wigs. Okay, that's enough
[28:38.400 -> 28:42.800] about wigs. LinkedIn ads allows you to focus on getting your B2B message to the
[28:42.800 -> 28:49.160] right people. So, does that mean you should use ads on LinkedIn instead of hiring me, the man with the deepest
[28:49.160 -> 28:50.560] voice in the world?
[28:50.560 -> 28:51.560] Yes.
[28:51.560 -> 28:52.760] Yes, it does.
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[29:00.520 -> 29:03.720] Go to LinkedIn.com slash results to claim your credit.
[29:03.720 -> 29:06.000] That's LinkedIn.com slash results to claim your credit. That's LinkedIn.com slash results.
[29:06.000 -> 29:08.000] Terms and conditions apply.
[29:10.000 -> 29:16.000] On our podcast we love to highlight businesses that are doing things a better way so you can live a better life.
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[30:46.000 -> 30:52.000] I'm the father of a young daughter, as Jake is, and this is quite a selfish question,
[30:52.000 -> 30:58.000] but from our point of view, as fathers of young girls then, what can we be doing to
[30:58.000 -> 31:05.600] almost water their self-esteem and not requiring them to have validation from those kind of external factors.
[31:05.600 -> 31:11.600] I think it's very difficult and I think it will probably apply to both girls and boys, I'd say.
[31:11.600 -> 31:17.600] I completely see how it would be particularly kind of exacerbated on the women's side,
[31:17.600 -> 31:28.280] especially how women are received in the media and kind of perceived in the media. But I'd say it has to be about developing a self-worth
[31:29.720 -> 31:34.120] that is unconditional in comparison to other things.
[31:34.120 -> 31:35.920] So I guess as you go through life,
[31:35.920 -> 31:38.440] you realize that actually, you know,
[31:38.440 -> 31:40.040] you can be less than impressed with yourself,
[31:40.040 -> 31:41.960] but you still have to have this idea of self-worth.
[31:41.960 -> 31:44.880] You're still like worth appreciation and acceptance
[31:44.880 -> 31:46.480] and love and all of these things.
[31:46.480 -> 31:48.320] And that's not tied to whether you lost your job.
[31:48.320 -> 31:50.680] That's not tied to whether you actually missed that deadline
[31:50.680 -> 31:51.880] or any of that.
[31:51.880 -> 31:53.240] And you have to be,
[31:53.240 -> 31:54.900] and that's kind of something we build up.
[31:54.900 -> 31:57.320] I think now, however, before we build that up,
[31:57.320 -> 31:59.280] a lot of the time that is filled
[31:59.280 -> 32:01.200] with things like external validation
[32:01.200 -> 32:03.160] that are really quick hits to that self-worth,
[32:03.160 -> 32:04.960] they're really quick kind of boosts.
[32:04.960 -> 32:09.680] So I think I definitely don't have the answers and I don't think it can be
[32:09.680 -> 32:13.360] just about saying, oh well you need to not go on social media because that's not helpful,
[32:13.360 -> 32:16.880] you need to be on LinkedIn to get a job, your business needs to be on social media to do well
[32:16.880 -> 32:21.360] now. So ignoring the existence of it isn't going to help. What is going to help I guess
[32:21.360 -> 32:29.160] is the education around the effects of social media and how you can, rather than just kind of demonising the platforms altogether,
[32:29.160 -> 32:32.320] actually acknowledging how you can deal with it better
[32:32.320 -> 32:33.440] and what your relationship is.
[32:33.440 -> 32:37.920] We all need to be asking ourselves, not just young people, not just women,
[32:37.920 -> 32:40.040] we all need to be asking ourselves as well,
[32:40.040 -> 32:44.080] how it particularly affects us when we're low
[32:44.080 -> 32:46.920] or when we're kind of feeling in a really great mood.
[32:46.920 -> 32:48.120] And that's what I had to do.
[32:48.120 -> 32:50.360] I had to literally write down a questionnaire of like,
[32:50.360 -> 32:51.760] how do I feel when I post this?
[32:51.760 -> 32:54.040] How do I feel after a bad day when I post?
[32:54.040 -> 32:54.880] Do I feel better?
[32:54.880 -> 32:56.280] That's probably like not good.
[32:56.280 -> 32:57.760] That's probably, I should be finding that elsewhere
[32:57.760 -> 32:59.960] by going out to dinner with my friends or something.
[32:59.960 -> 33:01.560] And asking those questions,
[33:01.560 -> 33:03.120] I think is the only way we're gonna get around it
[33:03.120 -> 33:04.880] because we can't just say like,
[33:04.880 -> 33:06.160] no, just don't use social media.
[33:06.160 -> 33:07.000] That's not an option.
[33:07.000 -> 33:08.100] It's not an option now, or it is,
[33:08.100 -> 33:10.560] but it's not going to get you the same opportunities
[33:10.560 -> 33:12.400] or it's not going to get you the same,
[33:12.400 -> 33:13.680] you know, like in friend groups now,
[33:13.680 -> 33:15.840] I'm sure at school, they kind of have to be
[33:15.840 -> 33:17.040] in order to get invited to things
[33:17.040 -> 33:17.920] in order to do all of that.
[33:17.920 -> 33:19.280] So I don't think the way,
[33:19.280 -> 33:21.480] the best way to combat it is to just say like,
[33:21.480 -> 33:22.560] oh, don't do it.
[33:22.560 -> 33:24.880] I think part of the risk is the importance
[33:24.880 -> 33:26.320] that social media has in your life.
[33:26.320 -> 33:27.960] And I want to move on and talk about your brilliant
[33:27.960 -> 33:29.400] and successful businesses.
[33:29.400 -> 33:32.240] And I wonder whether actually building those businesses
[33:32.240 -> 33:33.800] has really helped on the social media thing.
[33:33.800 -> 33:37.220] Because if all you're about is sharing, sharing, sharing,
[33:37.220 -> 33:39.160] and you're getting positive, which makes you feel good,
[33:39.160 -> 33:40.560] and negative, which makes you feel bad,
[33:40.560 -> 33:42.720] like there's no foundations there, right?
[33:42.720 -> 33:44.400] When you start to create a business
[33:44.400 -> 33:46.440] as successful as the businesses that you've done
[33:46.960 -> 33:53.220] Actually suddenly that means less because there's something else that means more and that thing that means more is real
[33:53.220 -> 33:56.720] But you've created it. You've built it. It's your baby and I
[33:57.360 -> 34:03.780] Wonder whether that actually helped to change your mindset. I think that was why I needed to change my mindset
[34:03.780 -> 34:06.140] I think that's what really made me realize I was like, okay
[34:06.140 -> 34:09.440] I rely on this validation and yet I feel better from
[34:10.160 -> 34:15.800] This than actually when I look at the back end and realize that this is doing amazing and I wouldn't really I would like look
[34:15.800 -> 34:20.980] At it and be like no this one does make me happier, but this one's instant gratification. It's a quicker fix
[34:20.980 -> 34:24.700] It's all of that. And so I think in part yes, you're right in that
[34:24.700 -> 34:25.520] I had to lots of that. And so I think in part, yes, you're right in that I had to...
[34:25.520 -> 34:28.840] Lots of that is, I guess, very exciting,
[34:28.840 -> 34:32.400] and that's why I think that we don't necessarily want to demonise the platforms altogether,
[34:32.400 -> 34:34.360] because it's also... It can make amazing things happen.
[34:34.360 -> 34:36.600] I mean, these businesses have been grown.
[34:36.600 -> 34:40.000] Their marketing has been almost entirely on social media,
[34:40.000 -> 34:41.840] at least initially was at the beginning.
[34:41.840 -> 34:48.000] And those things as well kind of need to be celebrated too. So I think for me that was really important and kind of just being like
[34:48.000 -> 34:51.400] yeah, you know, this is great and you've done this and you can see that you've done this
[34:51.400 -> 34:55.480] and that's not about, you know, how you look or how you come across in this way or anything.
[34:55.480 -> 34:56.480] So that was important.
[34:56.480 -> 35:02.120] Right, business. You go to university. For a lot of people going to university, trying
[35:02.120 -> 35:09.720] to get a degree, that's like enough, okay? Somehow you had two things, the spare capacity to find the time to create businesses, but
[35:09.720 -> 35:14.720] the self-belief that it was something that you could do. I'm interested to know where
[35:14.720 -> 35:18.440] the self-belief came from. Was there a moment where you were at uni and you go, I'm just
[35:18.440 -> 35:23.720] going to set up my own brand here in my spare time? Do you remember the moment?
[35:23.720 -> 35:30.640] I'd say there definitely wasn't that moment. And moment and I'd say actually I get asked a lot about kind of self-belief and taking the leap of faith and all
[35:30.640 -> 35:32.920] Of that when you contextualize my story
[35:32.920 -> 35:35.720] My story was about the fact that my student finance didn't come in
[35:35.720 -> 35:41.440] I was told I was suspended from the university and I had to make some money and I was already I already had this
[35:41.600 -> 35:45.600] Platform of around a hundred thousand followers, I think, at the time, and I thought,
[35:45.600 -> 35:50.760] right, I'm already putting out this content, how can I make something that is worth money,
[35:50.760 -> 35:54.880] not just something that can be free online, how is it going to help people, and how can
[35:54.880 -> 35:59.240] it be something that I feel great about selling, because as I've said, I don't do things by
[35:59.240 -> 36:00.240] half.
[36:00.240 -> 36:05.080] So I went home that night after calling the bursar in hysterics, kind of saying like,
[36:05.400 -> 36:08.840] is this, is this okay? What's going to happen? And they, you know,
[36:08.840 -> 36:11.160] my official email said like, after the 10th of January,
[36:11.160 -> 36:14.440] you will not be allowed on campus. And I kind of thought, well, fuck,
[36:15.200 -> 36:16.400] I'm really going to need to be allowed.
[36:17.040 -> 36:19.600] And I called student finance and everything. And they said, look,
[36:19.600 -> 36:20.240] it's going to be fine.
[36:20.240 -> 36:22.760] Thanks for letting us know that it's a delay on their side and that you're not
[36:22.760 -> 36:27.480] paying for it. I was like, where am I getting that money from?
[36:27.480 -> 36:32.920] And I hoped it would come in in time, but I basically said, you know, at least I can
[36:32.920 -> 36:36.400] cobble together something or if I'm not going to be at university or whatever it might be.
