E26 - Eddie Hearn: Not getting high on your own supply

Eddie is one of the world’s most prominent sports promoters and the current managing director of Matchroom Sport. He is the son of promoter Barry Hearn, the founder of Matchroom.

Eddie’s company, Matchroom Boxing, expertly promotes more than 90 boxers, including several world champions such as Anthony Joshua. In 2018 Eddie negotiated boxing's first ever billion dollar streaming deal.

Relentless: 12 Rounds to Success by Eddie Hearn is out now (Hodder & Stoughton, Hardback, £20)

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# Podcast Episode Summary: Eddie Hearn - 12 Rounds to Success

## Podcast Episode Overview

- Eddie Hearn, a prominent sports promoter and managing director of Matchroom Sport, was interviewed for his insights on passion, work ethic, and success.
- Hearn emphasized the significance of passion in driving relentless efforts and achieving high performance.
- He discussed his upbringing and the influence of his father, Barry Hearn, in shaping his work ethic and mentality.
- Hearn highlighted the importance of short-term goals and strategies in achieving long-term success.
- He addressed the challenges of maintaining a balance between being a showman and delivering substance in his role as a promoter.
- Hearn emphasized the need for self-confidence and resilience in dealing with criticism and negativity on social media.
- He shared his journey in overcoming insecurities and focusing on self-worth rather than external opinions.
- Hearn stressed the value of surrounding oneself with a supportive circle of people who understand and appreciate one's efforts.
- He discussed the importance of accessibility and fan interaction in building a successful business, while also acknowledging the challenges of dealing with negative feedback.
- Hearn emphasized the significance of hard work, dedication, and perseverance in achieving success in any field.

## Key Takeaways

- Passion is the driving force behind high performance and relentless efforts.
- Short-term goals and strategies are essential in achieving long-term success.
- Balancing the role of a showman with substance is crucial in maintaining credibility and respect.
- Self-confidence and resilience are vital in dealing with criticism and negativity.
- Surrounding oneself with a supportive circle of people is important for personal and professional growth.
- Accessibility and fan interaction are valuable in building a successful business, but managing negative feedback is a challenge.
- Hard work, dedication, and perseverance are essential ingredients for success in any field.

# Podcast Summary:

## Episode Title: Eddie Hearn: Relentless: 12 Rounds to Success

### Episode Overview:

In this episode, Eddie Hearn, a prominent sports promoter and managing director of Matchroom Sport, engages in a candid conversation about his journey, business strategies, and the challenges of managing a successful career while maintaining personal relationships.

### Key Points:

1. **The Impact of Social Media on Mental Health:** Hearn emphasizes the negative impact of social media on mental health, particularly the toxicity of platforms like Twitter. He encourages individuals to delete social media if they struggle with mental health issues.


2. **Dealing with Criticism:** Hearn acknowledges that criticism is an inevitable part of being in the public eye, especially in the world of boxing. He stresses the importance of transparency and honesty in addressing criticism and building trust with clients.


3. **Managing Deluded Fighters:** Hearn highlights the challenge of dealing with fighters who have an inflated sense of their abilities. He emphasizes the need for honesty and transparency in communicating with these fighters, using value-based metrics to determine their commercial worth.


4. **Building Strong Relationships:** Hearn underscores the significance of personal relationships in achieving success. He believes that trust and belief in an individual's capabilities are crucial motivators for both fighters and employees.


5. **The Importance of Passion and Purpose:** Hearn emphasizes the role of passion and purpose in driving success. He believes that employers should seek individuals who demonstrate a genuine desire and willingness to go the extra mile.


6. **Making Sacrifices for Success:** Hearn acknowledges the sacrifices required to achieve greatness in business. He stresses the need for individuals to make sacrifices in their personal lives, including missing family events and working long hours.


7. **Maintaining Work-Life Balance:** Hearn discusses the challenges of balancing work and personal life. He emphasizes the importance of setting boundaries and making time for family and relationships.


8. **The Power of Staying Busy:** Hearn believes that staying busy is beneficial for his mental health. He finds fulfillment in being actively engaged in various aspects of his life, including work, family, and hobbies.


9. **Perseverance through the "Messy Middle":** Hearn highlights the importance of perseverance in overcoming challenges and achieving success. He emphasizes the need to stay focused and persistent, even during difficult times.


10. **Managing Obsession:** Hearn acknowledges the potential dangers of obsession and the need to maintain a balanced life. He emphasizes the importance of accepting that obsession cannot lead to a perfect life and that sacrifices are necessary to achieve success.

# Eddie Hearn: The Man Behind the Boxing Empire

## Introduction

- Eddie Hearn is one of the world's most prominent sports promoters and the current managing director of Matchroom Sport.
- He is the son of promoter Barry Hearn, the founder of Matchroom.
- Hearn's company, Matchroom Boxing, expertly promotes more than 90 boxers, including several world champions such as Anthony Joshua.
- In 2018, Hearn negotiated boxing's first-ever billion-dollar streaming deal.

## The High-Performance Mindset

- Hearn believes that a high-performance mindset is essential for success in any field.
- He says that it is important to have a strong work ethic, be passionate about what you do, and never give up on your dreams.
- Hearn also emphasizes the importance of surrounding yourself with positive people who will support you on your journey.

## Overcoming Challenges

- Hearn has faced many challenges throughout his career, including the death of his father in 2015.
- He says that the key to overcoming challenges is to stay focused on your goals and never give up.
- Hearn also credits his family and friends for their support during difficult times.

## Advice for Aspiring Entrepreneurs

- Hearn advises aspiring entrepreneurs to be passionate about their business and to work hard to achieve their goals.
- He also says that it is important to be resilient and to never give up, even when faced with challenges.
- Hearn believes that anyone can achieve success if they are willing to put in the work and never give up on their dreams.

## Legacy

- Hearn says that he wants to leave a legacy of success and to be remembered as someone who made a difference in the world of boxing.
- He hopes to continue to promote boxing and to help young fighters achieve their dreams.
- Hearn also wants to use his platform to make a positive impact on society.

## Conclusion

- Eddie Hearn is a successful entrepreneur and sports promoter who has built a boxing empire from the ground up.
- He is a passionate and driven individual who is always looking for new challenges.
- Hearn is also a generous and compassionate person who is committed to making a difference in the world.

# High Performance Podcast Summary: Eddie Hearn

## Introduction

- Eddie Hearn is a prominent sports promoter and the managing director of Matchroom Sport.
- He is the son of promoter Barry Hearn, the founder of Matchroom.
- Eddie's company, Matchroom Boxing, promotes more than 90 boxers, including several world champions such as Anthony Joshua.
- In 2018, Eddie negotiated boxing's first-ever billion-dollar streaming deal.

## The Importance of Optimism

- Eddie believes that optimism is crucial for success.
- He believes that having a positive outlook and believing in yourself can help you overcome challenges and achieve your goals.
- However, he also acknowledges that it is important to be realistic and to accept that there will be setbacks along the way.
- He believes that the combination of optimism and realism is the key to success.

## Dealing with Setbacks

- Eddie has faced many setbacks in his career, including financial difficulties and legal challenges.
- He has learned from these experiences and believes that setbacks are an opportunity to learn and grow.
- He encourages people to embrace challenges and to see them as opportunities to improve.

## The Importance of Hard Work

- Eddie believes that hard work is essential for success.
- He says that he is willing to put in the extra hours and to go the extra mile to achieve his goals.
- He believes that hard work is the foundation for success in any field.

## The Importance of Resilience

- Eddie believes that resilience is a key factor in achieving success.
- He says that he has learned to bounce back from setbacks and to keep moving forward.
- He believes that resilience is a skill that can be learned and developed.

## Advice for Young People

- Eddie advises young people to be ambitious and to set big goals for themselves.
- He says that it is important to believe in yourself and to never give up on your dreams.
- He also advises young people to be prepared to work hard and to be resilient in the face of setbacks.

## Conclusion

- Eddie Hearn is a successful sports promoter who has achieved great things in his career.
- He believes that the key to success is a combination of optimism, hard work, resilience, and a willingness to learn from setbacks.
- He encourages young people to be ambitious, to set big goals, and to never give up on their dreams.

