Podcast: The High Performance
Published Date:
Sun, 14 Aug 2022 23:45:45 GMT
Duration:
1:04:40
Explicit:
False
Guests:
MP3 Audio:
Please note that the summary is generated based on the transcript and may not capture all the nuances or details discussed in the podcast episode.
Nick Cox is the Head of Academy at Manchester United. He has previously been an Academy Manager at Sheffield United FC. In this episode, Nick shares with us the key to high performance - people and relationships. For Nick, high performance is about finding those small windows of alignment where you are in flow, and then when you are not in that state your time should be spent rebuilding to return to it.
As Head of Academy, Nick offers insight into how to best lead and mentor children and young adults into becoming whole, well-rounded people. One key aspect that Jake, Damian and Nick discuss is how failure is crucial for children, and why their mentors or parents need to explain to them why ‘sitting on the bench’ is a positive thing.
Nick discusses the importance of challenging your outlook, tackling discomfort and doing what excites you.
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# Summary: Nick Cox on High Performance and Nurturing Talent in Football
**Key Points:**
1. **High Performance:**
- High performance is about finding windows of alignment where individuals are in flow and rebuilding during periods of misalignment.
- It involves creating a common purpose, providing space for creativity and failure, and encouraging continuous learning.
2. **Developing Talent:**
- Talent development is a messy and non-linear process.
- It's essential to focus on individual journeys and understand that success looks different for everyone.
- Parents and coaches should avoid comparing young players to others and instead focus on their progress and development.
3. **The Team vs. the Individual:**
- As a coach, Nick prioritizes individual development over team success.
- The team serves as a vehicle for individual growth and practice.
- Nick emphasizes the importance of celebrating different talents and strengths in young players.
4. **Talent Identification:**
- Talent is a combination of game understanding, technical and tactical ability, athleticism, and character.
- Nick takes a strengths-based approach, focusing on developing outstanding qualities while hiding weaknesses.
- Character is a crucial factor in identifying talented players.
5. **The Role of Parents:**
- Parents should instill in their children the idea that true success is doing their best and being the best version of themselves.
- They should avoid helicopter parenting and allow their children to experience challenges and learn from failures.
- Parents should focus on their child's individual journey and progress rather than comparing them to others.
6. **Creating a Supportive Environment:**
- Parents and coaches should create high-challenge, high-support environments where young players can learn and grow.
- This involves providing encouragement, support, and guidance while also allowing players to face challenges and learn from their mistakes.
- Parents should understand that the journey to success is not linear and should be prepared for setbacks and disappointments.
7. **The Importance of Character:**
- Character is a crucial element in identifying and developing talented players.
- Nick believes that at the heart of coaching is connection and love, and that these qualities should extend beyond the football club.
- He emphasizes the importance of empathy, understanding, and setting standards for young players.
## Summary of the Podcast Episode: The Key to High Performance - People and Relationships
**Key Points:**
- High performance is about finding those small windows of alignment where you are in flow, and then when you are not in that state your time should be spent rebuilding to return to it.
- Failure is crucial for children's development, and mentors or parents need to explain why "sitting on the bench" can be a positive thing.
- Challenge your outlook, tackle discomfort, and do what excites you.
- The key to high performance is people and relationships.
- Connection and love are essential for helping someone be good at something difficult.
- Feedback should be honest, helpful, and kind.
- It's important to have difficult conversations in the short term to avoid long-term dysfunction.
- Academies have changed and are now amazing places that enrich people's lives with wonderful coaches doing wonderful things.
**Insights:**
- High performance is not about always being at your best, but about finding those moments of flow and then rebuilding when you're not in that state.
- Failure is a necessary part of learning and growth, and it's important for children to understand why it's okay to not always succeed.
- Challenging yourself and doing what excites you is essential for personal growth and development.
- The best way to help someone achieve high performance is to connect with them on a personal level and build a relationship based on trust and love.
- Feedback is most effective when it is honest, helpful, and kind.
- It's important to have difficult conversations in the short term to avoid long-term dysfunction.
- Academies are now more focused on providing a positive and enriching experience for young people, rather than just churning out professional footballers.
**Overall Message:**
High performance is about more than just achieving results. It's about creating a culture of support, encouragement, and personal growth. By focusing on people and relationships, we can help young people reach their full potential and achieve their goals.
# Podcast Summary: High Performance Academy with Nick Cox
**Key Points:**
1. **People and Relationships:** High performance is about finding those small windows of alignment where you are in flow, and then when you are not in that state your time should be spent rebuilding to return to it.
2. **Failure and Resilience:** Failure is crucial for children, and mentors or parents need to explain to them why ‘sitting on the bench’ is a positive thing.
3. **Mental Health Support:** Football clubs have a support network of pastoral care and informal education programs to teach young people about social media and mental health.
4. **Openness and Vulnerability:** Creating a vulnerable environment encourages young people to be authentic versions of themselves, which is essential for mental health.
5. **Language Change:** Changing the language used to describe young players' experiences can have a significant impact on their mental health.
6. **Transition from Youth to Senior Football:** Preparing young players for the transition to senior football involves painting a picture of what the next bit looks like and helping them develop skills accordingly.
7. **Non-Negotiable Behaviors:** Manchester United's five non-negotiable behaviors are brave, adaptable, together, optimistic, and nobody else but us and no other time but now.
8. **Daring Greatly:** Be brave to stick yourself in the arena, strive for connection, and celebrate small wins.
**Memorable Quotes:**
* "Football clubs have got the amount of informal education programs that are going off using the football as a vehicle to teach young people about social media and mental health it's it's incredible the amount of work that's going on."
* "I think it's about language change at times. We've got to make sure that we're really I mentioned briefly earlier about I used to call it warrior spirit. I just call it spirit now because I think the warrior gives off the wrong connotations."
* "What did he do for those boys in that youth team? I suggest what he did was paint a wonderful picture of what the next bit looks like."
* "I've got a short memory. I'll go back two weeks to an FA Youth Cup final. Under 18s played at Old Trafford. FA Youth Cup final has great history."
* "There's three things I work on, one is daring greatly and I think I'm quite good at that so it's being brave to stick yourself in the arena."
**Overall Message:**
High performance is about creating an environment where people feel supported, challenged, and empowered to be the best versions of themselves. This involves fostering open communication, encouraging failure as a learning opportunity, and providing the necessary resources and guidance to help individuals reach their full potential.
[00:00.000 -> 00:06.520] Hi there, I'm Jake Humphrey and you're listening to High Performance, our gift to you every
[00:06.520 -> 00:07.880] single week.
[00:07.880 -> 00:10.660] This podcast reminds you that it's within.
[00:10.660 -> 00:14.380] Your ambition, your purpose, your story, it's within.
[00:14.380 -> 00:17.920] We just help you unlock it by turning the lived experiences of the planet's highest
[00:17.920 -> 00:20.440] performers into your life lessons.
[00:20.440 -> 00:27.520] So right now, allow myself and Professor Damien Hughes to speak to the greatest leaders thinkers sports stars and entrepreneurs on the planet
[00:27.680 -> 00:33.160] So they can be your teacher and remember please this podcast is not about high achievement or high success
[00:33.480 -> 00:38.560] It's about high happiness high self-worth and taking you closer to a life of fulfillment
[00:39.320 -> 00:42.360] Empathy and understanding and before we get going
[00:42.360 -> 00:48.160] I just wanted to let you know that I had a cool little experience this week actually as you know Lotus cars are the
[00:48.160 -> 00:51.120] founding partner of the high-performance podcast if like many
[00:51.120 -> 00:54.840] people you're totally new to high performance we started just before the
[00:54.840 -> 01:01.300] pandemic hit actually back in early 2020 and lots of people say oh you know you
[01:01.300 -> 01:04.920] must have got your podcast out so quickly when you realize we were going
[01:04.920 -> 01:09.920] into a pandemic and that people you people would need some positivity in their lives.
[01:09.920 -> 01:13.700] The truth is that we didn't, like anyone, know that was going to happen.
[01:13.700 -> 01:18.160] And actually it was way back at the end of 2019 that myself and Damien got together and
[01:18.160 -> 01:20.320] went and recorded the first episode.
[01:20.320 -> 01:24.680] And it was at that point that we needed someone to help us out because it costs money to create
[01:24.680 -> 01:30.000] a podcast and deliver a podcast and we had no way of showing people what we were offering.
[01:30.000 -> 01:45.600] And I spoke to Lotus Cars, I live in Norwich, just a few miles from the Lotus factory and going to see Lotus and explaining what high performance is and why we would love them to be a founding partner and help us to fund creating high performance. They put their hands in their pockets and with no real idea of what
[01:45.600 -> 01:49.120] they were getting into, they stood by us on high performance. It's something that we will never
[01:49.120 -> 01:53.680] forget and we're so proud to have them to this day as our founding partners. And this week I had a
[01:53.680 -> 01:58.560] chance actually to go up and have a look at the Lotus Amira coming off the production line at
[01:58.560 -> 02:03.760] their factory in Hethel. And I'm telling you now, you walk into the brand new facility they've built
[02:03.760 -> 02:06.480] especially for their latest generation sports car and
[02:06.720 -> 02:10.700] It is high performance. All the cars are moving around on these cool little robots
[02:10.700 -> 02:16.000] They are sitting there like the precision with which the cars are sitting in alignment was unbelievable
[02:16.000 -> 02:19.600] And I was with Matt who's the the MD of the business. I was like, please can I take a photo?
[02:19.720 -> 02:21.600] He's like no
[02:21.600 -> 02:24.900] but I tell you if I could have taken a photo I would have done and I would have
[02:24.520 -> 02:27.960] He was like, no, but I tell you, if I could have taken a photo, I would have done and I would have shouted to the world about the sort of things that Lotus are doing.
[02:27.960 -> 02:31.560] And if you want to find out more about Lotus, their plans for the future, their plans to
[02:31.560 -> 02:36.160] go all electric in the future as well, then just check out Lotus cars dot com.
[02:36.160 -> 02:40.360] Anyway, it's now time to let you know what you can expect in today's episode of the High
[02:40.360 -> 02:41.840] Performance Podcast.
[02:41.840 -> 02:44.040] We're speaking to a man who works in the world of football.
[02:44.040 -> 02:50.640] But as always, this is not a conversation about football. Here's what to expect on today's episode
[02:50.640 -> 02:56.240] of High Performance. Developing talent is completely different from perhaps
[02:57.280 -> 03:02.880] what the common person might believe it to be. It's important to go slow. It's important that
[03:03.840 -> 03:08.000] everybody understands individual journeys to the top look completely different.
[03:08.000 -> 03:12.000] For every footballer that's playing in the Premier League, there's a completely different story.
[03:12.000 -> 03:21.000] Most of those journeys are full of setbacks, struggle, trying to work out complex situations to try and simplify them.
[03:21.000 -> 03:27.000] And you might... it's really messy. I have to prepare young people for if they cross the white line at Old Trafford,
[03:27.000 -> 03:32.000] nothing presents itself on their debut that they've never seen before,
[03:32.000 -> 03:34.000] so they've got to know what it's like.
[03:35.000 -> 03:38.000] So I've worked with loads of young players over the years,
[03:38.000 -> 03:44.000] tall ones, short ones, fast ones, slow ones, passers, dribblers, warriors, all sorts.
[03:44.000 -> 03:49.560] The one thing that they all have in common is character.
[03:50.040 -> 03:55.040] At the heart of coaching is connection and love, all right?
[03:56.300 -> 03:59.460] In order to help someone be good
[03:59.460 -> 04:00.920] at something that's really difficult,
[04:00.920 -> 04:03.160] we've got to have absolute trust,
[04:03.160 -> 04:05.840] have absolute connection, and there has to be love and
[04:05.840 -> 04:12.400] that you don't turn that off just because someone leaves your football club. That love goes on.
[04:14.000 -> 04:19.200] So on this episode we welcome Nick Cox, the head of the academy at Manchester United.
[04:19.200 -> 04:23.440] Manchester United, the football club who've won the FA Youth Cup more than anybody else.