[36:36.400 -> 36:43.560] And so I went home that night and I wrote this entire, I think it was eight week guide
[36:43.560 -> 36:45.000] with like full, it was very long-week guide with full...
[36:45.000 -> 36:48.000] It was very long. It would be thousands and thousands of words.
[36:48.000 -> 36:52.000] And put it on and got my friend, who was a graphic design student,
[36:52.000 -> 36:55.000] to design it up because I don't like things not looking nice.
[36:55.000 -> 36:59.000] Then made myself a Shopify website and then actually partnered with a company...
[36:59.000 -> 37:02.000] Stopped my Shopify website because I partnered then with a company
[37:02.000 -> 37:08.080] who was going to do all the customer service and do the website and everything, and then stuck that up on sale
[37:08.080 -> 37:13.400] two weeks later. And within the first two days, I'd sold 1,000 copies at £35 each-
[37:13.400 -> 37:14.400] Of what?
[37:14.400 -> 37:16.680] Of this guide, this fitness guide.
[37:16.680 -> 37:18.120] It was a fitness guide?
[37:18.120 -> 37:20.400] It was a fitness guide that was- Actually, I'd done something else the year before-
[37:20.400 -> 37:21.400] That you wrote in one evening?
[37:21.400 -> 37:28.200] That I'd wrote in- No, it was about- It was a stint It was as if you've got like a dissertation due tomorrow
[37:28.200 -> 37:32.240] It was an energy drink full on stint and then I perfected it over the next few weeks
[37:32.240 -> 37:34.240] It absolutely wasn't just in that time
[37:34.240 -> 37:38.240] Do you think you'd have ever done it if you hadn't been forced to with our desperation?
[37:38.240 -> 37:41.560] Do you know what I think not as quickly I had it in my mind
[37:41.560 -> 37:46.740] That's why I was able to come up with it that evening. And it was going to be something I was going to do later, but because at the university
[37:46.740 -> 37:51.740] I went to, you were not allowed to have a part-time job. The idea is that the terms
[37:51.740 -> 37:55.220] are so short that you can have a part-time job outside of that. I have views on that,
[37:55.220 -> 37:58.520] I don't think it's very fair, but that was the existence. So if I was going to have a
[37:58.520 -> 38:03.260] part-time job of some form, it was going to have to be something that, you know, for each
[38:03.260 -> 38:06.640] bit of, you know, each guide that went out, there was no more work for me, unless it was going to have to be something that, you know, for each bit of, you know, each guide that went out, there was no more work for me,
[38:06.640 -> 38:09.320] unless it was a kind of customer service issue or whatever that might be.
[38:09.320 -> 38:14.840] And also something that I could fully, wholeheartedly say at all times
[38:14.840 -> 38:16.400] that my number one priority was university,
[38:16.400 -> 38:18.320] because otherwise I'd be kicked out for another reason.
[38:18.320 -> 38:20.680] So that was, you know, that was really important for me.
[38:20.680 -> 38:23.640] And I think that's why I like drawing attention to it,
[38:23.640 -> 38:28.000] because I actually think I've given a lot of credit for this kind of like leap of faith and all of this. It's like I didn't
[38:28.000 -> 38:33.600] have to lose my day job, I didn't need to kind of leap onto this that or anything, I had to make
[38:33.600 -> 38:38.240] something work and yes it was resourceful and yes I'm very glad I did it and yes I then was able to
[38:38.240 -> 38:42.560] replicate what the good was in that and make it into X amount more products that did fantastically
[38:42.560 -> 38:46.220] well and ultimately grew into what Shreddy, my first business, is now.
[38:46.220 -> 38:52.180] In all of that, there wasn't this big moment of, you can do this, so you should do this.
[38:52.180 -> 38:54.480] It was like, you need to do this.
[38:54.480 -> 38:58.260] So there's a great line that you said there, you can do it once and be lucky, but then
[38:58.260 -> 39:00.200] you replicated it over and over again.
[39:00.200 -> 39:05.840] And you said that, I worked out what made it successful so I could replicate it.
[39:05.840 -> 39:07.120] Would you tell us more?
[39:07.120 -> 39:10.160] Like one of our favorite phrases on this podcast is,
[39:10.160 -> 39:11.760] success leaves clues.
[39:11.760 -> 39:12.640] Oh, I really like that.
[39:12.640 -> 39:14.080] I really like that as a phrase.
[39:14.080 -> 39:17.360] So for me, it has been so true.
[39:17.360 -> 39:20.480] I have tried so many things that have not worked
[39:20.480 -> 39:22.800] and what looks like my business is now
[39:22.800 -> 39:24.800] is the sum total of all the things that have worked,
[39:24.800 -> 39:27.580] done again and again and again again or tweaked slightly, made
[39:27.580 -> 39:31.320] improvements, fixed problems or come into an industry. My second business was a
[39:31.320 -> 39:34.720] very disruptive business that came into an industry that I believed already
[39:34.720 -> 39:38.720] had problems so someone else's success left clues for me there. So the important
[39:38.720 -> 39:47.520] thing there is being able to test things and replicate that based on what works and based on you know how you
[39:47.520 -> 39:51.800] can further that. So a lot of the time you'll create a product that people
[39:51.800 -> 39:55.240] might like but you have certain complaints or people think oh I didn't
[39:55.240 -> 39:58.640] buy it because of this. Getting that information is fantastic because that's
[39:58.640 -> 40:03.080] exactly how you can replicate and I always say you know within my businesses
[40:03.080 -> 40:06.000] the way we often work is about testing and learning. So this kind of test and y gallwn ei ddatblygu. Rwy'n dweud yng nghanol fy mhrofiadau, y ffordd rydyn ni'n gweithio'n aml yw testio a dysgu.
[40:06.000 -> 40:07.920] Felly, ymdrech i'r testio a dysgu hwn,
[40:07.920 -> 40:10.480] rydyn ni'n mynd i mewn i fwy o gynrychiad e-bost,
[40:10.480 -> 40:11.440] felly rydyn ni'n mynd i testio hwn,
[40:11.440 -> 40:12.720] rydyn ni'n mynd i dysgu o'r hyn.
[40:12.720 -> 40:14.640] Rydyn ni'n mynd i dechrau adroddiadau allan o'r ateb,
[40:14.640 -> 40:15.760] felly rydyn ni'n mynd i'w testio,
[40:15.760 -> 40:16.560] rydyn ni'n mynd i dysgu o'r ateb.
[40:16.560 -> 40:17.560] A oes gennym gynradd?
[40:17.560 -> 40:18.800] Efallai na, oherwydd mae'n allan o'r ateb,
[40:18.800 -> 40:20.200] felly nid yw'n ymwneud â gynradd,
[40:20.200 -> 40:21.360] mae'n ymwneud â'r cyfrifiad,
[40:21.360 -> 40:22.920] yr holl bethau gwahanol.
[40:22.920 -> 40:25.760] Ac rhaid i chi gael gyda'r cyfle i wneud hynny, ac rhaid i chi gael gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda'i gyda' It's actually based on exposure all of these various different things and you need to be able to do that and you need to be able
[40:25.760 -> 40:29.480] To I so I guess I mean in that as well. There wasn't one big leap of faith, but there are
[40:29.840 -> 40:34.400] Continuous constant every week multiple little leaps of faith being like let's try that shit
[40:34.400 -> 40:37.360] Okay, and that's what you hear again and again
[40:37.360 -> 40:41.180] And I'll tell you why that's important because I say this to Damien actually yesterday
[40:41.440 -> 40:45.040] Sometimes I get people that I don't believe have listened to this podcast, right?
[40:45.160 -> 40:48.720] Because I'll say Oh Grace Beverly's on the pod this way. You've got to listen to it and someone I come back
[40:48.720 -> 40:51.200] I don't want to listen to another person with their amazing success story
[40:51.200 -> 40:56.280] And I always will go back to those people and say listen you haven't listened to the podcast
[40:56.880 -> 41:01.940] Because this isn't survivorship bias. This isn't just the successful people where they've tried one thing
[41:01.940 -> 41:05.760] It's worked and they think that's the answer what is great about the message there is you've tried stuff you've failed You've tried again and failed you've gone down this one thing, it's worked, and they think that's the answer. What is great about the message there is
[41:05.760 -> 41:07.040] you've tried stuff, you've failed,
[41:07.040 -> 41:08.060] you've tried again and failed,
[41:08.060 -> 41:09.960] you've gone down this avenue and realized it's not for you.
[41:09.960 -> 41:13.260] And I actually think that that is a recurring theme
[41:13.260 -> 41:16.120] right from your very beginnings, really,
[41:16.120 -> 41:18.240] is that you learn, as I said at the beginning
[41:18.240 -> 41:20.760] of this podcast, that failure and struggles
[41:20.760 -> 41:22.280] is not a full stop, it's a comma.
[41:22.280 -> 41:25.800] And we all have to almost expect struggles
[41:25.800 -> 41:29.600] and failures. Young people think they're on the wrong path when they have those and they're
[41:29.600 -> 41:31.560] not, they're an inevitability, aren't they?
[41:31.560 -> 41:36.580] But I think it's important then as well when you look at it and you say, you see the successes,
[41:36.580 -> 41:40.160] you don't see the failures that leave again and again. All people will have seen products
[41:40.160 -> 41:47.400] that we don't sell anymore, like when I sold a t-shirt of merch back in the day, or all of these things that just don't come with you
[41:47.400 -> 41:49.680] and are things you learn from.
[41:49.680 -> 41:52.080] And actually, that's the important thing.
[41:52.080 -> 41:55.360] You have to learn that it's just not always about that.
[41:55.360 -> 41:57.960] And I think, I would say actually, if I had to pinpoint
[41:57.960 -> 42:00.520] one of the things that has made me do well
[42:00.520 -> 42:03.960] is because I feel like I failed a lot when I was younger.
[42:03.960 -> 42:08.280] And it's not just that it's not a full stop like it couldn't have been a full stop
[42:08.280 -> 42:12.440] because you have to continue you have to do better you have to just get that
[42:12.440 -> 42:16.560] fight and like make it happen. So does failure derail you at all? I mean I think
[42:16.560 -> 42:19.800] it probably derails me a bit but I think I have probably a slight kind of
[42:19.800 -> 42:23.120] toxically positive attitude now towards failure in the same way as you know the
[42:23.120 -> 42:26.800] day I didn't get into Oxford I applied for my job at IBM that I worked in the next year
[42:26.800 -> 42:29.040] in order to be able to go to apply again.