[00:00.000 -> 00:06.000] Hi there, welcome along to this week's high performance podcast.
[00:06.000 -> 00:08.600] You know, we're an awful lot more than just a podcast.
[00:08.600 -> 00:11.300] You should really subscribe to us on YouTube as well.
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[00:48.680 -> 00:53.620] be part of the fun. I also want to shout out Lotus as well. Without Lotus cars, we simply
[00:53.620 -> 00:57.240] couldn't make this podcast and they put a lovely video up on their Instagram a couple
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[01:02.080 -> 01:08.880] their own high performance story. So I'd love you to take a look at that as well Lotus thank you so much for helping us
[01:08.880 -> 01:12.720] on this podcast now on to this week's episode we had a message in from Darrell
[01:12.720 -> 01:16.760] he said hi there I just want to say this podcast is fantastic kudos to all
[01:16.760 -> 01:21.120] involved I've listened to most of them and I'm inspired every time can I be
[01:21.120 -> 01:26.360] cheeky and request a guest boxing promoting promoter Eddie Hearn. I think
[01:26.360 -> 01:30.320] you'll be pleasantly surprised by his mindset and his outlook on life. All the
[01:30.320 -> 01:35.720] best, Darrell. Darrell, for you and for everyone else, here's a little taster of
[01:35.720 -> 01:40.920] what's in this week's high-performance podcast. Yes I've got passion for what I
[01:40.920 -> 01:44.760] do because it's my family business you know my dad built this from nothing so
[01:44.760 -> 01:46.280] as far as I'm concerned,
[01:46.280 -> 01:48.360] you can't with us and nothing will stop us
[01:48.360 -> 01:49.520] and we will not be beaten.
[01:49.520 -> 01:50.360] So there you go.
[01:50.360 -> 01:51.880] You ask and we deliver.
[01:51.880 -> 01:53.640] This was a really interesting conversation
[01:53.640 -> 01:55.160] that Damien and I had.
[01:55.160 -> 01:57.640] We felt that after about 10 or 15 minutes,
[01:57.640 -> 01:59.920] the showman maybe disappeared
[01:59.920 -> 02:02.040] and the real person stepped to the fore.
[02:02.040 -> 02:04.640] And I think that we went into places
[02:04.640 -> 02:08.620] that Eddie hasn't talked about too often. So I really hope you enjoy it. It's time for this
[02:08.620 -> 02:14.580] week's hit of motivation. This week's high performance podcast, this week's guest with
[02:14.580 -> 02:20.340] Damien and myself is Eddie Hearn.
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[04:28.360 -> 04:36.040] Hi there, I'm Jay Comfrey and you're listening to High Performance, the podcast that delves
[04:36.040 -> 04:40.800] into the minds of some of the most successful athletes, visionaries, entrepreneurs and artists
[04:40.800 -> 04:45.000] on the planet and aims to unlock the very secrets to their high performance life so a chweithwyr ar y byd a'n amlwg i ddod o'r gwirion i'w bywydau'n hig.
[04:45.000 -> 04:47.000] Felly gallwch wneud yr un peth.
[04:47.000 -> 04:50.000] Mae'n anodd i'w wneud yn eich un,
[04:50.000 -> 04:52.000] yn ddiolch, mae Professor Damien Hughes yng nghanol fi.
[04:52.000 -> 04:54.000] Damien, rydych chi wedi grewch yn y teulu boxi,
[04:54.000 -> 04:56.000] felly bydd hwn yn rhan ddiddorol i chi.
[04:56.000 -> 04:58.000] Ie, rwy'n ffasinatio'r hyn.
[04:58.000 -> 05:01.000] Rwy'n meddwl bod ein gwestiynau heddiw yn rhywun sy'n gweithio'r gwaith
[05:01.000 -> 05:04.000] rhwng bod yn gyflogwr a'n gweithwyr,
[05:04.000 -> 05:10.120] ac yn gwblhau, mae ganddo ddynion gwirion i seilio'r busnes a chyflogi prodygau cyflogwyr. somebody that sort of walks that tightrope between having to be a promoter and be a showman and yet actually have real substance to build a business and deliver a successful product.
[05:10.120 -> 05:12.320] So I'm interested in finding out about that dichotomy.
[05:12.320 -> 05:17.120] Okay, well, let's do it then. Let's say welcome to the part of man who we both think is fascinating
[05:17.120 -> 05:21.160] because he always seems to have a plan. We often talk on the high performance podcast
[05:21.160 -> 05:26.920] about not looking to blame people or not attributing fault. Instead, we always use the phrase take
[05:26.960 -> 05:31.240] responsibility 100% of the time. And that's exactly what today's
[05:31.240 -> 05:34.200] guest does, even in the strange COVID times that we've been
[05:34.200 -> 05:37.160] living in. He's found a way to keep on putting on shows to keep
[05:37.160 -> 05:39.920] on delivering entertainment and to keep on delivering headlines.
[05:39.960 -> 05:43.640] So let's delve into his mindset and work out just how he does it.
[05:43.640 -> 05:46.800] Welcome to the high performance podcast, Eddie Hearn.
[05:46.960 -> 05:48.040] Good morning. Good morning.
[05:48.440 -> 05:50.960] Nice to have you with us. Let's start as we always do then, Eddie.
[05:51.440 -> 05:53.560] What is high performance?
[05:53.840 -> 05:56.840] I think high performance is about consistency. You know,
[05:56.840 -> 05:58.760] it's about being at the top of your game.
[05:59.200 -> 06:01.960] I just wrote a book on everything you just said, basically.
[06:02.400 -> 06:07.400] And it was like therapy for me because I think the only way you can achieve
[06:07.400 -> 06:10.080] high performance is to have a passion for something,
[06:10.080 -> 06:12.820] because you need that relentless drive and that spirit
[06:12.820 -> 06:15.440] and that work ethic to continuously
[06:15.440 -> 06:16.560] be at the top of your game.
[06:16.560 -> 06:19.880] It's very tiring to be at the top end of anything,
[06:19.880 -> 06:21.760] you know, or to continuously have that drive.
[06:21.760 -> 06:23.040] But when you have a passion for something,
[06:23.040 -> 06:26.400] when you have belief and purpose and point,
[06:26.400 -> 06:28.360] the work seems seamless.
[06:28.360 -> 06:29.920] The last two years of my life
[06:29.920 -> 06:31.840] have been a complete roller coaster
[06:31.840 -> 06:34.200] in terms of just putting the hours in,
[06:34.200 -> 06:36.480] putting the hard yards in, putting the miles in,
[06:36.480 -> 06:38.240] transatlantic every week, just,
[06:38.240 -> 06:41.640] and people would say to me, how'd you do it?
[06:41.640 -> 06:44.080] And the way that I did it was because of the passion
[06:44.080 -> 06:45.640] that I had and the fire I had in my belly
[06:45.640 -> 06:46.880] every time I woke up.
[06:46.880 -> 06:48.780] And you can't do it without that.
[06:48.780 -> 06:50.240] You know, it's impossible.
[06:50.240 -> 06:51.560] You know, we have a saying in our family,
[06:51.560 -> 06:53.060] no passion, no point.
[06:53.060 -> 06:54.880] And that basically means that if you don't want it,
[06:54.880 -> 06:55.840] if you don't believe in it,
[06:55.840 -> 06:58.600] if it's not driving you every single day,
[06:58.600 -> 07:01.440] high performance is impossible.
[07:01.440 -> 07:02.400] It really is.
[07:02.400 -> 07:03.660] So before we start,
[07:03.660 -> 07:05.760] you have to almost strip things back and say,
[07:05.760 -> 07:11.280] I need to find that desire. I need to find that purpose in my life because you can't just create
[07:11.280 -> 07:16.640] it. You can't trick yourself or fit yourself into it. It's something that has to come from within.
[07:16.640 -> 07:21.520] And before you talk about positivity, relentlessness, work ethic, mindset,
[07:21.520 -> 07:24.480] it has to have come at that underlying passion beneath it.
[07:24.480 -> 07:27.600] Jason Vale So the people people are listening to this podcast now and they think,
[07:27.600 -> 07:31.080] Oh, you know, my life is sort of endless struggle, I really want
[07:31.080 -> 07:34.400] to be successful, but it's constantly battling constantly
[07:34.400 -> 07:37.760] struggling, not getting a thrill. They're perhaps putting
[07:37.760 -> 07:41.000] in as much effort as you are maybe even more at times. But
[07:41.000 -> 07:43.280] maybe the issue is they haven't found their passion. It seems
[07:43.280 -> 07:46.300] like for you, the absolute crux to all of this
[07:46.300 -> 07:48.920] is it has to be something that you're passionate about.
[07:48.920 -> 07:51.120] And if you're finding you're struggling without the joy,
[07:51.120 -> 07:52.360] maybe you're doing the wrong thing.
[07:52.360 -> 07:53.200] Yeah, I think so.
[07:53.200 -> 07:56.000] I mean, I'm a big believer in playing the hand you're dealt.
[07:56.000 -> 07:58.340] You know, everyone has a different background.
[07:58.340 -> 08:00.280] Everyone has their different struggles.
[08:00.280 -> 08:04.100] You know, for me, I was born into a very successful
[08:04.100 -> 08:06.740] working class East End family, you know, almost
[08:06.740 -> 08:10.700] like a first generation of a guy who come from a counselor state, did very well, made
[08:10.700 -> 08:14.920] money and I was lucky enough to be brought up in that environment.
[08:14.920 -> 08:19.820] Didn't stop him drilling working class mentality into me every single day of the week.
[08:19.820 -> 08:21.180] But that was my hand.
[08:21.180 -> 08:23.620] How did he drill that mentality into you?
[08:23.620 -> 08:25.120] Because it was just a will to win.
[08:25.120 -> 08:29.400] You know, it was never giving me, he was petrified growing up that I was going to be the kid
[08:29.400 -> 08:32.160] that he hated growing up, which was the silver spoon.
[08:32.160 -> 08:33.160] We all say that, don't we?
[08:33.160 -> 08:34.160] About, yeah, I know.
[08:34.160 -> 08:35.160] Yeah.
[08:35.160 -> 08:37.360] But we joke now, you know, he still kills, calls me silver spoon.
[08:37.360 -> 08:42.120] Cause you know, and we talk about it and he, but you know, I'm a silver spoon kid because
[08:42.120 -> 08:46.140] I was born into a wealthy family, but the difference is my dad
[08:46.140 -> 08:49.100] was from a council estate in Dagenham.
[08:49.100 -> 08:51.500] Through growing up, nothing would ever come easy.
[08:51.500 -> 08:54.060] And I'll talk about this in a book where I was saying like,
[08:54.060 -> 08:56.660] you know, as a kid, when you talk about parenting,
[08:56.660 -> 08:59.820] if I went to play cricket, he would say to me,
[08:59.820 -> 09:01.500] good luck, and I would come back and I would go,
[09:01.500 -> 09:02.820] how many runs did you get?
[09:02.820 -> 09:04.540] And I'd go six.
[09:04.540 -> 09:28.560] And he'd go, oh, come on, son. Come on, you've got to do better than that. that to winning, right? It doesn't matter whether we're playing cricket in the garden. I would be eight years old playing in the garden. He would never go, yeah, yeah, yeah. Just,
[09:28.560 -> 09:33.280] you know, lob one up for me. When I hit the ball and he was bowling full till, it's because
[09:33.280 -> 09:38.200] I deserved it. He would never, ever let me win. And when I started beating him, it's
[09:38.200 -> 09:42.640] because I was good enough. It's because I deserved it. It's very difficult being someone
[09:42.640 -> 09:56.500] who's raising kids in that kind of environment, I think, because, you know, the worst thing you can do is bring up a kid that doesn't understand the value of money, respect, manners, mindset, work ethic, you know, all these things.
[09:56.500 -> 10:05.920] But when you go back to your original question about people who feel like they're stuck in a rut, people sometimes define success in so many different ways. As you get older,
[10:05.920 -> 10:10.560] you realise success is not about the bottom line of a balance sheet all the time. You
[10:10.560 -> 10:14.240] know, that's just a target for me. It doesn't matter where me and my dad sit down at the
[10:14.240 -> 10:19.000] start of a financial year and say, you know, okay, the target is a million or a hundred
[10:19.000 -> 10:23.640] million. That's just a number. You know, what comes from there is the desire to hit that
[10:23.640 -> 10:26.240] number and win and hit targets. That's the
[10:26.240 -> 10:34.440] challenge for us. So I don't think people need to get lost in the idea of success. You define success yourself.
[10:34.560 -> 10:43.240] Success is what gives you fulfillment. The easiest way that I find some kind of sort of strategy or balance in what I'm
[10:43.240 -> 10:45.480] doing is to focus on the short term goals
[10:45.480 -> 10:47.260] and the short term strategy.
[10:47.260 -> 10:51.040] Too many people, you know, those people that you're talking about, they will look at, oh,
[10:51.040 -> 10:52.040] I'm not going anywhere.
[10:52.040 -> 10:53.500] You know, I need to be here.
[10:53.500 -> 10:54.760] This is where I need to be.
[10:54.760 -> 10:56.840] But they're forgetting about the bit in the middle.
[10:56.840 -> 10:59.860] You know, they're forgetting about the day to day bread and butter stuff.
[10:59.860 -> 11:03.600] And that's the simple stuff that will get you to where you need to be.
[11:03.600 -> 11:08.720] Eddie, can I take you back to some of those working class values that you said your dad
[11:08.720 -> 11:10.080] passed on to you?
[11:10.080 -> 11:15.380] Because I'm interested that you're a father now and that you're responsible for passing
[11:15.380 -> 11:17.680] on values to your kids.
[11:17.680 -> 11:22.280] You spoke about your dad sort of despised that silver spoon attitude.
[11:22.280 -> 11:24.760] How do you avoid that with your own kids?
[11:24.760 -> 11:28.640] Very difficultly. I have two daughters, which is a little bit different. I think,
[11:29.760 -> 11:33.760] you know, you know, I see them as sort of my little princesses, you know, I want to, you know,
[11:33.760 -> 11:39.760] I work as hard as I can every single day. So I want to, I want them to achieve a great upbringing.
[11:39.760 -> 11:43.920] You know, I want them to have nice holidays. I want them to go to a great school. For me,
[11:43.920 -> 11:50.000] the working class values and working class mentality, the greatest people that I've ever met are the people that hold
[11:50.000 -> 11:55.760] those very true to their heart. My mom is proper old school. You've got to understand, I've come
[11:55.760 -> 12:02.480] from a background where my dad, my mom puts the food on the table when he gets home from work,
[12:02.480 -> 12:08.400] and that's how it is. She irons a shirt for him every single morning and puts it up on the door.
[12:08.400 -> 12:09.400] Wow.
[12:09.400 -> 12:10.400] Right?
[12:10.400 -> 12:11.400] Before he goes to it.
[12:11.400 -> 12:15.560] These are all things now that almost sound sexist, if you like.
[12:15.560 -> 12:18.680] But you have to understand, that's that era, right?
[12:18.680 -> 12:22.720] And it was never strange to anyone, but this is what we do.
[12:22.720 -> 12:24.360] We're a family, this is what we do.
[12:24.360 -> 12:27.800] So I think as a parent now, growing up in that kind of environment,
[12:28.440 -> 12:33.200] I can't expect my kids to be normal because they don't live a
[12:33.200 -> 12:36.240] normal life. And I didn't live a normal life growing up.
[12:36.440 -> 12:39.640] And I struggled at school, you know, looking back because, you know,
[12:39.640 -> 12:44.480] I might be in New York at the weekend watching Naseem Hamid, you know,
[12:44.480 -> 12:45.640] and floating around and walking
[12:45.640 -> 12:48.360] his belts out at 13.
[12:48.360 -> 12:52.560] And then I fly back and then I'm at school and this teacher's saying to me, do this,
[12:52.560 -> 12:53.560] do that.
[12:53.560 -> 12:55.560] And I'm thinking, God, who are you?
[12:55.560 -> 12:57.880] You know, and that's when I look back, I hate that.
[12:57.880 -> 12:58.880] Yeah.
[12:58.880 -> 13:03.280] That makes me feel, you know, really frustrated that I was disrespectful, but I had a chip
[13:03.280 -> 13:05.000] on my shoulder because I
[13:05.000 -> 13:07.520] was always Barry Hearn's son, you know?
[13:07.520 -> 13:10.520] So when my kids go to school, I know that the kids are going up to them saying, oh,
[13:10.520 -> 13:11.520] you're Eddie Hearn's daughter.
[13:11.520 -> 13:12.520] You're Eddie Hearn's.
[13:12.520 -> 13:15.060] And people don't realize, but going back to playing the hand you're dealt, everyone has
[13:15.060 -> 13:16.060] their own struggles.
[13:16.060 -> 13:20.760] You know, for me, I never had to struggle about money, but what I struggled about was
[13:20.760 -> 13:28.600] trying to create my own identity and my own purpose without just being Barry Hearn's son. And how did you do that because I imagine when you
[13:28.600 -> 13:31.700] like now it's okay because you're Eddie Hearn and he's Barry Hearn but when you
[13:31.700 -> 13:36.480] first started you would have been oh that's Barry's boy how did you go about