[04:23.440 -> 04:30.060] The club who've promoted youth more than anybody else, a club whose entire history and legacy is
[04:30.060 -> 04:32.600] built on promoting and developing youth.
[04:32.600 -> 04:36.320] So why is this such an important conversation for us to put out right now? Well, actually,
[04:36.320 -> 04:40.240] one of the reasons why I wanted you to hear this conversation is because we're releasing
[04:40.240 -> 04:50.040] this obviously two days after Manchester United have not just lost their second game of the season, but have been roundly, squarely beaten by Brentford.
[04:50.040 -> 04:54.720] So obviously, everything at Manchester United is now considered to be a disaster. But actually,
[04:54.720 -> 04:57.380] the way that we like to look at things here on high performance is that, yeah, there are
[04:57.380 -> 05:02.200] some parts of Manchester United that are a work in progress. But football is either heaven
[05:02.200 -> 05:05.400] or hell. It's one way or the other way. There seems to be
[05:05.400 -> 05:09.320] no room for nuance anymore, but there is nuance in football. And the nuance at Manchester
[05:09.320 -> 05:13.480] United is that while the first team may well have their issues, the way they promote youth,
[05:13.480 -> 05:17.840] the way they work with young players, the way they inspire young people is the best,
[05:17.840 -> 05:20.960] not just in the UK, but is the best in the world.
[05:20.960 -> 05:25.480] And you know, the biggest asset to Manchester United is you, the Manchester United fans.
[05:25.480 -> 05:28.560] You are the single most important thing at that football club and at the moment you have
[05:28.560 -> 05:33.120] every right to be unhappy with the way that things are at your football club. But I also
[05:33.120 -> 05:37.040] want you to hear this, I think that you need to hear this. And I'm not saying you should
[05:37.040 -> 05:41.720] be less angry about the way that some things are happening at United, but I'm saying what
[05:41.720 -> 05:48.640] you don't need to do is think that the whole football club, top to bottom, is rotten. Because I've seen people say that in various media outlets for
[05:48.640 -> 05:53.680] the last few days. Listen on this podcast to how much Nick cares. Listen how much his team cares.
[05:54.400 -> 06:00.560] You need to understand that there is still a huge part of Manchester United that is being run
[06:01.200 -> 06:09.920] in a world-class way. And the other reason I want you to listen to this episode is because we don't talk really about football. This is a conversation with a man about inspiring
[06:09.920 -> 06:15.840] young people, about getting to the heart, not the head, of the next generation. It's
[06:15.840 -> 06:21.680] about the importance of empathy, of understanding, but of also setting standards and letting
[06:21.680 -> 06:27.200] young people know what is required of them. This was such an interesting conversation and I know it's going to be so helpful for teachers,
[06:27.200 -> 06:31.600] so helpful for parents, so helpful for anybody leading a team.
[06:31.600 -> 06:36.900] I just think it's a really valuable, insightful episode of the High Performance Podcast.
[06:36.900 -> 06:40.700] And this episode is proof of what we're all about.
[06:40.700 -> 06:43.300] It's not just about chasing the biggest name at Manchester United.
[06:43.300 -> 06:48.920] It's not just about saying, give us Ronaldo or ten hog or nobody. It's about telling the truth.
[06:48.920 -> 06:55.520] And the truth about Manchester United is that their youth academy set up is unrivaled. And
[06:55.520 -> 07:02.120] you're about to find out why. Welcome to the latest episode of the high performance podcast.
[07:02.120 -> 07:05.040] On our podcast, we love to highlight businesses
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[08:43.920 -> 08:51.120] so let's start as we always do in your mind what is high performance, so I think that it boils down to
[08:52.200 -> 08:53.960] people and
[08:53.960 -> 08:55.240] relationships
[08:55.240 -> 09:00.000] I think the whole of high performance hangs off that as a core pillar
[09:00.640 -> 09:02.640] as groups of people I think
[09:03.920 -> 09:05.320] There needs to be a common purpose
[09:05.320 -> 09:06.600] people need to know
[09:06.600 -> 09:11.900] what the vision of a beautiful future looks like and how they can be part of it how they can contribute to it and how
[09:11.900 -> 09:16.960] They can write their little piece of it and I think as individuals within a group or a team
[09:17.680 -> 09:25.460] People just need to space the time and the encouragement to have a go be creative mess up fail fix
[09:27.240 -> 09:35.040] Master new skills and they need the support encouragement to do that. I don't think it's a constant state. So high performance for me is
[09:35.880 -> 09:38.280] occasionally in my career windows of
[09:39.000 -> 09:41.560] Alignment where there's flow and it feels good
[09:41.880 -> 09:46.780] Everyone knows their purpose and their place and there's a nice rhythm amongst the people
[09:46.780 -> 09:52.460] but the majority of your time you're either building towards high performance or your
[09:53.320 -> 09:55.440] Rebuilding. Why would you be rebuilding?
[09:55.440 -> 10:00.280] well, you've either won and you need to win again or you've lost and you need to find a way of winning or
[10:00.920 -> 10:08.680] The context has changed or the challenge has changed but quite a lot of time it's messy and it's not perfect and it's uncomfortable and it's difficult
[10:08.680 -> 10:15.760] and you're just building towards this sense of flow and for me high
[10:15.760 -> 10:19.480] performance people who've been involved in it people who have experienced it
[10:19.480 -> 10:24.640] they end up talking about how they felt the connections they made the memories
[10:24.640 -> 10:25.100] they had the experiences that they made, the memories they had,
[10:25.100 -> 10:29.700] the experiences that they created or that they shared with other people.
[10:29.700 -> 10:35.620] So in terms of me trying to develop young people who might be footballers, the obvious
[10:35.620 -> 10:41.820] tangible measurement would be how many debuts have you contributed towards Manchester United
[10:41.820 -> 10:45.000] or wherever it is that you happen to be working. That's a pretty cold
[10:46.560 -> 10:53.240] Soulless measure of success the real measure of success has to be are we changing lives are we
[10:54.280 -> 10:59.160] Creating experiences that are an amazing addition to childhood years. Are we
[11:00.080 -> 11:06.620] Changing lives forever for the better and the byproduct of all of that is we got some debuts never
[11:06.860 -> 11:09.620] We're trying to create babies. You're gonna have a higher existence
[11:09.620 -> 11:14.640] You've got to have a greater purpose than just the thing that you're setting out to be good at but what fascinates me about
[11:14.820 -> 11:18.480] Your role though Nick is that I fundamentally agree with what you're saying
[11:18.480 -> 11:22.560] But you're delivering that message to people that really don't want to hear it
[11:22.840 -> 11:26.000] So I can imagine thatchrau Michael Calvin,
[11:26.000 -> 11:28.000] o'i llwybr Hunger in Paradise,
[11:28.000 -> 11:32.000] bod 0.1% o'r plant yn ei wneud fel chwaraewyr ffwyt,
[11:32.000 -> 11:35.000] ond maent i gyd yn mynd yn meddwl eu bod yn mynd.
[11:35.000 -> 11:38.000] Nid ydyn nhw'n mynd yn meddwl eu bod yn ddynion dda.
[11:38.000 -> 11:41.000] Mae'n mynd yn meddwl eu bod yn mynd i fod yn
[11:41.000 -> 11:43.000] ymdrech nesaf i Manchester United.
[11:43.000 -> 11:45.000] Eich bobl sy'n gynhyrchu'r club
[11:45.000 -> 11:47.000] yn meddwl ein bod ni'n cymryd miliwn o bobl i'r gymuned
[11:47.000 -> 11:49.000] oherwydd ein bod ni eisiau
[11:49.000 -> 11:50.000] nifer o ddebwyl.
[11:50.000 -> 11:51.000] Felly,
[11:51.000 -> 11:53.000] sut rydych chi'n cael y sgwrs
[11:53.000 -> 11:55.000] na'r bobl ddim eisiau ei clywed?
[11:55.000 -> 11:56.000] Rwy'n credu
[11:56.000 -> 11:58.000] y mae'n rhaid i chi ddeall
[11:58.000 -> 12:00.000] y ffordd ddewis i mi
[12:00.000 -> 12:02.000] ynglyn â datblygu'r holl bobl
[12:02.000 -> 12:04.000] a gwneud yn siŵr
[12:04.000 -> 12:05.160] y sgiliau y mae pobl yn dysgu ar y ffordd yn allweddol ac yn eich gynllunio ar gyfer bywydau. about developing the whole person and making sure that the skills that people
[12:05.160 -> 12:09.000] learn along the way are transferable and would set you up for adult life I think
[12:09.000 -> 12:12.960] a lot of people hear me say those types of things and assume oh what he's doing
[12:12.960 -> 12:16.740] is he's setting them up for failure so this is the safety net if we can learn
[12:16.740 -> 12:20.280] some skills and we can have a nice time and we can I don't know become better
[12:20.280 -> 12:23.720] teammates and be good at communicating that's setting them up for in case they
[12:23.720 -> 12:26.080] fail when I look at it the other way I think all of those skills
[12:26.080 -> 12:30.800] are actually giving you a greater chance of being a success so the greatest
[12:30.800 -> 12:37.040] footballers I've ever seen are really wholesome rounded robust individuals who
[12:37.040 -> 12:40.840] are more than just a footballer so I think that's the first point is that
[12:40.840 -> 12:44.360] we're not gonna do all this stuff in case you fail we're doing all this stuff
[12:44.360 -> 13:06.920] because it gives you a greater opportunity to succeed but you're right first Mindedly focused on something that they want to achieve who am I to tell kids not to dream kids do play in World Cup finals
[13:06.920 -> 13:10.220] kids do play in Champions League finals and if someone wants to
[13:10.800 -> 13:14.960] Tell me that's what they believe they're gonna do then not my place as an adult to say
[13:15.520 -> 13:18.480] You're not going to it's for me to say. Hey amazing
[13:19.000 -> 13:20.600] I'll help you if I can
[13:20.600 -> 13:23.060] What do you think we need to do together to help you get there?
[13:23.360 -> 13:26.520] but with parents potentially have to be a little bit more realistic about
[13:27.360 -> 13:32.560] The journey here is going to be not as straightforward as perhaps you believe it's going to be
[13:32.560 -> 13:37.360] So for me, there's a lot of myths around talent. There's a lot of perceptions as to what success or
[13:38.040 -> 13:42.560] the building blocks for success look like and the reality of success and the reality of
[13:43.440 -> 13:44.800] developing talent
[13:44.800 -> 13:50.000] It's completely different from perhaps Ac mae'r realiaeth o gyffordd a'r realiaeth o ddatblygu talent yn gwahanol o'r fath y gallai'r bobl cyffredinol ei credu.
[13:50.000 -> 13:54.000] Felly, rhaid i chi ddod o'r rhan o'r myfyrwyr hynny ac yna helpu ni i'w ddysgu, os ydych yn mwynhau.
[13:54.000 -> 13:57.000] Felly, rwy'n credu, yn enwedig mewn chwaraeon, mae pobl yn meddwl y mae angen i chi ddechrau yn iawn iawn,
[13:57.000 -> 14:02.000] y bydd yna dyrfa linear, y byddwch chi'n rhaid i chi fod yn y gallwyr gyda'r rhan fwyaf o'r tîm a throi'r wythnos bob wythnos,
[14:02.000 -> 14:05.060] ac mae'n rhaid i beth bynnag yr ydych chi'n ei wneud edrych yn gyflym fel y gallai. Mae'n rhaid i'w edrych fel chwaraeon profesiynol, you're going to be the best player in a winning team every week and that whatever you do has got to look as quickly as
[14:05.320 -> 14:11.120] Possible it's got to look like professional football and you good people are in a race to get there and that's what it looks like
[14:11.120 -> 14:12.720] That's what most parents
[14:12.720 -> 14:17.340] Bring their kids to me to say can you do that to my son the way you see it all the time?