[42:29.040 -> 42:32.240] And I kind of have this, like, OK, like, that didn't work,
[42:32.240 -> 42:34.120] on to the next, like, you know, make that work.
[42:34.120 -> 42:37.720] And I think sometimes, actually, I probably could take a step back.
[42:37.720 -> 42:40.400] Because I was going to say that, that, like, even emanating from you
[42:40.400 -> 42:43.280] as we're meeting you, there's a real energy,
[42:43.280 -> 42:45.120] like a hum of energy that comes from you.
[42:45.760 -> 42:53.120] So when do you give yourself that time to pause, reflect and do the analysis that failure demands
[42:53.120 -> 43:00.720] of us? Probably not enough. Ever? I do, I do. So I made a rule a year and a half ago now at the
[43:00.720 -> 43:07.520] beginning of 2020 to take weekends, which sounds insane, but it was actually, that was my kind of o'r hal yma, yn y dechrau 2020, i ddweud y dyddiau, sy'n ddiddorol. Ond dyna oedd fy rhagor a chyflym.
[43:07.520 -> 43:10.240] Dim ffordd o gwbl, yna gallwn wneud hynny, er mwyn i'r cyfrifol gwych.
[43:10.240 -> 43:13.040] Yn y cyfansod, os oes gennych busnes, dyma'n eithaf angen i chi ddweud.
[43:13.040 -> 43:15.280] Dechreuwch, dechreuwch, dechreuwch.
[43:15.280 -> 43:18.480] Felly, i ddweud nad yw gweithio ar dyddiau,
[43:18.480 -> 43:21.120] dyw snobart ddim yn ymwneud â'r ffynonell gwaith.
[43:21.120 -> 43:22.720] Yr holl beth yw allan o hynny.
[43:22.720 -> 43:24.880] Dwi ddim yn cael notifiaethau.
[43:24.880 -> 43:26.960] Felly dwi ddim yn cael notifiaethau, ond rwy'n ceisio fod ymlaen. work phone isn't there, everything is outside of that. I don't have notifications on, so I don't have notifications on anyway, but
[43:26.960 -> 43:29.120] you know, as in I really try to be beyond that. It's
[43:29.120 -> 43:31.280] different in lockdown, there'll be things like, what do you do?
[43:31.280 -> 43:34.880] But yeah, kind of that was one of it and I really try that and I think
[43:34.880 -> 43:38.880] in being able to step back in that way, even if it's not a kind of like,
[43:38.880 -> 43:42.240] this is a list of achievements I've done this week, it's actually being able to
[43:42.240 -> 43:44.480] acknowledge as well and just to be able to spend a
[43:44.480 -> 43:45.540] bit of time away from things.
[43:45.540 -> 43:50.260] Being completely honest, that's something I really want to work on and I talk about it within the book too, is the idea of
[43:50.540 -> 43:53.340] internalizing success and actually allowing yourself to
[43:53.900 -> 43:58.340] acknowledge, accept and celebrate success, even if it's only with like an under desk fist pump.
[43:58.340 -> 44:03.020] It doesn't need to be about like popping a bottle of champagne and it usually isn't. I mean, half the success
[44:03.020 -> 44:06.720] I'll have will come in the middle of the work day and I'm not popping champagne.
[44:06.720 -> 44:09.620] But like, it is just about, you know,
[44:09.620 -> 44:11.600] being able to say like, that was good, that was great.
[44:11.600 -> 44:13.360] Because otherwise you only pay attention to yourself
[44:13.360 -> 44:15.760] when you're failing or you only pay attention to yourself
[44:15.760 -> 44:18.240] when you need to like, kick yourself
[44:18.240 -> 44:20.240] and kind of be like, do better, work harder
[44:20.240 -> 44:21.880] or have a bit more discipline.
[44:21.880 -> 44:23.840] And so for me, it was actually,
[44:23.840 -> 44:27.360] I kind of felt that I was really leaning on one side.
[44:27.360 -> 44:30.140] And actually one thing I would really like to do better
[44:30.140 -> 44:32.200] is to internalize that and to kind of think,
[44:32.200 -> 44:35.160] you can sit back and you can just have like,
[44:35.160 -> 44:37.120] yeah, still work, but like have a few days
[44:37.120 -> 44:38.040] where you think like,
[44:38.040 -> 44:39.960] okay, I don't need to think about what's next.
[44:39.960 -> 44:41.800] I don't need to think about how I'm gonna maintain this.
[44:41.800 -> 44:43.180] I don't need to think about longevity.
[44:43.180 -> 44:44.920] I don't need to think about what's my next big thing
[44:44.920 -> 44:47.860] so that, you know, this and that and the other lasts.
[44:47.860 -> 44:49.960] I can just sit there and say like,
[44:49.960 -> 44:51.960] that was good, that was great, well done.
[44:51.960 -> 44:52.960] It's very difficult, isn't it?
[44:52.960 -> 44:54.880] I'm very much of the same mindset.
[44:54.880 -> 44:57.280] I've got all these different sort of hats that I wear.
[44:57.280 -> 44:59.520] I always say that successful people can wear many hats.
[44:59.520 -> 45:02.640] I love the fact that I can be dealing with a startup one day,
[45:02.640 -> 45:04.600] a production company the next, a podcast the next day,
[45:04.600 -> 45:07.400] a bit of live TV. Like like I take a thrill from that.
[45:07.400 -> 45:10.520] But I also am absolutely certain to,
[45:10.520 -> 45:13.320] at some point every single day, just stop,
[45:13.320 -> 45:14.480] even if it's only for half an hour,
[45:14.480 -> 45:16.200] and just be like, right, are you happy
[45:16.200 -> 45:18.560] with the direction of all these little bits?
[45:18.560 -> 45:21.800] Do you make sure you give yourself that kind of head space
[45:21.800 -> 45:24.880] at the end of the day, lay your head on the pillow, assess?
[45:24.880 -> 45:26.600] No, but I probably should.
[45:26.600 -> 45:28.600] You've never done it?
[45:28.600 -> 45:34.200] I mean, I'm sure I have, but I don't think it's a part of my everyday and I think it really needs to be.
[45:34.200 -> 45:38.400] I think it would give myself much better boundaries around the idea of success
[45:38.400 -> 45:42.000] because if you don't allow yourself to acknowledge it, then it's only about making the announcement
[45:42.000 -> 45:45.280] or celebrating rather than actually being about like,
[45:45.280 -> 45:47.120] cool, you did that, that's great.
[45:47.120 -> 45:48.960] I used to struggle with the downtime a lot
[45:48.960 -> 45:51.200] because I felt like I'm not being productive now
[45:51.200 -> 45:53.200] and other people are and it's starting to slip and stuff.
[45:53.200 -> 45:55.120] And my father-in-law, my wife Harriet's dad,
[45:55.120 -> 45:56.480] just said to me, listen,
[45:56.480 -> 46:01.200] another way of looking at the word recreation is re-creation.
[46:01.200 -> 46:02.400] And that was a brilliant moment for me
[46:02.400 -> 46:03.280] because I thought, yeah, do you know what?
[46:03.280 -> 46:07.120] If I'm just going out for a walk, walking the dog, playing with the
[46:07.120 -> 46:10.800] kids there's something in that for everyone and I think we should really
[46:10.800 -> 46:15.640] talk about the side hustle because I am actually concerned that we are going to
[46:15.640 -> 46:20.680] have a whole generation of people that are just burnt out husks at the age of
[46:20.680 -> 46:26.800] 35 because it isn't for everyone and there is an expectation that it is for everyone and should be for everyone.
[46:27.520 -> 46:31.680] So I have some views about the side hustle.
[46:31.680 -> 46:32.800] I thought you might, you know.
[46:32.800 -> 46:35.600] I mean, for some reason, I thought you might have a view on it.
[46:35.600 -> 46:37.120] That's so strange, I can't believe that.
[46:38.080 -> 46:40.960] But I think that there's kind of two sides to this.
[46:40.960 -> 46:49.880] So I think that there's nothing inherently bad with the idea of a side hustle and I think on the one hand it's hugely opened up the
[46:49.880 -> 46:56.440] breadth of opportunities for this generation, for my generation, for the
[46:56.440 -> 47:01.040] older generations and then I also think that on the other hand it creates this
[47:01.040 -> 47:07.040] very real anxiety that every second that we're not working, you know, I say in the book it's the equivalent of being in the office and
[47:07.040 -> 47:10.120] taking a nap because you should be constantly working you should be
[47:10.120 -> 47:14.200] constantly creating and also in this time you're then not spending working
[47:14.200 -> 47:19.120] the opportunity cost of resting is now really high you know you could be
[47:19.120 -> 47:22.200] driving uber you could be sitting on depop you could be starting your own
[47:22.200 -> 47:25.620] business you could be doing all of these different things to further yourself
[47:25.700 -> 47:32.580] which means that we completely forget that rest is also furthering yourself and that stepping back is also furthering yourself and that going to the pub
[47:32.580 -> 47:36.760] with your friends is also furthering yourself when you also have the discipline on the other side of that and
[47:36.960 -> 47:43.720] that's what worries me. I will be the first to say that side hustles are fantastic. I started my businesses through side hustles
[47:43.720 -> 47:46.360] I started them while I was, while it wasn't my main thing.
[47:46.360 -> 47:48.480] And so I'm definitely not going to sit here and be like,
[47:48.480 -> 47:49.920] they're not great, they are great.
[47:49.920 -> 47:51.760] And I think in a lot of circumstances as well,
[47:51.760 -> 47:54.080] they enable people to take creative avenues
[47:54.080 -> 47:55.600] when they wouldn't have the financial security
[47:55.600 -> 47:58.520] to do so otherwise or whatever it might be.
[47:58.520 -> 48:01.320] But yeah, I think there is the other side
[48:01.320 -> 48:03.000] that we do need to talk about.
[48:03.000 -> 48:04.560] That's this idea of kind of,
[48:05.000 -> 48:08.000] I think this is like Alex Collisona,
[48:08.000 -> 48:12.000] który wskazuje, kiedy zaczynamy
[48:12.000 -> 48:15.000] nazywać drugą pracę side hustle.