[13:36.480 -> 13:41.100] saying no no I'm Eddie and this is this is what I stand for? It was just it was
[13:41.100 -> 13:44.220] having the chip on my shoulder and it was having a drive and you only realize
[13:44.220 -> 13:47.600] it when you get older that actually the main drive for me and the
[13:47.600 -> 13:52.600] reason I do what I do is, one, is because I have a responsibility to continue the legacy
[13:52.600 -> 13:55.680] that my father built within this business, which is everything to him.
[13:55.680 -> 14:01.960] But two, to achieve my own legacy and my own sort of identity as an individual.
[14:01.960 -> 14:09.080] You know, I had Frank Lampard on my podcast the other day. He was in the year above me at school, at my school and or our school.
[14:09.280 -> 14:12.080] And he was always Frank Lampard's son.
[14:12.840 -> 14:14.680] Right. Because his dad played football.
[14:14.800 -> 14:15.680] It was good at school.
[14:15.680 -> 14:17.880] He was never, you know, messy.
[14:18.080 -> 14:21.120] But all of a sudden he got into West Ham and all it was was,
[14:21.120 -> 14:23.720] oh, you got your dad got you in, you know, your dad got you in.
[14:23.720 -> 14:26.240] And when I spoke to him the other day, it was the same kind of thing,
[14:26.240 -> 14:27.200] where it was like that drive.
[14:27.200 -> 14:29.800] The only way I can get credit myself
[14:29.800 -> 14:32.040] is to take this thing to another level.
[14:32.040 -> 14:33.880] But the working class mentality going back
[14:33.880 -> 14:36.320] was always like, it was almost like, you know,
[14:36.320 -> 14:38.520] things start getting a little bit tougher.
[14:38.520 -> 14:39.880] You wake up an hour earlier,
[14:39.880 -> 14:41.520] you go to bed an hour later, right?
[14:41.520 -> 14:43.520] You don't stop grafting.
[14:43.520 -> 14:45.160] So can I ask another question then, Eddie?
[14:45.160 -> 14:47.520] Cause one of our guests that we interviewed recently
[14:47.520 -> 14:52.480] was a guy, Fred Doan, who's made the Fred Empire.
[14:52.480 -> 14:54.320] Yeah, and one of the things that he said
[14:54.320 -> 14:57.120] was that he almost pitied lottery winners
[14:57.120 -> 14:59.400] that because there's no sense of achievement
[14:59.400 -> 15:01.360] in earning all that money.
[15:01.360 -> 15:03.960] So it was almost like the mental leap you have to make
[15:03.960 -> 15:05.960] is pretty significant. So for you, when did you feel that money. So it was almost like the mental leap you have to make is pretty significant.
[15:05.960 -> 15:08.800] So for you, when did you feel that you'd made it
[15:08.800 -> 15:10.520] on your own terms rather than
[15:10.520 -> 15:12.640] you just inherited that empire?
[15:12.640 -> 15:15.420] I'm quite pessimistic and I'm also my biggest own critic.
[15:15.420 -> 15:18.280] So I still, you know, I don't look back
[15:18.280 -> 15:19.840] at what I've achieved so far and say,
[15:19.840 -> 15:22.520] wow, I've cracked it or, you know, I've made it.
[15:22.520 -> 15:26.120] I feel like I'm at like 30, 40% of where I can get to
[15:26.120 -> 15:29.120] or where I need to be, but that keeps me on my toes.
[15:29.120 -> 15:33.360] You know, again, Fred is a proper old school
[15:33.360 -> 15:37.120] working class guy who people love in the industry
[15:37.120 -> 15:39.040] because he made it from nothing.
[15:39.040 -> 15:40.400] He created that himself.
[15:40.400 -> 15:43.440] And sometimes, I think the only bit of jealousy I have,
[15:43.440 -> 15:44.560] can't really call it regret,
[15:44.560 -> 15:46.240] but is that I didn't get a chance
[15:46.240 -> 15:48.360] to have a crack from nothing.
[15:48.360 -> 15:49.760] You know, sometimes I look at my dad
[15:49.760 -> 15:51.040] and we're walking around his house
[15:51.040 -> 15:52.680] and he's got hundreds of acres
[15:52.680 -> 15:54.360] and he's looking around like,
[15:54.360 -> 15:56.200] as if, you know, 72, as if to say,
[15:56.200 -> 15:57.680] I can't believe this.
[15:57.680 -> 15:59.840] You know, you don't understand where I come from
[15:59.840 -> 16:00.680] and I've got this.
[16:00.680 -> 16:02.360] I can't get that feeling
[16:02.360 -> 16:04.260] because I've always come from that.
[16:04.260 -> 16:05.520] But that's the drive for me.
[16:05.800 -> 16:09.840] You know, we, we, we're a family business that started in under a snooker hall in
[16:09.840 -> 16:10.960] Romford, right.
[16:11.000 -> 16:12.000] With two employees.
[16:12.440 -> 16:16.680] So we got to a level where we were like a huge, you know, national company.
[16:16.920 -> 16:20.640] Now we're at a level where a huge global business, you know, people trying to buy
[16:20.640 -> 16:22.760] us, people trying to get us to float on the stock market.
[16:23.000 -> 16:27.360] And now it's like, we got to just decide what we want to do as a family.
[16:27.360 -> 16:33.080] But we've reached the heights together, me and him, that he never expected.
[16:33.080 -> 16:38.180] And before I got involved, as I wind him up, we were a successful business, but we were
[16:38.180 -> 16:40.780] nowhere near the levels that we're at now.
[16:40.780 -> 16:42.920] So that's my sense of achievement.
[16:42.920 -> 16:54.000] When we did Joshua Klitschko at Wembley, that was probably one of the points where 90,000 people, biggest fight of all time in Britain, people were coming up to me saying, Oh my God, I've been to Ryder Cups, I've been to Wimbledon finals.
[16:54.000 -> 16:55.000] That was, that was best.
[16:55.000 -> 17:04.000] You know, there wasn't one point during that night or even after that night where I sat down and said, wow, you've done well there, you've cracked it.
[17:04.000 -> 17:06.400] And I guess that's a little bit sad,
[17:06.400 -> 17:08.520] but actually Lampard said that the other day,
[17:08.520 -> 17:10.360] you know, Lampard said he won a champions league.
[17:10.360 -> 17:14.360] He did this and he never once sort of sat back and said,
[17:14.360 -> 17:15.200] oh, you're the man.
[17:15.200 -> 17:16.320] It's dangerous that mindset.
[17:16.320 -> 17:17.140] Yeah, it is.
[17:17.140 -> 17:20.040] But I guess that maybe that's common with a lot of people.
[17:20.040 -> 17:21.240] You've got to be a little bit careful
[17:21.240 -> 17:22.720] because I think you don't want to get to a stage
[17:22.720 -> 17:28.880] where you're 80 odd and you sit in back and go in, back and going, I didn't really enjoy that success, you know?
[17:28.880 -> 17:30.320] And I don't know.
[17:30.600 -> 17:35.000] I just I find myself always pushing, pushing, pushing, pushing.
[17:35.480 -> 17:36.880] You know, you set yourself a target.
[17:36.880 -> 17:41.120] You think if I can just get there and you get there and then you go, OK, well done.
[17:41.120 -> 17:46.300] Now this is great to be in the hustle, but you just got to, you can't be in this rap race.
[17:46.300 -> 17:47.900] And I think it's what lockdown showed you
[17:47.900 -> 17:50.920] when people just step back out of the bubble a little bit
[17:50.920 -> 17:51.920] and go, wow.
[17:51.920 -> 17:55.040] Cause I think a lot of young people who are doing well
[17:55.040 -> 17:57.880] have that push, push, push, push, push, push
[17:57.880 -> 18:00.600] without thinking about, you know, your family, your kids,
[18:00.600 -> 18:02.000] your life, what you're doing.
[18:02.000 -> 18:03.360] Can I ask you another question then, Eddie?
[18:03.360 -> 18:05.280] Because one of the things that intrigues me about you
[18:05.280 -> 18:09.160] is that there's all these kinds of social media things
[18:09.160 -> 18:11.600] that are associated with you being the showman
[18:11.600 -> 18:14.040] and being the promoter of some of these big fights
[18:14.040 -> 18:15.120] that you do.
[18:15.120 -> 18:17.760] And yet talking to you here, there's real substance
[18:17.760 -> 18:19.520] in terms of how you built the business
[18:19.520 -> 18:21.880] and the drive and the relentlessness.
[18:21.880 -> 18:27.040] How do you find that balancing act between being a showman and
[18:27.040 -> 18:32.440] giving good copy to the media, but actually then nailing it in terms of delivery?
[18:32.440 -> 18:38.880] I think the most important thing for me is to be remembered as a great businessman, operator.
[18:38.880 -> 18:44.440] I guess you can put showman in that bracket as well. When the meme stuff come out, you
[18:44.440 -> 18:46.000] know, there was a guy called Andy,
[18:46.000 -> 18:47.060] he works for the NHS,
[18:47.060 -> 18:49.360] and he sent me a direct message on Twitter.
[18:49.360 -> 18:51.200] And he said, look, I've seen a lot of your interviews.
[18:51.200 -> 18:53.040] Do you mind if I sort of run this Twitter site?
[18:53.040 -> 18:55.080] It's going to be called No Context Herne.
[18:55.080 -> 18:58.500] And I was like, yeah, mate, like, how big could that be?
[18:58.500 -> 19:00.840] Anyway, next thing they've got like half a million followers
[19:00.840 -> 19:02.620] and it's literally everywhere.
[19:02.620 -> 19:04.320] I mean, my kids are coming up to me saying,
[19:04.320 -> 19:05.480] dad, you're on TikTok. I'm like, what? And it's a everywhere. I mean, my kids are coming up to me saying, dad, you're on TikTok.
[19:05.480 -> 19:06.320] I'm like, what?
[19:06.320 -> 19:07.920] And it's a meme of me doing something.
[19:07.920 -> 19:10.960] So that's great because I am a showman,
[19:10.960 -> 19:13.760] but you know, that's also why I wanted to write
[19:13.760 -> 19:17.960] a business book because I don't want to just be a meme.
[19:17.960 -> 19:19.680] You know, I want to, I don't want to be remembered
[19:19.680 -> 19:20.960] as a, just a joke.
[19:20.960 -> 19:21.880] Like, yeah, it was great.
[19:21.880 -> 19:22.720] You put a spot on, but-
[19:22.720 -> 19:24.320] But that's the issue you've got though, Eddie,
[19:24.320 -> 19:27.440] is that when you're standing in the ring and you're calling out another fighter to come
[19:27.440 -> 19:31.760] and fight Anthony Joshua, there's millions of people seeing that moment. When you're on TikTok
[19:31.760 -> 19:35.360] or when you're on Twitter, there's millions of people looking at it on their phones. When you're
[19:35.360 -> 19:39.680] sitting in a board meeting and you're making serious, heavy business decisions that could
[19:39.680 -> 19:47.920] change the fate and the future of Matchroom, no one sees it. That's the challenge for you, I think, is to tell that part of your story as well.
[19:47.920 -> 19:49.600] Maybe you don't want to tell that part of your story.
[19:49.600 -> 19:49.920] Maybe...
[19:49.920 -> 19:54.800] Well, I just think as you get older, you get more comfortable in yourself and you say,
[19:54.800 -> 19:59.200] well, yeah, I don't feel like I have a responsibility to tell my story.
[19:59.200 -> 20:06.200] You know, I want people to know what makes me tick and what, what gives me that fire in my belly.
[20:06.200 -> 20:09.360] But at the end of the day, you can judge me how you want to judge me.
[20:09.360 -> 20:11.400] Do you care what people think of you?
[20:11.400 -> 20:12.400] Not anymore.
[20:12.400 -> 20:13.400] Not, no, not really.
[20:13.400 -> 20:14.400] I think I did for a long time.
[20:14.400 -> 20:15.400] When you said not anymore, there was a period when you did.
[20:15.400 -> 20:16.400] Yeah, a long time.
[20:16.400 -> 20:17.400] Yeah, but I think I was insecure.
[20:17.400 -> 20:19.040] I think like growing up, I was Flash Harry, right?
[20:19.040 -> 20:21.880] I was obnoxious at school, but I was definitely insecure, you know?
[20:21.880 -> 20:24.800] And I think that goes back to, oh, you're Barry's son.
[20:24.800 -> 20:27.760] I didn't think that at the time, you know, and I only think that now because I look
[20:27.760 -> 20:31.720] back on my life and think, you know, because sometimes I think to myself, how do you do
[20:31.720 -> 20:33.760] what you do or why do you do what you do?
[20:33.760 -> 20:35.000] Where does this come from?
[20:35.560 -> 20:38.800] Like at school, I was never, you know, I loved sport.
[20:39.000 -> 20:39.160] Yeah.
[20:39.160 -> 20:44.880] I put 120% into that, but it wasn't like I was this kid at school that was like driven
[20:46.320 -> 20:49.400] for success. So have you answered that question then where this drive comes from?
[20:49.400 -> 20:53.680] Yeah, I think it is just wanting to create my own identity.
[20:53.680 -> 20:55.320] And where does that come from though?
[20:55.320 -> 21:00.000] That comes from being a successful person's son, but it still comes down to what we talked
[21:00.000 -> 21:02.560] about earlier, the passion, you know, the drive.
[21:02.560 -> 21:07.740] I want, I want this so bad, like you won't beat me, and I won't be outworked. And that's
[21:07.740 -> 21:11.720] the difference. Because if you're good, and you refuse to
[21:11.720 -> 21:13.800] be outworked, you're actually unbeatable.
[21:14.480 -> 21:16.440] I want to talk about the importance of hard work, because
[21:16.440 -> 21:18.560] I think it's the root of everything before we do just to
[21:18.560 -> 21:22.280] rewind a minute or so. You used to worry what people thought of
[21:22.280 -> 21:24.200] you, you don't now there will be people listening to this
[21:24.200 -> 21:27.380] podcast, who is a daily struggle for them being judged
[21:27.380 -> 21:29.580] by other people, outside forces.
[21:29.580 -> 21:33.200] What tools or tricks did you employ to get yourself
[21:33.200 -> 21:36.800] to a point where all that matters is what you think
[21:36.800 -> 21:38.640] of yourself, not what other people think of you?
[21:38.640 -> 21:39.840] That's a very tough question.
[21:39.840 -> 21:41.480] And I don't think there's a quick fix to that.
[21:41.480 -> 21:43.600] I think it has to come from being comfortable
[21:43.600 -> 21:45.120] within yourself, you know, and I don't know the answer to that question because that. I think it has to come from being comfortable within yourself, you know?
[21:45.120 -> 21:46.920] And I don't know the answer to that question
[21:46.920 -> 21:48.480] because, you know, we live in a world,
[21:48.480 -> 21:49.520] you'll get it all the time.
[21:49.520 -> 21:50.360] I get it all the time.
[21:50.360 -> 21:51.200] You look on.
[21:51.200 -> 21:53.120] So if you actually read through social media,
[21:53.120 -> 21:54.720] how can you have any confidence?
[21:54.720 -> 21:57.440] Should we discuss then what each of us think of it?
[21:57.440 -> 21:59.000] Should I tell you what I think of it when I see it,
[21:59.000 -> 22:01.120] when I see the criticism that comes my way.
[22:01.120 -> 22:03.020] I think, well, I don't know what you get,
[22:03.020 -> 22:06.120] but all I get is he knows nothing about football.
[22:06.120 -> 22:07.680] He's a smug twat.
[22:09.360 -> 22:13.320] And I think that my response initially, I hated it.
[22:13.320 -> 22:15.120] And I was desperate to show people
[22:15.120 -> 22:16.000] that I did know about football.
[22:16.000 -> 22:18.400] So I started asking longer, more involved,
[22:18.400 -> 22:21.520] more convoluted questions to the guys on the show,
[22:21.520 -> 22:24.160] using information from like the history of football thing.
[22:24.160 -> 22:26.120] And I've got to prove to these people that I do know about football.
[22:26.500 -> 22:29.040] And then I started worrying about making sure I didn't come
[22:29.040 -> 22:30.080] across as being smug.
[22:30.320 -> 22:30.640] Right.
[22:30.860 -> 22:34.580] And it got to the point where I would be sitting on live telly about to ask a
[22:34.580 -> 22:35.960] question to Paul Scholes or whatever.
[22:35.960 -> 22:37.960] And I would think, Oh, hold on.
[22:37.960 -> 22:39.720] What are people on Twitter going to say about that?
[22:39.720 -> 22:42.780] If I dropped a joke in all, I'm in the laugh of Steven Gerrard
[22:42.780 -> 22:44.120] about the slip against Chelsea.
[22:45.840 -> 22:49.780] And I wouldn't do that again because the amount of shit, I was like, excuse me,
[22:49.780 -> 22:52.360] Steven, Jared doesn't need you lot to look after him and defend him.
[22:52.360 -> 22:56.020] Like he is big enough and he can, if he can laugh with me about slipping against
[22:56.020 -> 22:57.360] Chelsea, I'm sure that you can as well.
[22:57.360 -> 23:02.060] But I did get to a point where I was self editing before I'd ask a question, which
[23:02.060 -> 23:03.500] I think is a dangerous place to get to.
[23:03.840 -> 23:06.720] And eventually the sort of thing that made the change for me
[23:07.760 -> 23:09.760] Well, there was two really the first one was
[23:09.960 -> 23:14.560] People that decide to send me really and you'll get it as all horrendous abusive nasty obnoxious stuff