[14:17.340 -> 14:19.040] So I have a six-year-old just got into football
[14:19.040 -> 14:23.140] I walked out into the garden with him the other day and he walked out and he did this and this is only work
[14:23.140 -> 14:25.240] I suppose if you watch on YouTube we walk out into the garden he's
[14:25.240 -> 14:28.360] six didn't know anything about football like three weeks ago it's the new thing
[14:28.360 -> 14:33.720] what's out in the garden and goes for those of you that are listening to this
[14:33.720 -> 14:37.320] he crossed his chest and lifted his hands up to the sky and breathe because
[14:37.320 -> 14:41.240] he's watching professional footballers and who does he want to be he doesn't
[14:41.240 -> 14:45.600] want to be a kid learning a process or young boy on a journey he wants to be he doesn't want to be a kid learning a process or young boy on a journey. He wants to be
[14:46.120 -> 14:51.120] Harry Kane I should say team of Pookie because he's a Norwich fan and that's a challenge for you
[14:51.340 -> 14:57.000] Isn't it that they see the end goal and you're trying to make them realize that actually it's the process not the end goal
[14:57.120 -> 14:57.920] Everyone's in a race
[14:57.920 -> 15:00.920] They want to get there quickly and they want it to look really professional and they want
[15:01.160 -> 15:05.360] Their kids to be exposed to the same stuff that they see on the TV
[15:06.000 -> 15:13.220] Talent pathways, they don't look like that. They're messy. It's important to go slow. It's important that
[15:14.160 -> 15:15.920] everybody understands
[15:15.920 -> 15:21.600] Individual journeys to the top look completely different for every footballer that's playing in the Premier League. There's a completely different story
[15:22.160 -> 15:24.160] most of those journeys are full of
[15:24.920 -> 15:31.320] setbacks struggle trying to work out complex situations to try and simplify
[15:31.320 -> 15:35.760] them in your mind it's really messy so most parents would want to see their
[15:35.760 -> 15:43.040] child be the best player in a winning team on a weekly basis alarm bells ring
[15:43.040 -> 15:47.180] for me when I see young players who are the best player in a winning team on a weekly basis Alarm bells ring for me when I see young players who are the best player in a winning team on a weekly basis. Why?
[15:47.920 -> 15:51.080] Because that's one of the many experiences that you need to have
[15:51.840 -> 15:55.040] So actually where does learning take place learning takes place in?
[15:56.000 -> 15:59.020] Struggle learning takes place in a state of challenge, right?
[15:59.160 -> 16:03.560] so sometimes you've got to be in a winning team, but finding it really hard or
[16:04.660 -> 16:06.640] the best player in a losing team or
[16:07.120 -> 16:13.100] You've got to see it all I have to prepare young people if they cross the white line at Old Trafford nothing
[16:13.560 -> 16:18.760] Presents itself on their debut that they've never seen before so they've got to know what it's like
[16:19.000 -> 16:23.640] To win to lose to play with ten men to play against ten men to be a goal down
[16:24.100 -> 16:29.440] To be on a yellow card to be going into extra that they need to have seen all of that
[16:29.440 -> 16:34.600] So my job is to say yes, sometimes you need to be the best player in a winning team because you're gonna build
[16:35.120 -> 16:37.300] some confidence and and you're gonna
[16:38.240 -> 16:39.700] Be really motivating for you
[16:39.700 -> 16:45.220] But sometimes I've got to make it too hard for you and I've got to put you into a place where
[16:45.220 -> 16:47.180] it goes wrong.
[16:47.180 -> 16:50.660] So now we know the limit of your capabilities and that helps us go back to the training
[16:50.660 -> 16:51.660] pitch to go.
[16:51.660 -> 16:52.660] Now we know what we need to work on.
[16:52.660 -> 16:58.860] So for me as a developer, I learn more about young people through the struggle than I do
[16:58.860 -> 16:59.860] through the success.
[16:59.860 -> 17:04.780] And actually it's the struggle that helps you refine the approach you're going to take
[17:04.780 -> 17:05.920] on on the training pitch
[17:05.920 -> 17:09.080] So that's a hard thing to get across to parents. I just want my son to be picked every week
[17:09.080 -> 17:13.220] I want him to put one no part of the process is to understand what it means to be a
[17:14.000 -> 17:17.320] Substitute because every football is going to not get picked at some point
[17:17.320 -> 17:20.200] So you have to have practiced that so I've got to show you what that looks like
[17:20.880 -> 17:22.960] so it's it's the tension between
[17:24.240 -> 17:26.440] Stretch and consolidation consolidation so for a
[17:26.440 -> 17:29.240] period of time you've got to be stretched where you're gonna find it
[17:29.240 -> 17:33.800] really hard and I've got to make it easy again where whatever you learn in that
[17:33.800 -> 17:38.240] challenging environment you can now express yourself and find it comfortable
[17:38.240 -> 17:42.640] and gain momentum again and now we're going to so I call it high challenge I
[17:42.640 -> 17:47.400] support they're the best environments a higher challenge high support environment is one where I'm gonna say
[17:47.560 -> 17:49.560] We're gonna try some stuff. That's really difficult
[17:50.240 -> 17:52.720] It might go wrong, but don't worry
[17:53.560 -> 17:57.800] Because we're gonna provide all the support you need to make sure that you're gonna fail safely
[17:59.160 -> 18:04.800] What would be other examples of of the environments it would be low challenge low support
[18:04.800 -> 18:07.020] There's no challenge and I'm not helping you
[18:07.600 -> 18:09.300] It's boring
[18:09.300 -> 18:13.720] High challenge low support. It's too hard. You're not helping me now
[18:13.720 -> 18:19.100] I'm demotivated and we've probably all got images in our mind of being in those different types of environments. So
[18:19.880 -> 18:25.000] Young children need to be in positions of high challenge, high support.
[18:25.000 -> 18:27.000] You're going to fail, but it's going to be OK.
[18:27.000 -> 18:30.880] The difficulty for parents is you never want to see your kids fail.
[18:30.880 -> 18:32.160] It's horrible.
[18:32.160 -> 18:33.200] I'm a parent.
[18:33.200 -> 18:39.160] You stand on touch lines or at a swimming pools or the side of gymnasiums.
[18:39.160 -> 18:43.080] You don't want to see your kids fail, but you got to flip the narrative because
[18:43.080 -> 18:47.560] that should be really exciting. Should be really exciting to see your kids struggle because that
[18:47.560 -> 18:51.720] means we're getting somewhere we're improving we're we're making progress
[18:51.720 -> 18:55.720] but it's hard because you want to rescue parents want to rescue kids from
[18:55.720 -> 18:58.880] learning situations too quickly leave them to it
[18:58.880 -> 19:02.760] that's your big thing isn't it yeah I mean I everywhere I look I I see
[19:02.760 -> 19:05.120] helicopter parenting mm Mm-hmm
[19:09.880 -> 19:10.520] Hovering around the children all the time solving any problems at school solving any problems with friends
[19:15.040 -> 19:15.680] Smoothing the path in front of them and then when they get to 21, they suddenly realized oh
[19:17.540 -> 19:21.120] My child has no resilience So they go for their first job into you and they and they fail the job into you while you're talking
[19:21.120 -> 19:22.080] It reminds me of a story
[19:22.080 -> 19:28.840] I have a friend who is a professional footballer his son is at an academy and he said to me today I was absolutely furious
[19:28.840 -> 19:32.360] he went all the way to Wales and it didn't even come on and I called the club I said
[19:32.360 -> 19:36.880] what is the point taking him all the way to Wales spending a whole day on a coach doesn't
[19:36.880 -> 19:41.160] even get on the pitch and play and I was like yeah you're right I hope you now I'm sitting
[19:41.160 -> 19:48.800] here thinking hold on as long as they supported the player in the right way that it is this high challenge high support environment
[19:48.800 -> 19:51.680] they've challenged the player they said look this may well be your life by the
[19:51.680 -> 19:55.400] way because if you're a footballer there could be seasons where you travel for
[19:55.400 -> 19:58.760] hours and don't play and then when you get called upon you need to be ready and
[19:58.760 -> 20:05.540] just in this one short conversation it changes my it changes my outlook so what should we all
[20:05.540 -> 20:10.680] be doing as parents because you have quite a rigid opportunity to create this
[20:10.680 -> 20:14.220] world you've got games of football you've got training you've got the
[20:14.220 -> 20:18.480] changing room you've got an office right whereas as parents we've got them all
[20:18.480 -> 20:21.140] over the place we've got them at school at home we've got them at the meal table
[20:21.140 -> 20:23.180] we got them in the morning when they're tired we've got them in the evening when
[20:23.180 -> 20:29.900] they're tired we've got them at the weekend when they're excited it's how do we as parents create the best environment you think for our young people to be?
[20:30.780 -> 20:32.780] challenged and supported at the same time
[20:33.840 -> 20:41.120] So in the context of sport, I think parents need to understand that the only measure of success can be
[20:42.120 -> 20:44.860] I'm going to use a John Wooden quote the most successful
[20:42.000 -> 20:42.120] of success can be
[20:44.880 -> 20:45.760] I'm gonna use a John Wooden quote the most successful
[20:49.520 -> 20:49.880] college basketball coach of all time a man of principle
[20:55.320 -> 20:57.400] Won more things than anyone but never actually talked about winning so that goes back to the where I started He had a higher existence than winning. He was about
[20:58.120 -> 21:00.240] individual development everyone improving
[21:01.240 -> 21:06.860] Every day every week every month everyone being a better version of themselves today than they were yesterday and the byproduct is winning
[21:06.860 -> 21:10.120] so that that's kind of a nice illustration of what I was talking about
[21:10.120 -> 21:13.900] earlier in terms of the higher existence than the tangible thing that everyone
[21:13.900 -> 21:17.360] thinks it is you're trying to achieve but that's what you have to instill in
[21:17.360 -> 21:24.240] your kids is this sense John wouldn't quote true success is peace of mind that
[21:24.240 -> 21:26.920] you did everything you could within your power to be the best of which you're capable
[21:27.720 -> 21:29.240] because I
[21:29.240 -> 21:31.240] Don't know how good your kids are going to be at football
[21:32.080 -> 21:35.000] I've selected a lot of young people who have high potential
[21:35.760 -> 21:39.140] But trying to assess potential is really difficult and sometimes
[21:39.680 -> 21:45.520] Where you get to you will be limited by some things out of your control your athletic ability or some things
[21:45.520 -> 21:47.400] in your genetic makeup
[21:47.400 -> 21:49.920] so your only success can be
[21:49.920 -> 21:52.880] to make sure that you did everything you could to be the best that you can be
[21:52.880 -> 21:53.920] so you gotta kinda
[21:53.920 -> 21:55.560] try and instill that
[21:55.560 -> 21:56.880] in young people
[21:56.880 -> 21:59.440] parents have to understand that the journey is never linear
[21:59.440 -> 22:01.120] so be prepared for a world that
[22:01.120 -> 22:03.240] isn't a straight line
[22:03.240 -> 22:07.040] and i think comparison is a it cripples
[22:07.040 -> 22:12.960] parents comparing your child to other people's children is a no-no because you
[22:12.960 -> 22:17.400] can only ever be disappointed right so I've got a lovely back garden my
[22:17.400 -> 22:22.020] neighbors got a bigger one doesn't mean my garden is not nice right so if you
[22:22.020 -> 22:27.760] compare to other people there always always be someone who's got a bit more than you and you're left disappointed
[22:27.760 -> 22:29.240] so in terms of
[22:29.240 -> 22:36.040] Trying to support young people you can only look at the individual their journey and the progress that they're making
[22:36.360 -> 22:43.800] Never you get a person to be not to compare in a world where that's all we do whether it's Facebook or Instagram
[22:43.800 -> 22:45.240] or Twitter or Twitter
[22:45.240 -> 22:47.240] or everywhere else.
[22:47.240 -> 22:51.400] As a coach, the important thing is to park the team.
[22:51.400 -> 22:53.960] So the team for me is a vehicle for individual development.
[22:53.960 -> 22:55.800] I'm not interested in the team.
[22:55.800 -> 22:58.880] So young people need to be part of a team.