[48:15.000 -> 48:17.000] I w zasadzie to jest ważne.
[48:17.000 -> 48:20.000] Ważne jest rozmawiać o tym, ważne jest
[48:20.000 -> 48:23.000] ewaluować, że jest to wielka część,
[48:23.000 -> 48:25.120] ale jest też część, która tworzy większy problem dla pracy i dla tego, jak my myślimy o pracy i spokoju. evaluate Okay, there's a great part of this But there's also a part of this that
[48:25.440 -> 48:28.920] Creates a wider problem for the way we work and the way we think about work and rest
[48:29.360 -> 48:33.200] The issue for me is expectation. It just isn't for everyone and I don't want
[48:34.040 -> 48:36.960] My kids growing up thinking actually I have to do it, you know
[48:36.960 -> 48:39.800] And in the same way is like starting a business is not for everyone
[48:39.800 -> 48:43.520] Honestly, if you told me half of the shit that comes into starting a business
[48:44.280 -> 48:45.520] Before I'd done it,
[48:45.520 -> 48:48.160] I mean, I probably still would have done it,
[48:48.160 -> 48:49.760] but I would have gone in a lot slower.
[48:49.760 -> 48:52.620] I would have gone in with a lot more, I guess, consideration
[48:52.620 -> 48:55.640] and I definitely wouldn't have started my second business
[48:55.640 -> 48:56.800] so soon after.
[48:56.800 -> 48:58.960] And while I'm so grateful
[48:58.960 -> 49:00.760] that everything's turned out the way it has,
[49:00.760 -> 49:03.000] there's also been so much within that
[49:03.000 -> 49:05.400] that I've almost exploded and that I've just
[49:05.400 -> 49:11.960] thought this is so much responsibility every single day and you can't decide, you can't
[49:11.960 -> 49:12.960] take that mental...
[49:12.960 -> 49:13.960] I think you love it though.
[49:13.960 -> 49:14.960] I do, I thrive off it.
[49:14.960 -> 49:15.960] I think this is your energy source, isn't it?
[49:15.960 -> 49:18.680] And that's the problem, it absolutely is and that's probably the problem for me because
[49:18.680 -> 49:26.360] then I also love the time off and the celebration and stuff, but I get so much more instant gratification
[49:26.360 -> 49:28.040] and delayed gratification,
[49:28.040 -> 49:29.640] probably gratification in general
[49:29.640 -> 49:32.320] and fulfillment in general from this business side.
[49:32.320 -> 49:36.620] But it's definitely not for everyone and it shouldn't be.
[49:36.620 -> 49:38.800] There are kind of so many different things
[49:38.800 -> 49:41.200] that you can do to get similar results,
[49:41.200 -> 49:43.440] but also sometimes the cost of that
[49:43.440 -> 49:44.820] in terms of emotional energy,
[49:44.820 -> 49:49.040] in terms of the time you have, in terms of the responsibility you have constantly and always for
[49:49.040 -> 49:54.000] other people's livelihoods, for their mortgages, for the way they feed their families, is not going
[49:54.000 -> 49:57.920] to be for everyone, and it shouldn't be advertised as for everyone. Here's an interesting question
[49:57.920 -> 50:02.160] for you then, because Jake and I were talking before we met you around, are you familiar with
[50:02.160 -> 50:05.460] the Philip Tetlock decision-making analogy
[50:05.460 -> 50:07.160] talks about the Fox and the Hedgehog?
[50:07.160 -> 50:11.240] Um yes but I haven't heard it recently so I will need a recap.
[50:11.240 -> 50:17.500] Right yeah sorry, is a famous psychologist that taught us about how we make decisions based on, some
[50:17.500 -> 50:22.680] people make decisions, it's like a hedgehog where you focus on just one thing to...
[50:22.680 -> 50:24.640] Did you know hedgehogs were that focused? I didn't.
[50:24.640 -> 50:25.180] No. I didn't either. They're cute you know hedgehogs were that focused? I didn't. No.
[50:25.180 -> 50:25.680] I didn't either.
[50:25.680 -> 50:28.180] They're cute, but I didn't know they were that focused.
[50:28.180 -> 50:32.180] Our foxes know lots of things about lots of things.
[50:32.180 -> 50:33.880] They've got a wider interest.
[50:33.880 -> 50:37.380] And it's not that one is better than the other.
[50:37.380 -> 50:39.180] How would you describe yourself?
[50:39.180 -> 50:51.440] Oh, I'd say I'm probably a fox, which I think also leads to the problems of, you know, as I was kind
[50:51.440 -> 50:55.680] of saying before we started the podcast, I think one of the most important things for me to do
[50:55.680 -> 51:01.520] is to really hone in, not on those details because I have painful attention to detail,
[51:01.520 -> 51:08.840] but actual kind of honing in, going deeper and deeper and asking more and more questions rather than just expanding into more things and
[51:08.840 -> 51:13.040] that's been a real concentration of mine has been like okay well you've now got
[51:13.040 -> 51:17.200] two businesses and a personal brand that has X amount of work so what can you do
[51:17.200 -> 51:21.120] to dive deeper into those rather than being like new thing like shiny new
[51:21.120 -> 51:25.240] thing and that's one of my big weaknesses. Are you a control freak? Yes.
[51:25.240 -> 51:27.240] So if you know you've got blind spots,
[51:27.240 -> 51:29.240] do you fill those blind spots with other people
[51:29.240 -> 51:32.240] or do you not trust other people to fill those blind spots for you?
[51:32.240 -> 51:37.000] So I'd say that you have to trust other people to fill those blind spots,
[51:37.000 -> 51:39.000] otherwise you have something as big as yourself.
[51:39.000 -> 51:42.240] So you have to be able to delegate these things
[51:42.240 -> 51:45.480] and you might be delegating them to the wrong people,
[51:45.480 -> 51:47.560] but actually, initially, it probably just needs
[51:47.560 -> 51:48.960] a bit of time ramping up and to be able
[51:48.960 -> 51:51.380] to properly trust people with them.
[51:51.380 -> 51:54.760] But actually, you need to, unless you want something
[51:54.760 -> 51:56.640] that is just as big as yourself, which is absolutely fine,
[51:56.640 -> 51:59.360] like there is so much validity in that as well.
[51:59.360 -> 52:00.620] If you're trying to grow something,
[52:00.620 -> 52:02.520] or if you're trying to have a business or whatever,
[52:02.520 -> 52:09.440] you can't be micromanaging, and you can't be refusing to delegate because you want to do everything. Otherwise, you're
[52:09.440 -> 52:13.880] just doing that. It's just you. It's just all of that. Whereas when you can take people's
[52:13.880 -> 52:18.320] expertise, so I always say that everyone within my business, because I'm especially young
[52:18.320 -> 52:22.680] as well, almost everyone within my business is older than me. I say in one business everyone
[52:22.680 -> 52:25.040] is, in the other business almost everyone is.
[52:25.040 -> 52:28.880] And they, so they all have more experience than me
[52:28.880 -> 52:30.080] in their particular area.
[52:30.080 -> 52:31.400] Now that won't be the same for everyone,
[52:31.400 -> 52:33.380] obviously I know it's a specific case.
[52:33.380 -> 52:35.920] However, if you can lean on that expertise,
[52:35.920 -> 52:38.280] you create, you go from being like this size
[52:38.280 -> 52:39.380] to being like this size,
[52:39.380 -> 52:40.840] because you've taken this person's expertise,
[52:40.840 -> 52:42.720] this person's expertise, and their time as well.
[52:42.720 -> 52:43.560] They're being, you know,
[52:43.560 -> 52:48.680] they're spending their work week doing that. So you can infinitely expand the breadth
[52:48.680 -> 52:53.760] of what you can actually do. And I think for me, it's about being a control freak on the
[52:53.760 -> 52:58.920] things I need to be a control freak on. So product, brand, these things that actually,
[52:58.920 -> 53:02.600] if they're not control freak, then it's not, it's not my brand or it's not Shreddy or it's
[53:02.600 -> 53:06.080] not Tala and it's not what those businesses werenesau hynny'n cael eu seilio.
[53:06.080 -> 53:09.360] Ond mae modd i mi ddewis ymlaen ymlaen hefyd.
[53:09.360 -> 53:12.360] Ac o'r blaen, mae angen bod yn ddifrif.
[53:12.360 -> 53:16.160] Felly ar un o'r gwasanaethau o'r podcast yn gyntaf, Grace,
[53:16.160 -> 53:20.880] rydyn ni wedi ymweld â Holly Tucker o'r busnes Not on the High Street.
[53:20.880 -> 53:24.240] Ac fe ddweud yma'n ffynon iawn o ran sut
[53:24.240 -> 53:26.720] yw Sophie Cornish, ei gysylltiadwr busnes,
[53:26.720 -> 53:33.840] i'w iaith. Ac rwyf wedi gweld eich bod chi gyda chysylltiadwr busnes a'ch cymryd i chi
[53:33.840 -> 53:41.280] pan ddechreuwch eich busnes. Beth yw'r hyn sy'n ei wneud i'w hymdrechu'r llawysgrifion hwn i chi?
[53:41.280 -> 53:48.600] Felly, i ddweud yn fawr beth rydyn ni'n siarad amdano, yn y blynyddoedd, felly pan ddechreuais bet I started what Shreddy is now, as I said slightly earlier, someone came to me and they said like, we
[53:48.600 -> 53:52.440] can run the website and the back end and do the customer service and all that.
[53:52.440 -> 53:56.240] And for, I think it was about two weeks, I was like, no, no, until they actually got
[53:56.240 -> 53:59.520] me to sign on with like a bonus of signing on, because they were like, this is going
[53:59.520 -> 54:01.720] to do really well, like, you should get involved.
[54:01.720 -> 54:05.680] And being able to, I thought at the time, I was like, I'll be able to do anything,
[54:05.680 -> 54:06.560] because if they just have a problem,
[54:06.560 -> 54:08.400] I can just send them the e-book,
[54:08.400 -> 54:10.480] or I can just give them a discount code
[54:10.480 -> 54:11.840] for their next thing, or whatever it might be,
[54:11.840 -> 54:13.320] and I so didn't see the benefit in that,
[54:13.320 -> 54:14.920] and I was like, I'm not giving this away,
[54:14.920 -> 54:16.000] or I'm not, you know.