[23:14.560 -> 23:21.400] I now understand that those comments are all about them and absolutely nothing to do with me and also
[23:22.240 -> 23:26.900] I've just created a sort of circle around myself of people that know me, know what my life's about,
[23:26.900 -> 23:28.560] know what my job entails.
[23:28.560 -> 23:30.920] And I will absolutely listen to those people
[23:30.920 -> 23:32.480] and I will take on board what they say.
[23:32.480 -> 23:34.280] And if you're just some guy,
[23:34.280 -> 23:36.580] it honestly, it doesn't affect me at all.
[23:36.580 -> 23:38.300] I'm almost like bring it on now.
[23:38.300 -> 23:40.020] I'm almost the total opposite of what I was.
[23:40.020 -> 23:41.140] It is quite strange.
[23:41.140 -> 23:41.980] I said to my dad the other day,
[23:41.980 -> 23:44.020] because my dad was like,
[23:44.020 -> 23:46.040] he's on Twitter and he just, he's useless. And he's like, it's Geezer, right? He's saying to me, he's my dad the other day, because my dad was like, he's on Twitter and he just is useless.
[23:46.040 -> 23:47.760] And he's like, excuse me, right.
[23:47.760 -> 23:49.720] He's saying to me he's talking about the dogs, right.
[23:49.720 -> 23:54.960] And he's saying I've replied to him and I said, but and then he come back
[23:54.960 -> 23:57.640] and I said, well, well, well, what are you doing?
[23:58.120 -> 24:00.480] You know, and actually when you think about it, it's hard for us
[24:00.480 -> 24:03.360] because the interaction that we have with fans
[24:03.680 -> 24:08.160] is actually one of the reasons why we're so successful because we are accessible.
[24:08.160 -> 24:12.520] It's not some bloke in the office running my Twitter account, it's me.
[24:12.520 -> 24:17.640] But at the same time, you can't, for everything that you're putting in, how can you let that
[24:17.640 -> 24:21.420] direction be altered by some bloke?
[24:21.420 -> 24:22.420] But it still hurts.
[24:22.420 -> 24:46.280] You can't, it doesn't matter whether some bloke's achieved nothing. I wouldn't say, if you were walking down the street and some bloke come up to you and said, the I was going to post something the other day. I do actually sometimes go to post stuff sometimes, like this is probably what you said, and you
[24:46.280 -> 24:47.280] shouldn't do.
[24:47.280 -> 24:50.880] And I think, I type it out and I go, oh, do you know, I'm going to leave it because you
[24:50.880 -> 24:51.880] know what's coming back.
[24:51.880 -> 24:53.480] And it was about mental health, right?
[24:53.480 -> 24:57.160] And it was like, if you're struggling with mental health, I really think the first thing
[24:57.160 -> 25:00.000] you should do is delete social media.
[25:00.000 -> 25:02.000] It is so toxic.
[25:02.000 -> 25:06.460] I mean, Instagram's all right, but Twitter is so toxic. I mean, Instagram's all right, you know, but Twitter is so toxic.
[25:06.460 -> 25:11.180] I mean, is there anything but bad news or negativity anywhere?
[25:11.180 -> 25:15.100] Every now and again, you might see a nice post, right, that makes you go, oh, you know,
[25:15.100 -> 25:16.580] makes me feel warm inside.
[25:16.580 -> 25:21.860] But basically, if you are not mentally stable, or you are struggling, or you've, what is
[25:21.860 -> 25:22.860] the point?
[25:22.860 -> 25:25.040] I've got to the point where I quite like the criticism.
[25:25.040 -> 25:26.720] Now I saw a quote about six months ago.
[25:26.720 -> 25:28.640] It said to take the stones they throw at you
[25:28.640 -> 25:30.120] and build a monument with them.
[25:30.120 -> 25:30.960] Does it bother you?
[25:30.960 -> 25:32.840] Does it hurt when you get the criticism?
[25:32.840 -> 25:34.720] I really, you know, in boxing,
[25:34.720 -> 25:37.800] boxing's got one of the most hardcore
[25:37.800 -> 25:40.960] sort of fanatical support groups.
[25:40.960 -> 25:43.960] And they just sit on there all day.
[25:43.960 -> 26:08.880] Literally, I'll put a post out now. I'll have three replies within 10 seconds going, the other, you know, we get that quite a lot now. So I think you can't take it too seriously, but if you're frail or you do, you don't, you know, then you have to come off.
[26:08.880 -> 26:12.720] So can I ask you a question that builds on it then? Because I'm interested in terms of,
[26:12.720 -> 26:17.680] you've mentioned the boxing there, and we're talking about how these opinions are almost
[26:17.680 -> 26:24.000] magnified or distorted. How do you deal with sort of deluded fighters? You know, when you're working
[26:24.000 -> 26:26.440] with these guys that have got sort of an inflated
[26:26.440 -> 26:31.440] sense of how good they are or how popular they are or how much they're worth.
[26:31.440 -> 26:33.560] How do you deal with them?
[26:33.560 -> 26:35.800] With transparency and honesty.
[26:35.800 -> 26:39.600] That's quite difficult because, you know, boxing is quite transparent
[26:39.600 -> 26:41.320] in terms of your value, right?
[26:41.320 -> 26:49.400] You either sell tickets and put bums on the seats and people tune in to watch you or people might pay to tune in to watch you or you're done. So they're
[26:49.400 -> 26:52.800] the only factors that represent your commercial value.
[26:52.800 -> 26:56.560] Yeah, we have this argument quite a lot now with women's boxing. I've sort of championed
[26:56.560 -> 27:01.480] women's boxing for many years now and we've got it to a point where it's in such a great
[27:01.480 -> 27:08.400] place, you know, the likes of Katie Taylor and etc. And now it's like the call of women should be paid the same as men.
[27:08.400 -> 27:16.520] And I go, well, no, women should be paid the same as the men in terms of the value that
[27:16.520 -> 27:19.480] they represent to the sport and to the business.
[27:19.480 -> 27:22.560] When we talk about quality, quality is not a gift.
[27:22.560 -> 27:25.480] Equality is something that is a level playing field.
[27:25.480 -> 27:28.700] If Dave, the world champion from Birmingham,
[27:28.700 -> 27:32.480] sells 10,000 tickets and sells 50,000 pay-per-views,
[27:32.480 -> 27:35.800] then Terry Harper, the world champion from Sheffield,
[27:35.800 -> 27:38.360] a female world champion, sells the same,
[27:38.360 -> 27:39.960] she should make the same money.
[27:39.960 -> 27:42.560] Now, I've had that conversation 10 times a day,
[27:42.560 -> 27:44.040] that you just said,
[27:44.040 -> 27:46.280] X wants 200 grand for his fight.
[27:46.680 -> 27:48.400] How do you work that out?
[27:48.400 -> 27:50.480] Yeah, but you're in an interesting position, though, Eddie,
[27:50.480 -> 27:54.800] because you're because you've got to go out there and tell people how great they are.
[27:54.800 -> 27:58.840] And you've got to sort of build up a reputation or an image for these fighters
[27:58.840 -> 27:59.800] as their promoter.
[27:59.800 -> 28:03.200] And yet privately, you've then got to say to them, but you're not there yet.
[28:03.240 -> 28:08.240] Oh, yeah. But you just have to I think honestly, I think honesty in all walks of
[28:08.240 -> 28:12.800] life is something, and again, that comes down to when you get older, when you get
[28:12.800 -> 28:15.960] a little bit more comfortable with yourself, you don't have to tell lies.
[28:16.880 -> 28:19.640] You know, I mean, I can't remember the quote, I was off school, old someone who
[28:19.640 -> 28:23.200] basically said, you know, I love being truthful because I don't have to remember
[28:23.200 -> 28:23.760] what I've said.
[28:24.920 -> 28:25.400] Right. And that, that comes down to being truthful because I don't have to remember what I've said. Right.
[28:25.400 -> 28:30.620] And that that comes down to being comfortable in in what you do and what you say. You know,
[28:30.620 -> 28:35.720] the business that we're in is very transparent in terms of the value that you deliver. But
[28:35.720 -> 28:39.720] some people don't see that. Some people don't understand that. And it's just a communication
[28:39.720 -> 28:43.840] thing. It's a relationship thing. You know, and it's having the trust of someone. Sometimes
[28:43.840 -> 28:45.400] you build trust with clients. You know, Tony Bell's having the trust of someone. And sometimes you build trust with clients.
[28:45.740 -> 28:48.540] You know, Tony Bell, you use a good example of someone that, you know, we
[28:48.540 -> 28:53.500] worked together for so long that in the end it was Tony, this is what I think for
[28:53.500 -> 28:56.240] your neck, what, just whatever you think, just let me know I'm fine.
[28:56.780 -> 28:57.000] Right.
[28:57.000 -> 28:58.180] Not how much am I getting?
[28:58.240 -> 28:59.020] I've deserved this.
[28:59.460 -> 29:02.460] It just says I trust and believe in everything you do for me.
[29:02.500 -> 29:02.640] So
[29:02.640 -> 29:06.060] personal relationships are really important for success.
[29:06.060 -> 29:07.620] Yes, absolutely.
[29:07.620 -> 29:13.820] But also that belief that someone has in you for me is probably the biggest motivator.
[29:13.820 -> 29:20.540] So if I've got that relationship with you and you're telling me you are the man that I trust with everything in my career, right?
[29:20.540 -> 29:25.480] I can't tell you that how much that inspires me to do a great job. Ant and Joshua are the same.
[29:25.480 -> 29:29.720] You know, he'll still make the decisions, but ultimately he says, you're the man.
[29:29.720 -> 29:30.720] I trust in you.
[29:30.720 -> 29:35.240] Have you read a book by Bob Iger, the CEO of, the former CEO of the Disney Corporation?
[29:35.240 -> 29:36.240] No.
[29:36.240 -> 29:41.480] What is really interesting, he said his superpower is only making decisions that he absolutely
[29:41.480 -> 29:44.480] believes in, not decisions that will please the board, not decisions that will please
[29:44.480 -> 29:47.240] his wife or please other people, making sure that every
[29:47.240 -> 29:50.520] single decision he can, he doesn't need to convince himself.
[29:50.520 -> 29:51.520] He knows it's the right thing.
[29:51.520 -> 29:55.760] Cause that means if it goes wrong or it doesn't go wrong, or when people question about it,
[29:55.760 -> 29:57.400] it's a really easy answer.
[29:57.400 -> 29:59.840] Cause he's like, I fully, wholly believed in what I did.
[29:59.840 -> 30:04.080] And I think you have to have the confidence that you've now obviously gained over the
[30:04.080 -> 30:06.240] last few years to make those kinds
[30:06.240 -> 30:08.160] of decisions, even when maybe even your dad is going,
[30:08.160 -> 30:09.480] that's the wrong call.
[30:09.480 -> 30:12.400] You have to believe completely in that decision.
[30:12.400 -> 30:14.320] Yeah. You have to, you have to be able to stand by it.
[30:14.320 -> 30:16.920] I mean, I'm still a bit of a faffer sometimes, you know,
[30:16.920 -> 30:18.840] I feel like I should surprise on you.
[30:18.840 -> 30:20.000] Yeah. Yeah. Yeah.
[30:20.000 -> 30:22.160] I think sometimes I should pull the trigger a little bit
[30:22.160 -> 30:23.360] quicker on stuff.
[30:23.360 -> 30:47.680] And sometimes I'll overthink menial things, you know, I might, I might go out and do it, you know, do the, the But when I walked through the players tunnel, I just went, we're doing it. Right, I know we can fill this place, but on my other stuff, I don't know,
[30:47.680 -> 30:51.360] it might be the design of some artwork for a show.
[30:51.360 -> 30:55.080] Where I'll, no, this needs a little bit more darker color there, and
[30:55.080 -> 30:57.600] then I find myself going, what are you doing?
[30:57.600 -> 30:59.040] You're a controls freak.
[30:59.040 -> 31:02.960] Yes, yes, but I think when we talk about the expansion of the business,
[31:02.960 -> 31:05.920] when I started the boxing division, we had two people in it.
[31:06.200 -> 31:07.440] Right. And we did everything.
[31:07.600 -> 31:09.240] You know, we did the poster design.
[31:09.440 -> 31:11.080] We did the fire contracts.
[31:11.120 -> 31:12.560] We did the TV rights deals.
[31:12.720 -> 31:14.200] You know, we did the health and safety.
[31:14.400 -> 31:16.600] You know, we went to the arenas and signed a contract.
[31:16.600 -> 31:17.920] We looked at the hotels.
[31:17.920 -> 31:18.960] We booked the flights.
[31:19.280 -> 31:28.700] Right. And as we expanded, it was it was difficult for me to let a lot of the things go that I felt I built my stamp on what we're doing.
[31:28.700 -> 31:40.000] So I don't want to give it to you to do it because you don't understand my mindset, not in terms of the work ethic, but the vision I have for this sport.
[31:40.000 -> 31:45.120] So that's been a big challenge for me, is to build the right team of people that you can delegate to.
[31:45.120 -> 31:49.600] You have to focus on the bigger picture and you have to build a team of people around you.
[31:49.600 -> 31:55.360] And when I go back to fighters making me feel motivated when they give me the responsibility,
[31:55.360 -> 31:57.760] that works in the same way with the workforce.
[31:57.760 -> 32:03.040] You know, my dad has always drummed into me the importance of looking after your employees,
[32:03.040 -> 32:06.600] you know, and your team, you know, financially,
[32:06.600 -> 32:10.000] you know, creating a fun work environment, because all those things, we go back to your
[32:10.000 -> 32:14.440] first point about, you know, anyone listening to this who's just in a job they don't really
[32:14.440 -> 32:20.640] like and can you think of anything worse than going to a job and rocking up at nine o'clock,
[32:20.640 -> 32:26.380] just thinking, I don't want to be here, I have no future here, I'm unhappy, I don't know what I'm doing with my life.
[32:26.380 -> 32:28.460] And that's something, a matrim that we try and create,
[32:28.460 -> 32:30.300] whether that's coming to live events,
[32:30.300 -> 32:32.240] whether that's a gym and a pool at the office
[32:32.240 -> 32:33.580] where we can motivate people,
[32:33.580 -> 32:35.340] that's team stuff together,
[32:35.340 -> 32:37.080] whether that's giving people bigger bonuses
[32:37.080 -> 32:38.780] or sharing in the profit of the business.
[32:38.780 -> 32:42.300] But most importantly, the greatest feeling for an employee
[32:42.300 -> 32:47.020] is getting the responsibility from your employer to run with something.
[32:47.200 -> 32:48.560] And I try and do that all the time.
[32:48.660 -> 32:50.500] We never recruit at a senior level.
[32:50.640 -> 32:58.000] All of our senior level operators have come from 15, 16, 17 year olds who
[32:58.000 -> 32:59.760] started at work experience at Matrim.
[33:00.000 -> 33:03.520] They've been there 15, 20 years now, and they're all senior level guys.
[33:03.640 -> 33:05.600] So what do you look for in them then, Eddie?
[33:05.640 -> 33:09.320] So if someone was listening to this, what is it that you would try and observe
[33:09.320 -> 33:13.320] and find out about them, that you would then bring them into your empire and trust them?
[33:13.800 -> 33:16.080] I don't want to give too much advice because I don't.
[33:16.080 -> 33:18.000] I think every every person is different.
[33:18.000 -> 33:20.000] Every employer is different.
[33:20.000 -> 33:21.640] Everybody looks for different things.
[33:21.640 -> 33:24.640] For me, it's about the energy and the purpose, you know,
[33:24.840 -> 33:26.520] and I'm not saying this is how it should be done
[33:26.520 -> 33:31.960] But I honestly know whether I'm going to employ someone with probably within about five seconds of them walking into the room
[33:31.960 -> 33:38.560] But if you could articulate in that five seconds, what is it that you would see or feel that would give you that confidence?
[33:39.000 -> 33:41.520] It's no science. It's almost like a sparkle in the eye
[33:41.560 -> 33:48.880] It's the belief in the purpose that you have listen Listen, of course I read CVs. Of course I want to make sure that I'm not employing someone who's just
[33:48.880 -> 33:54.080] turning up on the blag, but it's someone that comes in with the desire, someone that says to me
[33:54.080 -> 33:59.760] that I'm willing to do whatever it takes. Not the person that asks, how many days do I get of
[33:59.760 -> 34:05.880] holiday a year? And, oh, I'm actually an hour and a half away. So do I have to be in at nine every morning?
[34:05.880 -> 34:08.640] You know, now I'm thinking, could you please just leave?
[34:08.640 -> 34:11.720] But it comes back to the passion thing that you spoke about right at the very beginning.
[34:11.720 -> 34:14.600] Maybe if they don't have your passion for it, then.