[22:58.880 -> 22:59.880] At the end of this journey,
[22:59.880 -> 23:03.040] they need to be ready to play in a competitive team
[23:03.040 -> 23:09.300] in the toughest league in the world. But along way the team isn't the thing the individuals is the
[23:09.300 -> 23:13.600] important thing so I've got to make sure that everything we talk about with young
[23:13.600 -> 23:17.880] players with children is around individual development what is it you're
[23:17.880 -> 23:22.480] trying to do to improve yourself how are you going to get better how are we doing
[23:22.480 -> 23:25.880] compared to last week the team is just the vehicle to help you practice it sut ydych chi'n mynd i wella? Sut ydyn ni'n gwneud yn ymwneud ag yr wythnos diwethaf?
[23:27.960 -> 23:28.240] Y tîm yw'r fêchwl i'ch helpu i wneud y gêm.
[23:29.640 -> 23:29.760] Nid yw'r beal a'r endal.
[23:33.680 -> 23:36.920] Rwy'n credu bod hynny'n bwysig bod pobl yn deall bod y gêm ar gyfer pobl ifanc yn datblygu
[23:36.920 -> 23:38.800] yn y gêm unigol.
[23:39.160 -> 23:41.280] Y rhai o'r perthynasau ydych chi wedi'u hysbysu yma, Nick,
[23:41.280 -> 23:44.080] yw perthynasau personol,
[23:44.080 -> 23:48.000] ymddygiad, y gallu i'w y byddwch chi wedi'u hanfod yma, Nick, yw'r perthynasau personol, y gweithredaeth, y gallu i gydnabod ymdrechion,
[23:48.000 -> 23:55.000] ac i gyd rydych chi mewn amgylchedd sy'n cyfrif, eto, ymdrechion technol, pa mor ffasyn, pa mor dda, y technig.
[23:55.000 -> 24:01.000] Felly, beth bynnag, beth bynnag, yw'r rhifau i chi fel datblygu ddewis iaith ifanc,
[24:01.000 -> 24:06.640] o ran sefydlu'r sgiliau'n llai, byddwn yn eu ei'u eiwch, y perthynasau personol, in terms of focusing on those softer skills we'll call them the personal characteristics versus
[24:06.960 -> 24:11.660] They're harder skills that people can measure that show up on on on stats
[24:12.320 -> 24:14.120] so in terms of
[24:14.120 -> 24:20.480] Talent identification. It's really important that we celebrate that talent looks completely
[24:21.120 -> 24:23.640] Different and each individual is a nice
[24:24.560 -> 24:27.880] Beautiful blend of their own unique qualities. That's important. So
[24:28.400 -> 24:30.120] Yeah, ultimately
[24:30.120 -> 24:32.120] I'm looking through a lens whereby
[24:32.840 -> 24:36.100] Football players are a combination of game understanding
[24:36.880 -> 24:38.880] technical tactical ability
[24:38.920 -> 24:43.320] Athleticism and character. You don't have to be good at all those things to be a top football
[24:43.320 -> 24:47.160] It's a mixing deck of you can you can have weaknesses. It's cool. I
[24:48.280 -> 24:53.760] Take a strength based approach towards looking at young people and helping young people. So what are you good at?
[24:53.760 -> 24:55.040] What are your super strengths?
[24:55.040 -> 25:02.020] How do we make you world-class at your super strengths and how do we hide your weaknesses push push strengths hide weaknesses?
[25:02.200 -> 25:06.280] Why because it's pretty demotivating to spend a lot of time dealing with things
[25:06.280 -> 25:08.680] You're really not good at so let's spend enough time
[25:09.300 -> 25:11.360] To paper over the cracks and hide those things
[25:11.360 -> 25:17.420] But let's spend the majority of our time focusing on the thing that you're outstanding at and make you world-class it
[25:18.280 -> 25:20.280] So in answer to your question
[25:20.720 -> 25:24.440] Talent is a combination of all those things as long as every individual's got an outstanding
[25:24.440 -> 25:24.760] Talent is a combination of all those things as long as every individual's got an outstanding
[25:30.600 -> 25:31.480] Quality and a nice balance of some of those other things that kind of complement each other
[25:36.560 -> 25:37.080] The thing we're really looking for is character. So I've worked with loads of young players over the years
[25:40.620 -> 25:41.320] tall ones short ones fast ones slow ones pass as dribblers
[25:48.160 -> 25:52.120] Warriors all sorts the one thing that they all have in common is character. So describe that, break down what character means to you.
[25:52.120 -> 25:57.120] So I used to call it warrior spirit, but I dropped the warrior because I think that has
[25:57.120 -> 26:02.040] awful connotations so we might get onto this but I'm a big believer that in order to be
[26:02.040 -> 26:04.840] the best at something you've got to be able to show vulnerability. So if I ask you to
[26:04.840 -> 26:07.280] be a warrior I'm asking you not to show vulnerability
[26:07.560 -> 26:15.320] So I part the way I just call it spirit and what is spirit? Well, it's ability to learn its resilience. It's an intrinsic
[26:16.320 -> 26:20.080] Drive to want to get better at something the rage to master its intrinsic
[26:20.080 -> 26:29.080] No parent can put that into someone we'll talk about that in a minute, and it's a competitive fire. Without those things, it doesn't matter how athletic you are or what techniques you've
[26:29.080 -> 26:33.960] got, you're going to find it really difficult to play at the highest level. I've spent a
[26:33.960 -> 26:38.360] lot of time, particularly during lockdown, with lots of access to former players at United
[26:38.360 -> 26:42.080] and lots of spare time on our hands and we started to unpick, come on, what is it that
[26:42.080 -> 27:07.000] a Manchester United player has? And the answer is, well look, you get to the Premier League, Iawn, rydyn ni'n dechrau ymdrechu,ch arno arno drwy'r llynedd Manchester United,
[27:07.000 -> 27:10.000] sy'n y llun fwyaf o'r llun y bydd y byd.
[27:10.000 -> 27:15.000] Y theatre o'r dyfodol yw'r ymdrechion ychydig mwyaf ddiddorol yn y byd.
[27:15.000 -> 27:18.000] Felly, maen nhw'n edrych arno'n hunan, mae'n gallu bod yn dda
[27:18.000 -> 27:21.000] a chael ei ddarparu ar gyfer y pwysau.
[27:21.000 -> 27:23.000] Dyna oedd y cyffredin cyffredinol.
[27:23.000 -> 27:25.760] Mae'n ddiddorol i'r ffynion, arena in the world so they very much look at it as an ability to be able to be
[27:25.760 -> 27:30.760] brave and deliver under pressure that was the common thing and bravery looks
[27:30.760 -> 27:35.600] different for everyone so for some people bravery is charging around putting
[27:35.600 -> 27:40.280] in tackles but for other people bravery is keep giving me the ball even though
[27:40.280 -> 27:44.160] we're losing even though the crowd are on our back and that would have been the
[27:44.160 -> 27:45.920] common theme really from Chang to
[27:46.440 -> 27:54.000] the likes of Nikki, but Paul Scholes was to play at the top level character is is everything so if we
[27:54.200 -> 27:57.480] Go back to your earlier questions. How do you develop character?
[27:58.000 -> 28:01.980] How do you develop resilience? Well, it's lots of little micro doses
[28:02.600 -> 28:06.740] The finding stuff hard along the way if I can expose you to lots of little
[28:08.640 -> 28:10.340] Struggles and traumas
[28:10.340 -> 28:15.920] Things that are a bit too difficult things that might go wrong. You build those qualities you build
[28:16.760 -> 28:19.260] Resilience and you build the ability to learn and you build
[28:19.880 -> 28:25.760] So if we talk about parents who rescue too quickly when you rescue kids from a difficult situation
[28:25.840 -> 28:31.200] You're basically saying I'm taking that learning opportunity away from you. I'm gonna solve the problem for you
[28:31.200 -> 28:34.640] Whereas if you just leave them to it, it's an amazing opportunity
[28:34.640 -> 28:40.140] So not getting picked or driving to Wales to not play not pleasant not nice
[28:40.140 -> 28:47.040] I wouldn't advise that someone experiences that every week, but if you experience it once it's a learning experience
[28:47.520 -> 28:48.760] How we're gonna deal with it?
[28:48.760 -> 28:54.440] What sort of conversation could you have with the coach that your next training session about the experience?
[28:54.440 -> 28:56.880] You've just had if you do get on the pitch
[28:57.760 -> 28:59.480] How are you gonna behave?
[28:59.480 -> 29:03.160] How you gonna warm up like a world-class player all those types of thing?
[29:03.160 -> 29:07.560] It's a great opportunity rather than as you say helicopter parents diving in
[29:08.160 -> 29:12.080] Rescuing their kids from a difficult situation when you rescue them from a difficult situation
[29:12.960 -> 29:18.160] All you're doing is depriving them of a learning experience. So do you create?
[29:19.040 -> 29:23.200] The friction and the challenge for these young people or do you just allow?
[29:23.560 -> 29:27.160] Life in the Academy at Manchester United to present those moments?
[29:27.160 -> 29:32.760] It's a little bit of both so talent development's messy and by coincidence
[29:32.760 -> 29:38.720] things will crop up that are unexpected that coaches and players will not be
[29:38.720 -> 29:41.840] expecting and we've got to work through it together but actually my job really
[29:41.840 -> 29:45.840] is to create on a regular basis challenge
[29:45.840 -> 29:52.080] so playing kids up an age group or if we've got a group of boys that are
[29:52.080 -> 29:56.520] highly talented how do I go and find a tougher opposition for them to play how
[29:56.520 -> 30:00.080] do I find a world where they're gonna lose how do I find an opportunity for
[30:00.080 -> 30:03.360] you as an individual so you're a center forward I've got a hunt down the best
[30:03.360 -> 30:06.740] central defender for you to play against I've got to find the defender
[30:06.740 -> 30:09.960] that's better than you because that's the only way that you're gonna learn but
[30:09.960 -> 30:15.220] it's a healthy balance because if you only ever experience challenge it can
[30:15.220 -> 30:20.500] become demotivating regular failure isn't very helpful so it needs to be
[30:20.500 -> 30:28.080] that healthy balance of opportunities to thrive at times and express yourself and other times opportunities where it's a little bit
[30:28.080 -> 30:30.640] too difficult which is what used to happen by accident when we were kids
[30:30.640 -> 30:35.240] playing the playground you're the best player playing the street my next-door
[30:35.240 -> 30:38.280] neighbors bigger than me he's better than me play in the back garden I've got
[30:38.280 -> 30:43.000] an older brother he's gonna make it tough play for the county team hmm it's
[30:43.000 -> 30:46.080] getting a bit tricky and you might have one session a week with the pro club now
[30:46.080 -> 30:49.000] It's really hard. So you naturally used to get that kind of
[30:49.880 -> 30:51.880] lovely mixture of
[30:52.120 -> 30:57.020] experiences and the variety of contest the variety of challenge a lot of that's
[30:57.600 -> 31:03.280] Disappeared now, isn't it? Those that old structure of how sport used to look doesn't exist anymore
[31:04.480 -> 31:06.440] So we've got to recreate it you
[31:06.440 -> 31:09.920] know I have to try and recreate that within the Academy the variety of
[31:09.920 -> 31:16.040] experience the struggles and and the opportunity to find it easy as well well
[31:16.040 -> 31:21.200] then how do you deal with the time that they're not with you do you see what I
[31:21.200 -> 31:26.000] mean because I think for a lot of the kids that come in but you go that big D'ydych chi'n debyg? D'ydych chi'n debyg? Oherwydd rwy'n credu, ar gyfer llawer o'r plant sy'n dod i mewn, fel y byddwch chi'n mynd ar y ffyrdd fawr i Carrington,
[31:26.000 -> 31:28.000] rydych chi'n cael eich ymgyrchu gan
[31:28.000 -> 31:30.000] opulentau, os ydych chi'n hoffi,
[31:30.000 -> 31:32.000] a'r cymhwysterau hwnnw,
[31:32.000 -> 31:34.000] rydych chi wedi'i wneud, rydych chi'n elit,
[31:34.000 -> 31:36.000] rydych chi'n eisoes yn y pethau
[31:36.000 -> 31:38.000] o fod yn llwyr.