[54:16.000 -> 54:19.240] And so that was all about operations,
[54:19.240 -> 54:22.000] and outsourcing that, and I've had that kind of
[54:22.000 -> 54:23.880] throughout my career in various different things.
[54:23.880 -> 54:29.520] There'll be times where you outsource paid marketing or times when you outsource HR or
[54:29.520 -> 54:34.720] times when you outsource financial kind of modeling and all of that and that is, it's
[54:34.720 -> 54:41.200] so important to learn how beneficial that is because without that you, you know, as
[54:41.200 -> 54:45.720] I say, you're creating something as big as yourself or you're letting your ego get in the way of the fact
[54:45.720 -> 54:47.320] That it could actually be done better
[54:47.320 -> 54:53.160] Ego is so dangerous, right so dangerous when when everything becomes about Grace Beverly, that's that's when I know. Ah
[54:58.520 -> 55:04.840] It's a real it's a genuine risk though, yeah, I know a hundred percent what often stops that I think is is this thing of imposter syndrome
[55:04.840 -> 55:07.680] I know you've spoken about it. you've written about it. How is
[55:07.680 -> 55:11.520] your relationship with imposter syndrome these days? So my relationship with imposter syndrome,
[55:11.520 -> 55:16.560] I'll be pleased to announce, has completely changed. And this was after an article I read
[55:16.560 -> 55:21.600] in Harvard Business Review, which was to stop telling women they have imposter syndrome.
[55:21.600 -> 55:26.880] And I read it and I was kind of thinking, but I definitely have imposter syndrome and what I've realized is that I have self
[55:26.880 -> 55:30.720] doubt in certain situations however I don't have imposter syndrome and the
[55:30.720 -> 55:34.080] reason they set this out was they were it's written by two incredible women and
[55:34.080 -> 55:38.960] they were saying actually why if we're saying this many women have imposter
[55:38.960 -> 55:42.000] syndrome why do this many women have imposter syndrome is it potentially
[55:42.000 -> 55:45.480] because workplaces aren't set up or aren't
[55:45.480 -> 55:49.220] managing well enough having women in the workplace or having black women in the workplace or
[55:49.220 -> 55:54.160] making it a place where these people want to or feel safe working or can see people
[55:54.160 -> 56:00.560] in the rooms that look the same as them? And as soon as that came out, and as soon as I
[56:00.560 -> 56:04.480] read that, I was kind of thinking, actually, yeah, I have self doubt about certain things.
[56:04.480 -> 56:06.360] And I think kind of like, can I do that?
[56:06.360 -> 56:08.240] Or is this meant to be me?
[56:08.240 -> 56:10.520] Should I really accept this opportunities that I've got
[56:10.520 -> 56:12.440] because I don't feel like I'm good enough for it?
[56:12.440 -> 56:15.000] Whereas actually, I think a lot of the time
[56:15.000 -> 56:16.120] when it's imposter syndrome
[56:16.120 -> 56:18.920] or what I see as imposter syndrome would come in,
[56:18.920 -> 56:21.560] it would be instead because, you know,
[56:21.560 -> 56:24.400] because I don't see any, you know,
[56:24.400 -> 56:25.000] other 24 year old women doing it
[56:26.040 -> 56:28.800] or because I'm not taken seriously in certain situations
[56:28.800 -> 56:29.860] or whatever it might be.
[56:29.860 -> 56:31.760] And I've kind of had to reframe that for myself
[56:31.760 -> 56:34.720] and also have wanted to reframe that within my organization
[56:34.720 -> 56:36.540] is making sure people don't feel
[56:36.540 -> 56:38.400] that when they're in higher up positions,
[56:38.400 -> 56:39.920] they have that imposter syndrome.
[56:39.920 -> 56:41.880] Is it because I've been sitting in a boardroom
[56:41.880 -> 56:42.960] and have never been addressed
[56:42.960 -> 56:48.720] when the man sitting next to me is constantly addressed and I'm the one that makes the decisions?
[56:48.720 -> 56:53.600] Usually the case of being able to break it down and kind of saying, huh, okay, actually
[56:53.600 -> 56:57.560] I have self-doubt about certain things and I have kind of resistance and boundaries around
[56:57.560 -> 56:58.560] this.
[56:58.560 -> 57:05.840] And other times people and the women who are so constantly told they have imposter syndrome y bydd y bobl a'r ddynion sy'n cael sylw'n amlwg sydd ganddyn nhw syndrome ymdrechol
[57:05.840 -> 57:08.800] yn y gweithleoedd sydd ddim yn eu gwneud arnynt.
[57:08.800 -> 57:10.240] Nid oes gennyn nhw ddigon o ddod o'r maternity
[57:10.240 -> 57:14.320] neu ddim yn set up lle y gallant wneud hyn a hyn.
[57:14.320 -> 57:16.960] Fe wnaethom ddysgu peth ddiddorol yn ystod eich bod chi'n dod i mewn
[57:16.960 -> 57:19.640] yw bod dim ond un o'r cynig busnesau yn cael eu rhedeg gan ddynion
[57:19.640 -> 57:23.840] neu dim ond 9% o'r gysylltiadau busnes yn cael eu cymryd gan ddynion.
[57:23.840 -> 57:27.760] Felly os ydyn ni'n mynd i'w gynllunio ac i ddod o'r syniad hwn o
[57:27.760 -> 57:31.040] nad oes ymdrechion ymdrechion, efallai y bydd yn ddewis eu hunain.
[57:31.040 -> 57:34.040] Pa gwybodaeth a byddwch chi'n ei roi i unrhyw dynion sy'n clywed hwn
[57:34.040 -> 57:38.960] sy'n gallu cael dymunio i ddod o'r gynllun sydd wedi'i ddysgu?
[57:38.960 -> 57:41.960] Wel, rwy'n credu, dwi'n dweud,
[57:41.960 -> 57:43.640] dwi ddim yn credu y dyw eich bod yn ymdrechion.
[57:43.640 -> 57:47.500] Dydych chi ddim yn ymdrechion, ac os ydych chi'n teimlo eich bod yn ymdrechion, I think I'd say don't believe you are an imposter. You're not an imposter. And if you feel like you are an imposter, why is that?
[57:47.500 -> 57:49.080] Is that because you can't see anyone
[57:49.080 -> 57:50.400] sitting in the position you're in?
[57:50.400 -> 57:54.440] Is it because you've been taught to kind of be secondary
[57:54.440 -> 57:58.080] or whatever it might be and really analyze that?
[57:58.080 -> 58:00.280] And, but there'll still be self-doubt.
[58:00.280 -> 58:01.760] There'll still be areas where,
[58:01.760 -> 58:04.040] and also I think I still have self-doubt in areas where,
[58:04.040 -> 58:06.000] because I actually am not very good at that.
[58:06.000 -> 58:08.000] Self-doubt's not unhealthy.
[58:08.000 -> 58:12.000] Exactly, and it's not. It gives you fight on the one hand, and it also gives you,
[58:12.000 -> 58:17.000] like a lot of the time self-doubt for me will kick me out the arse to actually get better at something
[58:17.000 -> 58:23.000] that I need to get better at. And so I'd say it's about analysing the situation.
[58:23.000 -> 58:25.460] But I mean, ultimately, at the end of the day,
[58:25.460 -> 58:27.080] the statistics need to get better.
[58:27.080 -> 58:28.760] And I think what we also need to do,
[58:28.760 -> 58:30.520] it's important to ask women what they can do
[58:30.520 -> 58:33.220] to better situate with themselves within those examples.
[58:33.220 -> 58:36.420] But I also think it's important not to put the onus on women
[58:36.420 -> 58:38.880] for what they can do differently to not feel like that.
[58:38.880 -> 58:41.920] And instead, put the onus on people to be better
[58:41.920 -> 58:43.960] at making sure that funding's there,
[58:43.960 -> 58:46.360] making sure that lifting people up when they can, making sure they're lifting people up when they can,
[58:46.360 -> 58:47.760] making sure they're saying people's names
[58:47.760 -> 58:49.040] in rooms they aren't in,
[58:49.040 -> 58:52.200] and all of those things that can actually structurally improve.
[58:52.200 -> 58:54.760] And I think that it's great for you to sit here
[58:54.760 -> 58:57.360] as a female entrepreneur and talk about this,
[58:57.360 -> 58:59.920] but I think there's a really strong role for men as well.
[58:59.920 -> 59:02.040] I think that the men have to decide
[59:02.040 -> 59:03.800] to be an ally for women, basically,
[59:03.800 -> 59:05.240] and they have to
[59:10.080 -> 59:12.500] Say the right things and do the right things not necessarily when there's a woman sitting in front of them who wants a loan or Wants to set up a business or is an entrepreneur, but all the time
[59:12.500 -> 59:16.000] I think it's not just about women fighting for women like yeah
[59:16.000 -> 59:21.680] I'm 100% and they'll you know, I've never gone for funding. My businesses are self-funded and they've been
[59:22.200 -> 59:23.600] and kind of
[59:23.600 -> 59:25.080] The difference will be,
[59:25.080 -> 59:27.080] I can only sit here and say a certain amount,
[59:27.080 -> 59:28.160] especially as a white woman,
[59:28.160 -> 59:30.400] especially as someone who went to Oxford
[59:30.400 -> 59:31.560] and all of these things,
[59:31.560 -> 59:33.560] and there will be,
[59:33.560 -> 59:35.200] it will affect other people so much more,
[59:35.200 -> 59:36.360] and that's why it's also important
[59:36.360 -> 59:38.120] that I do the exact same as well.
[59:38.120 -> 59:39.520] So when I talk to people who say like,
[59:39.520 -> 59:40.920] we'd love to invest in your business,
[59:40.920 -> 59:42.320] okay, look at that business,
[59:42.320 -> 59:44.240] like that's doing fantastically
[59:44.240 -> 59:47.200] and really using that as well, I think is very important from my
[59:47.200 -> 59:50.720] point of view. Brilliant, I've loved sitting here and having this conversation
[59:50.720 -> 59:56.400] we've reached a quickfire round which we always do at the end of our podcast.
[59:56.400 -> 01:00:00.960] So are most people they normally give like a five minute answer to a quickfire round.
