Podcast: The High Performance
Published Date:
Mon, 18 Apr 2022 00:00:57 GMT
Duration:
57:30
Explicit:
False
Guests:
MP3 Audio:
Please note that the summary is generated based on the transcript and may not capture all the nuances or details discussed in the podcast episode.
Lewis Morgan, Gymshark co-founder and entrepreneur, joins us on this week’s episode. Lewis has been an entrepreneur since the age of 16, when he first began selling item within a video game. Since then he has created global brands, Gymshark is now valued at more than £1 billion. He offers his insights into business and life and how important family is to him.
Lewis shares with us what he would do if he only had £1000 left to his name… the answer is amazing!
This episode was recorded in front of a live audience in Birmingham during The High Performance Live Tour 2022.
Special thanks to Mission for partnering with us on the tour. We love this brand! All you need to do is head to missionuk.com and apply the code ‘PERFORM20’ at checkout for 20% off your order.
- - - - - - -
This month on the High Performance Circle... Oli Patrick joined us on The High Performance Tour 2022 and gave a great keynote on the three things you can do to improve your wellbeing and operate at the top of your game. Plus, ultra runner Simon Dent explains the performance benefits and common lessons shared between business and exercise. Sign up now to watch: www.thehighperformancepodcast.com
Also, check out our new weekly addition The Monday Motivation Newsletter. The purpose of Monday Motivation is to connect more regularly with you! We want to give Circle members a bit of inspiration, motivation and purpose at the beginning of each week. Whether that is a few key things to consider when facing the upcoming week, reading recommendations or ideas to think about when listening to the weekly podcast episode. Sign up now. Just go to www.thehighperformancepodcast.com
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### Summary of the Podcast Episode ###
**Lewis Morgan's Entrepreneurial Journey:**
- Lewis Morgan, co-founder of Gymshark, shared his entrepreneurial journey, from starting a business as a teenager to building a billion-dollar brand.
- He emphasized the importance of constantly learning, adapting, and embracing challenges.
- Lewis highlighted the significance of nurturing a business like a child, requiring dedication, patience, and attention to detail.
**Insights on Entrepreneurship and Business:**
- Lewis emphasized the value of curiosity and exploring different opportunities, even if they seem unconventional.
- He encouraged entrepreneurs to seek knowledge from various sources, such as podcasts, books, and experienced individuals.
- Lewis stressed the importance of surrounding oneself with supportive and talented people who share similar values and work ethics.
- He advised against being overly focused on financial success and instead prioritizing the process, enjoyment, and impact of one's work.
**Lessons from Lewis's Experience:**
- Lewis shared that he started making significant money from his business after two to three years of hard work and dedication.
- He emphasized the importance of constantly learning and adapting to stay ahead in business.
- Lewis highlighted the role of influencer marketing in Gymshark's success, which they leveraged to connect with their target audience.
- He attributed his ability to spot trends and opportunities to his curiosity and willingness to explore new things.
**Lewis's Motivation for Continued Success:**
- Lewis expressed his desire to make the most of the opportunities he has been given and not be selfish by retiring early.
- He aims to help other entrepreneurs succeed and create positive change in the world.
**Qualities Lewis Looks for in Potential Business Partners:**
- Lewis seeks individuals who are passionate, hungry, and driven to succeed.
- He values integrity, honesty, and shared values in his business partners.
- Lewis believes that the process and the journey are more important than the end goal.
**Advice on Mixing Business and Friendship:**
- Lewis acknowledged the challenges of mixing business and friendship but emphasized the importance of being genuine and authentic.
- He advised against overthinking the process of assessing people's intentions and focusing on building strong relationships.
- Lewis highlighted the importance of prioritizing family and close relationships while balancing the demands of business.
**Summary of the Podcast Episode**
**Guest:** Lewis Morgan, Co-founder of Gymshark and entrepreneur
**Topics Covered:**
* The importance of family
* What to do if you only have £1000 left to your name
* The challenges and benefits of working with friends and colleagues
* How to handle conflict in business
* The best piece of feedback Lewis has received
* The key drivers in business in 2022
* How to utilize social media to your advantage
* Overcoming fear when starting a business
* The importance of asking questions and seeking collaboration
* Lewis's biggest failures and how he learned from them
* Lewis's three non-negotiables
* A moment in Lewis's life he would like to go back to
**Key Points:**
* Lewis Morgan emphasizes the importance of family and maintaining strong relationships with those close to you.
* Lewis believes that if you only have £1000 left to your name, you should focus on flipping items on platforms like Facebook Marketplace to make a profit.
* Working with friends and colleagues can be beneficial, but it is essential to have clear contracts and agreements in place to avoid conflicts.
* Conflict in business is inevitable, and it is crucial to address it promptly and openly.
* The best piece of feedback Lewis received was to avoid getting too emotionally attached to the things you build in business.
* The key drivers in business in 2022 include utilizing social media effectively, understanding your target audience, and selling more than just the product.
* Social media can be a powerful tool for businesses to reach a wider audience and promote their products or services.
* Overcoming fear when starting a business requires taking action and breaking down the process into smaller, more manageable steps.
* Lewis emphasizes the importance of asking questions, seeking collaboration, and being open to learning from others.
* Lewis's biggest failures have been learning experiences that have helped him grow and develop as an entrepreneur.
* Lewis's three non-negotiables are love, empathy, and happiness.
* A moment in Lewis's life he would like to go back to is when he was 12 years old, playing video games without any worries or responsibilities.
The podcast episode delves into the life and entrepreneurial journey of Lewis Morgan, co-founder of Gymshark, a global fitness apparel brand valued at over £1 billion. The discussion centers around Lewis's experiences, insights, and advice on business, life, and the importance of family.
Lewis emphasizes the significance of curiosity and following one's passion in achieving success. He believes that treating business like a game, where there are always variables and challenges to overcome, can lead to innovative solutions and growth. Lewis also highlights the importance of empathy and kindness in personal and professional relationships, emphasizing that being a kinder person can enhance performance and create a positive impact on others.
When asked about his legacy, Lewis expresses that he is not overly concerned with leaving a lasting impression. He values personal growth and relationships over the pursuit of fame or recognition. He advises the audience to focus on themselves and the people close to them, rather than seeking validation from external sources.
Lewis reflects on the importance of embracing challenges and taking risks. He shares an anecdote about how he would have reacted to his teenage self, emphasizing the value of curiosity and following one's passions. He believes that everyone has the potential to succeed if they are willing to explore different paths and learn from their experiences.
The podcast concludes with a discussion on high performance and the idea that there is no secret formula for success. Lewis stresses the importance of embracing curiosity, trying new things, and having an open mind. He encourages the audience to be their biggest cheerleaders and to make world-class basics their calling card.
Overall, the podcast offers valuable insights into the entrepreneurial mindset, the importance of passion and curiosity, and the significance of personal growth and relationships in achieving a high-performance life.
[00:00.000 -> 00:07.600] Hey there, you're listening to high performance. I give to you for free every single week.
[00:07.600 -> 00:12.160] If you can take time to rate and review this podcast, it makes a huge difference to us
[00:12.160 -> 00:17.280] reaching new people. As many of you know already, it's the podcast that turns the lived experiences
[00:17.280 -> 00:21.960] of the planet's highest performers into your life lessons. So today, and other greatest
[00:21.960 -> 00:26.080] leaders thinkers, sports stars, entertainers and entrepreneurs
[00:26.080 -> 00:32.800] to be your teacher. Today, this awaits you.
[00:32.800 -> 00:36.960] Everyone thinks you've got the answers once you've made it, but truth is it's been a tough
[00:36.960 -> 00:41.400] journey. I mean, look at what you've shown us on this podcast. The first things you pulled
[00:41.400 -> 00:45.380] up on screen, look, you have mics in your hands and like you had a rubbish little setup
[00:45.380 -> 00:47.380] But at the time that was that was the dogs
[00:48.240 -> 00:52.800] In comparison to where we are now, you know, I mean, but like people forget that
[00:52.900 -> 00:59.760] It's so easy to forget that because as you said earlier social media shows you the best parts, but it's never like that. I
[01:01.160 -> 01:05.360] Always try and stay open-minded to everything as much as possible to learn
[01:05.360 -> 01:09.120] about everything so then when an opportunity does come up then I can spot
[01:09.120 -> 01:13.320] it and I can see okay well maybe that's gonna head there head there you'll know
[01:13.320 -> 01:17.360] you spoke to a lot of people it's all about the process the end goal is never
[01:17.360 -> 01:20.680] the end goal keep that carrot always dangled in front of you it's always
[01:20.680 -> 01:24.640] about the process what in the future you know when you're on your deathbed
[01:24.640 -> 01:26.400] you look back all you've got is memories
[01:26.400 -> 01:29.280] and the money's irrelevant at that point.