[31:38.000 -> 31:40.000] Ac yna, rwy'n clywed eich bod chi'n
[31:40.000 -> 31:42.000] creu'r amgylchedd yna, lle maen nhw'n cael
[31:42.000 -> 31:44.000] ymdrech yno. Ond beth am pan maen nhw'n ôl
[31:44.000 -> 31:47.600] i'w gwneud, lle mae'r teulu a'i ffrindiau yn meddwl, oh, mae yn ffotbolaeth Cymru, creating that environment where they're being challenged there. What about when they're back home where the family and their friends think he's a Manchester
[31:47.600 -> 31:52.040] United footballer, I see him wearing the kit, I've heard that you know there's
[31:52.040 -> 31:57.160] already agents sniffing around him. How do you give them like the vitamins and
[31:57.160 -> 32:00.600] the minerals to cope outside of that environment where you don't get to
[32:00.600 -> 32:10.280] structure it so much? I have to celebrate the time that they're not with us. So if you think about the terminology we use around talent systems
[32:10.280 -> 32:15.180] we create this the imagery of it being a factory so we talk about the production
[32:15.180 -> 32:19.680] of players, the convey about their pipeline. So as soon as you paint the
[32:19.680 -> 32:28.560] picture of talent development is a factory setting. I make some assumptions that I'm in control,
[32:28.560 -> 32:33.520] I will teach the child, I will show them, I will tell them all the information that
[32:33.520 -> 32:38.840] they can ever need, I have, I'll give it to them when I think they're ready for it and
[32:38.840 -> 32:47.240] that the only place that they can ever develop is with me in my factory if you think about ecosystems and how animals
[32:47.240 -> 32:52.880] or humans develop you've got a human bouncing around many different
[32:52.880 -> 32:57.600] environments and from each environment they pinch a little piece of learning
[32:57.600 -> 33:03.600] yeah so the environment shapes the person you bump into people or you face
[33:03.600 -> 33:06.460] different experiences and that shapes you so it's an ecosystem
[33:06.640 -> 33:10.920] So I have to be brave enough to allow the kids to spend and encourage the kids to spend time away from me
[33:11.040 -> 33:13.040] So I can show you some stuff here
[33:13.200 -> 33:17.400] but if you're self-driven and if you have a dream and
[33:18.160 -> 33:20.300] You're determined when you're not with me
[33:20.480 -> 33:24.320] You're gonna go and bounce around all that you're gonna go and play with your mates gonna play with another sport
[33:24.320 -> 33:25.280] You're gonna bump and bounce around all that you're gonna go and play with your mates gonna play with another sport you're gonna bump into a PE
[33:25.280 -> 33:29.480] teacher you're gonna hang out with your uncle or your brother and I've got to
[33:29.480 -> 33:34.320] allow the kids to bounce around the ecosystem and learning has to come from
[33:34.320 -> 33:38.560] the learner not the teacher so you got to be self-driven so if you think about
[33:38.560 -> 33:42.960] how you guys became experts if I were to say who produced you so we talked about
[33:42.960 -> 33:47.260] in football don't we we produced player XY's well who produced you so we talked about in football that we we produced player XYZ. Well who produced you?
[33:47.800 -> 33:51.840] Well, you're gonna give me the name of an organization or the name of an individual. You're not are you gonna say?
[33:52.000 -> 33:53.600] How did I get where I got to?
[33:53.600 -> 34:00.700] well, I went on a course and I met an inspirational person and I did a bit of work experience and you you just
[34:01.520 -> 34:05.820] Collected. Yeah, so the evident different things along the way, but it was you that drove it
[34:06.020 -> 34:11.480] It was it came from within so that's probably goes back to talent ID. I've got to find players who were
[34:12.540 -> 34:17.780] Driven from within and so when they're not with us at the Academy, they are using that
[34:18.540 -> 34:19.940] intrinsic drive
[34:19.940 -> 34:25.600] To pinch information to collaborate to find bits of wisdom from wherever they are
[34:25.600 -> 34:29.380] But also the important thing is this can't become professional too soon
[34:30.100 -> 34:32.920] So this has to be an authentic childlike experience
[34:33.320 -> 34:38.500] So I've got to encourage them to go and play other sports and mess around with the mates and go to birthday parties and be
[34:38.500 -> 34:39.800] A normal kid, right?
[34:39.800 -> 34:43.940] It can't be professional because if it gets professional too soon, it gets boring really quickly
[34:44.300 -> 34:50.120] If it gets professional too soon, we miss out on childhood if it gets professional too soon. We reach burnout. We've got to go slow
[34:50.120 -> 34:52.120] I've got a look like
[34:52.240 -> 34:55.620] Authentic childhood experiences. So when you're 9 and 10 with us
[34:56.200 -> 34:59.720] You got a mess around you've got to experiment you got to fall in love with the ball
[34:59.720 -> 35:08.460] You're falling in love with man United, but you've got to try bicycle kicks make mistakes and you'll not find an overbearing coach instructing and fixing
[35:08.460 -> 35:13.920] and no it's trial and error mess around be creative and as we go through the
[35:13.920 -> 35:17.880] journey we'll start to add bits in it will look a little bit more professional
[35:17.880 -> 35:21.600] and we might introduce you to a sports scientist along the way and there might
[35:21.600 -> 35:24.760] be a nutritionist arrived and we might talk about tactics but you don't get all
[35:24.760 -> 35:28.160] that at the beginning and that's maybe a fault with parents sometimes
[35:28.160 -> 35:31.680] as they want all of that at the beginning of the journey.
[35:31.680 -> 35:32.680] We've got to go slow.
[35:32.680 -> 35:34.920] My job is to hold stuff back.
[35:34.920 -> 35:38.120] How do I make the journey inspirational and aspirational?
[35:38.120 -> 35:44.720] How do I make sure that it remains as childlike as possible for as long as possible because
[35:44.720 -> 35:45.640] authentic childhood
[35:45.640 -> 35:49.640] experiences actually are probably going to give you a greater chance of
[35:49.640 -> 35:54.520] developing skill than a coach-led environment but also I've got the moral
[35:54.520 -> 35:58.240] obligation of life to make sure this is as fun as possible and it enriches your
[35:58.240 -> 36:02.880] life and you make a load of mates you have a really good time so it's it's the
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[38:17.800 -> 38:30.180] I find the desire conversation an interesting one. So we had exactly this conversation last night my wife and I about creating trying to create more desire in Florence to do her
[38:30.180 -> 38:35.060] homework she just you know it's just not there at the moment so can we create it
[38:35.060 -> 38:38.820] is it something that will never be there do we have to be patient and wait for
[38:38.820 -> 38:46.040] it and allow it to find itself naturally I would suggest so. So I'd encourage parents to help their kids
[38:46.040 -> 38:52.560] explore early on. Try as much stuff as you can and find the thing that excites
[38:52.560 -> 38:57.120] you and then maybe we can invest some time in that. Quite often with football
[38:57.120 -> 39:01.200] parents want their kids to get excited by football because it's the thing that
[39:01.200 -> 39:09.560] they're excited by. So sometimes kids are playing football not because it's the thing that they're excited by so sometimes kids are playing football not because it's the thing that excites them it's because the thing that their family is
[39:09.560 -> 39:16.480] prepared to support them with but I think it's about exploring trying stuff out sampling
[39:16.480 -> 39:20.920] finding the thing that excites you because you can't put drive into someone it has to
[39:20.920 -> 39:25.320] come from within and maybe with regards to homework and things like that
[39:25.400 -> 39:28.960] It's actually the process of dealing with the consequences of not doing your homework
[39:29.320 -> 39:31.540] Is the thing that teaches you that you need to do your homework?
[39:32.320 -> 39:34.840] Not a parent saying you need to do your homework
[39:36.000 -> 39:40.840] it's the process of what I didn't do it and I ended up in detention and I
[39:41.680 -> 39:46.200] Missed drama club because I was in detention and me mates were all having a great time.
[39:46.200 -> 39:52.000] It's the consequence. So you've got to be brave enough as parents to let your kids mess up, let them touch the hot plate.
[39:52.000 -> 39:56.600] That's the only way that you know that you shouldn't touch the hot plate is you burnt your hand, right?
[39:56.600 -> 40:09.400] You've got to be... it's hard to do and as I say, as a parent you want to jump in quickly and solve all the problems, but you can't. fel rhaglen, rydych chi eisiau mynd yn gyflym ac ymdrechu'r problemau, ond allwch ddim. Ond dweud wrthyf i ni sut rydych chi'n cael eich hyfforddwyr i'w gael i'r meddwl hon hefyd,
[40:09.400 -> 40:14.000] oherwydd rwy'n meddwl, fel hyfforddwyr, yng Nghymru, mae gennych
[40:14.000 -> 40:18.200] ymdrech y byddwch chi ddim yn llwyr, ddim byddwch chi'n y tyn ar y llinell twitch
[40:18.200 -> 40:23.400] gweld eich tîm, ychydig y trofi fel y gafodd eich gwneud yn ddiweddarach gyda'r Cwp FFA.
[40:23.400 -> 40:26.920] Felly, sut rydych chi'n camryd i'r syniad hon?
[40:26.920 -> 40:28.360] Gadewch i ni ddweud ei bod yn anodd.
[40:28.360 -> 40:30.080] Gadewch i ni ddim bod yn golygu ein bod yn gaed yn y trofiadau.
[40:30.080 -> 40:33.040] Gadewch i ni mynd yn hir pan mae'n rhaid.
[40:33.040 -> 40:34.160] Rhaid i mi ddweud i'r cofwydderwyr
[40:34.160 -> 40:36.280] yr un maen nhw'n y pêlwyr.
[40:36.280 -> 40:38.560] Mae cymaint o le a'r amser
[40:38.560 -> 40:41.040] i ymchwilio a'i ymdrechu
[40:41.040 -> 40:44.120] a gwneud pethau sy'n mynd yn iawn ar gyfer ychydig o'r cyfle
[40:44.120 -> 40:48.000] y gallwch chi ymdrechu ar y pethau a'u gwneud yn wahanol ymlaen. Mae'n ymwneud â'r gweithgaredd hefyd, o'n i? and do stuff that sometimes goes wrong that you can reflect upon, refine, fix and do it differently further down the line.
[40:48.000 -> 40:50.000] They're practicing as well, right? The same as the players are.
[40:50.000 -> 40:55.000] I'm going to allow them to accumulate craft knowledge, which is time on the pitch.
[40:55.000 -> 41:01.000] Hours and hours and hours and hours and hours of interactions with kids and work out through those interactions
[41:01.000 -> 41:03.000] which ones are successful, which ones are not successful.
[41:03.000 -> 41:07.520] It's the only... it's how I got to where I am is by getting it really badly wrong at the
[41:07.520 -> 41:11.080] beginning so my first ever job would have been with the nine-year-old at
[41:11.080 -> 41:18.080] Watford and I had a team and I generally thought it was a team and I spent a lot
[41:18.080 -> 41:21.920] of time on tactics and I was trying to win at the weekends and I was getting
[41:21.920 -> 41:29.240] really excited for myself that my team was winning and then it's not until that group of nine-year-olds are 20 that you
[41:29.240 -> 41:34.280] can look back and go actually my approach I didn't help them because I
[41:34.280 -> 41:39.520] was concentrating on the team which meant some kids weren't playing and the
[41:39.520 -> 42:06.000] time I dedicated to tactics I was missing out on the real fundamentals of o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r fathau, o'r I had to have a... create the wrong environment for a group of nine-year-olds in order to know how to create the right environment for them.
[42:06.000 -> 42:10.000] So you know, Eddie Jones was fascinating on this when we had him on the podcast, wasn't he?
[42:10.000 -> 42:20.000] Because we touched on this area about coaching, and he bemoaned the fact that too many schools employ coaches rather than teachers to do that.