[01:00:00.960 -> 01:00:09.000] Three non-negotiable behaviors that you and the people around you have to buy into to be part of your journey.
[01:00:09.000 -> 01:00:14.000] Kindness, because I think kindness goes a long way regardless of situation, person, anything.
[01:00:14.000 -> 01:00:20.000] And I guess comes into that manners and politeness. Big one of mine.
[01:00:20.000 -> 01:00:25.400] And then I'd say discipline as well, I think is really important.
[01:00:25.400 -> 01:00:30.400] I think that complaining is tough without discipline.
[01:00:31.100 -> 01:00:32.380] There are things you complain about
[01:00:32.380 -> 01:00:34.620] and you can constantly, and I will all the time,
[01:00:34.620 -> 01:00:36.540] but I also think that it's very important to understand
[01:00:36.540 -> 01:00:38.200] what you can do to change that as well.
[01:00:38.200 -> 01:00:39.260] It won't always be your fault,
[01:00:39.260 -> 01:00:41.540] but a lot of the time you also can look at that
[01:00:41.540 -> 01:00:43.780] and say like, okay, what could I do better?
[01:00:43.780 -> 01:00:48.120] And then humor would probably be my last one
[01:00:48.120 -> 01:00:50.960] because it's nothing without humor.
[01:00:50.960 -> 01:00:53.280] What advice would you give to a teenage Grace
[01:00:53.280 -> 01:00:55.280] just starting out on a journey?
[01:00:55.280 -> 01:00:59.160] I think it's difficult because I think teenage Grace now
[01:00:59.160 -> 01:01:01.920] is Grace now because of teenage Grace.
[01:01:01.920 -> 01:01:04.160] But I'd say, you know, there's part of that
[01:01:04.160 -> 01:01:09.380] that I really wish I had this unconditional view of self-worth that actually wasn't altered
[01:01:09.380 -> 01:01:15.480] by my grades or whether teachers were telling me I was doing well or whether I
[01:01:15.480 -> 01:01:22.200] got that audition or any of that and actually understanding that that yeah it
[01:01:22.200 -> 01:01:26.880] might knock my self-confidence but it shouldn't knock my self-worth. That worth is there unconditionally.
[01:01:26.880 -> 01:01:29.840] I love that. How important is legacy to you?
[01:01:30.560 -> 01:01:38.480] Oh, I'd say not very important. I'd say for me, my legacy, I hope, will be among my friends and
[01:01:38.480 -> 01:01:45.000] family who will think I was hopefully a kind, generous and fun person to be around.
[01:01:45.160 -> 01:01:48.200] And other than that, as much as I'd like to, you know,
[01:01:48.200 -> 01:01:50.200] build something for the people around me,
[01:01:50.200 -> 01:01:54.040] I think it's less so about being known for something for me
[01:01:54.040 -> 01:01:55.600] other than with those people.
[01:01:55.600 -> 01:01:57.840] I think that matters most probably.
[01:01:57.840 -> 01:02:01.360] So can you suggest one book that our listeners
[01:02:01.360 -> 01:02:02.720] should really read?
[01:02:02.720 -> 01:02:06.800] I love Educated by Tara Westover.
[01:02:06.800 -> 01:02:08.320] Rwy'n yr oed yn ddiweddar i hwnnw,
[01:02:08.320 -> 01:02:11.360] felly rwy'n meddwl fy mod i wedi'i argymhellu dwywaith.
[01:02:11.360 -> 01:02:14.720] Ond rwy'n credu ei fod yn memoir,
[01:02:14.720 -> 01:02:16.400] mae'n ei ddweud fel novel,
[01:02:16.400 -> 01:02:17.680] felly mae'n eithaf hwn i ddweud,
[01:02:17.680 -> 01:02:19.360] pan dwi'n ddim yn gynhwys ychydig
[01:02:19.360 -> 01:02:20.400] i'r llyfr ddiddorol ei hun,
[01:02:20.400 -> 01:02:21.000] ymhellach o'r fyn,
[01:02:21.000 -> 01:02:21.320] wrth gwrs,
[01:02:21.320 -> 01:02:23.360] oherwydd mae'n eithaf hwnnw i ddweud.
[01:02:23.360 -> 01:02:24.680] Ond, no, rwy'n credu
[01:02:24.680 -> 01:02:26.400] mae'n edrych yn wahanol o fywyd. apart from mine obviously, because it's very easy to read. But no, I think that it's such a different view of life.
[01:02:26.400 -> 01:02:30.400] She grew up with her parents preparing for the end of the world
[01:02:30.400 -> 01:02:36.000] and kind of spending all their money on cans so that they could hide in the fields and all of that.
[01:02:36.000 -> 01:02:37.400] And it's a completely different way of life.
[01:02:37.400 -> 01:02:39.400] And they didn't believe she could go to school
[01:02:39.400 -> 01:02:42.400] because it was the government trying to get into their heads and everything.
[01:02:42.400 -> 01:02:48.340] And it's beautifully written. it's such a great read and it really contextualizes a lot
[01:02:48.340 -> 01:02:51.820] of things in terms of you know different backgrounds and yeah it's just
[01:02:51.820 -> 01:02:57.140] fantastically written. Love it and final question, your one golden rule for our
[01:02:57.140 -> 01:03:01.180] listeners and viewers to take away from this for living their own high
[01:03:01.180 -> 01:03:05.680] performance life? I'd say that sometimes productivity is a form of self-care
[01:03:05.680 -> 01:03:08.360] and sometimes self-care is a form of productivity.
[01:03:08.360 -> 01:03:09.240] I think it's important.
[01:03:09.240 -> 01:03:11.120] Self-care is not spoken enough
[01:03:11.120 -> 01:03:13.440] when it comes to high performance and high achievement.
[01:03:13.440 -> 01:03:15.680] And I'm now gonna totally ruin the conversation
[01:03:15.680 -> 01:03:17.800] about self-care and looking after yourself
[01:03:17.800 -> 01:03:19.140] by talking very briefly,
[01:03:19.140 -> 01:03:20.280] because I really wanted to touch on this
[01:03:20.280 -> 01:03:22.740] and we haven't, about relentlessness.
[01:03:22.740 -> 01:03:25.200] It comes up every time we speak to an entrepreneur.
[01:03:25.200 -> 01:03:28.520] Steven Gerrard, the footballer and now manager,
[01:03:28.520 -> 01:03:31.600] used the phrase which I absolutely love, all in.
[01:03:31.600 -> 01:03:34.440] Are you all in and do you need to be all in
[01:03:34.440 -> 01:03:36.080] to be an entrepreneur?
[01:03:36.080 -> 01:03:40.680] I think you have to be all in in terms of discipline
[01:03:40.680 -> 01:03:44.360] and I don't think that is antithetical to self-care.
[01:03:44.360 -> 01:03:47.820] I think that self-care, that sometimes is self-care
[01:03:47.820 -> 01:03:50.700] because you are understanding that you want something.
[01:03:50.700 -> 01:03:54.220] No, no, sometimes being all in is a form of self-care
[01:03:54.220 -> 01:03:55.420] because you're understanding that you want something
[01:03:55.420 -> 01:03:56.340] and you're making that happen.
[01:03:56.340 -> 01:03:57.180] That is self-care.
[01:03:57.180 -> 01:03:58.620] Self-care is not just about face masks
[01:03:58.620 -> 01:03:59.980] and getting the bath and all of that.
[01:03:59.980 -> 01:04:02.260] I think that's really, really important.
[01:04:02.260 -> 01:04:03.740] So I think you need to be all in
[01:04:03.740 -> 01:04:07.060] in that kind of understanding that if you're going to do really, really important. So I think you need to be all in in that kind of understanding
[01:04:07.060 -> 01:04:09.240] that if you're going to do something,
[01:04:09.240 -> 01:04:11.300] do it and make it happen.
[01:04:11.300 -> 01:04:12.620] And that doesn't mean that you,
[01:04:12.620 -> 01:04:14.020] you know, relentlessness doesn't mean
[01:04:14.020 -> 01:04:15.580] that you never rest or you never sleep,
[01:04:15.580 -> 01:04:16.420] otherwise it wouldn't exist
[01:04:16.420 -> 01:04:18.000] because we're all humans and we all need to sleep.
[01:04:18.000 -> 01:04:20.660] And so I think, I think, you know,
[01:04:20.660 -> 01:04:24.340] I definitely say I am all in.
[01:04:24.340 -> 01:04:26.600] And the important thing for me is recognising
[01:04:26.600 -> 01:04:29.680] that all in doesn't mean doing it all the time.
[01:04:29.680 -> 01:04:30.660] Brilliant.
[01:04:30.660 -> 01:04:32.160] Thank you so much for coming on the podcast.
[01:04:32.160 -> 01:04:33.600] Thank you for having me.
[01:04:33.600 -> 01:04:35.160] It's so good because it's so clear
[01:04:35.160 -> 01:04:37.200] that you've spent all these years on this journey
[01:04:37.200 -> 01:04:39.760] and you're able to put the pieces together
[01:04:39.760 -> 01:04:40.740] as to how you got there.
[01:04:40.740 -> 01:04:41.980] And even more important than that,
[01:04:41.980 -> 01:04:44.960] you're able to very eloquently explain to us
[01:04:44.960 -> 01:04:46.200] how you put the pieces together.
[01:04:46.200 -> 01:04:47.400] So thanks for your time.
[01:04:47.400 -> 01:04:48.800] And one of Damien's favorite phrases is,
[01:04:48.800 -> 01:04:50.500] some people light up a room when they're in it,
[01:04:50.500 -> 01:04:51.800] some light up a room when they leave.
[01:04:51.800 -> 01:04:53.560] And you've definitely brought such energy to this podcast.
[01:04:53.560 -> 01:04:55.680] Oh, thanks, I think it's more the lights, but.
[01:04:55.680 -> 01:04:58.000] The lights are helping all of us at the moment,
[01:04:58.000 -> 01:05:00.200] particularly those tired dads sitting here.
[01:05:00.200 -> 01:05:03.200] But light from both of us and all the team, thank you.