[01:29.280 -> 01:30.100] Do you know what I mean?
[01:30.100 -> 01:33.000] So you can sit back and just laugh about everything
[01:33.000 -> 01:34.280] and that's the most important thing.
[01:34.280 -> 01:35.780] Enjoy the process.
[01:37.440 -> 01:39.240] Look at your favorite brands, for example,
[01:39.240 -> 01:41.080] and look what they're doing well.
[01:41.080 -> 01:43.000] Just clone what they're doing.
[01:43.000 -> 01:45.000] All we ever done and all we will ever do in business is look at what other people are doing well, take clone what they're doing. All we ever done and all we will ever do in
[01:45.000 -> 01:49.200] business is look at what other people are doing. Well, take a little bit from everyone
[01:49.200 -> 01:51.000] and bring it into our own company.
[01:51.000 -> 01:56.080] Oh, I'm so excited to share this episode with you. I guess one of my many failings, right,
[01:56.080 -> 02:01.040] is that I'm not patient enough. And we recorded this episode quite a few months ago when it
[02:01.040 -> 02:05.040] was the very first night of the high Performance Live Tour, once again thanks to the
[02:05.040 -> 02:10.240] thousands of you that came out to watch the shows. And joining us for the first show in Birmingham
[02:10.240 -> 02:17.600] was local entrepreneur Lewis Morgan. Now if I just take you back a decade to 2012, he created with
[02:17.600 -> 02:27.320] his mate Ben Francis a company you might have heard of called Gymshark. Eight years later in 2020, Lewis exited the business
[02:27.320 -> 02:35.000] for a reported £100 million. So what lessons can you learn on being entrepreneurial? We
[02:35.000 -> 02:39.360] know that so many entrepreneurs listen to this. What are the big mistakes he made? What
[02:39.360 -> 02:43.240] are the moments where he realised he was going down the wrong path and he turned? What did
[02:43.240 -> 02:51.040] he learn about working with a close friend in a business? How has life changed now that he has so much money?
[02:51.040 -> 02:54.760] You're about to hear the truth from Lewis Morgan, a really interesting, humble, down
[02:54.760 -> 02:59.260] to earth guy. And as you will hear him explain on this conversation, he's not someone that
[02:59.260 -> 03:02.980] came to life with all the answers. And he has a really interesting take on childhood,
[03:02.980 -> 03:09.400] a really interesting take on education. And it's a conversation about entrepreneurship and business that I can't
[03:09.400 -> 03:13.900] wait for you to hear. As always, there will be some crowd interaction and some crowd noise
[03:13.900 -> 03:18.280] because it was recorded at Birmingham Town Hall. And we wouldn't have been able to go
[03:18.280 -> 03:22.920] on the live tour without our good friends at Mission. Now, I've mentioned Mission T
[03:22.920 -> 03:26.040] quite a few times. I used to be a coffee addict.
[03:26.040 -> 03:28.000] I managed to wean myself off it
[03:28.000 -> 03:31.360] and Mission is part of my high performance routine.
[03:31.360 -> 03:33.800] We talk about world-class basics on this podcast.
[03:33.800 -> 03:37.380] Mission T is one of my daily world-class basics.
[03:37.380 -> 03:39.640] It's important to say that it's not just about
[03:39.640 -> 03:41.400] sharpening you mentally and physically
[03:41.400 -> 03:44.200] if you're an athlete, but also if you're a student,
[03:44.200 -> 03:48.960] a parent, a business leader, an entrepreneur. If you just want to improve your natural
[03:48.960 -> 03:54.480] energy or your recovery or your sleep then I can't recommend Mission highly
[03:54.480 -> 04:00.720] enough and I've got some good news for you. Just go to missionuk.com and apply
[04:00.720 -> 04:08.360] the code PERFORM20 at the checkout for 20% off. That's missionuk.com and use PERFORM20
[04:08.360 -> 04:11.520] at the checkout for 20% off.
[04:11.520 -> 04:13.120] But you're gonna hear it right now.
[04:13.120 -> 04:16.080] A conversation with a young guy who was in a class
[04:16.080 -> 04:18.400] of people who've gone on to do amazing things.
[04:18.400 -> 04:21.120] And there's definitely something for us to learn from that.
[04:21.120 -> 04:24.760] He's now worth tens of millions of pounds
[04:24.760 -> 04:25.920] and he shares his
[04:25.920 -> 04:30.920] secrets and his truth and his lessons and his life with you right now.
[04:30.920 -> 04:38.160] It's Lewis Morgan, live from Birmingham, on the High Performance Podcast.
[04:41.680 -> 04:48.000] As a person with a very deep voice, I'm hired all the time for advertising campaigns.
[04:48.000 -> 04:53.720] But a deep voice doesn't sell B2B, and advertising on the wrong platform doesn't sell B2B either.
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[05:12.200 -> 05:14.320] Okay, that's enough about wigs.
[05:14.320 -> 05:18.760] LinkedIn ads allows you to focus on getting your B2B message to the right people.
[05:18.760 -> 05:23.920] So does that mean you should use ads on LinkedIn instead of hiring me, the man with the deepest
[05:23.920 -> 05:29.600] voice in the world? Yes, yes it does. Get started today and see why LinkedIn is
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[05:34.760 -> 05:39.680] Go to LinkedIn.com slash results to claim your credit. That's LinkedIn.com slash
[05:39.680 -> 05:43.680] results. Terms and conditions apply.
[05:44.120 -> 05:45.000] On our podcast we love to highlight businesses that are doing things a Terms and conditions apply.
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[07:21.000 -> 07:22.000] for details. Here he is!
[07:22.000 -> 07:23.000] How we doing?
[07:23.000 -> 07:24.000] Mate, how are you?
[07:24.000 -> 07:25.000] Good, thank you.
[07:25.000 -> 07:26.000] Thanks for having me.
[07:26.000 -> 07:27.000] Nice to have you with us.
[07:27.000 -> 07:28.000] Social distance.
[07:28.000 -> 07:29.000] Yeah, yeah, I'm afraid so.
[07:29.000 -> 07:31.000] So you are the first ever High Performance Podcast guest in front of a live audience
[07:31.000 -> 07:32.000] of almost a thousand people.
[07:32.000 -> 07:33.000] Thank you.
[07:33.000 -> 07:34.000] I know, I appreciate that.
[07:34.000 -> 07:35.000] I just want to say as well, what an incredible job you two have done.
[07:35.000 -> 07:36.000] I mean, I'm not going to lie, I'm not going to lie.
[07:36.000 -> 07:37.000] I mean, I'm not going to lie.
[07:37.000 -> 07:38.000] I mean, I'm not going to lie.
[07:38.000 -> 07:39.000] I mean, I'm not going to lie.
[07:39.000 -> 07:40.000] I mean, I'm not going to lie.
[07:40.000 -> 07:41.000] I mean, I'm not going to lie.
[07:41.000 -> 07:42.000] I mean, I'm not going to lie.
[07:42.000 -> 07:43.000] I mean, I'm not going to lie.
[07:43.000 -> 07:44.000] I mean, I'm not going to lie.
[07:44.000 -> 07:50.080] I mean, I'm not going to lie. I mean, I'm not going to lie. I mean, I'm not going to lie. I mean, I'm almost a thousand people. Thank you. I just want to say as well, what an incredible job you two have done,
[07:50.080 -> 07:54.680] especially in two years, and the word, the message that you're spreading around
[07:54.680 -> 07:59.600] the world is just incredible. Oh mate, thank you so much, really appreciate that.
[07:59.600 -> 08:09.060] Yeah, thank you. So let's start the way we always start these conversations then for you
[08:09.800 -> 08:16.040] What is high performance? Do you know what it's similar to to what Gary Neville said in terms of?
[08:16.920 -> 08:22.000] At a point in life for everyone their performance will change depending on their emotion
[08:22.200 -> 08:26.380] You know what's happening at home their state where they are in their career
[08:26.380 -> 08:33.220] It's always gonna change. So as long as you're always performing to your best ability on that day, and that's all that really matters
[08:33.860 -> 08:38.860] So what is it for you at the moment then for me? It's it's all about my little girl at this moment in time
[08:38.900 -> 08:43.140] Yeah, she's five weeks old. So as soon as I leave here straight back home and for me, that's
[08:42.000 -> 08:43.000] So as soon as I leave here, straight back home. And for me, that's...