[42:20.000 -> 42:27.600] Because he felt that coaches were focused on winning and the tacticsgrifennu gyda Watford ym Mhaid Ddaethau,
[42:27.600 -> 42:34.000] er mwyn i'r dysgwyr gael mwy o gynnyrchu yn y broses o ddysgu a'u herio a'u cefnogi.
[42:34.640 -> 42:38.800] Felly, beth yw'r pethau a'r syniadau mwyaf y gallwch chi rannu gyda'r clywod yma
[42:38.800 -> 42:42.320] sy'n gallu gweithio gyda'r blant ifanc, oherwydd yw ar dîm ffutbol dydd Iawn,
[42:42.320 -> 42:45.000] neu os yw ar weithgareddau eraill, sy'n gwneud y gallu gaelyrwyr, oherwydd yw ar dîm ffotbol dyddiannol, neu oherwydd yw ar ddynion eraill,
[42:45.000 -> 42:51.000] y gall eu cymorth i'r myfyrwyr i'w ffynediad eu hunain o gyflymau cyhoeddiant.
[42:51.000 -> 42:53.000] Felly os ydych chi'n ymgyrchydd newydd ar y diwethaf,
[42:53.000 -> 42:56.000] ac yn amlwg ydych chi'n ymgyrchu'n ymgyrchu'n y tîm,
[42:56.000 -> 42:58.000] oherwydd mae gennych chi ddau o ffotbol-gyrff,
[42:58.000 -> 43:00.000] ac mae'ch ffyrwyr yn y tîm, felly dywedwch chi'n ymgyrchu'n y tîm.
[43:00.000 -> 43:02.000] Os ydych chi ddim yn gwybod beth rydych chi'n ei wneud,
[43:02.000 -> 43:04.000] ddweud y gwir y dydych chi ddim yn gwybod beth rydych chi'n ei wneud,
[43:04.000 -> 43:08.280] gael y pêl, ac rhowch sicrhau bod pawb yn a match and make sure everyone gets a go and it's as simple as that. Put the kids into as many
[43:08.280 -> 43:12.680] game-like situations as you possibly can, give them loads of repetitions, let them
[43:12.680 -> 43:16.800] have a go, catch kids doing things right, I think that's so important, so don't
[43:16.800 -> 43:20.720] worry about mistakes, catch kids doing things right, praise things that go well,
[43:20.720 -> 43:26.200] be supportive, be encouraging and if you're not sure what you're doing,
[43:26.200 -> 43:31.080] don't try and do too much. Kids want to play football, let them play.
[43:31.080 -> 43:36.580] And based on this approach of empathy and allowing mistakes and not focusing on results
[43:36.580 -> 43:42.400] and being patient and understanding the young people in your charge, who do you look upon
[43:42.400 -> 43:47.100] as the poster boy for what you've done and it's been successful
[43:48.120 -> 43:50.120] Okay, so I think it's really important
[43:50.720 -> 43:52.800] one of my golden rules is I
[43:53.720 -> 43:55.720] Can never claim who I've helped develop
[43:56.320 -> 43:59.560] That's for them to decide whether I help them or not
[44:00.080 -> 44:02.080] Alright, and you help
[44:02.080 -> 44:09.500] Different individuals in different ways. So with Jaden Sancho, I'm not sure sure I ever helped him technically or tactically or athletically
[44:10.320 -> 44:12.760] But what we did do is by chance
[44:13.520 -> 44:19.760] Allowed in the opportunity to stay residentially a training ground. This is what yeah
[44:19.760 -> 44:24.160] what for to what for we had a school and a training center all on the same site and
[44:25.640 -> 44:30.800] So at Watford we had a school and a training centre all on the same site and the school had built a small boarding house and we had, there was two bedrooms dedicated to Watford
[44:30.800 -> 44:36.080] and the school said would we kindly fund those two rooms.
[44:36.080 -> 44:37.080] So we said yes.
[44:37.080 -> 44:40.760] And now we've got two rooms and I don't know what to do with them.
[44:40.760 -> 44:45.560] Jaden Sancho lives the furthest away so I'm thinking that room would be quite
[44:45.560 -> 44:49.960] useful to limit the amount of travel he has to do so Jaden I've got a room mum
[44:49.960 -> 44:54.400] dad what do you think Jaden do you want to stay in this room on a residential
[44:54.400 -> 45:00.240] basis and he did too and it was by chance and it was the thing that
[45:00.240 -> 45:04.040] supported him more than anything else why do I make that point well I make
[45:04.040 -> 45:05.400] that point because
[45:05.400 -> 45:08.200] every child needs something different from you.
[45:08.200 -> 45:10.000] Some need some tactical help,
[45:10.000 -> 45:13.200] some need you to help them with their confidence,
[45:13.200 -> 45:15.400] some need you to buy them a pair of boots,
[45:15.400 -> 45:18.800] some need you to put a roof over their head.
[45:18.800 -> 45:20.000] But at the end of the day,
[45:20.000 -> 45:23.200] only they can tell you whether you were the one that helped them or not.
[45:23.200 -> 45:25.520] It's not for me to decide whether I was that guy
[45:25.600 -> 45:30.720] But I'm interested that like yours and Jaden's careers have brought you to the same place that Manchester United
[45:30.720 -> 45:36.520] So when you talk to him about that period and that decision to give him that residential space
[45:37.040 -> 45:43.640] How does he remember it? What does he say he gained from it? He was petrified. He didn't enjoy it. He was homesick
[45:44.640 -> 45:49.960] But he knew that it was the right thing for him to do because he had a dream
[45:50.240 -> 45:52.620] And he remembers it being really hard and really difficult
[45:53.480 -> 45:58.920] And so it goes back to the same thing. We're just the same thing. Yeah, he didn't but did it
[45:58.920 -> 46:01.320] So a seed in Jaden that made him brave enough
[46:01.880 -> 46:06.740] to leave Watford to go to Manchester City and brave enough to go from Manchester City to
[46:07.300 -> 46:14.000] Dortmund maybe had an early life experience of trying something really hard and going it's okay. I wasn't too bad
[46:14.000 -> 46:18.800] It was difficult, but I got through it and I can see how it has benefited me and my development
[46:19.260 -> 46:29.520] Maybe it just sowed the seed for I'm gonna be the guy that moves to Germany to propel my career and I do I think that's that's the beauty of finding your way through
[46:29.520 -> 46:33.440] adversity is it teaches you that you can do it again you can face up to something
[46:33.440 -> 46:37.040] that looks a little bit like that somewhere further down the line.
[46:37.040 -> 46:40.960] And I'm well aware that you've just said that you don't like to claim the credit you allow
[46:40.960 -> 46:47.000] the player to decide but who of all the players you've worked with has given you the biggest sense of satisfaction?
[46:47.000 -> 46:49.000] Either things were a real challenge,
[46:49.000 -> 46:51.000] they'd had difficulties at other clubs,
[46:51.000 -> 46:54.000] or there was a period where it looked like it was never going to happen and it did.
[46:54.000 -> 46:57.000] Probably the players that you'll never have heard of,
[46:57.000 -> 47:01.000] that never, ever emerged as a footballer.
[47:01.000 -> 47:08.880] So my vocation in life is helping young people and the byproducts are helping young people is someone make debuts
[47:09.060 -> 47:14.120] but I've got and I truly believe that at the heart of coaching is
[47:15.140 -> 47:17.780] Connection and love. All right
[47:18.300 -> 47:24.520] In order to help someone be good at something that's really difficult. We've got to have absolute trust
[47:23.360 -> 47:25.560] help someone be good at something that's really difficult. We've got to have absolute trust,
[47:25.560 -> 47:28.320] have absolute connection, and there has to be love.
[47:28.320 -> 47:30.800] And you don't turn that off
[47:30.800 -> 47:32.640] just because someone leaves your football club.
[47:32.640 -> 47:35.560] So that love goes on.
[47:35.560 -> 47:38.440] And some of my greatest kind of satisfactions
[47:38.440 -> 47:42.120] are in boys that, yeah, I had a great time.
[47:42.120 -> 47:43.880] The journey was amazing.
[47:43.880 -> 47:45.060] I didn't become a footballer
[47:45.500 -> 47:48.960] But the stuff that I've learned the memories I have the connections
[47:48.960 -> 47:52.060] I made have set me up for life in other walks of life
[47:52.060 -> 47:55.480] And it's the boys that you bump into in the Trafford Center
[47:55.640 -> 47:59.220] That run towards you with a smile on their face give you great satisfaction
[47:59.220 -> 48:04.380] I use that as a measure of my success if if you're in a shopping center and boys that you've worked with
[48:05.580 -> 48:08.840] Walk by and they don't want to look at you, you've not done a great job. If they smile and they
[48:08.840 -> 48:13.040] want to have a chat, it means the connection is still there. So it's boys that have gone
[48:13.040 -> 48:17.820] on to be teachers, boys that have gone on to be coaches, boys that have achieved away
[48:17.820 -> 48:22.560] from the world of football are often as much or more satisfaction than those that are playing
[48:22.560 -> 48:23.560] the Premier League.
[48:23.560 -> 48:27.320] And they're also the boys who've had to be given that difficult news that,
[48:27.320 -> 48:30.400] listen, you're not going to make it as a professional footballer.
[48:30.400 -> 48:35.640] What advice would you give to people for how to deliver that kind of news in
[48:35.640 -> 48:37.120] the best way possible?
[48:37.120 -> 48:41.520] Feedback in general has to have three ingredients.
[48:41.520 -> 48:45.320] It's got to be honest, it's got to be helpful. It's got to be kind
[48:45.940 -> 48:47.900] now ideally
[48:47.900 -> 48:51.020] What you need to be doing is giving regular doses of feedback
[48:51.900 -> 48:53.560] so's the
[48:53.560 -> 48:57.160] The gap between the feedback doesn't mean that feedback comes as a shock
[48:58.100 -> 49:02.060] So as long as feedback is regular honest helpful kind
[49:02.060 -> 49:07.840] You're not going to go too far wrong the important thing about a boy when when he reaches the end of the journey
[49:08.400 -> 49:11.040] He needs to know that he was given every opportunity
[49:11.920 -> 49:15.400] To be the best he could be he needs to be able to say I had a go
[49:15.400 -> 49:19.800] I got lots of opportunities on the pitch. My coach was invested me in me
[49:19.800 -> 49:22.760] I was given a chance to be the best I could be
[49:23.240 -> 49:25.980] And then as long as the feedback along the way is honest helpful
[49:25.980 -> 49:29.980] And kind I think that the majority of young people that you work with
[49:30.920 -> 49:37.500] Appreciate that and I think you have to be brave enough to have difficult conversations in the short term to avoid
[49:38.340 -> 49:42.360] Real conflicts in the long term. So it's about dealing in
[49:43.040 -> 49:45.180] short term discomfort to avoid
[49:45.880 -> 49:49.560] Long-term dysfunction. I don't want to have that conversation
[49:50.360 -> 49:52.840] It's gonna be really difficult. It's gonna be quite challenging
[49:52.840 -> 49:57.160] We've all had it right dealing with staff in PDR meetings or one-to-one off it
[49:57.160 -> 50:03.080] I really don't want that conversation, but I need to address an issue. I need to have the conversation that's going to be uncomfortable. I
[50:04.640 -> 50:10.120] issue I need to have the conversation that's going to be uncomfortable I really want to avoid the discomfort of that conversation but you have to meet the discomfort of those
[50:10.120 -> 50:16.640] conversations headlong to avoid long-term dysfunction if it's your organization you
[50:16.640 -> 50:20.200] miss them enough of those conversations you can have a dysfunctional organization with
[50:20.200 -> 50:26.000] young people feeding back on their performance if you shy away from the difficult conversation in the short term
[50:26.000 -> 50:28.840] you're going to create dysfunction for the individual
[50:28.840 -> 50:30.440] in the long term
[50:30.440 -> 50:33.720] i.e. feeling of dissatisfaction feeling that they were let down
[50:33.720 -> 50:36.360] a feeling that
[50:36.360 -> 50:38.760] I want to know whether you're swimming against the tide here though
[50:38.760 -> 50:39.880] because when I
[50:39.880 -> 50:42.280] when I think about academies and
[50:42.280 -> 50:44.480] youth teams and football in general
[50:44.480 -> 50:47.960] I think historically of ferry mass in environments
[50:47.960 -> 50:49.800] probably a decent bit of bullying
[50:49.800 -> 50:53.560] you know making people stand up and sing to be part of the guy
[50:53.560 -> 50:55.560] embarrassing them until that
[50:55.560 -> 50:57.840] involved in the group all of those sort of
[50:57.840 -> 51:00.480] traditional stereotypes that we've attached to football over the years and
[51:00.480 -> 51:03.320] and that's not about you seems that's a that was football
[51:03.320 -> 51:09.640] generally wasn't it 20 years ago. How many youth teams across the country are doing what Manchester United
[51:09.640 -> 51:10.640] are doing do you think?