[01:05:03.200 -> 01:05:09.060] Thank you so much, thank you. Thank you so much. Thank you
[01:05:15.860 -> 01:05:16.220] Damien Jake, I like the fact that grace is someone who I think represents on this podcast that with
[01:05:19.680 -> 01:05:20.920] Real determination and hard work and a will to do well
[01:05:23.820 -> 01:05:28.000] You can you can be anywhere in life and get to where you want to go You know, she was at university and she she decided to set up these amazing businesses gallwch fod ym mhob le ym myd a chael y lle rydych chi eisiau i'w mynd. Roedd yn y brifysgol ac wedi decidio sefydlu y gwaith anhygoel honno,
[01:05:28.000 -> 01:05:32.000] ond rwy'n credu'r peth llawer sy'n dod o'n i, ac rwy eisiau i bobl deall hyn,
[01:05:32.000 -> 01:05:34.000] oherwydd rwy'n gwybod bod e'n cael cyfoes o ddysg social,
[01:05:34.000 -> 01:05:37.000] ac yn aml, rwy'n clywed ei gilydd ar Instagram, ac mae'r holl beth yn eithaf dda a'n hwyr,
[01:05:37.000 -> 01:05:38.000] ac mae bywyd yn dda.
[01:05:38.000 -> 01:05:40.000] Mae e'n gweithio'n fawr iawn.
[01:05:40.000 -> 01:05:41.000] Iawn, yn ddefnyddiol.
[01:05:41.000 -> 01:05:43.000] Rwy'n credu, roedd hwn yn ddiddorol i mi,
[01:05:43.000 -> 01:05:49.840] oherwydd mae o ran ddynion nayddaf yn ymwybodol oedd. Felly rwy'n credu y byddai'r cyfnod y gwnes i'w ddod allan
[01:05:49.840 -> 01:05:55.600] gyda phobl eraill, fel y dweud, y gweithgaredd, y newid i sefydlu
[01:05:55.600 -> 01:05:59.520] busnes i fod yn gallu cyflawni'r ymchwil y brifysgol ei hun, y gweithredol i'w
[01:05:59.520 -> 01:06:04.480] ymgyrchu o'r gweld yn ymwneud â'r gynhyrchwyr a'r rhywun sy'n
[01:06:04.480 -> 01:06:05.760] ddiwylliant gwirioneddol. Rwy'n creuencer, a bod yn rhywun sy'n ddynol.
[01:06:05.760 -> 01:06:07.560] Rwy'n credu bod yna nifer o wythnosau ddwyieithio
[01:06:07.560 -> 01:06:08.920] y gallwn eu cymryd.
[01:06:08.920 -> 01:06:10.640] Ac wrth ddweud bod y byd yn un o'r byd
[01:06:10.640 -> 01:06:11.480] a dydych chi ddim yn gwybod amdano,
[01:06:11.480 -> 01:06:14.280] dydych chi'n golygu'r ffyrdd o'i ddeunyddiaeth cymdeithasol?
[01:06:14.280 -> 01:06:16.480] Oherwydd, mewn gwirionedd,
[01:06:16.480 -> 01:06:19.040] dwi ddim ei weld fel influencer cymdeithasol
[01:06:19.040 -> 01:06:20.920] sy'n ddod o'n ddewis busnes da.
[01:06:20.920 -> 01:06:22.920] Dwi'n ei weld, ar ôl y sgwrs,
[01:06:22.920 -> 01:06:26.240] fel ddewis ddynol pwysig a ddiddorol, a hefyd, ac nid yw'n yn ei weld, ar ôl y sgwrs, fel ddynion busnes dda iawn,
[01:06:26.240 -> 01:06:30.960] sydd hefyd, ac nid yw'n ymddangos, wedi cyflwyno'r ffyrdd o'i bywydau'r cymdeithasol ffyrdd
[01:06:30.960 -> 01:06:34.560] o'i bywydau, fel y byddai hi'n cymryd rhan yn ddiddorol ac yn ysbrydol, ac wedi'i ddod o'n
[01:06:34.560 -> 01:06:35.360] ddarlith gwych.
[01:06:35.360 -> 01:06:40.080] Ie, rwy'n credu mai'n ymddangos yn fwy y mae'r idea o ddatblygu ddarlith drwy'r cymdeithasol
[01:06:40.080 -> 01:06:45.400] ffyrdd a chreu ymddangos y brif brif brif brif o'ichu, mae'n rhywbeth, fel dweud,
[01:06:45.400 -> 01:06:50.000] y byddai'n rhywbeth rwy'n ei gobeithio wedi'i rhedeg,
[01:06:50.000 -> 01:06:52.120] ond ar gyfer llawer o bobl ifanc nawr,
[01:06:52.120 -> 01:06:54.680] mae'n rhywbeth y byddent yn ymwybodol o'i gilydd,
[01:06:54.680 -> 01:06:57.480] ond rwy'n credu bod y peth pwysig oedd y cyfathrebu,
[01:06:57.480 -> 01:07:01.320] oherwydd gallwch i fynd yn ôl i 20, 30 o flynedd
[01:07:01.320 -> 01:07:02.920] a edrych ar rhywun fel Richard Branson,
[01:07:02.920 -> 01:07:06.240] y syniad o gael y thema ach yn glir ac yn ymdrech,
[01:07:06.240 -> 01:07:10.640] y byddai'n adeiladu'r holl brifysgol o ran bod David yn llwyddo Goliathau.
[01:07:10.640 -> 01:07:13.200] Ac rwy'n credu mai Grace wedi gwneud yr un peth,
[01:07:13.200 -> 01:07:15.520] ond wedi defnyddio'r cyfansoddau sydd ar gael iddo.
[01:07:15.520 -> 01:07:16.640] Roedd hynny'n ffasanol.
[01:07:16.640 -> 01:07:18.800] Ac mae hefyd yn gwych gwybodaeth i bawb hefyd,
[01:07:18.800 -> 01:07:20.160] sy'n clywed y podcast hon,
[01:07:20.160 -> 01:07:21.280] oherwydd roedd yna amser,
[01:07:21.280 -> 01:07:22.800] rwy'n cael llawer o bobl, Damien,
[01:07:22.800 -> 01:07:26.400] yn gofyn sut y gallant gael swydd mewn telywedd fel cyfansoddwr TV, ac rwy'n bob amser yn dweud wrthym, us because there was a time like I get a lot of people Damien asking how they can get a job in television as a TV presenter.
[01:07:26.400 -> 01:07:31.480] And I always say to them now is the greatest moment ever to want to be a TV presenter or
[01:07:31.480 -> 01:07:37.120] want to be anyone that creates content because when I was 18, the only way to be a TV presenter
[01:07:37.120 -> 01:07:41.560] was write loads of letters, travel to loads of interviews, have loads of meetings, likely
[01:07:41.560 -> 01:07:48.240] start as a runner, spend three or four years working your way up, kind of be brave enough to mention to the odd person you'd like to be a TV presenter, because in
[01:07:48.240 -> 01:07:52.040] TV that always gets frowned upon, because people think that your sort of reasons for
[01:07:52.040 -> 01:07:53.680] being there are not quite right.
[01:07:53.680 -> 01:07:57.120] Mention you want to be a presenter, hopefully get an opportunity, maybe land a job, and
[01:07:57.120 -> 01:08:00.880] then at the end of all of that, all right, today you're going to go and do some TV presenting,
[01:08:00.880 -> 01:08:01.880] right?
[01:08:01.880 -> 01:08:03.960] Fast forward to 2021, I want to be a TV presenter.
[01:08:03.960 -> 01:08:04.960] Great.
[01:08:04.960 -> 01:08:07.900] Open up your phone, set up a YouTube account and passionately
[01:08:07.900 -> 01:08:10.900] talk about the thing that you love and you're a TV presenter.
[01:08:11.100 -> 01:08:14.200] That is the great thing that I think Grace represents for our
[01:08:14.400 -> 01:08:18.500] followers on high performance is that technology means the
[01:08:18.500 -> 01:08:22.100] opportunities are greater and more exciting than they've ever
[01:08:22.100 -> 01:08:26.000] been and that hour sitting talking to Grace is the perfect example of that. Yeah, I'd love that. I mean, that's really powerful way of framing it that I think a mwy cyffrous na'r rhai sydd wedi bod. Ac mae'r gwrthnos yma, sôn i Grace, yn gyfeillgar i hynny.
[01:08:26.000 -> 01:08:27.000] Ie, byddwn i'n hoffi hynny.
[01:08:27.000 -> 01:08:29.000] Dwi'n meddwl mai dyna'r ffordd gallan
[01:08:29.000 -> 01:08:30.000] ddod o'r ffordd gallan i'w fframio,
[01:08:30.000 -> 01:08:32.000] a dwi'n meddwl mai'n haws i'w ddynigro
[01:08:32.000 -> 01:08:33.000] neu i fod yn cynnigol amdano,
[01:08:33.000 -> 01:08:35.000] ond mae'n wir y bydd
[01:08:35.000 -> 01:08:37.000] y cyfleoedd yn fwy gwych
[01:08:37.000 -> 01:08:39.000] a mwy cyffrous i unrhywun
[01:08:39.000 -> 01:08:41.000] sydd gael y gwybodaethau
[01:08:41.000 -> 01:08:42.000] o eithaf gwaith,
[01:08:42.000 -> 01:08:44.000] y gofod i eu cymryd
[01:08:44.000 -> 01:08:46.720] a'u gallu eu rhoi allan yno'w gynnyrchu a'r ddysgwyr i'w rhoi ymlaen.
[01:08:46.720 -> 01:08:49.280] Briliant, felly dyna chi. Os oes gennych ni ffasiwn,
[01:08:49.280 -> 01:08:52.160] ychwanegwch, gwneud y defnydd o'i gilydd, ac pa fydd yn gwybod beth mae'r dyfodol yn ei gynnwys?
[01:08:54.640 -> 01:08:57.840] Rwy'n gobeithio iawn eich bod chi'n mwynhau'r fideo yma.
[01:08:57.840 -> 01:09:00.000] Damien, rwy'n eisiau siarad â chi am rhywbeth eraill
[01:09:00.000 -> 01:09:02.080] rydyn ni'n gweithio arno yn y gynulleidfa
[01:09:02.080 -> 01:09:04.560] i wneud y fideoau hir ddiwethaf o hyfforddwyr,
[01:09:04.560 -> 01:09:09.600] sy'n ein llyfr cyntaf, else that we're kind of working on in the background to do in these weekly episodes of High Performance, which is our first book, High Performance, Lessons from the Best on
[01:09:09.600 -> 01:09:10.760] Being the Best.