[08:43.000 -> 08:44.000] Thank you.
[08:44.000 -> 08:45.000] Nice.
[08:45.000 -> 08:47.000] So can I jump in there then, Lewis?
[08:47.000 -> 08:50.000] Because I know that Willow, as you say, is five weeks old.
[08:50.000 -> 08:53.000] One of the things that intrigued me when I was reading about your background
[08:53.000 -> 08:56.000] is that a lot of entrepreneurs we've met often talk about their business
[08:56.000 -> 08:58.000] being a baby to them.
[08:58.000 -> 09:00.000] Now, you've run and set up lots of businesses,
[09:00.000 -> 09:02.000] and now you've become a father yourself.
[09:02.000 -> 09:04.000] What would you say are the similarities,
[09:04.000 -> 09:07.320] and what lessons can you apply from the world
[09:07.320 -> 09:10.960] of being an entrepreneur to raising your daughter?
[09:10.960 -> 09:14.520] Well, to be honest, it is very similar in terms of
[09:14.520 -> 09:18.080] when you create a business, the business is only created
[09:18.080 -> 09:20.160] because it's your idea that you've pulled out your head
[09:20.160 -> 09:21.960] and it's only there because of you
[09:21.960 -> 09:24.440] or whoever else you're in business with.
[09:24.440 -> 09:27.000] And obviously that's the same as having a child, right?
[09:27.000 -> 09:30.000] It's only there because you and your partner made the child.
[09:30.000 -> 09:34.000] So it's a very similar aspect in that and it takes a lot of nurturing too,
[09:34.000 -> 09:39.000] like kids don't grow up to have all the morals they have without your input too.
[09:39.000 -> 09:41.000] And that's the same with the business.
[09:41.000 -> 09:43.000] It's really important to nurture a business when you create a business.
[09:43.000 -> 09:46.520] You're doing every single job. people think you need to employ 50
[09:46.520 -> 09:49.840] different people when you first start at the end of the day you are those 50
[09:49.840 -> 09:52.800] different people do you know I mean you're doing every little shitty job
[09:52.800 -> 09:57.840] there is literally down to the ground and that's the same as you know to me
[09:57.840 -> 10:00.780] having a kid you have to always be there watching them it's intensive I mean
[10:00.780 -> 10:03.760] she's only four weeks old so I'm only speaking on four weeks of experience
[10:03.760 -> 10:07.880] it's you know changing lapis then they're sick, then they poo
[10:07.880 -> 10:11.340] again, you have to change it again. And that's the sound as a business. No, not
[10:11.340 -> 10:15.040] everything goes right. You do one thing, then you take two steps back just
[10:15.040 -> 10:19.080] to get forward again. So. And it's a constant, so you're in a constant state
[10:19.080 -> 10:22.920] of learning right when you're a new parent and I guess that you were in a
[10:22.920 -> 10:27.040] constant state of learning when you first started. I mean what I find fascinating right about you is that
[10:27.040 -> 10:31.600] how old were you when when you first started thinking about being a
[10:31.600 -> 10:34.520] businessman? You were doing all kinds of things at school weren't you? What was the
[10:34.520 -> 10:42.460] earliest? I'd say the earliest was it was probably when I was 16, 15 but that was
[10:42.460 -> 10:46.160] on a game. That was buying and selling on a game that I used to play.
[10:46.160 -> 10:47.860] I'd buy something and I'd sell it again
[10:47.860 -> 10:48.780] to make a little bit of money,
[10:48.780 -> 10:51.340] and that was kind of instilling this habit in me.
[10:51.340 -> 10:53.460] But you had a mindset at that point, though, didn't you,
[10:53.460 -> 10:56.600] of understanding the power that you can have,
[10:56.600 -> 10:59.520] realizing that if you can control certain things around you
[10:59.520 -> 11:01.360] that you can spin at your advantage.
[11:01.360 -> 11:03.560] Like, I was still doing a paper round,
[11:03.560 -> 11:06.040] and I used to wear a Daffy Duck nightshirt, right?
[11:06.040 -> 11:07.160] At the age of 16.
[11:07.160 -> 11:08.640] Yeah, you're there thinking, brilliant,
[11:08.640 -> 11:09.480] I can make some money.
[11:09.480 -> 11:11.600] So where did this come from?
[11:11.600 -> 11:14.320] Was, Damian spoke about the golden seed.
[11:14.320 -> 11:17.000] Was there a golden seed moment where you realized
[11:17.000 -> 11:20.280] that you could do something different to everybody else?
[11:20.280 -> 11:22.680] Not, I wouldn't say golden seed.
[11:22.680 -> 11:27.000] I would say we kind of more stumbled across things that were making money
[11:27.000 -> 11:34.000] and that inquisitiveness to keep diving down rabbit holes then led us to places that made money.
[11:34.000 -> 11:40.000] It wasn't like, oh I want to make loads of money, it was, what can I do, how are they doing this?
[11:40.000 -> 11:43.000] And then I just kind of dived down the rabbit holes, it led me there.
[11:43.000 -> 11:46.960] When I was at school as well, there was nothing about me that was special.
[11:46.960 -> 11:48.600] I'm probably one of the most uneducated people
[11:48.600 -> 11:51.120] in this room, always getting kicked out of lessons.
[11:51.120 -> 11:52.640] It was nothing like that.
[11:52.640 -> 11:55.840] It was bouncing ideas as well as friends,
[11:55.840 -> 11:59.080] and let's just say, they would come back with a good idea,
[11:59.080 -> 12:01.160] and then we'd just explore it.
[12:01.160 -> 12:02.840] So, that's really intriguing,
[12:02.840 -> 12:04.600] because for those that don't know it,
[12:04.600 -> 12:09.400] that some of these friends that you're describing about some of the modern-day titans of
[12:09.400 -> 12:13.080] business you've got Reese Wabara that's been a guest on the podcast we've had
[12:13.080 -> 12:16.740] Ben Francis that's also been a guest you've got the Edgerton brothers that
[12:16.740 -> 12:20.520] you're now working with what was happening within that culture or that
[12:20.520 -> 12:26.240] environment that was nurturing so many entrepreneurs?
[12:28.160 -> 12:32.560] I think, to be honest, it probably all started with Reece, if I'm honest,
[12:32.560 -> 12:34.560] because Reece was the only one to break out
[12:34.560 -> 12:37.640] of a little town that made something of himself
[12:37.640 -> 12:41.000] through football, because I had a job as,
[12:41.000 -> 12:43.040] you know, Ben was a pizza delivery driver,
[12:43.040 -> 12:44.800] my friends was a waiter,
[12:44.800 -> 12:46.400] I worked two jobs at Burton's Men's Wear, Ben was a pizza delivery driver, my friends was a waiter, I worked two jobs
[12:46.400 -> 12:49.000] at Burton's Men's Wear and as a local pot washer
[12:49.000 -> 12:50.800] at the Grafton Manor Hotel.
[12:50.800 -> 12:55.160] And meanwhile, you know, Reece Valbaro was playing football
[12:55.160 -> 12:59.240] for loads of different clubs around the world,
[12:59.240 -> 13:01.920] getting paid massive amounts of money
[13:01.920 -> 13:03.440] that at one day I could only dream of.
[13:03.440 -> 13:04.680] And I was like, that is just crazy,
[13:04.680 -> 13:06.800] how is he making so much money so young?
[13:06.800 -> 13:09.600] And that drove me to realise straight away, like,
[13:09.600 -> 13:12.600] it really is possible because he's so close to me.
[13:12.600 -> 13:14.600] If he can do it, then I can do it.
[13:14.600 -> 13:17.200] But not in a malicious way, just like, he's bringing me up.
[13:17.200 -> 13:21.200] So then it was like, okay, I'm going to build something now.
[13:21.200 -> 13:24.800] And then later on, it came into the facts full circle.
[13:24.800 -> 13:25.760] I kind of
[13:25.760 -> 13:28.480] talked him out of not playing football anymore and let's build a business
[13:28.480 -> 13:33.680] together and now you know you've seen where it's all gone so I'd say it's more
[13:33.680 -> 13:38.320] so the people are just the people around you they can tell you you know so if
[13:38.320 -> 13:42.640] there's like teachers listening to this and Lewis saw that we're thinking how do
[13:42.640 -> 13:46.520] I nurture that sort of entrepreneurial curiosity
[13:46.520 -> 13:49.540] within young people that can lead them down
[13:49.540 -> 13:52.360] these rabbit holes that could potentially be successful?