[51:10.640 -> 51:17.600] I think the game's changed. I think that it's probably time that academies started standing
[51:17.600 -> 51:23.400] up for themselves a little bit. They are amazing places that enrich people's lives with wonderful
[51:23.400 -> 51:25.920] coaches doing wonderful things.
[51:25.920 -> 51:28.160] Do things sometimes go wrong?
[51:28.160 -> 51:29.440] Occasionally, yes.
[51:29.440 -> 51:30.800] Do kids make debuts?
[51:30.800 -> 51:32.600] Occasionally, yes.
[51:32.600 -> 51:36.760] The majority of the kids are having amazing experiences that are changing their lives
[51:36.760 -> 51:42.000] forever and for the better and are propelling them into a world of adult life that is going
[51:42.000 -> 51:52.360] to mean their success because of the experiences that they had. I definitely know that those types of behaviours went on many years ago. I think
[51:52.360 -> 51:57.320] academies have been reformed in terms of the resource that we now invest, the teams of
[51:57.320 -> 52:06.680] experts, psychologists, education teams, welfare teams, player care, we the young people in our care now have such a robust
[52:07.880 -> 52:13.020] support network of pastoral care that I truly believe that you know we are
[52:13.840 -> 52:17.800] probably across all sports now where there's more resource in football than in any other sport
[52:17.800 -> 52:21.600] I would argue that football is probably ahead of the curve
[52:21.600 -> 52:29.920] and I would argue as well that there's stuff that goes off at football clubs that won't happen at schools in terms of aftercare. Do you remember your
[52:29.920 -> 52:36.400] school ringing you up after you left? See how you were? It didn't happen did it? Football
[52:36.400 -> 52:41.680] clubs I think have got the amount of informal education programs that are going off using
[52:41.680 -> 52:48.040] the football as a vehicle to teach young people about social media and mental health it's it's incredible
[52:48.040 -> 52:51.560] the amount of work that's going on. Can we talk about the mental health capacity I know Stuart
[52:51.560 -> 52:56.720] Webberwell who's the director of football at Norwich and he asked me to go and host
[52:56.720 -> 53:00.560] an event for the parents of the young players and the message he gave out
[53:00.560 -> 53:03.200] which I thought was really smart he said look you're all sitting in now believing
[53:03.200 -> 53:08.880] your son is going to be the next first team player in Norwich City all the things that make your son
[53:09.560 -> 53:15.380] Potentially a good footballer the dedication the hard work the attention to detail at times the obsessiveness
[53:15.920 -> 53:18.200] The sort of real deep-seated
[53:18.840 -> 53:23.900] Desire to make it all of those things are also apparent in people with mental health problems
[53:24.800 -> 53:29.320] And you won't want to hear this this but there is a greater chance that your dedicated
[53:29.760 -> 53:36.240] Laser-focused young man is more likely to be on a path to mental health issues than some other young people
[53:36.480 -> 53:40.400] So what do you do to keep an eye on that? How do you recognize it? And how do you deal with it?
[53:40.480 -> 53:42.480] first and foremost, it's having an awareness that
[53:43.320 -> 53:46.120] The UK is one
[53:44.440 -> 53:48.600] of the most unhappy places to live in
[53:46.120 -> 53:51.360] Europe. Mental health issues are on the
[53:48.600 -> 53:53.800] rise in young people and particularly in
[53:51.360 -> 53:57.120] boys. So I know that I'm working with a
[53:53.800 -> 53:59.240] cross-section of the population where
[53:57.120 -> 54:02.960] there is great risk. Growing up is hard
[53:59.240 -> 54:06.120] work. Being a young man is a real
[54:02.960 -> 54:08.320] challenge. So we have to have staff that are aware and we have to have
[54:08.320 -> 54:14.640] staff that are skilled in dealing with all the issues that potentially could present themselves
[54:14.640 -> 54:20.800] to us. At a very first line of defence is about having all staff trained up and qualified to be
[54:20.800 -> 54:28.960] able to understand what mental health first aid looks like ie how can you recognize signs but then it's about having robust systems in
[54:28.960 -> 54:33.160] place to make sure that if there is any nervousness around an issue that a
[54:33.160 -> 54:37.760] young person is facing that we can make sure that we get them the right support
[54:37.760 -> 54:46.440] at the right time. The biggest challenge is that sport in general football in particular encourages you to
[54:46.440 -> 54:52.800] be brave and you know pop your chest out if I put a beam match show and not show
[54:52.800 -> 54:57.560] weakness I talk about silence voices a lot in order for my coach to pick me I
[54:57.560 -> 55:03.720] got to show him the things I think that are on his invisible checklist of things
[55:03.720 -> 55:07.240] that might get me in his team and that's probably not showing weakness and it's about
[55:07.600 -> 55:11.120] kind of being a 24-7 pro and and and
[55:11.600 -> 55:16.320] Making sacrifice we use that type of language, right? You got a 24-7 pro make sacrifices
[55:17.200 -> 55:19.200] and all those sorts and so
[55:19.440 -> 55:31.440] We create a world where we're asking kids to conform to some of that stuff, where's the space for vulnerability? Where's the space for being an authentic version of yourself?
[55:31.440 -> 55:37.680] So I think a lot of mental health issues derive from people not being able to be an authentic
[55:37.680 -> 55:42.600] version of themselves. So potentially, the exchange there of me getting picked for your
[55:42.600 -> 55:46.960] team means I've got to present to you that I'm someone that I'm not
[55:47.240 -> 55:50.280] So in terms of swimming against the tide
[55:50.280 -> 55:57.440] I think the work that we're doing at Manchester United and I'm really proud of is we're trying to make it normal to talk about
[55:58.080 -> 56:00.160] Mental health issues. We're trying to make it
[56:00.760 -> 56:06.560] Okay to share weakness. We're trying to make it okay to be now do you create
[56:06.560 -> 56:11.400] that vulnerable environment are you vulnerable at work yeah I and I think
[56:11.400 -> 56:14.760] that's part of your role as a leader is if you could show your own
[56:14.760 -> 56:19.920] vulnerabilities and weaknesses and insecurities then the people around you
[56:19.920 -> 56:23.600] will do the same and there's a ripple effect so I think that's absolutely
[56:23.600 -> 56:29.280] essential that as a leader you can demonstrate. So give us an example of that then Nick, how do
[56:29.280 -> 56:34.920] you do it? I will quite often tell my immediate staff when I don't know the
[56:34.920 -> 56:38.880] solution to the challenge that we're faced with, guys we're faced with this
[56:38.880 -> 56:43.720] really difficult issue I don't know the answers and I'm nervous and I'm scared
[56:43.720 -> 56:47.840] and I need your help. That's an okay conversation for me to have with the team around me
[56:48.240 -> 56:51.960] Because I trust them and I think if I can do that to my immediate staff
[56:52.520 -> 56:58.840] They can do that to the young people that they're then associated with so I think that is absolutely a you know
[57:00.240 -> 57:07.020] Imperative that you have to you have to model the behaviors that you expect everyone else in your organization to be able to demonstrate
[57:07.020 -> 57:10.840] I think it's about language change at times
[57:10.840 -> 57:16.420] We've got to make sure that we're really I mentioned briefly earlier about I used to call it warrior spirit
[57:16.420 -> 57:22.300] I just call it spirit now because I think the warrior gives off the wrong connotations. I'm asking you to be a
[57:22.980 -> 57:25.360] Gladiator when just spirit will do. So
[57:25.360 -> 57:28.840] just subtle changes of language is really important and then there's some more overt
[57:28.840 -> 57:35.160] stuff so we we've recently had a month of mental health awareness which is where staff,
[57:35.160 -> 57:43.000] players, parents, other clubs, we just got together and engaged in a month of activities
[57:43.000 -> 57:47.200] that encouraged us all to talk, share, explore, listen to
[57:47.200 -> 57:53.640] people's stories, look at some of our role and what's emerging, what's, I was about to
[57:53.640 -> 57:58.760] say what's wonderful, it's not wonderful, but the repercussions are wonderful as we're
[57:58.760 -> 58:04.920] seeing some iconic performers who've achieved wonderful things retrospectively share with
[58:04.920 -> 58:05.120] us some of the turmoil that they were going through and I think that that helps young performers who've achieved wonderful things retrospectively share with us
[58:05.120 -> 58:09.600] some of the turmoil that they were going through and I think that that helps
[58:09.600 -> 58:14.640] young people to role model and understand that it's okay to to struggle
[58:14.640 -> 58:20.400] so saw that recently you had Harry Maguire take on the role of being like
[58:20.400 -> 58:24.800] the champion for mental health with the Academy what sort of messages is he
[58:24.800 -> 58:26.560] giving to those young players then?
[58:26.560 -> 58:32.080] He will have given our boys a lot of the sort of messages that I've given today.
[58:32.080 -> 58:35.680] You'd say, oh look at Harry Maguire's journey. Was it linear?
[58:35.680 -> 58:39.120] No, what did he have, five clubs before he lands in the Premier League?
[58:39.120 -> 58:43.520] I think that a lot of parents and young people are wired up
[58:43.520 -> 58:45.600] to want to be the exception to
[58:45.600 -> 58:49.000] the rule. Actually Harry Maguire's journey is the common journey and
[58:49.000 -> 58:52.960] perhaps the one that we all need to, not just Harry Maguire, I often look at the
[58:52.960 -> 58:56.600] the England squad if you look at any starting eleven you start to unravel all
[58:56.600 -> 59:00.680] the journeys they're fascinating those kids that have been released from
[59:00.680 -> 59:03.480] football clubs and emerged somewhere else there's lads that have come through
[59:03.480 -> 59:09.740] non-league football there's boys that have not been picked early on in their careers and I'm at to not make their debuts till they're 22
[59:09.740 -> 59:13.520] so Harry would have just shared his experiences his own personal journey and
[59:14.840 -> 59:18.400] From that boys can start to identify and role model
[59:18.400 -> 59:25.000] So in your career Nickies you mentioned you started at Watford and Graham Taylor was Taylor yn y rheolwr ar y pryd pan roeddech chi yno
[59:25.000 -> 59:30.000] ac yna rydych chi'n mynd i'r Llyfrgell Cymru cyn mynd dros i Manchester United.
[59:30.000 -> 59:34.000] Felly rydych chi wedi gweithio ar gyfer llawer o hyfforddwyr yn eich gyrfa.