[34:14.600 -> 34:16.360] But it's difficult, isn't it?
[34:16.360 -> 34:19.560] To have the passion of something that isn't yours, right?
[34:19.560 -> 34:22.960] Yes, I've got passion for what I do because it's my family business.
[34:22.960 -> 34:24.880] You know, my dad built this from nothing.
[34:24.880 -> 34:25.000] So as far as I'm concerned, you can't fuck with us and nothing will stop us and we will not be beaten. I've got passion for what I do because it's my family business. You know, my dad built this from nothing.
[34:25.000 -> 34:28.880] So as far as I'm concerned, you can't fuck with us and nothing will stop us and we will
[34:28.880 -> 34:29.880] not be beaten.
[34:29.880 -> 34:34.960] But how can someone who just is a part of that feel the same way?
[34:34.960 -> 34:39.220] And we have got people at our business, you know, probably a dozen of these people that
[34:39.220 -> 34:42.660] feel like, you know, someone tweeted the other day, I've been here 10 years now.
[34:42.660 -> 34:44.280] This feels like family to me.
[34:44.280 -> 34:46.640] Oh, that was, that was, I mean, I don't know whether they meant it
[34:46.640 -> 34:48.320] or not, but what a tweet to put out.
[34:48.320 -> 34:51.760] We were like me and my dad were like, yes, let's promote this
[34:51.760 -> 34:54.080] individual. But it's got to take over your life.
[34:54.080 -> 34:58.400] Like what I say to people, you can't live a normal life.
[34:58.440 -> 35:01.880] If you want to get to the top here, you've got to make
[35:01.880 -> 35:04.560] sacrifices. You know, you're going to be working events at
[35:04.560 -> 35:06.600] weekends and you're coming back in on Monday.
[35:06.600 -> 35:11.280] We don't have days off in lieu or, you know, I can't be at that event because I'm going on holiday.
[35:11.280 -> 35:18.160] I'm sorry, but you're going to have to make sacrifices, sacrifices that will make you unpopular indoors.
[35:18.160 -> 35:22.320] Right. I do it all the time. And sometimes you're in a position where it's like you want to be a good husband.
[35:22.320 -> 35:30.320] You want to be a great father. But you also have to be so selfish sometimes and say, I'm sorry, I love you more than anything.
[35:30.320 -> 35:36.000] I have to do this. This is too important to be missed. And those sacrifices, being away from
[35:36.000 -> 35:41.120] home, missing birthdays, whatever it might be, you don't want to be an asshole, but you have
[35:41.120 -> 35:49.120] to understand that to achieve greatness in business, you have to make fundamental sacrifices. And sometimes you'll sit down with someone and they will
[35:49.120 -> 35:54.320] tell you that, I will do whatever. Talk is cheap. You could sit down in an interview
[35:54.320 -> 35:59.200] with an employee and say, I will do whatever it takes. And then you find out this person
[35:59.200 -> 36:03.400] doesn't quite have the substance, but it's just something that engages me to say, you
[36:03.400 -> 36:05.000] know what, I like you. I know you're bright, you know what? I like, I like you.
[36:05.000 -> 36:06.000] Yeah, I know you're bright.
[36:06.000 -> 36:07.000] I've seen your CV, but I like you.
[36:07.000 -> 36:09.000] I think you're going to go the extra yard.
[36:09.000 -> 36:12.000] Just give us an idea, Eddie, for people at home.
[36:12.000 -> 36:13.000] They want to set their own business.
[36:13.000 -> 36:14.000] They want to live a life like yours.
[36:14.000 -> 36:15.000] They've got ambition.
[36:15.000 -> 36:17.000] How hard do you work?
[36:17.000 -> 36:22.000] There isn't a second in the day where I'm not thinking about the business.
[36:22.000 -> 36:26.880] From the moment I wake up in the morning to the moment I go to sleep,
[36:26.880 -> 36:29.200] and very sadly, I will wake up in the middle of the night.
[36:29.200 -> 36:30.960] Last night was a good example.
[36:30.960 -> 36:33.120] I went to bed at, I don't know, 11 o'clock.
[36:33.120 -> 36:37.080] I woke up at 1.43 and I checked my phone
[36:37.080 -> 36:38.880] and there was a load of emails coming in
[36:38.880 -> 36:41.340] and WhatsApps from our American business.
[36:41.340 -> 36:43.940] And for the next hour and a half, I did emails.
[36:43.940 -> 36:45.160] And it's not like, I know I shouldn did emails. And I, you know, and
[36:45.160 -> 36:49.600] it's not like, I know I shouldn't do it and I know I should turn my phone off and I know,
[36:49.600 -> 36:51.800] you know, but I want to do it.
[36:51.800 -> 36:54.120] Right. You said at the beginning, you love it. You enjoy it.
[36:54.120 -> 36:57.640] Yeah, but that's the difference, isn't it? Yeah, I know. But that's the difference. You
[36:57.640 -> 37:00.600] know, everybody knows the famous day when you find something you love to do, you'll
[37:00.600 -> 37:08.720] never have to work another day in your life. Right? But if I was doing that at 1.30 in the morning in a job I hated with people I didn't really want
[37:08.720 -> 37:14.880] to work for, then I would be so unhappy. I would have no choice. But then you're not
[37:14.880 -> 37:19.200] doing it for the reasons that will make you great. You're doing it because you have to
[37:19.200 -> 37:20.200] do it.
[37:20.200 -> 37:26.220] And for me, the last two years, I would fly from, I would do a show in LA and I'd fly on Sunday,
[37:26.220 -> 37:28.460] back to London, I'd go straight to Manchester
[37:28.460 -> 37:31.300] for a press conference, then I'd come home,
[37:31.300 -> 37:34.180] then the next day I'd go up to Scotland
[37:34.180 -> 37:35.580] or wherever it is for another press conference,
[37:35.580 -> 37:38.620] then I'd come home and then I'd fly to New York, right?
[37:38.620 -> 37:41.120] And then I'd go there for three days and then I'd fly back
[37:41.120 -> 37:42.820] and then I'd go to Liverpool
[37:42.820 -> 37:44.420] or wherever we're staging a show.
[37:48.960 -> 37:49.320] And in the meantime, when I get home, my wife will say to me,
[37:50.000 -> 37:50.200] here you go, darling.
[37:52.360 -> 37:52.480] Here's the, here's this little thing called the kids.
[37:53.040 -> 37:53.240] Off you go.
[37:54.560 -> 37:58.600] But can I ask you about that, Eddie? Because I love hearing about that sort of hectic schedule.
[37:59.080 -> 38:02.800] Would you tell us about how you manage those relationships with your wife and
[38:02.800 -> 38:05.440] kids that they understand that and still,
[38:05.440 -> 38:11.600] but, and you're still able to be a good husband and father. What's that private conversation like?
[38:11.600 -> 38:17.120] I think when you marry into our family, you know, the, the herds, you sort of have to,
[38:17.840 -> 38:24.960] she knows me inside out, you know, she knows that it is so important to me. And she knows that,
[38:24.960 -> 38:27.120] you know, the, the business, the family business,
[38:27.120 -> 38:28.920] the legacy that he's created is everything.
[38:28.920 -> 38:33.960] And she'll hear from him a lot on a Sunday and it's just, sorry, it's almost like, sorry,
[38:33.960 -> 38:36.320] dear, this is what's got to be done.
[38:36.320 -> 38:38.080] That's how he would talk to my mum.
[38:38.080 -> 38:43.560] My mum has accepted that over time and it works.
[38:43.560 -> 38:52.000] Don't always think that being at home nine to five, you know, coming back, doing the same thing every day routine with your missus, you know, is the basis of a great relationship.
[38:52.000 -> 39:05.600] I mean, we have a great relationship because when I see her, I'm excited to see her. It's, you know, it's fresh. We've been together for over a decade and married, you know, and it's like, yeah, we get back and we're all back. Well, let's go for dinner. You know, and we've actually got stuff to talk about.
[39:05.600 -> 39:08.000] The harder thing I think is the kids, you know, I think,
[39:08.000 -> 39:12.720] because when I'm back, if I put 110% into my work,
[39:12.720 -> 39:15.200] I put 220% into the kids, right?
[39:15.200 -> 39:18.280] And that's, that makes the whole process even harder
[39:18.280 -> 39:21.920] because if the tank was empty when I got home, you know,
[39:21.920 -> 39:24.160] now I'm being, you know, I'm getting home,
[39:24.160 -> 39:25.680] I've landed in the morning from
[39:25.680 -> 39:30.320] LA. I've gone to Manchester. I've driven back and it's seven o'clock and I want to go to the park
[39:30.320 -> 39:33.920] and then they want to go and run around and they want to go on their bikes. And then you get to a
[39:33.920 -> 39:38.160] stage where now you just can't sleep. I think it goes back to parenting, like for my dad,
[39:38.160 -> 39:43.120] if I said to my dad, oh dad, you know, I'm so tired. Like I've got caught in and from LA and
[39:43.120 -> 39:45.960] Liverpool. And then, you know, I've had to play with ego to me.
[39:45.960 -> 39:47.800] Oh, shut up, you talk.
[39:47.800 -> 39:49.800] That's what he'd say to me, right?
[39:49.800 -> 39:53.920] It would never be like, oh, you need to slow down, mate.
[39:53.920 -> 39:55.480] You need to take a little breather.
[39:55.480 -> 40:00.480] It would be, oh, shut up, go to the gym and have a sleep and get up and get on with it in the morning.
[40:00.480 -> 40:06.840] I feel like mentally, he's probably the strongest person I've ever met. And I
[40:06.840 -> 40:13.920] think it's so important to have fun, relax, not take yourself too seriously, not to overthink
[40:13.920 -> 40:19.480] things. And I think his simplicity is, get up, you work your absolute nuts off till you
[40:19.480 -> 40:23.760] go to bed. And guess what? You wake up the next day and you do it all over again. If
[40:23.760 -> 40:25.800] you had him on this mindset podcast,
[40:25.800 -> 40:27.020] like he'd almost be like,
[40:27.020 -> 40:30.040] guys, why are we talking for an hour about this?
[40:30.040 -> 40:31.280] Just work your nuts off.
[40:31.280 -> 40:32.120] What's the matter with you?
[40:32.120 -> 40:32.940] And it's like-
[40:32.940 -> 40:33.780] You know what?
[40:33.780 -> 40:34.760] We talk a lot, you know,
[40:34.760 -> 40:37.460] we do talk a lot about mental health on this podcast.
[40:37.460 -> 40:39.560] The best thing for my mental health is to be busy.
[40:39.560 -> 40:41.640] And I'm not talking about just being busy work-wise,
[40:41.640 -> 40:43.240] being busy with the kids, busy with my wife,
[40:43.240 -> 40:45.340] busy with my jobs, busy with my businesses. It's when I'm not busy that I have an issue., being busy with the kids, busy with my wife, busy with my jobs, busy with my businesses.
[40:45.340 -> 40:47.460] It's when I'm not busy that I have an issue.
[40:47.460 -> 40:49.060] I think for some people, this just works.
[40:49.060 -> 40:51.840] Just being relentlessly full on.
[40:51.840 -> 40:53.860] That's when I know that I am at my happiest
[40:53.860 -> 40:55.900] and that my mental health is at its most stable.
[40:55.900 -> 40:56.740] When I've got loads happening.
[40:56.740 -> 40:58.820] It goes back to that sense of fulfillment, doesn't it?
[40:58.820 -> 40:59.660] An achievement.
[40:59.660 -> 41:01.460] And it doesn't matter what you're achieving.
[41:01.460 -> 41:03.180] Yeah, like you said, if you're playing with your kids,
[41:03.180 -> 41:04.760] if you're doing this, you're getting this project done,
[41:04.760 -> 41:07.600] you've done that meeting, you've gone to the gym.
[41:07.600 -> 41:12.640] Oh, I've achieved something today. I find it hilarious how people overthink things. I was
[41:12.640 -> 41:17.120] talking to someone the other day and he was like, I was just like, oh God, I'm just thinking like,
[41:17.120 -> 41:22.800] what if that happens? I'm like, you're so far away from that. I mean, you've got so much in the
[41:22.800 -> 41:25.160] middle. I ran a marathon once, right?
[41:25.160 -> 41:26.440] Because my dad ran a lot
[41:26.440 -> 41:28.040] and he always took the mick out of me.
[41:28.040 -> 41:31.040] And I often liken it to running a marathon.
[41:31.040 -> 41:32.980] You know, if you set on that start line
[41:32.980 -> 41:35.800] and you think, right, if I just, once I run through that,
[41:35.800 -> 41:38.120] oh, imagine, and it's like, whoa, whoa, whoa.
[41:38.120 -> 41:42.000] You've got 26 of these little buggers to overcome, right?
[41:42.000 -> 41:47.400] And every one is a short-term strategy, is a short-term goal and is something to overcome. Right. And everyone is a short term strategy is a short term goal and is something to overcome.
[41:47.400 -> 41:54.680] So in any project, in any straight line to success or fulfillment, you've got all these mile markers to get over.
[41:54.680 -> 42:03.000] And guess what? If you don't get over mile marker for you and get in it and by the way, if you don't get over mile marker twenty five, you ain't getting there either.
[42:03.000 -> 42:06.440] So don't worry. don't overthink things,
[42:06.440 -> 42:09.760] keep things simple, step by step, mile by mile.
[42:09.760 -> 42:12.040] See there's a writer, Eddie, called Ben A. Brown
[42:12.040 -> 42:14.440] that talks about this messy middle of change,
[42:14.440 -> 42:17.280] the idea that, you know, we remember the excitement
[42:17.280 -> 42:19.800] at the start and the exhilaration of getting to the end,
[42:19.800 -> 42:23.080] but it's that messy middle, that bit in the middle
[42:23.080 -> 42:25.000] where you're too far in to go back,
[42:25.000 -> 42:30.000] you're not far enough to see the end, where people get despondent, people give up.
[42:30.000 -> 42:34.000] And I think what your great strength is, whether it's you describing that night at Wembley
[42:34.000 -> 42:38.000] with Joshua and Klitschko or the Groves and Frock night,
[42:38.000 -> 42:40.000] that you get through that middle bit, don't you?
[42:40.000 -> 42:44.000] I think your real strength is your perseverance to keep going.
[42:44.000 -> 42:49.440] Yeah, because I think, again, that goes back to not getting carried away with yourself
[42:49.440 -> 42:53.680] and just keeping your nut down and grafting day by day. You know, you wouldn't believe
[42:53.680 -> 42:58.480] in a show like that how many problems you have to face every single day. You know, it
[42:58.480 -> 43:06.520] could be someone, a fighter on the undercard's got injured or, you know, there's a security before, um, before AJ against
[43:06.520 -> 43:10.500] Klitschko at Wembley, I think two weeks, three weeks before was the Manchester
[43:10.500 -> 43:13.560] arena bombing, you know, and all of a sudden, you know, the challenges that we
[43:13.560 -> 43:18.320] face there from, uh, from, uh, you know, protecting the public to security, to
[43:18.320 -> 43:19.920] terrorist alerts, to policing.
[43:20.220 -> 43:24.440] It was just, you know, it was so easy in those moments just to go, yeah, let's
[43:24.440 -> 43:25.280] postpone, you know, we can't, we to go, all right, let's postpone.
[43:25.280 -> 43:28.360] We can't, we just can't get this over the line.
[43:28.360 -> 43:29.640] And I think what you talked about there
[43:29.640 -> 43:31.320] about that messy middle,
[43:31.320 -> 43:33.400] there are so many, how many people fail
[43:33.400 -> 43:34.400] at the messy middle bit?
[43:34.400 -> 43:37.040] I mean, what, 99.9%?
[43:37.040 -> 43:38.000] How many people?
[43:38.000 -> 43:39.440] Yeah, because people start off,
[43:39.440 -> 43:40.280] all right, I'm going to do this,
[43:40.280 -> 43:41.400] I'm going to sit here all the time,
[43:41.400 -> 43:43.140] start a business, yeah, yeah, yeah.
[43:43.140 -> 43:44.200] Right, next thing, you know,
[43:44.200 -> 43:46.800] oh, blimey, all right, you've got to go and get an accountant, right? You got to
[43:46.800 -> 43:50.040] file a VAT return, right? You got to register the business, right? You got to open a bank
[43:50.040 -> 43:51.040] account.
[43:51.040 -> 43:54.360] Now, all they're thinking about is, imagine when we're on sale. Oh, and people are coming
[43:54.360 -> 43:57.720] in the shop. It's like, you do know, you've got a marathon to run before you open the
[43:57.720 -> 44:01.200] shop. Oh, I don't know anything about VAT. Oh, I went to the bank and they're telling
[44:01.200 -> 44:04.800] me it's going to take two weeks to open an account. Oh, actually, do you know what? It's
[44:04.800 -> 44:06.360] like, you're a dreamer, mate.
[44:06.360 -> 44:10.080] And I think that's the difference between like go-getters and dreamers.
[44:10.080 -> 44:12.640] And listen, sometimes I'll start things that I don't finish.
[44:12.640 -> 44:16.400] It's not like I complete everything I set out to do.
[44:16.400 -> 44:20.480] But I think, you know, another great saying is, if you want something so badly, you'll