[13:52.360 -> 13:55.740] What advice would you give to people in that position?
[13:55.740 -> 13:57.720] Well, it's obviously really hard for teachers, too,
[13:57.720 -> 14:01.000] because they're teachers in a class of 30 pupils,
[14:01.000 -> 14:02.840] and it's hard to give everyone the same advice,
[14:02.840 -> 14:06.960] because not everyone responds to the same advice. Some people learn from listening to podcasts, some
[14:06.960 -> 14:10.880] people learn from visuals, some people learn from just you know writing down
[14:10.880 -> 14:15.080] things. Everyone is different so it's really hard to pinpoint advice but I
[14:15.080 -> 14:19.680] would just say never undermine someone's thought process on how they get to an
[14:19.680 -> 14:23.560] answer because I might conclude a different answer or might think so
[14:23.560 -> 14:27.720] crazily and someone might say to me like okay that's daft why are you even saying that but if
[14:27.720 -> 14:30.160] someone would have said to me you're gonna build a billion pound brand one
[14:30.160 -> 14:35.480] dad say maybe so. Did you find you were undermined by the teachers then when you
[14:35.480 -> 14:41.000] were at school? No but the way they treated me was subject to how I treated
[14:41.000 -> 14:44.320] them like I was a class clown there's no two ways about it I'd go into school
[14:44.320 -> 14:45.360] thinking I was cool,
[14:45.360 -> 14:46.400] trying to make people laugh,
[14:46.400 -> 14:47.520] and I'd get kicked out of lessons
[14:47.520 -> 14:48.960] because I'm interrupting another,
[14:48.960 -> 14:50.640] you know, 30 people's education,
[14:50.640 -> 14:52.080] which is rightly so.
[14:52.080 -> 14:53.200] And looking back, obviously now,
[14:53.200 -> 14:54.960] I've got perspective, and that was silly of me,
[14:54.960 -> 14:56.240] but it was the only thing I knew.
[14:56.240 -> 15:00.240] I would say, if teachers can try and teach perspective
[15:00.240 -> 15:02.160] on what skills you're going to need
[15:02.160 -> 15:03.360] when you leave school,
[15:03.360 -> 15:05.760] even as simple as like, you know,
[15:05.760 -> 15:07.760] being empathetic to other coworkers
[15:07.760 -> 15:08.960] as you go to the next step,
[15:08.960 -> 15:11.940] or just like how to plan your life finances,
[15:11.940 -> 15:13.700] just simple things, how to plot your life,
[15:13.700 -> 15:16.800] the power of the routine that school gives you.
[15:16.800 -> 15:20.120] Just simple things like that, I think they go even further.
[15:20.120 -> 15:24.180] So you've reached this point where you've got a few kids
[15:24.180 -> 15:26.400] who are in your year or in your school
[15:26.400 -> 15:31.040] who are doing amazing things, yet you're Lewis Morgan that's getting chucked out of classes,
[15:31.040 -> 15:35.120] you're not getting great grades, you're not at the top of the class at any point.
[15:35.120 -> 15:41.120] I'm really interested when the switch happens and you find that actually you're getting some joy out
[15:41.120 -> 15:45.620] of creating businesses and things. When you did that,
[15:45.620 -> 15:48.180] where did the ability to do maths come from?
[15:48.180 -> 15:51.420] Where did the ability to deal with supply chains
[15:51.420 -> 15:53.900] and empathizing with people
[15:53.900 -> 15:55.540] and bringing the right people on board?
[15:55.540 -> 15:57.140] Where does all of that come from?
[15:57.140 -> 15:58.420] Because there'll be people in here tonight
[15:58.420 -> 16:00.180] that would love to start their own businesses.
[16:00.180 -> 16:01.240] And they're thinking, well,
[16:01.240 -> 16:03.020] I wouldn't even know where to begin.
[16:03.020 -> 16:05.440] So how did you begin it?
[16:05.440 -> 16:07.280] And what can you teach people in here tonight?
[16:07.280 -> 16:08.960] Well, it's called fucking winging it.
[16:11.280 -> 16:11.760] Honestly.
[16:18.560 -> 16:22.960] I mean, everyone thinks you've got the answers once you've made it,
[16:22.960 -> 16:25.520] but truth is it's been a tough journey. I mean, look at what you've shown the answers once you've made it, but truth is, it's been a tough journey.
[16:25.560 -> 16:28.280] I mean, look at what you've shown us on this podcast.
[16:28.320 -> 16:30.080] The first things you pulled up on screen,
[16:30.120 -> 16:32.040] look, you have mics in your hands,
[16:32.080 -> 16:33.640] and you had a rubbish little set-up,
[16:33.680 -> 16:35.400] but at the time, that was the dogs...
[16:35.440 -> 16:39.120] In comparison to where we are now, do you know what I mean?
[16:39.160 -> 16:41.080] But, like, people forget that.
[16:41.120 -> 16:43.600] It's so easy to forget that, because as you said earlier,
[16:43.640 -> 16:46.120] social media shows you the best parts, but it's never like that. It's so easy to forget that because as you said earlier, social media shows you the best parts,
[16:46.120 -> 16:47.980] but it's never like that.
[16:47.980 -> 16:50.400] When we first started,
[16:50.400 -> 16:51.580] didn't have a clue what we were going to do.
[16:51.580 -> 16:53.680] We just wanted, it was starting off as a supplement company.
[16:53.680 -> 16:57.240] You know, now we're a massive gym clothing company only.
[16:57.240 -> 17:00.460] And the same goes with all of our other brands.
[17:00.460 -> 17:03.360] We didn't really know where we wanted to go.
[17:03.360 -> 17:08.880] I'd say your best things for you to do, YouTube, listen to podcasts like this, listen to people's different life experiences.
[17:09.480 -> 17:14.640] Google's one of your best friends. Upwork, things like that where you can outsource work that you're maybe not so good at.
[17:14.640 -> 17:18.320] But truth is when you start in a business, you need to be doing everything and it is a learning process.
[17:18.480 -> 17:23.480] And so many unanswered questions, including now. I don't know where the next step is, but I'll for sure learn.
[17:23.480 -> 17:25.680] And how will I learn? I'll either pay someone that knows it,
[17:25.680 -> 17:27.540] that's already been there, that's got the experience.
[17:27.540 -> 17:28.880] So I then don't have to go and learn
[17:28.880 -> 17:30.320] and make a mistake that's going to cost me more
[17:30.320 -> 17:32.200] than I'm going to pay that person.
[17:32.200 -> 17:33.360] That's the only reason to be fair.
[17:33.360 -> 17:35.880] Otherwise you're just kind of winging it again.
[17:35.880 -> 17:38.680] Which is fine, but things take time.
[17:38.680 -> 17:39.520] Really do take time.
[17:39.520 -> 17:41.600] I mean, I've been doing things for the best part of 12 years.
[17:41.600 -> 17:42.880] But things haven't been so quick for you though.
[17:42.880 -> 17:44.520] Like when you first,
[17:44.520 -> 17:45.160] how long was it from when you first started Like when you first, how long was it
[17:45.160 -> 17:46.240] from when you first started
[17:46.240 -> 17:49.120] to when you were actually making some serious money?
[17:49.120 -> 17:50.720] How quick did that happen?
[17:51.880 -> 17:53.960] Two or three years, two or three years.
[17:53.960 -> 17:55.680] And how hard were you having to work
[17:55.680 -> 17:57.520] and how much were you having to sacrifice
[17:57.520 -> 18:00.280] and how full on was that experience
[18:00.280 -> 18:01.600] for that period of time?
[18:01.600 -> 18:02.440] It was full on.
[18:02.440 -> 18:05.200] So it was 24, I'm not going to say 24 hours a day,
[18:05.200 -> 18:06.520] but there was always stuff to do.
[18:06.520 -> 18:08.560] Anyone out there that runs their own company knows
[18:08.560 -> 18:10.480] you're constantly thinking of the next step,
[18:10.480 -> 18:12.400] but that's only because it's forced,
[18:12.400 -> 18:14.600] I'll do it myself, I want to become better,
[18:14.600 -> 18:17.760] so I'll always think about what's the next opportunity.
[18:17.760 -> 18:22.000] And the best point I can give is when I was,
[18:22.000 -> 18:25.480] when we were in Body Power, which is a big expo,
[18:25.480 -> 18:29.520] this is when we really knew we were probably making like, I don't know, two or three grand a week or whatever,
[18:29.520 -> 18:34.760] and then we launched this track suit to Body Power and we must have made 30
[18:34.760 -> 18:40.240] grand in 10 minutes and we were like, fuck, that's crazy. But I wasn't like, okay, now I can go buy a Rolex.