[01:09:10.760 -> 01:09:12.800] And it's out in December, December the 9th.
[01:09:12.800 -> 01:09:14.560] People can pre-order the book right now.
[01:09:14.560 -> 01:09:19.920] And I just sort of wanted to share with them the process of us writing it because we're
[01:09:19.920 -> 01:09:20.920] two people.
[01:09:20.920 -> 01:09:22.160] You live in Manchester, I'm in Norfolk.
[01:09:22.160 -> 01:09:28.640] We see each other for pod records and not much else because of lockdown and various things. dynion, dydych chi'n byw yn Manchester, rydw i'n Norfolk, rydyn ni'n eich gweld each a'r argyfwng ar gyfer recordio podau a dim llawer er mwyn i'r llawd a phopeth gwahanol. Felly mae wedi bod yn broses ddiddorol,
[01:09:28.640 -> 01:09:30.320] nid oes, yn ceisio cael y llyfr hwn yn ei gwrthi?
[01:09:30.320 -> 01:09:34.640] Ie, llawer iawn. Rwy'n credu bod ychydig o'r pethau hwn yn y llyfr yw, os oes unrhyw un
[01:09:34.640 -> 01:09:38.320] yn ei ddysgu i chi'r broses o'i wneud, byddwch chi'n eithaf yn bobl yn ymwneud â'i dechrau.
[01:09:38.320 -> 01:09:42.080] Mae'n aml yn teimlo fel bod yn llawer o waith gyda'r gwaith, ond
[01:09:42.080 -> 01:09:48.640] dwi'n dweud i chi am hynny, mae wedi bod yn ddiogel iawn hefyd i'w wneud. Rwy'n llawer o waith anodd, ond dwi'n dweud i chi, ar gyfer hwn, mae wedi bod yn ddiogel iawn hefyd i'w wneud. Rwy'n mwynhau eithaf. Rwy'n credu bod yn mynd yn ôl ar y rhain o'r recordiadau,
[01:09:48.640 -> 01:09:52.720] yn clywed y ddwyloedd rhai o'n cyfarwyddwr a'n ceisio dynnu
[01:09:52.720 -> 01:09:55.760] rhai gwyllt o'r cyfnodau y gall pobl eu cymryd ac ymdrechu ar eu bywydau eu hunain.
[01:09:55.760 -> 01:09:58.960] Mae wedi bod yn ddiogel iawn. Rwy'n mwynhau eithaf, mewn gwirionedd,
[01:09:58.960 -> 01:10:02.960] ac rwy'n hoffi'r ffaith, felly rydyn ni wedi ysgrifennu'r llyfr fel un o bobl,
[01:10:02.960 -> 01:10:08.040] sy'n golygu y bydd Damien yn ys, pings it across to me and I then change the chapter and
[01:10:08.040 -> 01:10:10.660] send it back to him and he then changes it again and adds something and then
[01:10:10.660 -> 01:10:13.560] comes back. So it's gone back, it's like a game of tennis basically where we're
[01:10:13.560 -> 01:10:17.360] sending it back and forth but what we've what we've tried to do to make it sort
[01:10:17.360 -> 01:10:22.320] of really simple and clear is break the book down into chapters that the
[01:10:22.320 -> 01:10:26.320] learning from that chapter is really clear. I don't know whether you just want to give an example Damien of one of the chapters and the kind of I believe yn ysgolion, mae'r dysgu o'r ysgolion hwnnw'n wirioneddol glir. Dwi ddim yn gwybod a ydych chi eisiau rhoi cyfanswm, Damian,
[01:10:26.320 -> 01:10:29.120] o un o'r ysgolion a'r math o, rwy'n credu,
[01:10:29.120 -> 01:10:31.760] pethau byw yn newid bywyd yn y gilydd i bobl.
[01:10:31.760 -> 01:10:36.680] Ie, yn amlwg. Un o'r ysgolion rydyn ni'n gweithio ar yw cyfathrebu.
[01:10:36.680 -> 01:10:39.720] Rwy'n credu mai un o'r gwybodaethau pwysig sydd wedi dod o'n
[01:10:39.720 -> 01:10:42.240] nifer o'n gwybodaethau yw os ydych chi'n dda, byddwch chi'n cael nhw.
[01:10:42.240 -> 01:10:44.280] Os ydych chi'n cyfathrebu, byddwch chi'n eu geisio.
[01:10:44.280 -> 01:10:47.920] Felly, mae'n ymw yw os ydych chi'n dda, byddwch chi'n cael nhw, os ydych chi'n cydweithiol, byddwch chi'n eu geisio. Felly mae wedi bod yn ymwneud â edrych ar a phai o'r bobl rydyn ni wedi cyflawni,
[01:10:47.920 -> 01:10:52.480] wedi siarad am y gwybodaethau cydweithiol yna, yn gwneud y peth da ar gyfer ac ar y gwrthwyneb
[01:10:52.480 -> 01:10:56.080] ac y bydd y gwirioneddol hwnnw, ac rwy'n credu, pan fyddwn yn deall hynny, rwy'n credu bod
[01:10:56.080 -> 01:10:59.600] rhai'n ymwneud â'r ysgolion gwirioneddol y gallwn ni eu cymryd ac yn cymryd yn ein bywydau ein hunain.
[01:10:59.600 -> 01:11:03.120] Ac rwy'n credu y gwybodaeth pwysig i mi pan ymwneud â'r llyfr hon, ac rydw i'n
[01:11:03.120 -> 01:11:08.640] hoffi i chi i'w pre-orderu now, when you get the book, it's not just about reading
[01:11:08.640 -> 01:11:09.640] it.
[01:11:09.640 -> 01:11:13.800] It is about reading it, learning from it, and then applying those principles.
[01:11:13.800 -> 01:11:18.280] And I think I've written actually in the intro, Damien, I was working on it a couple of days
[01:11:18.280 -> 01:11:21.200] ago just having a fiddle, and I think I put the line in there that this book is only going
[01:11:21.200 -> 01:11:24.960] to be useful for you if you put into action the things that you're reading.
[01:11:24.960 -> 01:11:27.920] And I think that's an important message we have to put across. This is not like a passive read it and enjoy it book. y bydd y llyfr hwn yn ddefnyddiol ar gyfer chi os ydych chi'n rhoi'r pethau y byddwch chi'n ymdrechu. Ac rwy'n credu mai dyna'n gwybodaeth pwysig rydyn ni'n rhaid ei roi dros. Dyma ddim yn
[01:11:27.920 -> 01:11:32.960] llyfr i ddweud ymdrech a mwynhau. Dyma ymdrech sy'n mynd i'w ddweud i bobl wneud
[01:11:32.960 -> 01:11:35.840] rhai gweithiau ac yn gobeithio gwella eu bywydau ar gyfer dda.
[01:11:35.840 -> 01:11:39.840] Ie, mae cwmni o'r rhai o'r llyfrau hwn yn ddiddorol, fel bod yn aml yn ddatblygu'r siofydd,
[01:11:39.840 -> 01:11:43.200] nid yn ddatblygu'r siowydd, lle mae pobl yn cael ei gael a'i gysylltu ar y siofydd
[01:11:43.200 -> 01:11:48.200] ac nid yn gwneud unrhyw beth gyda'i gilyddydyn ni'n eisiau gweithio allan o'r cyfnod hwnnw a chael pobl yn gwneud pethau.
[01:11:48.200 -> 01:11:51.080] Felly rydyn ni'n cyflwyno'r syniad.
[01:11:51.080 -> 01:11:53.780] Rwy'n credu ei fod yn eithaf yn gyntaf, roeddech chi'n cael y syniad o gael
[01:11:53.780 -> 01:11:57.360] pwllwch yn ei gilydd, Jake, lle rydyn ni'n rhoi cyfle i bobl i gael y pwll,
[01:11:57.360 -> 01:12:03.240] ymdrech, a efallai ychydig o'u syniadau yn ychydig o'r syniadau rydyn ni'n rhannu,
[01:12:03.240 -> 01:12:05.400] y gallent ddweud a'u cymryd i wneud hynny ac i ddiogel
[01:12:05.400 -> 01:12:08.400] o fod yn llyfr ddatblygu'r ardal.
[01:12:08.400 -> 01:12:13.000] Brif, wel, gobeithio yw'n hollol am ddatblygu'r ardal, nid ddatblygu'r ardal, ac y llyfr
[01:12:13.000 -> 01:12:17.400] o'r cyhoeddiadau, y llyfr cyntaf o'r gweithdai'r podcast hon, Llesyniadau o'r
[01:12:17.400 -> 01:12:22.600] gyfraith ar gael yn y gyfraith, sy'n cael ei gwrthwynebu a'i gwneud ar y gyd, felly gobeithio
[01:12:22.600 -> 01:12:26.240] ydych chi'n hapus gyda'i gilydd, ac y gallwch chi'i gynllunio ar gyfer y cyfraith ar y gyd. written and finalized and created right now. So I hope you're happy with it and you can pre-order it right now.
[01:12:26.240 -> 01:12:27.640] All you have to do is go to the link
[01:12:27.640 -> 01:12:29.440] in the description for this podcast
[01:12:29.440 -> 01:12:31.780] and you can pre-order the book right there.
[01:12:31.780 -> 01:12:33.200] Thanks a lot, Damien.
[01:12:33.200 -> 01:12:34.080] Thanks, Jake.
[01:12:34.080 -> 01:12:36.020] As always, huge thanks to everyone involved
[01:12:36.020 -> 01:12:37.480] in the High Performance Podcast.
[01:12:37.480 -> 01:12:40.120] Thanks to Finn Ryan and all the team at Rethink Audio.
[01:12:40.120 -> 01:12:43.200] Thanks to Hannah, thanks to Will, thanks to Damien,
[01:12:43.200 -> 01:12:45.120] but most of all, thanks to you.
[01:12:45.120 -> 01:12:48.880] Without you, this podcast would not exist. And make sure you check in
[01:12:48.880 -> 01:12:53.920] very soon for another high-performance podcast episode coming soon from us,
[01:12:53.920 -> 01:13:27.400] a series focused on this summer's Euros. Can't wait for that. Thanks for listening. At Fred Meyer, shopping with pickup and delivery is the same as shopping in-store.
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