[44:20.480 -> 44:21.480] find a way to do it.
[44:21.480 -> 44:24.480] And if not, you'll find an excuse.
[44:24.480 -> 44:45.840] Hey, I'm Ryan Reynolds. badly you'll find a way to do it and if not you'll find's right. We're cutting the price of Mint Unlimited from $30 a month to just $15 a month.
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[46:33.920 -> 46:34.880] Have a, have a listen.
[46:34.920 -> 46:37.480] If you get a chance to the interview we did with Johnny Wilkinson, it was the
[46:37.480 -> 46:38.960] final episode of the second series.
[46:38.960 -> 46:42.840] And he talks about in that just being totally in the moment, being present
[46:42.840 -> 46:45.080] completely, and that is actually a really helpful tool.
[46:45.080 -> 46:48.320] So when you're having this conversation with us, don't be thinking about that
[46:48.320 -> 46:49.400] deal, you've got to do all that fight.
[46:49.400 -> 46:52.400] You've got to organize, be totally plugged in, totally engaged in this.
[46:52.400 -> 46:55.560] And then when you're in that meeting afterwards, then you are totally plugged
[46:55.560 -> 46:57.000] into that conversation about the fight.
[46:57.000 -> 47:00.040] And then when your wife rings you to say, what time are you going to be home?
[47:00.040 -> 47:02.720] You're totally engaged with her and then engage with the kids.
[47:03.080 -> 47:05.760] It's such a powerful tool because then you're so in the moment, you're so engaged with her and then engaged with the kids. It's such a powerful tool, because then you're so in the
[47:05.760 -> 47:08.760] moment, you're so engaged with everything and everyone, you
[47:08.800 -> 47:11.640] it's a completely passionate way of living, which I think is what
[47:11.640 -> 47:12.680] you've spoken about a lot.
[47:13.280 -> 47:17.720] Yeah, that is difficult, though. I do. I find myself, you know,
[47:17.720 -> 47:21.280] I'm, my mind's a little bit over all over the place where
[47:21.640 -> 47:24.600] sometimes, you know, I have to be honest, I've had a couple of
[47:24.720 -> 47:28.480] conversations in this part where I've gone, Oh, sometimes, you know, I have to be honest, I've had a couple of conversations in this part where I've gone, Oh shit, you know, I've mentioned something
[47:28.480 -> 47:32.800] to you and it's reminded me that we've got to announce that fight today, you know, and
[47:32.800 -> 47:33.800] stuff like that.
[47:33.800 -> 47:34.800] So it's very difficult.
[47:34.800 -> 47:39.640] I think that's a great, yeah, but that's a great mindset of relationships with your family
[47:39.640 -> 47:41.760] because sometimes my wife would do all the time.
[47:41.760 -> 47:42.760] She'll go, right.
[47:42.760 -> 48:05.760] You know, I went up to school today and I spoke to him and you know, they're turning the I'm like, oh, she goes, you are just, you know, you're away nonstop. Can't you just listen to me for five minutes when you're home?
[48:05.960 -> 48:07.480] I'm like, yes, sorry.
[48:07.680 -> 48:09.200] I recognize this conversation.
[48:09.400 -> 48:10.360] I know, I know.
[48:10.560 -> 48:14.760] But it's like, again, when you're so you have to be obsessed, you do have to be
[48:14.960 -> 48:18.680] obsessed with what you're trying to achieve and it's difficult because,
[48:18.880 -> 48:22.160] you know, I'm like, yeah, but it's always like, can't you handle that?
[48:22.160 -> 48:23.600] And let me just go back to work.
[48:23.640 -> 48:24.800] That's just what I've got to do.
[48:26.840 -> 48:30.460] But going back to the social media thing We spoke about earlier Eddie just when you mentioned that line there about being obsessed
[48:30.680 -> 48:36.560] My mind immediately went to some of the criticisms that we've had on social media of people that have heard
[48:36.960 -> 48:49.400] Previous guests feel that when they talk about obsession that we're advocating it and therefore people say well that's not a healthy mindset to have so what advice would you give to anybody about managing
[48:49.400 -> 48:52.720] that obsession because I think that's an important point that just not letting it
[48:52.720 -> 48:58.280] run away out of control I think I think it is dangerous I think you just have to
[48:58.280 -> 49:06.480] accept that having an obsession can't give you the perfect life. It can't give you the rounded light. You know,
[49:06.480 -> 49:13.360] you can't be a great husband. You can't be a great father all of the time. You can't be a
[49:13.360 -> 49:18.080] great person. You can't be happy all the time. You can't not be rude at some point, even if you're,
[49:18.080 -> 49:22.560] you know, one thing I hate more than anything is people that are rude to people. But sometimes,
[49:22.560 -> 49:25.760] you know, when you're so blinkered by everything you probably
[49:25.760 -> 49:30.400] are a bit rude and arrogant. I don't think there's any way around it I think it is dangerous and I
[49:30.400 -> 49:38.960] think you do have to be careful and I think but there's just no you know I've never met an obsessed
[49:38.960 -> 49:45.920] driven individual that's just great in every way like who is great in every way. So who calls you out on it then Eddie?
[49:45.920 -> 49:48.160] Then I'm going to guess your dad is one of them,
[49:48.160 -> 49:52.040] but he almost suffers from some of the same drives that you do.
[49:52.040 -> 49:54.600] So who do you listen to that when they call you out and say,
[49:54.600 -> 49:56.520] Eddie, you need to wind your neck in it,
[49:56.520 -> 49:58.600] that you sit up and pay attention?
[49:58.600 -> 49:59.800] I think probably the missus.
[49:59.800 -> 50:00.120] Yeah.
[50:00.120 -> 50:04.720] I, Joe, my mom as well, you know, my mom, my mom is so brutal.
[50:04.720 -> 50:06.080] So brutal. I mean, I was around mom as well, you know, my mom, my mommy's so brutal, so brutal. I mean,
[50:06.080 -> 50:09.760] I was around there last night and she went, I watched you on league at her own.
[50:10.320 -> 50:15.600] The other day, you are so fat. You've really put on some weight. You know, I was like,
[50:15.600 -> 50:22.640] mom, you are so brutal. I'm 42, but I know she's right. Right. And she wouldn't say it
[50:22.640 -> 50:25.240] if it were. And I'm like, yeah, I know, mom, you know,
[50:25.240 -> 50:26.600] I've actually, I've, I've had COVID.
[50:26.600 -> 50:28.920] So I've actually lost 10 pounds.
[50:28.920 -> 50:30.720] So it's like, it's a good news, you know,
[50:30.720 -> 50:31.560] yeah, no, no.
[50:31.560 -> 50:33.600] I saw you get up to, I think you were kicking a football.
[50:33.600 -> 50:34.960] I thought, look at his belly.
[50:34.960 -> 50:37.160] I was like, oh, you know, but that's like,
[50:37.160 -> 50:38.040] that's our family.
[50:38.040 -> 50:38.880] Do you know what I mean?
[50:38.880 -> 50:42.120] So I feel like, like my dad will say to me all the time,
[50:42.120 -> 50:43.840] don't get carried away.
[50:43.840 -> 50:47.120] Don't, you know, don't, but almost like don't believe the hype here.
[50:47.120 -> 50:50.080] But I'll go, dad, you know, we've done this, I've done this deal and we're doing this fight.
[50:50.080 -> 50:50.720] Oh, well done.
[50:50.720 -> 50:51.440] And we'll do the show.
[50:51.440 -> 50:52.240] How good was that dad?
[50:52.240 -> 50:53.120] That was unbelievable.
[50:53.120 -> 50:55.200] But listen, just stay calm.
[50:55.200 -> 50:57.520] That's always been sort of bred into me.
[50:57.520 -> 51:02.400] So I'll never feel like I get too big for my boots or like start swanning around thinking
[51:02.400 -> 51:12.660] I've cracked it and actually I think if people knew how how big a critic I was of what I do then not
[51:12.660 -> 51:16.280] saying they'd feel sorry for me but they would be quite surprised because they
[51:16.280 -> 51:21.600] think they do the perception is oh he's you know showman, flash Harry, oh yeah
[51:21.600 -> 51:28.720] you know big show, big crowd, razzmatazz. But actually, it's like I'm definitely my own
[51:28.720 -> 51:32.080] biggest critic and I'm actually quite pessimistic. But I think
[51:32.080 -> 51:35.360] that pessimism comes with just trying to manage disappointment
[51:35.360 -> 51:38.240] because there won't be a day when I wake up where there isn't
[51:38.240 -> 51:43.120] disappointment on my phone from something, right? Could be,
[51:43.760 -> 51:46.100] hi, sorry, you know, I know we thought we had a deal,
[51:46.100 -> 51:47.720] but that fighter's choose to go,
[51:47.720 -> 51:50.280] chose to go somewhere else, sorry, it's off.
[51:50.280 -> 51:52.760] You know, or, oh, so-and-so's failed a drugs test,
[51:52.760 -> 51:54.600] that fight's off, you know, or-
[51:54.600 -> 51:56.520] So you don't allow yourself to get too high with the highs
[51:56.520 -> 51:57.840] or too low with the lows, right?
[51:57.840 -> 51:59.720] That's right, yeah, yeah, I think that's important.
[51:59.720 -> 52:00.880] I think that's really important
[52:00.880 -> 52:03.360] because you just have to try and stay balanced
[52:03.360 -> 52:05.040] and consistent.
[52:05.040 -> 52:09.600] Emotion is draining. And that also goes back to what you said earlier about Twitter, where
[52:09.600 -> 52:13.740] you said, yeah, I feel like throw stones at me. And I was like, okay, I get that point,
[52:13.740 -> 52:18.840] but just be careful that you're not using emotion because emotion is draining. And we
[52:18.840 -> 52:27.240] mustn't use our emotions on things that don't affect our journey, right? So like those outside people on social media,
[52:27.240 -> 52:30.520] they shouldn't even be anywhere near affecting your energy
[52:30.520 -> 52:32.400] or your emotion or what you're thinking.
[52:32.400 -> 52:33.880] Now we know it exists, right?
[52:33.880 -> 52:35.920] And everyone deals with it in different ways.
[52:35.920 -> 52:38.200] But I joke with my dad all the time where he says,
[52:38.200 -> 52:39.880] oh, you're so lucky with social media.
[52:39.880 -> 52:41.120] When I was doing shows,
[52:41.120 -> 52:43.320] we'd be out underneath underground stations
[52:43.320 -> 52:48.440] in the East End, fly-posted, right? now you've got the ability to interact with customers in your hand
[52:48.440 -> 52:52.700] it's so true isn't it and I said yeah but dad you would do a show and you
[52:52.700 -> 52:55.880] would go that was the bollocks and then you'd go and get a curry and have a few
[52:55.880 -> 52:59.800] beers I do a show and I've got a million people giving me their opinion there's
[52:59.800 -> 53:07.040] only one way to avoid criticism right right? These are the words of Aristotle. Do nothing. Say nothing.
[53:07.040 -> 53:11.000] Be nothing. The choice is yours. I think I know which one you might choose.
[53:11.000 -> 53:12.920] I like that. I like that.
[53:12.920 -> 53:16.560] We're almost out of time. A couple of things I just want to run through with you. You spoke
[53:16.560 -> 53:19.520] about the fact you're jealous of your dad because he built the business from scratch.
[53:19.520 -> 53:22.240] And, you know, there is that element where you've inherited something and you've done
[53:22.240 -> 53:28.560] brilliantly with it, but it's not necessarily yours. So what's your approach to risk-taking? Why don't you go and set
[53:28.560 -> 53:34.320] up a business totally separate from boxing, totally in a different world and test yourself?
[53:34.320 -> 53:38.160] I think we're going to do that. I think we've done it. I mean, I think, you know, when I took
[53:38.160 -> 53:42.880] over boxing, boxing was dead. He'd given up really. He moved to darts and he said, you know,
[53:42.880 -> 53:49.080] I don't think he has a future. So, you know, I run with that. I believed in that. And that was my little project that,
[53:49.080 -> 53:53.560] you know, again, I feel like I've done 30% of what I need to be. You know, there's a
[53:53.560 -> 53:57.760] lot more coming from me, you know, outside of the comfort zone and that will surprise
[53:57.760 -> 54:03.080] people because I want to push the boundaries, but I'm not reckless. You know, although again,
[54:03.080 -> 54:05.520] we go back to the showman and the big mouth. I know what I'm
[54:05.520 -> 54:09.760] doing. I know how to plan a business and plan a strategy. And my dad's a chartered accountant
[54:09.760 -> 54:14.080] by trade. And that's something that's always been filtered into me by him as well. We know how to
[54:14.080 -> 54:19.360] run a business. So you get to a period where back in February, we were talking about opening offices
[54:19.360 -> 54:24.720] in Sydney and Hamburg and Toronto and launching a global expansion of matrim boxing. Then the
[54:24.720 -> 54:29.520] pandemic hits. Luckily, over the last 10 years, we've built huge amount of cash reserves, huge
[54:29.520 -> 54:34.640] amount of credibility and stability to be able to ride these waves. My favorite quotes, when you go
[54:34.640 -> 54:39.360] back to quotes, is from Warren Buffett, who says that when the tide goes out, you get to see who's
[54:39.360 -> 54:44.400] swimming naked. Yes, Warren. Right. And what that means is, is fine. Listen, when everything's going
[54:44.400 -> 54:48.360] well and the market's strong and everyone's buying, spending
[54:48.360 -> 54:53.900] money on TV rights and the crowds are flying in, you ain't got to be that great.
[54:53.900 -> 54:55.980] Now you got to be great.
[54:55.980 -> 54:59.540] For anyone listening to this as a business owner or someone that's looking to make their
[54:59.540 -> 55:03.340] mark in business, if you thought it was tough before, it's going to be 10 times tougher
[55:03.340 -> 55:04.340] now.
[55:04.340 -> 55:05.080] So you've got to be smarter, you got to put
[55:05.080 -> 55:07.480] more work in, but you still comes down to having that
[55:07.480 -> 55:11.080] passion and drive and thinking on your feet. And, you know, the
[55:11.080 -> 55:14.200] only thing that matters is that you are happy. But for me,
[55:14.200 -> 55:16.880] happiness comes from, of course, being happy at home, but also
[55:17.000 -> 55:20.680] having a sense of fulfillment of achievement. But don't be too
[55:20.680 -> 55:24.840] caught up in, oh, achievement is making millions and millions and
[55:24.840 -> 55:25.920] having this and that. No, achievement is making millions and millions and having this and that.
[55:25.920 -> 55:27.520] No, achievement is waking up
[55:27.520 -> 55:29.480] and being comfortable in yourself.
[55:29.480 -> 55:30.760] Final one that I want to talk about
[55:30.760 -> 55:32.700] before we get to our just a few quick fire questions
[55:32.700 -> 55:33.540] is failure.
[55:33.540 -> 55:34.720] We talk a lot on this podcast
[55:34.720 -> 55:36.840] about having a really comfortable relationship with failure.
[55:36.840 -> 55:39.080] The only way for you to know your limits
[55:39.080 -> 55:41.040] is to fail at times.
[55:41.040 -> 55:42.240] Are you comfortable with failure?
[55:42.240 -> 55:43.120] Do you like failure?
[55:43.120 -> 55:44.140] Do you seek it?
[55:44.140 -> 55:45.000] Do you fail often?
[55:45.000 -> 55:46.240] There'll be people listening to this
[55:46.240 -> 55:48.760] who don't dare make a big decision
[55:48.760 -> 55:50.240] because of the fear of failure.
[55:50.240 -> 55:51.760] I definitely hate failure.
[55:51.760 -> 55:53.640] I mean, yeah, it doesn't matter whether it's again,
[55:53.640 -> 55:55.800] playing a game of table tennis
[55:55.800 -> 55:57.960] or whether it's staging an event,
[55:57.960 -> 56:00.520] you have to accept that it exists, you know,
[56:00.520 -> 56:02.000] and, you know, again,
[56:02.000 -> 56:03.920] we've done plenty of sayings in this one,
[56:03.920 -> 56:05.260] you never lose, you learn.
[56:05.260 -> 56:07.180] So as long as you can learn
[56:07.180 -> 56:09.380] from what went wrong in that moment,
[56:09.380 -> 56:12.540] but also treat it like a sport,
[56:12.540 -> 56:15.300] treat your business and treat your life like a sport,
[56:15.300 -> 56:16.580] you win and you lose.
[56:16.580 -> 56:18.820] As long as you give everything, you come on that pitch.
[56:18.820 -> 56:20.940] Now, you're not always gonna get the pats on the back
[56:20.940 -> 56:23.100] if you lose, I didn't, coming through,
[56:23.100 -> 56:24.740] we talked about it earlier, we joked about it earlier,
[56:24.740 -> 56:28.880] but understand that the wins will be so much more sweeter.
[56:28.880 -> 56:30.480] I don't think you can accept failure,
[56:30.480 -> 56:32.400] I don't think you should accept failure.
[56:32.400 -> 56:33.720] You know, I think you have to have the mindset