[18:40.240 -> 18:45.600] I didn't care about that stuff. I was like, if we can do that now, what can we do in the future?
[18:45.600 -> 18:46.560] What can we build?
[18:46.560 -> 18:47.400] This is just a start.
[18:47.400 -> 18:49.240] If we've already done this on our first event,
[18:49.240 -> 18:51.920] what's going to happen when we go a few years down the line
[18:51.920 -> 18:53.560] and we do five events, we're two years on.
[18:53.560 -> 18:55.280] We did do five events that next year.
[18:55.280 -> 18:56.560] Again, winging it.
[18:56.560 -> 18:58.640] We're going around the world, taking loads of athletes,
[18:58.640 -> 19:00.040] didn't have a clue what we were doing.
[19:00.040 -> 19:01.360] But isn't this the point though,
[19:01.360 -> 19:02.880] is that we're all winging it all the time.
[19:02.880 -> 19:06.960] We start this podcast, we were winging it He's not even a professor
[19:11.960 -> 19:14.000] I think there's a great lesson for people, you know
[19:14.000 -> 19:16.000] We spoke about imposter syndrome earlier on
[19:16.240 -> 19:19.520] Like people are winging it all the time and people assume from the outside
[19:19.520 -> 19:23.840] They look at you and go blimey look at Lewis and Ben. They've just turned over five million quid
[19:23.840 -> 19:25.200] They must know what they're doing.
[19:25.200 -> 19:26.960] But the truth is that all of us
[19:26.960 -> 19:28.480] are making it up as we go along.
[19:28.480 -> 19:29.800] I'm very interested though,
[19:29.800 -> 19:30.920] what was it that you did
[19:30.920 -> 19:34.000] that suddenly rocket fueled that success?
[19:35.520 -> 19:38.800] I think it was probably when we identified,
[19:38.800 -> 19:41.400] maybe by accident, that influencer marketing
[19:41.400 -> 19:43.280] was a thing that we could use as a tool
[19:43.280 -> 19:46.240] to bring emotion and to bring sales to our company.
[19:46.240 -> 19:51.260] We accidentally stumbled across that. It was the right time in terms of the things we were into
[19:51.560 -> 19:56.320] that we could associate with our brands. We were watching YouTubers all the time. They were getting 30,000 views.
[19:56.320 -> 19:58.320] This is like in 2012 and
[19:58.520 -> 20:03.440] probably that's equivalent to now on Instagram like a million views, let's say. It was huge and it's every single day.
[20:03.440 -> 20:06.240] And we thought, okay, if all these companies are doing it really well,
[20:06.240 -> 20:07.560] then how can we do it differently?
[20:07.560 -> 20:09.320] And we thought we want to meet these people.
[20:09.320 -> 20:11.360] These, we look up to these people.
[20:11.360 -> 20:12.200] So if we look up to them
[20:12.200 -> 20:14.080] and everyone else that was our product probably is too.
[20:14.080 -> 20:15.640] So we brought them over from the US,
[20:15.640 -> 20:18.600] brought them to a place where people wouldn't have a chance
[20:18.600 -> 20:20.560] probably ever again to come and see them.
[20:20.560 -> 20:22.480] And you know, it worked.
[20:22.480 -> 20:23.760] And from now, as you can see now,
[20:23.760 -> 20:25.260] influencer marketing is this big thing
[20:25.260 -> 20:26.860] that everyone knows about.
[20:26.860 -> 20:28.540] See, but what really intrigues me on that though,
[20:28.540 -> 20:30.200] is that, it's like that old saying,
[20:30.200 -> 20:32.220] that talent hits a target nobody else can.
[20:32.220 -> 20:35.700] Genius hits a target that nobody else can even see.
[20:35.700 -> 20:37.280] So you were seeing something that now
[20:37.280 -> 20:39.660] seems so obvious in hindsight.
[20:39.660 -> 20:42.640] So what was it that allowed you to see trends
[20:42.640 -> 20:44.440] that nobody else could see,
[20:44.440 -> 20:46.120] that people could learn from
[20:46.120 -> 20:48.480] and replicate in their own world?
[20:48.480 -> 20:49.920] Well, some of the biggest companies in the world
[20:49.920 -> 20:52.480] are always built upon things that become,
[20:52.480 -> 20:55.800] and niches that become like new trends.
[20:55.800 -> 20:57.480] There's obviously an element of look there,
[20:57.480 -> 20:58.720] but to spot an opportunity,
[20:58.720 -> 21:00.640] you already need to kind of know about the subject,
[21:00.640 -> 21:01.840] which is why I said to everyone,
[21:01.840 -> 21:03.600] be as curious as you can.
[21:03.600 -> 21:04.840] Don't just say no.
[21:04.840 -> 21:05.840] People wanna talk about crypto, and they'll say, look, I'm not doing that, it as curious as you can. Don't just say no. People want to talk about crypto,
[21:05.840 -> 21:07.300] and they'll say, look, I'm not doing that, it's a scam.
[21:07.300 -> 21:08.480] But how do you know it's a scam?
[21:08.480 -> 21:09.960] Like, have you ever actually looked into it,
[21:09.960 -> 21:11.800] or are you just throwing words out of your head?
[21:11.800 -> 21:14.600] I always try and stay open-minded to everything,
[21:14.600 -> 21:16.720] as much as possible, to learn about everything,
[21:16.720 -> 21:19.240] so then when an opportunity does come up,
[21:19.240 -> 21:20.840] then I can spot it, and I can see, okay,
[21:20.840 -> 21:23.320] well, maybe that's going to head there, head there.
[21:23.320 -> 21:26.640] But you've had constant big moments that haven't you?
[21:26.640 -> 21:29.080] Like you obviously created Gymshark
[21:29.080 -> 21:32.260] and you no longer are involved in that as we talked today,
[21:32.260 -> 21:33.920] but then you keep going.
[21:33.920 -> 21:36.400] So when you exited from Gymshark
[21:36.400 -> 21:39.360] and obviously you've got a few quid in the bank,
[21:39.360 -> 21:40.760] what was the reason to keep going
[21:40.760 -> 21:43.640] and to find the next thing and to push forward?
[21:43.640 -> 21:46.440] Because I've been given an opportunity, right?
[21:46.440 -> 21:48.240] One of 400 trillion, I think they're all tied
[21:48.240 -> 21:49.160] to even being here today,
[21:49.160 -> 21:50.440] and I'm talking to even being born.
[21:50.440 -> 21:51.920] So why am I going to be selfish enough
[21:51.920 -> 21:52.760] to throw that out of the way?
[21:52.760 -> 21:54.960] Because I've made a few quid at 29.
[21:54.960 -> 21:56.440] Now that's selfish to me.
[21:56.440 -> 21:57.440] There's people around the world
[21:57.440 -> 21:58.680] that haven't even got clean water in
[21:58.680 -> 22:00.960] because I've made something of myself so young,
[22:00.960 -> 22:02.600] I'm going to now throw that away and stop working.
[22:02.600 -> 22:05.960] No, it just shows me how far I can actually go.
[22:05.960 -> 22:08.240] And not only do I want to take myself there,
[22:08.240 -> 22:10.860] I want to take the people around me and other entrepreneurs
[22:10.860 -> 22:14.780] and try and help them kind of build their businesses
[22:14.780 -> 22:17.600] into bigger things too and treat them right,
[22:17.600 -> 22:18.820] show them the right things to do
[22:18.820 -> 22:21.520] and teach them everything I've learned.
[22:21.520 -> 22:23.800] So when it comes to the people around you then
[22:23.800 -> 22:26.560] that you want to take along and show them on this,
[22:26.560 -> 22:29.320] what sort of qualities do you look for of people
[22:29.320 -> 22:32.360] that you want to invest into a business with
[22:32.360 -> 22:35.420] and take those opportunities alongside?
[22:36.940 -> 22:38.320] Businesses, generally speaking,
[22:38.320 -> 22:40.320] especially for the first three years,
[22:40.320 -> 22:41.400] it's all about the people.
[22:41.400 -> 22:43.080] Like you guys could come to me and say,
[22:43.080 -> 22:45.040] we're going to create a podcast.
[22:45.040 -> 22:47.520] You know, you could say it's going to have 5,000 players
[22:47.520 -> 22:49.480] tomorrow, or it could have millions.