[59:34.000 -> 59:41.000] Pa oedd y rhan fwyaf o'r cymryd y transiwn o'ch gwaith gyda'r chwaraewyr ifanc hwnnw
[59:41.000 -> 59:45.100] i'w helpu i gynnal y transiwn hwnnw i'r ffwrdd o'r ysgolion mwyaf? Ac beth yw'r hyn y gafodd eu gwneud? players into then helping them make that transition into senior football and what
[59:45.100 -> 59:49.960] is it they did? I was really lucky to work with some amazing folk I think luck
[59:49.960 -> 59:54.900] plays a big part in success you're gonna make your luck but it has to come your
[59:54.900 -> 59:59.440] way so at Watford I was privileged Graham Taylor, Aidy Boothroyd, Sean Dyesh,
[59:59.440 -> 01:00:04.600] Malcolm Mackay, Brendan Rogers I was surrounded by experts and so on a daily
[01:00:04.600 -> 01:00:06.020] basis I was uncomfortable because when I was surrounded by experts and so on a daily basis I was
[01:00:06.020 -> 01:00:08.820] uncomfortable because when you're surrounded by people who are really good
[01:00:08.820 -> 01:00:13.260] who you're in awe of you've got to be on your game haven't you on a daily basis so that
[01:00:13.260 -> 01:00:17.980] was an amazing learning experience for me. Sean Dyche I would suggest as a youth
[01:00:17.980 -> 01:00:22.980] team coach at Watford was one of the best youth team coaches I've worked with
[01:00:22.980 -> 01:00:27.280] why? well I suspect and he never articulated it
[01:00:27.280 -> 01:00:29.980] But I suspect he knew he was preparing himself
[01:00:31.140 -> 01:00:32.780] to be a manager
[01:00:32.780 -> 01:00:37.020] But he never let that show he was wholeheartedly dedicated to
[01:00:37.780 -> 01:00:44.320] Development of young people and never put his own personal journey ahead of the individual's journey, which I think is a real quality
[01:00:43.040 -> 01:00:47.720] personal journey ahead of the individual's journey, which I think is a real quality for him to know that I'm on a journey and I want to develop some
[01:00:47.720 -> 01:00:52.600] skills and I've got my own aspirations and desires but at no point did he ever
[01:00:52.600 -> 01:00:58.160] put his ego ahead of what the young people were doing. What did he do for
[01:00:58.160 -> 01:01:04.000] those boys in that youth team? I suggest what he did was paint a wonderful
[01:01:04.000 -> 01:01:06.960] picture of what the next bit looks like
[01:01:07.520 -> 01:01:10.760] Because he only just finished playing so he was great at articulating
[01:01:11.760 -> 01:01:13.920] the next bits gonna look like this and
[01:01:14.640 -> 01:01:19.560] Therefore I'm gonna help you shape some skills that are gonna prepare you for the next bit. He was
[01:01:20.240 -> 01:01:22.880] Outstanding, but he was all the things I was talking about he
[01:01:23.640 -> 01:01:27.220] He gave boys opportunity. He didn't pick the same 11 every week
[01:01:27.360 -> 01:01:31.000] You're playing in FA Youth Cup games and he knew it was his duty to make sure
[01:01:31.680 -> 01:01:35.920] He got as many of them on the pitch as possible because playing in the FA Youth Cup
[01:01:36.240 -> 01:01:38.520] Either will prepare you for a career in football
[01:01:38.520 -> 01:01:42.920] But if it doesn't it's going to be an amazing memory that you'll take with you for the rest of life
[01:01:42.920 -> 01:01:49.840] so he approached the job with all of the morals that potentially he shared with you when you
[01:01:49.840 -> 01:01:51.160] spoke to him a while back.
[01:01:51.160 -> 01:01:53.440] Steve Brilliant. We've reached the point of our
[01:01:53.440 -> 01:02:00.680] quick fire questions. So we always start with the three non-negotiable behaviours that you
[01:02:00.680 -> 01:02:04.080] and the people around you need to buy into. What have you got for us?
[01:02:04.080 -> 01:02:08.240] Karl Can I indulge myself here? Have a few more and also talk about the process of
[01:02:08.240 -> 01:02:13.640] how I get there. So Manchester United right now we've got five non-negotiables.
[01:02:13.640 -> 01:02:19.200] Now the importance of the five non-negotiables is I didn't create them.
[01:02:19.200 -> 01:02:24.080] So I think there's lots of non-negotiables in terms of that. You've got to work hard
[01:02:24.080 -> 01:02:25.480] and I want you to be respectful and you know what that-negotiables in terms of you've got to work hard and I want you
[01:02:25.480 -> 01:02:29.880] to be respectful and do you know what that gets boxed off in terms of appointing good
[01:02:29.880 -> 01:02:33.960] members of staff you go through that bit there and there's lots of negotiables in terms of
[01:02:33.960 -> 01:02:38.080] how many hours you need to work and what's your job description that gets boxed off by
[01:02:38.080 -> 01:02:43.440] the HR department in terms of high performance if you've got a group of people together no
[01:02:43.440 -> 01:02:45.440] point me giving you the non-negotiables you've got to group of people together no point me giving you
[01:02:45.440 -> 01:02:48.580] the non-negotiables you've got to work them out for yourself because then
[01:02:48.580 -> 01:02:51.940] you'll police them and you'll own them and they'll be yours and you'll protect
[01:02:51.940 -> 01:02:56.560] them with your life so Manchester United we spent a lot of time with the staff
[01:02:56.560 -> 01:03:01.620] with the players work shopping what behaviors are important what what values
[01:03:01.620 -> 01:03:28.000] are important to you and we came up with five words that that spell out is an is So B-A-T-O-N, we're gonna be brave, we're gonna be adaptable, together, optimistic.
[01:03:28.000 -> 01:03:34.000] And the N stood for nobody else but us, and no other time but now.
[01:03:34.000 -> 01:03:38.000] So that's the whole concept that a lot of people can moan that,
[01:03:38.000 -> 01:03:40.000] I don't like the culture of this place.
[01:03:40.000 -> 01:03:43.000] You have to accept that you are the culture.
[01:03:43.000 -> 01:03:45.160] So we have to remind ourselves
[01:03:45.400 -> 01:03:52.560] Nobody else but us and no other time but now are they your five as well? I think you don't negotiate
[01:03:53.560 -> 01:03:59.160] Chains based on the people your organization and the task at hand
[01:03:59.440 -> 01:04:04.400] So right now they are and I have to live and breathe those were they different or what for were they different at Chef United?
[01:04:05.100 -> 01:04:07.360] Absolutely, but you've got to know your organization.
[01:04:07.360 -> 01:04:09.760] You've got to know what it is you're trying to achieve
[01:04:09.760 -> 01:04:12.040] and you've got to know the task at hand.
[01:04:12.040 -> 01:04:14.760] So yeah, I have to live and breathe those five.
[01:04:14.760 -> 01:04:16.800] If you could go back to one moment in your life,
[01:04:16.800 -> 01:04:18.040] what would it be and why?
[01:04:19.080 -> 01:04:20.360] I've got a short memory.
[01:04:20.360 -> 01:04:22.760] I'll go back two weeks to an FA Youth Cup final.
[01:04:22.760 -> 01:04:26.400] So, under 18s
[01:04:26.400 -> 01:04:28.320] played at Old Trafford
[01:04:28.320 -> 01:04:30.820] FA Youth Cup final the FA Youth Cup final has
[01:04:31.420 -> 01:04:33.200] great history
[01:04:33.200 -> 01:04:36.940] Manchester United have won it more than anyone else. They won the first five
[01:04:37.520 -> 01:04:42.020] Duncan Edwards Bobby Charlton George best of all lifted that trophy class of 92
[01:04:42.640 -> 01:04:44.640] We haven't won it since 2011
[01:04:46.600 -> 01:04:52.520] That group of boys managed to win it the class of 22 but it wasn't the victory it was the
[01:04:52.520 -> 01:04:58.360] fact that it was a beautiful byproduct of a season's worth of individuals
[01:04:58.360 -> 01:05:06.900] improving and then the backdrop of 67,000 fans turned up which reminds us that youth is at the
[01:05:06.900 -> 01:05:12.200] center of everything Manchester United does. Youth saw or has seen Manchester
[01:05:12.200 -> 01:05:16.000] United through its darkest days and its greatest days so youth got us through
[01:05:16.000 -> 01:05:20.160] Munich and youth is what's seen us win Champions League so it's a nice reminder
[01:05:20.160 -> 01:05:26.160] that local people, 67,000 people wanted to turn up to see the youth of
[01:05:26.160 -> 01:05:30.440] the day and it was an amazing event and no other club could have put on a night
[01:05:30.440 -> 01:05:34.520] like that in terms of a record crowd and I don't think it will ever be seen again.
[01:05:34.520 -> 01:05:39.120] What advice would you give that teenage Nick just starting out? There's three
[01:05:39.120 -> 01:05:43.760] things I work on, one is daring greatly and I think I'm quite good at that so
[01:05:43.760 -> 01:05:45.840] it's being brave to stick yourself in the arena
[01:05:47.120 -> 01:05:50.640] The other is connection. I'm okay at that. I'm trying to get better
[01:05:51.920 -> 01:05:56.000] But I think a lot of high-performing people are perfectionists and they strive
[01:05:58.080 -> 01:05:59.880] Often for the impossible
[01:05:59.880 -> 01:06:03.920] And we forget to be kind to ourselves. I think it's so important that you have to stop
[01:06:04.440 -> 01:06:06.420] be kind to ourselves. I think it's so important that you have to stop be kind to yourself and
[01:06:06.860 -> 01:06:11.880] Celebrate small wins. And so the advice I would give to myself would simply be
[01:06:12.440 -> 01:06:15.760] Keep going you're doing all right. It's gonna be okay. Well done
[01:06:16.420 -> 01:06:24.100] Nice and finally your kind of last message really for people that have listened to this brilliant episode of high performance your one golden rule
[01:06:24.780 -> 01:06:27.880] For living a high-performance life find the thing
[01:06:27.880 -> 01:06:34.360] that excites you and go for it in a wholehearted fashion love it listen
[01:06:34.360 -> 01:06:39.320] that such a great conversation for parents of children who are obsessed
[01:06:39.320 -> 01:06:42.560] with football and both my son and daughter dream about it all the time I
[01:06:42.560 -> 01:06:48.040] listen to you talk and I watch the way that you have that fire in your eyes when you, not when you're
[01:06:48.040 -> 01:06:50.080] talking about football or football results, but when you're talking about
[01:06:50.080 -> 01:06:55.120] young people and I look at it and think I'd be perfectly happy for my kids to be
[01:06:55.120 -> 01:07:00.640] under your care at Manchester United so really interesting. Yeah I'm reminded of
[01:07:00.640 -> 01:07:08.080] a conversation we had with Bob Baxter the Exeter Chiefs coach who asked Chief, a gofyn y cwestiwn, yn ystod ei chyfnodau cyntaf fel cofoddwr,
[01:07:08.080 -> 01:07:12.320] a oedd e'n hapus i fy mhlydau i ddod i weithio yn y mhroffiad hon.
[01:07:12.320 -> 01:07:14.880] Roedd e'n ddifrifol iawn i ddweud, yn y cyfnodau cyntaf,
[01:07:14.880 -> 01:07:16.440] y byddai'r band yn gweithio yn ymwneud â nhw,
[01:07:16.440 -> 01:07:20.880] ond mae'r gwybodaeth ei hunain wedi newid ei ffwrdd o cofoddwr,
[01:07:20.880 -> 01:07:23.120] ac fe dweud, pan oedd e'n gallu mynd i le
[01:07:23.120 -> 01:07:28.460] lle oedd e'n hapus i gael ei gysylltu â hynny. Ac rwy'n credu, y cyflwyniad pwysig y gallaf i chi gael arnoch, Nick, coaching approach and he said until he could get to a place where he would be happy to answer that and I think the best compliment I can pay you Nick is
[01:07:28.460 -> 01:07:32.120] that I'd be happy for my children to come into the environment that you
[01:07:32.120 -> 01:07:38.880] oversee and I can't buy a higher testimony to you than that. Nicky.
[01:07:39.900 -> 01:07:44.320] Listen as always a huge thanks to you for growing for sharing for spreading
[01:07:44.320 -> 01:07:49.480] this podcast among your community please continue to spread the learnings you're taking from this series.
[01:07:49.480 -> 01:07:54.160] Big thanks to Finn from Rethink Audio, to Hannah, to Will, to Eve, to Gemma. And please
[01:07:54.160 -> 01:07:59.840] remember there is no secret. It is all there for you. So chase world-class basics. Don't
[01:07:59.840 -> 01:08:18.480] get high on your own supply. Remain humble, curious and empathetic, and we'll see you very soon.
[01:08:22.310 -> 01:08:24.310] you