[56:33.720 -> 56:35.820] of say failure is unacceptable,
[56:35.820 -> 56:37.880] but you have to understand that it happens.
[56:37.880 -> 56:40.720] And when it happens, we learn and we brush ourselves down
[56:40.720 -> 56:41.780] and we go again.
[56:41.780 -> 56:47.960] But also the way you handle anything in life becomes less brutal,
[56:47.960 -> 56:52.760] if you like, the more you experience it. So when I did my first press conference at Boxing
[56:52.760 -> 56:58.760] with Aldi Harrison and David Hay, I was sitting on my hands because they were shaking so much.
[56:58.760 -> 57:02.280] And I stood up and I was talking like this, and I was, yeah, this, this, this, and everyone
[57:02.280 -> 57:05.040] was like, wow, you're really confident up there. You're a great talker.
[57:05.040 -> 57:07.320] I'm thinking, mate, you should see my hands.
[57:07.320 -> 57:09.240] Now I've done a thousand press conferences.
[57:09.240 -> 57:11.920] I could go up there and speak all day with no script.
[57:11.920 -> 57:13.600] Right, if you're walking out to a fight
[57:13.600 -> 57:14.720] and you're a fighter,
[57:14.720 -> 57:17.060] the first time you walk out in that arena,
[57:17.060 -> 57:19.920] you know, the 10th time you walk out in that arena,
[57:19.920 -> 57:21.360] just another day, you know,
[57:21.360 -> 57:26.400] and people who have longevity in business and in life have experienced loads
[57:26.400 -> 57:30.000] of different failures. If I'm sitting next to my old man at a boxing show, when AJ got
[57:30.000 -> 57:37.520] knocked out at Madison Square Garden by Andy Ruiz, I was almost like, Dad, he's like, listen,
[57:37.520 -> 57:42.960] son, get in there, take it on a chin, bounce back. Right, okay. Then I walked back to my
[57:42.960 -> 57:48.160] hotel through Manhattan at four o'clock in the morning, it was three miles. And I was just thinking, where do we go from here?
[57:48.160 -> 57:51.520] And the next day we wake up, right, let's get this rematch sorted. Let's get back into
[57:51.520 -> 57:56.040] camp. Let's win. And when we got the victory, I was so sweet, you know, because you remember
[57:56.040 -> 58:01.080] the pain, you have to feel the pain of failure. If it doesn't hurt, it don't mean enough to
[58:01.080 -> 58:02.080] you.
[58:02.080 -> 58:06.720] Right. We've reached the, we're nearly at the end. Quickfire questions, Eddie. The three
[58:06.720 -> 58:11.920] non-negotiable behaviors that you and all the people around you must buy into.
[58:11.920 -> 58:21.440] Good energy, hard work, and a smile. I hate miserable people. I hate looking at, I hate
[58:21.440 -> 58:27.960] bad energy. Sometimes you're around people, again, throwing his name back in the hat, Anthony Joshua.
[58:27.960 -> 58:29.800] I'll sit down with five minutes of him, mate,
[58:29.800 -> 58:30.880] I'll feel on top of the world.
[58:30.880 -> 58:32.520] You know, if I'm feeling a little bit, oh, I'm tired,
[58:32.520 -> 58:35.320] I'm sit down, he smile, his energy, yeah, yeah.
[58:35.320 -> 58:36.760] I'm like, yes.
[58:36.760 -> 58:40.120] So being around good energy is so important to you.
[58:40.120 -> 58:43.040] If you're around misery, this goes back to social media,
[58:43.040 -> 58:43.960] come off it.
[58:43.960 -> 58:48.880] You know, you don't want to be around bad energy, misery, moaning, negativity, bad news.
[58:49.000 -> 58:53.100] How can you possibly come through that if you're feeling a little bit frail?
[58:53.100 -> 58:53.480] It's true.
[58:54.280 -> 58:56.000] What advice would you give a teenage Eddie?
[58:56.100 -> 58:57.640] It's just starting out on his journey.
[58:58.480 -> 59:01.420] I would say be a good person.
[59:01.440 -> 59:03.180] I would say, respect your elders.
[59:03.180 -> 59:06.000] I would say have manners and I would say work as hard as you can.
[59:06.000 -> 59:12.000] But I would also say let nature take its course in terms of your path and your career.
[59:12.000 -> 59:15.000] But I would say stay consistent. I think that's the key.
[59:15.000 -> 59:22.000] The thing we see time and time again of people who are have been at the top for a long time is consistency.
[59:22.000 -> 59:28.020] You know, do the right things over and over again, make the right decisions. And again, this goes
[59:28.020 -> 59:30.440] back to people who, you know, you said earlier, might, you
[59:30.440 -> 59:33.320] know, might be listening to this struggle, just keep doing the
[59:33.320 -> 59:36.560] right things. The door of opportunity is always closed.
[59:36.560 -> 59:39.880] But someday, if you consistently do the right things, they will
[59:39.880 -> 59:42.840] open for you. And then you've got to be good enough and you've
[59:42.840 -> 59:44.760] got to be ready to walk through it.
[59:45.520 -> 59:47.520] How important is legacy to you?
[59:48.080 -> 59:51.600] It's everything because you have to leave your stamp on this world.
[59:52.480 -> 59:56.880] You know when you're laying there and you're about to leave this this earth.
[59:57.920 -> 01:00:04.240] I want to have a funeral right where people go he was you know he was this he was that you know
[01:00:04.880 -> 01:00:05.000] because that's what actually you know you've left your print on the, you know, he was this, he was that, you know?
[01:00:05.000 -> 01:00:10.500] Because that's where actually you know you've left your print on the world, you know, sometimes you go to a funeral and it's packed and it's like,
[01:00:10.500 -> 01:00:15.000] not everyone loved that person, but they respected them, you know, and they had an opinion on them,
[01:00:15.000 -> 01:00:19.500] and they might say, I have no problem if someone turns around and says, you know what,
[01:00:19.500 -> 01:00:26.640] at EARN, he was a flash mob, I didn't like him, but my God, was he good.
[01:00:26.640 -> 01:00:28.000] You know, that's good enough for me.
[01:00:28.000 -> 01:00:29.000] That's okay.
[01:00:29.000 -> 01:00:33.160] As long as someone has the ability to talk about you, I think it's sad to leave this
[01:00:33.160 -> 01:00:39.560] earth without making a statement or without making your mark on something.
[01:00:39.560 -> 01:00:43.720] So last one Eddie, what's your one golden rule to live a high performance life?
[01:00:43.720 -> 01:00:46.000] I think it goes back to the question you asked me first
[01:00:46.680 -> 01:00:52.640] No passion. No point, you know have that fire in your belly the only way you can achieve that there are so many things that
[01:00:52.640 -> 01:00:54.400] you know
[01:00:54.400 -> 01:00:58.320] Equate to high performance, you know, you've got to be good enough. Let's not kid ourselves
[01:00:58.320 -> 01:01:02.800] Yeah, you know, I mean if you know good at what you're doing, but you have a load of fire in your belly
[01:01:03.640 -> 01:01:08.760] You know, it's still gonna get you further further than it would if you didn't have it, but you have to be good at what you
[01:01:08.760 -> 01:01:09.760] do.
[01:01:09.760 -> 01:01:14.680] You have to perfect your trade and your craft, but you have to have the energy and the passion
[01:01:14.680 -> 01:01:18.120] to strive every day to be better, to improve.
[01:01:18.120 -> 01:01:23.960] So high performance is about hard work, it's about passion, it's about skill, and it's
[01:01:23.960 -> 01:01:29.080] about consistency. I think they are the elements, and I'm sure there's more, but they're the main ones that
[01:01:29.080 -> 01:01:32.280] stand out to me to maintain that performance.
[01:01:32.280 -> 01:01:35.760] How do you keep that performance high and stay healthy as well, by the way?
[01:01:35.760 -> 01:01:37.800] You know, I think a healthy lifestyle is so important.
[01:01:37.800 -> 01:01:40.800] Although my mom is telling me I've put on a bit of timber, I do work out.
[01:01:40.800 -> 01:01:45.400] I do try and eat well, mom, if you're listening, you know, and that's important as well,
[01:01:45.400 -> 01:01:47.120] because health is very, very important.
[01:01:47.120 -> 01:01:49.080] And we're seeing it now more than ever, you know,
[01:01:49.080 -> 01:01:50.360] people coming out of this pandemic,
[01:01:50.360 -> 01:01:52.960] the ones that it bounces off, you know,
[01:01:52.960 -> 01:01:55.040] might be asymptomatic, might get a bit lucky,
[01:01:55.040 -> 01:01:58.480] or you get it and just had a bit of a cold, really, good.
[01:01:58.480 -> 01:02:00.960] The ones that have lived an unhealthy lifestyle,
[01:02:00.960 -> 01:02:02.160] you know, haven't taken care of themselves,
[01:02:02.160 -> 01:02:03.880] might take six months to recover.
[01:02:03.880 -> 01:02:05.080] So you have to, you have to be
[01:02:05.080 -> 01:02:06.080] prepared for battle.
[01:02:06.300 -> 01:02:09.060] Eddie, thank you so much for your time. It's been a really
[01:02:09.060 -> 01:02:11.940] interesting conversation. I think we found an Eddie Hearn
[01:02:11.940 -> 01:02:15.100] who is as driven as ever, is as passionate as ever. I love the
[01:02:15.100 -> 01:02:17.940] fact you only feel you've got 30% of where you need to go. But
[01:02:17.940 -> 01:02:20.460] I also think that we've probably found an Eddie Hearn who is a
[01:02:20.460 -> 01:02:27.720] lot more humble than 10, 15, 20 years ago. And I think it's a really good combination to keep the passion,
[01:02:28.360 -> 01:02:30.280] but with the, with the humbleness.
[01:02:30.360 -> 01:02:30.800] Good stuff.
[01:02:30.800 -> 01:02:31.480] I've enjoyed it guys.
[01:02:31.480 -> 01:02:33.760] It feels like we've just had an hour of therapy.
[01:02:34.520 -> 01:02:35.080] Thanks, Eddie.
[01:02:38.320 -> 01:02:38.760] Damien.
[01:02:38.880 -> 01:02:39.480] Jake.
[01:02:40.440 -> 01:02:48.000] I think, as I said to him, he is a different Eddie Hearn to the one that we would have spoken to possibly only five or six years ago.
[01:02:48.000 -> 01:02:50.000] He is more humble than he's ever been, I think.
[01:02:50.000 -> 01:02:51.000] Yeah, I think...
[01:02:51.000 -> 01:02:52.000] Only just though.
[01:02:52.000 -> 01:02:53.000] Yeah, a bit.
[01:02:53.000 -> 01:03:06.080] But I think what really intrigued us in that was I think about 20 minutes in, he dropped the showman facade of the promoter, the guy that talks a great game. And we actually saw the engine underneath that,
[01:03:06.080 -> 01:03:10.360] the hard work, the willingness to go the extra mile,
[01:03:10.360 -> 01:03:12.040] the sacrifice, the passion.
[01:03:12.040 -> 01:03:14.120] I think that was where that interview
[01:03:14.120 -> 01:03:15.840] got really quite interesting.
[01:03:15.840 -> 01:03:17.720] And I think it's a really important interview as well,
[01:03:17.720 -> 01:03:19.160] because I think we live in a world now
[01:03:19.160 -> 01:03:20.780] where we don't see the truth.
[01:03:20.780 -> 01:03:23.160] Whether it's looking at various news outlets
[01:03:23.160 -> 01:03:24.720] and wondering whether we're really being told
[01:03:24.720 -> 01:03:27.080] what is going on, whether it's going on to Instagram or
[01:03:27.080 -> 01:03:30.560] other social media sites and thinking hold on is that person really that
[01:03:30.560 -> 01:03:34.240] happy to their photos really look that good is their life really that perfect I
[01:03:34.240 -> 01:03:38.520] think we look at Eddie Hern and we see the hilarious memes on no context turn
[01:03:38.520 -> 01:03:42.880] Twitter page we see him standing in the ring the king of all he surveys with
[01:03:42.880 -> 01:03:46.720] boxers fawning around him because he's the dealmaker and fans calling
[01:03:46.720 -> 01:03:49.840] his name and he's wearing sharp suits or he's driving a smart
[01:03:49.840 -> 01:03:53.840] car or working in the nice office. That is also not true.
[01:03:53.840 -> 01:03:57.300] The true Eddie Hearn as we had today is a humble, hardworking
[01:03:57.300 -> 01:04:00.720] bloke, who asks questions of himself all the time, who is
[01:04:00.720 -> 01:04:04.000] stressed out by social media, who knows he's got the constant
[01:04:04.000 -> 01:04:06.080] balancing act between business and children
[01:04:06.520 -> 01:04:09.700] Who has to take risks and then he wonders whether it's the right thing
[01:04:09.900 -> 01:04:13.800] He admitted to us that he dithers and he doesn't make swift decisions
[01:04:14.880 -> 01:04:18.240] But amongst all of that he seems to have found a place where he is
[01:04:18.640 -> 01:04:25.560] Comfortable and let's give people the message that Eddie Hearns not perfect. No one is perfect. Life isn't perfect. That's okay.
[01:04:25.560 -> 01:04:26.380] Yeah, exactly.
[01:04:26.380 -> 01:04:28.920] There's a concept that's sometimes referred to as
[01:04:28.920 -> 01:04:31.240] the Ebbinghaus curve of forgetting.
[01:04:31.240 -> 01:04:33.040] And this is an important thing to remember
[01:04:33.040 -> 01:04:34.920] that when we look at somebody's career
[01:04:34.920 -> 01:04:36.600] like him from the outside,
[01:04:36.600 -> 01:04:38.880] we think of the start of his journey
[01:04:38.880 -> 01:04:41.280] and we think about the outcomes of all the successes
[01:04:41.280 -> 01:04:42.640] that you've just described.
[01:04:42.640 -> 01:04:46.000] But the bit we forget about is the middle bit, the hard work, the graft, the work that goes on in the shadows. o'r cymhwysterau y dywedodd eich bod chi. Ond y peth rydyn ni'n gwelio yw'r peth cyfnod. Y gwaith hawr, y gwaith gwrth,
[01:04:46.000 -> 01:04:48.000] y gwaith sy'n mynd i mewn i'r ffyrdd.
[01:04:48.000 -> 01:04:50.000] Ac rwy'n credu, yr hyn sy'n fy hymryd
[01:04:50.000 -> 01:04:52.000] yno yn y sgwrs Eddie oedd,
[01:04:52.000 -> 01:04:54.000] ei gysylltiad am y peth cyfnod,
[01:04:54.000 -> 01:04:56.000] roedden ni'n ei gynnal y cyfnod ffyrdd.
[01:04:56.000 -> 01:04:58.000] Ac dyna lle mae'n mynd i weithio
[01:04:58.000 -> 01:05:00.000] a mynd i'w eiliad.
[01:05:00.000 -> 01:05:02.000] Mae'n dweud ei bod yn cael ei gysylltu
[01:05:02.000 -> 01:05:04.000] a chadw'n fwy fwy ag e.
[01:05:04.000 -> 01:05:05.000] Yn y pethau cyfnodau hynny, mae'n gwneud y marathon, ddweud e, mae'n defnydd ei fod yn cael ei gysylltiedig a'n gweithio'n fwy fawr na byth yn y rhan ynghylch y rhain.
[01:05:05.000 -> 01:05:08.000] Mae'n ffaith i'r marathon, rydyn ni'n defnyddio'r metaforaeth,
[01:05:08.000 -> 01:05:13.000] mae'n rhaid i chi ddod allan o ffyrdd 4, 5, 6, i'r ffyrdd 25,
[01:05:13.000 -> 01:05:17.000] ac nid yw'n gwella'r rhan hwn, nid yw'n ymwneud â'r llyfrau glir o'r cyfnod.
[01:05:17.000 -> 01:05:19.000] Mae'n hoff iawn.
[01:05:19.000 -> 01:05:20.000] Ie, yn ffasinatig.
[01:05:24.000 -> 01:05:25.000] Damien, sut ydych chi? Ie, dwi'n iawn Jake, sut ydych chi? Ie, dwi'n mewn ffurf iawn, diolch yn fawr, mate. Damien, how are you doing?
[01:05:25.000 -> 01:05:26.000] Yeah, I'm good, Jake.
[01:05:26.000 -> 01:05:27.000] How are you?
[01:05:27.000 -> 01:05:28.000] Yeah, I'm in really good form.
[01:05:28.000 -> 01:05:29.000] Thanks, mate.
[01:05:29.000 -> 01:05:30.000] Do you know what?
[01:05:30.000 -> 01:05:34.640] Um, since the Steven Gerrard episode went up a few days ago, the number of people, I
[01:05:34.640 -> 01:05:38.840] think people have always shared their thoughts and we've always generated a really nice conversation
[01:05:38.840 -> 01:05:43.000] from this podcast, but it's kind of gone through the roof in the last week or so, hasn't it?
[01:05:43.000 -> 01:05:48.160] Yeah, I think people are really listening. And I think, again, what came across to me in comments
[01:05:48.160 -> 01:05:55.440] was people enjoyed his honesty. We didn't just speak about the highs of Istanbul and the FA Cup
[01:05:55.440 -> 01:06:00.960] winning performances. We spoke about the difficult moments, the struggles, the anxieties that he's
[01:06:00.960 -> 01:06:09.140] had. And I think that, again, humanises them, makes them realize we're not just talking about success. We're talking about the failure and the journey
[01:06:09.140 -> 01:06:11.180] along that, along that route.
[01:06:11.180 -> 01:06:14.360] Paul Mayes Let's talk about the struggle then, because
[01:06:14.360 -> 01:06:20.960] I think at the root of this high performance podcast, for me anyway, it comes from periods,
[01:06:20.960 -> 01:06:29.040] some of which I've spoken about, some of which I still haven't really, but periods of real struggle, where the only thing that gets you through that is resilience and
[01:06:29.040 -> 01:06:33.200] mindset and self belief. Now I know that when you talk to people about, oh, self belief
[01:06:33.200 -> 01:06:38.800] is really important, a positive, a positive mindset is never worse than a negative mindset,