[22:49.480 -> 22:50.320] I don't care.
[22:50.320 -> 22:51.880] I care about the people in front of me
[22:51.880 -> 22:53.480] who are pitching me the idea.
[22:53.480 -> 22:54.840] What are you two about?
[22:54.840 -> 22:56.000] Where do your morals sit?
[22:56.000 -> 22:57.120] How hungry are you?
[22:57.120 -> 22:59.440] Are you going to run off when you get a few quid in the bank
[22:59.440 -> 23:04.440] and buy loads of houses, cars, jewelry, and switch off?
[23:04.640 -> 23:06.280] Because you'll know,
[23:06.280 -> 23:09.160] you spoke to a lot of people, it's all about the process.
[23:09.160 -> 23:10.800] The end goal is never the end goal.
[23:10.800 -> 23:12.880] Keep that carrot always dangled in front of you.
[23:12.880 -> 23:14.940] It's always about the process.
[23:14.940 -> 23:17.480] In the future, you know, when you're on your deathbed
[23:17.480 -> 23:19.240] and you look back, all you've got is memories
[23:19.240 -> 23:22.080] and the money's irrelevant at that point.
[23:22.080 -> 23:22.920] Do you know what I mean?
[23:22.920 -> 23:25.800] So that's, you can sit back and just laugh about everything
[23:25.800 -> 23:28.600] and that's the most important thing, enjoy the process.
[23:28.600 -> 23:30.400] So what are the questions you ask then
[23:30.400 -> 23:32.280] of people that come into your life
[23:32.280 -> 23:34.880] so that you can really assess whether they bring
[23:34.880 -> 23:37.840] genuine value to the things that you want to achieve
[23:37.840 -> 23:39.920] and the things that you want to do?
[23:39.920 -> 23:42.320] I try not to overthink that if I'm honest,
[23:42.320 -> 23:45.040] because you see a lot of people come,
[23:45.040 -> 23:46.040] you see a lot of people go,
[23:46.040 -> 23:46.880] you see the best sides of people,
[23:46.880 -> 23:48.320] you see the nastiest sides of people,
[23:48.320 -> 23:50.740] depending on what's involved.
[23:50.740 -> 23:52.400] So I try not to overthink it.
[23:52.400 -> 23:54.560] I believe that I just be real with people,
[23:54.560 -> 23:57.560] and if they're real to me for long enough,
[23:57.560 -> 23:59.480] then I'll eventually see cracks or I won't,
[23:59.480 -> 24:00.480] but everyone has cracks.
[24:00.480 -> 24:03.600] It all depends on the intention of the crack that appears.
[24:03.600 -> 24:05.000] So I just try not to overthink that part,
[24:05.000 -> 24:07.000] but to be honest, don't really have that much time
[24:07.000 -> 24:10.000] to make, like, let's say new friends,
[24:10.000 -> 24:13.000] because I'm just too busy focusing on my family
[24:13.000 -> 24:15.000] and the people around me already.
[24:15.000 -> 24:16.000] That's enough, do you know what I mean?
[24:16.000 -> 24:18.000] So what advice would you give to people
[24:18.000 -> 24:20.000] when it comes to going into business
[24:20.000 -> 24:22.000] and mixing that with friendship?
[24:22.000 -> 24:25.400] Because it seems to me like a blessing and a curse
[24:25.400 -> 24:27.760] that you may have each other's backs,
[24:27.760 -> 24:30.480] but if things go wrong, you lose both the business
[24:30.480 -> 24:31.480] and the friendship.
[24:31.480 -> 24:33.720] Yeah, it is a really tricky one.
[24:33.720 -> 24:36.200] It is a really tricky one, especially because, you know,
[24:36.200 -> 24:38.240] when you're growing, you both want the best for the business
[24:38.240 -> 24:40.960] and sometimes your idea might not be as good as theirs
[24:40.960 -> 24:43.360] or vice versa, but you believe in that time,
[24:43.360 -> 24:48.920] obviously your idea is the best idea and it's sometimes hard to overcome.
[24:48.920 -> 24:52.480] But all my businesses have been with friends,
[24:52.480 -> 24:53.380] every single one of them.
[24:53.380 -> 24:55.920] There's not one MDV, Gymshark, the Able Group.
[24:55.920 -> 24:57.440] These are all people that I've known from school,
[24:57.440 -> 24:59.280] which is pretty crazy.
[24:59.280 -> 25:03.200] So I've generally had, for the most part,
[25:03.200 -> 25:06.700] a great experience, but it can all, you know, contracts and things like that
[25:06.700 -> 25:08.980] in place early on, again, always great,
[25:08.980 -> 25:10.500] but it is a tricky one.
[25:10.500 -> 25:13.120] It works for some people, it works for others.
[25:13.120 -> 25:15.580] So how often do you get together then,
[25:15.580 -> 25:19.040] when you're in business with friends and colleagues,
[25:19.040 -> 25:21.700] and just talk about the softer stuff,
[25:21.700 -> 25:23.800] the values, the vision?
[25:23.800 -> 25:25.160] How frequently does that happen
[25:25.160 -> 25:27.280] and what are the nature of those conversations,
[25:27.280 -> 25:28.120] aren't there?
[25:28.120 -> 25:30.440] Probably on a daily basis, unofficially,
[25:30.440 -> 25:32.960] because you're always talking about business.
[25:32.960 -> 25:34.600] You know, the best businesses are the ones
[25:34.600 -> 25:36.240] that you live and breathe by.
[25:36.240 -> 25:37.800] You can't kind of just, you know,
[25:37.800 -> 25:38.640] okay, it's Monday now,
[25:38.640 -> 25:39.880] I'm only going to talk about the business.
[25:39.880 -> 25:41.680] Don't worry, it's every single day.
[25:41.680 -> 25:43.360] If I look to my phone now,
[25:43.360 -> 25:45.520] I've probably got 150 messages from a group chat
[25:45.520 -> 25:46.760] from people in an able group
[25:46.760 -> 25:48.040] that are looking for the next big thing
[25:48.040 -> 25:49.840] or the next door dear.
[25:49.840 -> 25:51.760] I don't think you ever switch off.
[25:51.760 -> 25:55.560] And anytime I'm around people
[25:55.560 -> 25:57.840] that I've got companies with or we speak,
[25:57.840 -> 26:00.280] it's always positive things.
[26:00.280 -> 26:01.120] Like what are they,
[26:01.120 -> 26:03.560] what's this company doing well that we can implement?
[26:03.560 -> 26:06.380] It's always positivity all the time.
[26:06.380 -> 26:11.100] So how do you handle conflict when that inevitably rises?
[26:11.100 -> 26:12.480] I'm not delusional.
[26:12.480 -> 26:14.280] And the people around me aren't delusional.
[26:14.280 -> 26:16.380] I think you can't be delusional in business.
[26:16.380 -> 26:18.160] If you're wrong, you're wrong.
[26:18.160 -> 26:19.880] There's gonna be a reason behind it.
[26:19.880 -> 26:21.880] But no one should ever say, okay, you're wrong,
[26:21.880 -> 26:22.840] and that's the only reason.
[26:22.840 -> 26:25.800] You're wrong because, and I think I'm right because, okay,
[26:25.800 -> 26:28.920] and then we speak, and then we get to the conclusion,
[26:28.920 -> 26:29.760] because at the end of the day,
[26:29.760 -> 26:32.260] it's all about the growth of the businesses.
[26:32.260 -> 26:36.800] So you have to be willing to accept someone else's opinion,
[26:36.800 -> 26:39.140] and you have to be willing to change your mind
[26:39.140 -> 26:41.400] if it's wrong, which is why I just try and stay open-minded,
[26:41.400 -> 26:43.840] because I might have an idea of a business,
[26:43.840 -> 26:45.120] and someone, let's say in the audience,
[26:45.120 -> 26:45.960] might come up to me and say,
[26:45.960 -> 26:46.960] no, you can do this better.
[26:46.960 -> 26:48.280] And I'll be like, you're right.
[26:48.280 -> 26:49.520] I don't have any ego towards that
[26:49.520 -> 26:51.560] because growth doesn't come from that.
[26:51.560 -> 26:53.280] So what's the best piece of feedback
[26:53.280 -> 26:55.480] that somebody's given you, that you're in business with,
[26:55.480 -> 26:57.280] that you've taken on board
[26:57.280 -> 26:59.040] and made a change on the back of?
[26:59.040 -> 27:02.840] For me personally, I get too emotionally involved in things.
[27:02.840 -> 27:04.520] I'm quite a passionate person when I speak.
[27:04.520 -> 27:08.160] You've probably found out I'm quite passionate and moving.
[27:08.160 -> 27:11.400] If people, especially if I'm building something,
[27:11.400 -> 27:13.200] like they'll tell me, you know,
[27:13.200 -> 27:15.400] well, I've had the feedback in the past,
[27:15.400 -> 27:17.720] don't get too attached to the thing you're building
[27:17.720 -> 27:19.560] from an emotional standpoint.
[27:19.560 -> 27:21.720] It's always the best decision for the business.
[27:21.720 -> 27:23.160] So that's something I've had to work on,
[27:23.160 -> 27:25.640] which, you know, I'm proud to say I'm getting there
[27:25.640 -> 27:28.520] and I'm at the top.
[27:28.520 -> 27:29.840] But it's always something you're going to work on.
[27:29.840 -> 27:31.540] You can never fully, fully get it.
[27:33.320 -> 27:35.480] On our podcast, we love to highlight businesses
[27:35.480 -> 27:37.000] that are doing things a better way
[27:37.000 -> 27:38.960] so you can live a better life.
[27:38.960 -> 27:42.320] And that's why when I found Mint Mobile, I had to share.
[27:42.320 -> 27:44.220] So Mint Mobile ditched retail stores
[27:44.220 -> 27:49.000] and all those overhead costs, and instead sells their phone plans online and passes
[27:49.000 -> 27:52.920] those savings to you. And for a limited time they're passing on even more
[27:52.920 -> 27:57.800] savings with a new customer offer that cuts all Mint Mobile plans to $15 a
[27:57.800 -> 28:07.800] month when you purchase a three-month plan. That's unlimited talk talk text and data for $15 a month and by the way the
[28:07.800 -> 28:12.080] quality of Mint Mobile's wireless service in comparison to providers that
[28:12.080 -> 28:17.200] we've worked with before is incredible. Mint Mobile is here to rescue you with
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[28:28.900 -> 28:30.680] and high-speed data delivered
[28:30.680 -> 28:33.460] on the nation's largest 5G network.
[28:33.460 -> 28:36.160] Use your own phone with any Mint Mobile plan.
[28:36.160 -> 28:37.520] Bring your phone number along
[28:37.520 -> 28:39.520] with all your existing contacts.
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[28:50.180 -> 28:59.320] wireless plan for just 15 bucks a month, go to mintmobile.com.hpp. That's mintmobile.com.hpp.
[28:59.320 -> 29:05.440] Cut your wireless bill to 15 bucks a month at mintmobile.com. Slash HPP.
[29:05.440 -> 29:07.480] Additional taxes, fees and restrictions apply.
[29:07.480 -> 29:10.740] See mint mobile for details.
[29:10.740 -> 29:15.640] We're not interested in what happened with Jim shark and you and Ben, but what I am interested
[29:15.640 -> 29:21.500] in is now that you're no longer involved that period where you went your own separate ways.
[29:21.500 -> 29:23.520] What did you learn about yourself in that period?
[29:23.520 -> 29:27.120] And what was the biggest takeaway from you
[29:27.120 -> 29:28.520] in that part of your life?
[29:29.760 -> 29:32.000] For me personally, it was, you know,
[29:32.000 -> 29:35.200] I've came, I've conquered that part of my life.
[29:35.200 -> 29:36.600] I've learned so much mentally.
[29:36.600 -> 29:39.920] I can, you know, for me mentally and personally,
[29:39.920 -> 29:41.140] I feel like I could handle a lot more.
[29:41.140 -> 29:42.720] So going into further businesses
[29:42.720 -> 29:44.440] and where I wanted to take it and,
[29:44.440 -> 29:45.040] and kind of,
[29:45.040 -> 29:47.120] as I said, learning about the process and realize,
[29:47.120 -> 29:48.320] you know, who actually matters
[29:48.320 -> 29:50.040] because you think loads of people matter.
[29:50.040 -> 29:52.080] But when it comes down to it, truthfully,
[29:52.080 -> 29:55.800] there's very few people in your circle that matter to you.
[29:55.800 -> 29:57.240] And that was great for me.
[29:57.240 -> 30:00.040] It was a part in my life where I can kind of find that out,
[30:00.040 -> 30:02.120] which was really, really good.
[30:02.120 -> 30:04.520] So yeah, it was perspective.
[30:04.520 -> 30:06.440] You can't just borrow that.
[30:06.440 -> 30:07.720] And it didn't change your mind
[30:07.720 -> 30:09.720] about going into business with friends?
[30:09.720 -> 30:12.240] No, no, not at all.
[30:12.240 -> 30:13.060] Why not?
[30:14.840 -> 30:19.680] Because, well, again, it's quite hard for me to answer,
[30:19.680 -> 30:23.720] but as I said, every single person is different.
[30:23.720 -> 30:25.760] I don't, you know, it's a double-edged sword.
[30:25.760 -> 30:27.420] Like, if it doesn't work here,
[30:27.420 -> 30:29.080] it doesn't mean it's not going to work again.
[30:29.080 -> 30:29.920] Do you know what I mean?
[30:29.920 -> 30:31.520] As I said, I got multiple businesses with friends
[30:31.520 -> 30:34.240] and they're all doing brilliantly.
[30:34.240 -> 30:36.000] So it was an easy decision for me.
[30:36.000 -> 30:38.240] I know like morally where they all stand
[30:38.240 -> 30:40.160] because I've known them since I was 12.
[30:40.160 -> 30:40.980] Do you know what I mean?
[30:40.980 -> 30:42.400] So we've been through thick and thin.
[30:42.400 -> 30:44.640] Things behind closed doors that no one will even see
[30:44.640 -> 30:47.200] or know about what we've been through is enough for, things behind closed doors that no one will even see or know about what we've been through
[30:47.200 -> 30:49.160] is enough for me to always want to, you know,
[30:49.160 -> 30:51.920] but as I said, none of us are deluded.
[30:51.920 -> 30:54.040] If someone's wrong, we're going to tell you you're wrong,
[30:54.040 -> 30:55.320] straight away and pull you up straight on it.
[30:55.320 -> 30:57.960] I don't believe, you know, if you've got an issue,
[30:57.960 -> 30:59.520] you should always address it right away
[30:59.520 -> 31:02.160] because it's always easier to address.
[31:02.160 -> 31:04.880] And your primary focus now is the Able Group.
[31:04.880 -> 31:06.000] Yes. Can you
[31:06.000 -> 31:09.680] explain to us what it does and what you dream one day it will do because I get
[31:09.680 -> 31:14.760] the sense that you're someone that has big ambitions. So Able Group was, it was
[31:14.760 -> 31:19.600] formed so the Edgerton brothers, they created a clothing company as well which
[31:19.600 -> 31:23.800] is a women's activewear clothing company which sells around the world, it's one of the
[31:23.800 -> 31:25.480] fastest growing companies in the UK.
[31:25.480 -> 31:27.440] I mean, it's not fully on the map yet
[31:27.440 -> 31:29.120] in terms of out there news wide,
[31:29.120 -> 31:32.120] but I mean, these guys are doing 20 million turnover
[31:32.120 -> 31:34.280] in three years, which is, you know,
[31:34.280 -> 31:36.160] let me just put it into perspective.
[31:36.160 -> 31:38.960] Like Gymshark took four years to get to that point.
[31:38.960 -> 31:41.240] So these guys are growing incredibly fast.
[31:41.240 -> 31:42.600] They're incredibly smart people.
[31:42.600 -> 31:43.960] It's not their first rodeo.
[31:43.960 -> 31:47.120] They've had businesses they've sold before.
[31:47.120 -> 31:49.960] And he partnered with his girlfriend actually
[31:49.960 -> 31:51.760] on another brand called Because of Alice,
[31:51.760 -> 31:56.120] which is a clothing company for women, fashion, higher end.
[31:56.120 -> 31:58.640] And they're growing again, incredibly fast.
[31:58.640 -> 32:00.800] So we created Able Group.
[32:00.800 -> 32:02.680] Those are the two companies underneath the umbrella.
[32:02.680 -> 32:04.960] And what we wanna do is partner with other entrepreneurs
[32:04.960 -> 32:07.160] around the world, bring them into the group
[32:07.160 -> 32:10.560] and build out their vision for their brands.
[32:10.560 -> 32:11.560] And, you know, as I said,
[32:11.560 -> 32:13.080] everything that we've learned along the way,
[32:13.080 -> 32:14.200] we want to help them.