[01:06:38.800 -> 01:06:44.640] right? So sometimes it's harder when people are feeling down or life is a struggle or
[01:06:44.640 -> 01:06:45.580] they are plodding
[01:06:45.580 -> 01:06:49.580] through. I mean, I had one person, let me just find this message that came in to me
[01:06:49.580 -> 01:06:54.160] this week. It was on Twitter, actually. And it's from someone who I've met in the past
[01:06:54.160 -> 01:06:58.680] and I know relatively well, and we follow each other on social. And they put out a message
[01:06:58.680 -> 01:07:05.440] to say, Jake, your wisdom comes from the fortunate perspective of security and success.
[01:07:05.440 -> 01:07:08.500] And I think that is completely missing the point here,
[01:07:08.500 -> 01:07:13.040] that my perspective comes from struggling and battling
[01:07:13.040 -> 01:07:14.460] and having a really difficult time
[01:07:14.460 -> 01:07:18.940] and then managing from that to create security and success.
[01:07:18.940 -> 01:07:19.940] Do you understand what I mean?
[01:07:19.940 -> 01:07:20.780] Yeah, very much.
[01:07:20.780 -> 01:07:23.700] I think it's often referred to as a survivorship bias.
[01:07:23.700 -> 01:07:29.200] So people that have been successful then offer you clues on the basis that they got through it.
[01:07:29.200 -> 01:07:33.720] But there's lots of people that work hard and don't have that kind of success.
[01:07:34.080 -> 01:07:41.880] But I think that, again, does miss the point that we're not just talking to these people about what is successful.
[01:07:42.360 -> 01:07:46.480] We're talking to them about the difficult moments, those dark times, those blemishes. beth sy'n gyffrous. Rydyn ni'n siarad â nhw am y momenau anodd, y amserau ddewr, y
[01:07:46.480 -> 01:07:50.640] ddifrifoedd. Rwy'n credu, os ydyn ni'n mynd yn ôl i'r dechrau o'r seswnan 2 pan ysgrifennwyd
[01:07:50.640 -> 01:07:55.360] ag Ole Gunnar Solskjaer, rwy'n credu y byddai hynny'n dod i fyw yn ein
[01:07:55.360 -> 01:07:59.360] sgwrsion oedd pan sgwrsion ni am Cardiff, y gwaed ymdrechion o'i gael yn y
[01:07:59.360 -> 01:08:06.840] cyfansoddwr yn y cyfansodwr Cardiff a'r hyn sy'n dd that he said that he'd tried to be somebody that he wasn't,
[01:08:06.880 -> 01:08:12.040] and he'd failed being a pale imitation of somebody else to me was actually a
[01:08:12.040 -> 01:08:14.920] really powerful learning for anybody, wherever they are.
[01:08:16.200 -> 01:08:17.920] And this is what's key for me, right?
[01:08:17.920 -> 01:08:20.840] And this is a message that I think is sometimes hard to hear, but I believe
[01:08:20.840 -> 01:08:23.360] that this is at the root of everything that we're doing, right?
[01:08:23.880 -> 01:08:29.040] We are not saying that the things that we hear from our successful high achievers on
[01:08:29.040 -> 01:08:33.880] the High Performance Podcast are 100% going to make the people that listen to this podcast
[01:08:33.880 -> 01:08:34.880] a success, right?
[01:08:34.880 -> 01:08:35.880] Yeah.
[01:08:35.880 -> 01:08:41.480] But I absolutely, without doubt, believe completely that thinking you're not going to achieve
[01:08:41.480 -> 01:08:45.080] something, having a negative mindset, feeling like a
[01:08:45.080 -> 01:08:50.760] victim, blaming outside influences, not thinking it's going to happen for you is definitely,
[01:08:50.760 -> 01:08:53.760] definitely not better than just believing.
[01:08:53.760 -> 01:08:58.240] And I sometimes think people are so wary of just believing that great things are going
[01:08:58.240 -> 01:08:59.240] to happen.
[01:08:59.240 -> 01:09:01.180] They almost can't get themselves into that space.
[01:09:01.180 -> 01:09:06.640] But if you can get yourself into that space, it's still no guarantee, but I think it moves you a hell of a lot closer
[01:09:06.640 -> 01:09:08.160] to the success.
[01:09:08.160 -> 01:09:09.080] A hundred percent.
[01:09:09.080 -> 01:09:11.720] I think I use a phrase frequently,
[01:09:11.720 -> 01:09:13.680] I talk about success leaves clues.
[01:09:13.680 -> 01:09:17.760] And I think we're not offering some kind of blueprint,
[01:09:17.760 -> 01:09:20.920] like you say, but I think we're offering some of the clues
[01:09:20.920 -> 01:09:22.080] that make you successful.
[01:09:22.080 -> 01:09:26.600] Like that phrase about, does a 100% belief in your success mean
[01:09:26.600 -> 01:09:27.600] that it will happen?
[01:09:27.600 -> 01:09:32.360] No, but 100% belief it won't happen pretty much guarantees a failure.
[01:09:32.360 -> 01:09:37.040] But also how can it ever be bad to think I am going to be massively successful.
[01:09:37.040 -> 01:09:38.640] I am going to achieve all my dreams.
[01:09:38.640 -> 01:09:40.840] I am going to live the life I want.
[01:09:40.840 -> 01:09:44.740] How can that ever, is that, is there some element of that that's unhealthy?
[01:09:44.740 -> 01:09:45.800] Maybe there is, and I'm missing it.
[01:09:45.800 -> 01:09:49.000] I think there's something around, some people can be delusional.
[01:09:49.000 -> 01:09:54.200] The example I'd offer is, if you think about the early stages of talent shows like X Factor or Britain's Got Talent,
[01:09:54.200 -> 01:09:57.500] part of the amusement is watching somebody that can't sing,
[01:09:57.500 -> 01:10:01.600] believing that they're on a par with a singer like Mariah Carey,
[01:10:01.600 -> 01:10:06.640] because that is the delusional factor that makes us laugh.
[01:10:06.640 -> 01:10:12.720] But do we believe that if you've got some level of ability and a passion and you adopt these
[01:10:12.720 -> 01:10:17.920] principles of having a belief and an optimism and a resilience, is that going to improve you from
[01:10:17.920 -> 01:10:23.920] where you are? Absolutely. But talent will get you in through the door. The rest of the stuff
[01:10:23.920 -> 01:10:25.080] we're talking about
[01:10:25.080 -> 01:10:27.120] helps you improve and go further.
[01:10:27.120 -> 01:10:28.560] I'm a strange mix though, Damien,
[01:10:28.560 -> 01:10:31.780] of someone who is an eternal optimist.
[01:10:31.780 -> 01:10:33.920] I believe that brilliant things are around the corner
[01:10:33.920 -> 01:10:36.320] for me, for you, for the people I know,
[01:10:36.320 -> 01:10:37.160] my family, my kids.
[01:10:37.160 -> 01:10:40.280] I just can't allow myself to think negatively
[01:10:40.280 -> 01:10:43.000] because that's happened in the past and it is horrendous.
[01:10:43.000 -> 01:10:45.380] But at the same time, I still think I'm crap
[01:10:45.380 -> 01:10:47.840] every time I come off air, having done a football program
[01:10:47.840 -> 01:10:49.840] and have to sort of call my friends and say,
[01:10:49.840 -> 01:10:50.680] oh, did you see this?
[01:10:50.680 -> 01:10:51.500] Did you see that?
[01:10:51.500 -> 01:10:53.140] Or I think that I get my parenting wrong
[01:10:53.140 -> 01:10:54.300] almost every day of the week,
[01:10:54.300 -> 01:10:56.540] or I see opportunities that I missed,
[01:10:56.540 -> 01:10:58.840] or like many other people,
[01:10:58.840 -> 01:11:00.300] I look at other people's success and think,
[01:11:00.300 -> 01:11:02.380] oh man, they're really killing it.
[01:11:02.380 -> 01:11:03.680] I need to get some of that.
[01:11:03.680 -> 01:11:06.040] It's a kind of weird dichotomy that isn't it?
[01:11:06.040 -> 01:11:08.360] Yeah, but I think that's a superpower.
[01:11:08.360 -> 01:11:10.120] I know that's a phrase we use a lot on this,
[01:11:10.120 -> 01:11:13.040] but I think that self-awareness that you have
[01:11:13.040 -> 01:11:14.840] to be able to go back and analyse,
[01:11:14.840 -> 01:11:16.840] say when you've done a TV job,
[01:11:16.840 -> 01:11:19.520] but then believe that next time I'll be better,
[01:11:19.520 -> 01:11:20.680] keeps you going back.
[01:11:20.680 -> 01:11:23.360] So you've got the humility to go back and work out
[01:11:23.360 -> 01:11:28.160] what did I do well, what could I have done better, but then the willingness to put yourself out there to get
[01:11:28.160 -> 01:11:33.680] better next time. I think that's the beautiful combination. So it's not just believing that
[01:11:33.680 -> 01:11:39.120] everything is great, accepting that sometimes it isn't, but it will be better next time.
[01:11:39.120 -> 01:11:45.680] I think that combination is, like I say, a superpower. And I think that's the point that we try to get over to
[01:11:45.680 -> 01:11:47.440] listeners that does shit happen.
[01:11:47.480 -> 01:11:51.160] Yeah, of course it does for everybody, but optimism gives you
[01:11:51.160 -> 01:11:54.000] the belief that it will get better, that the storm will pass,
[01:11:54.000 -> 01:11:57.280] we'll come through it stronger and more durable because of it.
[01:11:57.600 -> 01:12:02.720] I am an optimistic realist with a sprinkling, healthy
[01:12:02.720 -> 01:12:05.600] sprinkling of self-doubt.
[01:12:05.680 -> 01:12:06.200] How about that?
[01:12:07.720 -> 01:12:12.000] It's not as catchy, but I think it's actually a far more effective
[01:12:12.000 -> 01:12:15.880] strategy for, for the success and the journey that you're on.
[01:12:16.040 -> 01:12:20.600] So you don't want to rename this, the optimistic realists sprinkling
[01:12:20.600 -> 01:12:21.600] of self-doubt podcast.
[01:12:21.640 -> 01:12:23.120] No, I think that's probably right.
[01:12:23.400 -> 01:12:25.520] Um, look, we've had loads of people getting in touch
[01:12:25.520 -> 01:12:32.560] Once again, can I just remind you that it makes a real genuine difference to this podcast when you rate and review it. It's free
[01:12:33.140 -> 01:12:34.960] We love the fact that you get it for free
[01:12:34.960 -> 01:12:36.120] We want you to get it for free
[01:12:36.120 -> 01:12:40.200] But if you could just leave us a review or rate the pod it makes a huge difference to us
[01:12:40.200 -> 01:12:43.960] Um, Sam got in touch to say I'm a newly qualified teacher in East London
[01:12:43.960 -> 01:12:48.000] I found it difficult at the start but through the podcast, especially Lampard and Sean Deich,
[01:12:48.000 -> 01:12:52.000] there's been so many helpful tips on how to work and live. Alex said,
[01:12:52.000 -> 01:12:54.000] I want to say how much I love the high performance podcast.
[01:12:54.000 -> 01:12:56.000] I'm training to be a commercial pilot.
[01:12:56.000 -> 01:13:02.000] I've tried to use as many tips and advice that your guests have shared to help me try to perform at the highest level.
[01:13:02.000 -> 01:13:09.840] I love the Phil Neville episode. We've got a message here from a Gallop. Oh in Perth say, Hey lads, Alex here from Perth, Australia, many miles
[01:13:09.840 -> 01:13:14.660] away. Your podcast reached me and I'm so grateful for that. I found inspiration in every single
[01:13:14.660 -> 01:13:18.760] podcast and all the different perspectives from all of the individuals. So keep up the
[01:13:18.760 -> 01:13:24.200] good work. You and I love the people from all walks of life getting, getting inspired
[01:13:24.200 -> 01:13:25.280] by the podcast. I think that's, let's be honest. That's why the two of us do it. But what's Mae'n ddiddorol i mi, mae'n ddiddorol i chi a fi, i'r bobl o bob ffordd o bywyd,
[01:13:25.280 -> 01:13:45.440] yn cael eu hyfforddi gan y podcast. Rwy'n credu, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dweud, dwi'n dwe completely unprompted having the conversation with Thierry Henry and talking about some of the lessons that he'd learned.
[01:13:45.440 -> 01:13:50.840] So he wasn't prompted by us to advertise it, but he was talking about some of his
[01:13:50.840 -> 01:13:55.560] experiences and his appreciation of what elite footballers have gone through based on...
[01:13:55.560 -> 01:14:01.240] And you like the thought that when he's in the ring under the lights, thousands of people in a world title fight,
[01:14:01.240 -> 01:14:06.400] one of the things that he's done in the shadows to prepare for that moment is listen to this podcast.
[01:14:06.400 -> 01:14:11.280] Yeah, that we played, that listening to our conversations have been a part of his whole
[01:14:11.280 -> 01:14:17.440] training preparation, that, that to me is, is, is really humbling, but really exciting
[01:14:17.440 -> 01:14:18.080] as well.
[01:14:18.080 -> 01:14:22.720] Because if he can learn from it and he's a champion of the world, that, that therefore
[01:14:22.720 -> 01:14:26.240] opens the way to say, anybody can be prepared to listen and learn from it.
[01:14:26.480 -> 01:14:29.400] I had a nice message from Jacob Murphy, who used to be in Norwich.
[01:14:29.400 -> 01:14:30.360] He's now in Newcastle.
[01:14:30.360 -> 01:14:32.960] He's, he scored a good free kick against Wolves on Monday night.
[01:14:32.960 -> 01:14:36.080] And then Tuesday morning was messaging me to say the lads in the Newcastle
[01:14:36.080 -> 01:14:37.920] dressing room are listening to the pod.
[01:14:38.200 -> 01:14:41.800] And Dale Stevens gets himself a move to Burnley.
[01:14:42.040 -> 01:14:45.080] Um, and what he said about the pod was interesting, wasn't it?
[01:14:45.360 -> 01:14:45.680] Yeah.
[01:14:45.680 -> 01:14:49.880] So he spoke about the fact that he didn't know Sean Dyche, but by listening to the
[01:14:49.880 -> 01:14:53.200] podcast, he found out something about what type of man he was, what type of
[01:14:53.200 -> 01:14:57.720] culture he was creating at Burnley and the standards that were non-negotiable
[01:14:57.720 -> 01:14:58.320] in his world.
[01:14:58.320 -> 01:15:02.880] And he, there was a compliment that there was a cultural compatibility he felt
[01:15:02.880 -> 01:15:05.040] with the person he was and the manager he was going to go and serve under. oedd y cyfathrebu ddiwylliannol yna gyda'r person y gyda'i gynllunio a'r rheolwr
[01:15:05.040 -> 01:15:10.080] a oedd yn mynd i weithio arnynt, felly dyna'r ffordd o'i gydnabod i'w gwrthdro a'i ddysgu arnynt.
[01:15:10.080 -> 01:15:12.400] Dymu. Damien, diolch yn fawr iawn, mate.
[01:15:12.400 -> 01:15:15.680] Sôn, dwi'n mynd i'ch gofyn i chi fod os ydych chi'n newydd i'r podcast High Performance,
[01:15:15.680 -> 01:15:19.360] yna rydyn ni nawr yn y tair o'r seswn. Gallwch fynd yn ôl i'r dechrau o'r
[01:15:19.360 -> 01:15:24.480] seswn gyntaf ac yn ymwneud â chyfathrebu am bywyd,
[01:15:24.480 -> 01:15:26.120] nid am ffotbol, gyda'r ffurf Manchester United oedd yn chwarae yn Rio Ferdinand. season and a really disarming conversation about life, not about football, with the former
[01:15:26.120 -> 01:15:31.200] Manchester United player Rio Ferdinand. Of course, you can also find us on Instagram.
[01:15:31.200 -> 01:15:35.240] Damien is at LiquidThinker. Let me tell you right now, if you follow one person this week
[01:15:35.240 -> 01:15:40.480] on Instagram, make it Damien. His daily drops of inspiration, even I wake up in the morning,
[01:15:40.480 -> 01:15:49.280] I'm straight on, at LiquidThinker on Instagram, what's Damien got for me today? You can find me at jake Humphrey and we're building a lovely community as well of people
[01:15:49.280 -> 01:15:54.240] who have this high performance mindset and you can find the podcast at high performance on
[01:15:54.240 -> 01:15:58.960] Instagram. Let me just remind you one more time about the YouTube channel as well we would love
[01:15:58.960 -> 01:16:05.800] you to come and check out the videos on YouTube long form-form versions of the podcasts, you will see and hear
[01:16:05.800 -> 01:16:09.720] things that you don't hear on the podcast episodes, so subscribe and also
[01:16:09.720 -> 01:16:14.400] hit the notification bell on YouTube to get the very latest episodes on there. Of
[01:16:14.400 -> 01:16:18.720] course huge thanks to Lotus Cars for being our brilliant sponsors, big thanks
[01:16:18.720 -> 01:16:22.840] as well to Finn Ryan at Rethink Audio for all of his hard work on this podcast.
[01:16:22.840 -> 01:16:27.980] Every single Monday in your inbox drops the high performance podcast from myself
[01:16:27.980 -> 01:16:29.320] and professor Damien Hughes.
[01:16:29.360 -> 01:16:34.740] And our only aim is to inspire you, uplift you, and just make you think that
[01:16:34.740 -> 01:16:39.200] whatever it is that you want, you can go and achieve with the right mindset.
[01:16:39.980 -> 01:16:41.400] What is it you always say, Damien?
[01:16:41.420 -> 01:16:42.700] High performance matters?
[01:16:42.800 -> 01:16:43.400] A lot.
[01:16:43.500 -> 01:16:44.120] There you go.
[01:16:44.260 -> 01:16:45.320] We'll leave it there.
[01:16:45.320 -> 01:16:46.160] Damien, thank you.
[01:16:46.160 -> 01:16:48.780] And thank you for listening to the High Performance Podcast.
[01:16:48.780 -> 01:16:49.780] See you next Monday.
[01:17:04.210 -> 01:17:08.210] Bye!