[32:14.200 -> 32:15.960] So you're all about empowering people
[32:15.960 -> 32:17.680] and bringing people along the journey.
[32:17.680 -> 32:18.640] You see, what was really interesting,
[32:18.640 -> 32:23.160] the success of Gymshark came because you spotted trends early
[32:23.160 -> 32:24.300] and you got on board with them,
[32:24.300 -> 32:26.180] but getting influencers on Instagram
[32:26.180 -> 32:27.060] is no longer a big deal
[32:27.060 -> 32:28.720] because that's what everybody does, right?
[32:28.720 -> 32:30.160] You were there at the beginning.
[32:30.160 -> 32:31.800] So what do you think of the things now
[32:31.800 -> 32:34.560] that anyone in here running a business
[32:34.560 -> 32:36.700] needs to be doing to be successful?
[32:36.700 -> 32:40.380] What are the key drivers in business in 2022?
[32:40.380 -> 32:43.020] Well, first of all, you need to be doing all the basics,
[32:43.020 -> 32:46.240] right, i.e. being on every social media platform.
[32:46.240 -> 32:47.240] People say they're not growing.
[32:47.240 -> 32:48.240] Okay, so why are you not growing?
[32:48.240 -> 32:49.760] You're not even on every social media platform.
[32:49.760 -> 32:52.680] You're not doing what's currently out there, what people are doing right.
[32:52.680 -> 32:54.600] I always say try and clone.
[32:54.600 -> 32:58.280] Look at your favorite brands, for example, and look what they're doing well.
[32:58.280 -> 33:00.120] Just clone what they're doing.
[33:00.120 -> 33:03.680] All we ever done and all we will ever do in business is look at what other people are
[33:03.680 -> 33:06.320] doing well, take a little bit from everyone
[33:06.320 -> 33:08.120] and bring it into our own company.
[33:08.120 -> 33:09.640] Because everyone's always doing something better
[33:09.640 -> 33:13.360] than you are at all points in your life.
[33:13.360 -> 33:16.120] In business, in life in general, mindset wise,
[33:16.120 -> 33:17.360] someone's always doing something better.
[33:17.360 -> 33:19.320] So just bring it into you and just learn from it.
[33:19.320 -> 33:22.760] I mean, we again have absolutely no ego to,
[33:22.760 -> 33:25.820] I'm gonna say shamelessly stealing people's ideas,
[33:25.820 -> 33:27.720] but we always look for the future all the time.
[33:27.720 -> 33:29.480] So for us, TikTok's a massive thing.
[33:29.480 -> 33:32.160] So we focus a lot on TikTok.
[33:32.160 -> 33:34.460] And it's the same with everyone's business,
[33:34.460 -> 33:35.760] whatever your business is,
[33:35.760 -> 33:39.440] you need to really identify who your customer is,
[33:39.440 -> 33:41.080] what you are trying to sell them,
[33:41.080 -> 33:42.360] putting yourself in their shoes.
[33:42.360 -> 33:44.780] Like, okay, so if you're selling them burgers,
[33:44.780 -> 33:45.160] for example, what type of burger you really selling them and advertise it sell them, put yourself in their shoes. Like, okay, so if you're selling them burgers, for example,
[33:45.160 -> 33:46.800] like what type of burger are you really selling them?
[33:46.800 -> 33:48.160] And advertise it to them, like,
[33:48.160 -> 33:49.320] and keep giving them, giving them,
[33:49.320 -> 33:51.280] giving them over and over again.
[33:51.280 -> 33:52.800] Sell them more than just the product though.
[33:52.800 -> 33:54.940] Try and sell them emotion to your company
[33:54.940 -> 33:57.520] so they'll keep thinking and coming back.
[33:57.520 -> 34:00.040] So I've read that it's often said in business
[34:00.040 -> 34:01.040] is the three I's.
[34:01.040 -> 34:02.560] You can have innovators,
[34:02.560 -> 34:04.000] people that are coming up with the new ideas.
[34:04.000 -> 34:05.640] You can have imitators, people that are coming up with the new ideas, you can have imitators,
[34:05.640 -> 34:08.240] people that are taking those ideas and making them better.
[34:08.240 -> 34:09.640] Then the final I is idiots
[34:09.640 -> 34:11.480] that are coming in too late in the process.
[34:11.480 -> 34:12.520] What are you saying, Damien?
[34:12.520 -> 34:15.080] No, I'm asking, where does Lewis think
[34:15.080 -> 34:17.040] that people need to be on this?
[34:17.040 -> 34:20.640] Because I think it sounds like what you're saying is
[34:20.640 -> 34:22.040] getting at the imitator stage.
[34:22.040 -> 34:24.600] Don't necessarily think you've got to have this
[34:24.600 -> 34:28.840] amazing idea as an innovator it's about going spotting and seeing
[34:28.840 -> 34:33.760] what you can improve. Is that right? You don't need to reinvent the wheel, you
[34:33.760 -> 34:37.160] can't reinvent the wheel everything's already been done. Do you know what I mean? Like
[34:37.160 -> 34:40.580] podcasts have been done before but here you guys are selling at arenas because
[34:40.580 -> 34:44.520] everyone loves you guys. So there's different things you can do for
[34:44.520 -> 34:46.160] different businesses but you don't need,
[34:46.160 -> 34:47.720] as I said, to reinvent the wheel.
[34:47.720 -> 34:49.320] I think people overthink everything.
[34:49.320 -> 34:50.760] Just look at what's doing well,
[34:50.760 -> 34:51.960] take little bits from everyone,
[34:51.960 -> 34:53.960] and bring it into your own company.
[34:53.960 -> 34:55.560] I know you mentioned social media there,
[34:55.560 -> 34:57.560] and it's been a bit of a trend
[34:57.560 -> 34:59.080] that we've had a lot of guests on here
[34:59.080 -> 35:02.280] that talk about the perils of social media.
[35:02.280 -> 35:04.600] You know, the idea of the comparison culture
[35:04.600 -> 35:06.840] and the toxicity of it,
[35:06.840 -> 35:08.480] but you're suggesting that actually
[35:08.480 -> 35:10.000] it can be a force for good,
[35:10.000 -> 35:11.480] which is a different message that we're hearing.
[35:11.480 -> 35:13.360] Would you tell us a bit more about
[35:13.360 -> 35:16.080] how you can utilize a resource like that
[35:16.080 -> 35:17.480] to your advantage, then?
[35:17.480 -> 35:20.480] Well, look at the social media reach is pretty much free.
[35:20.480 -> 35:22.720] You'd almost, I'm going to say stupid,
[35:22.720 -> 35:25.900] to not use social media, but use it in the right ways.
[35:25.900 -> 35:28.080] As you said, don't compare yourself personally
[35:28.080 -> 35:29.220] to people on social media,
[35:29.220 -> 35:30.660] because they only show you the best bits.
[35:30.660 -> 35:32.140] They don't show you in the waking room in the morning
[35:32.140 -> 35:33.540] looking all shit with no makeup on,
[35:33.540 -> 35:35.500] or got a bad leg in the morning,
[35:35.500 -> 35:36.500] or go to the gym with injuries.
[35:36.500 -> 35:38.740] They're only going to show you their one rep maxes.
[35:38.740 -> 35:40.060] And that's the same with businesses.
[35:40.060 -> 35:42.140] Smoke and mirrors, they're always going to show you
[35:42.140 -> 35:43.820] the best parts and never the bad,
[35:43.820 -> 35:46.840] but social media is a tool that's that's free that you can reach
[35:46.840 -> 35:50.320] every single person around the world no matter where you are so you need to
[35:50.320 -> 35:54.320] utilize that if your business is not on there then you're missing a
[35:54.320 -> 35:58.240] trick. And how are you with comparison we spoke about comparison you know there
[35:58.240 -> 36:02.280] are businesses out there turning over billions and billions of pounds do you
[36:02.280 -> 36:07.720] look at them and feel inferior do you look at them and feel inferior? Do you look at them and feel jealousy?
[36:07.720 -> 36:09.880] Or do you look at them and feel inspiration?
[36:10.800 -> 36:13.360] Yeah, I never look at anyone and feel jealous
[36:13.360 -> 36:17.400] in a malicious way, but it's always nice to look at someone
[36:17.400 -> 36:19.800] and see, okay, you're selling so many products worldwide,
[36:19.800 -> 36:22.380] like, wow, because what you've done is incredible,
[36:22.380 -> 36:23.220] do you know what I mean?
[36:23.220 -> 36:26.400] So for me not to look at that and think that's great would be crazy.
[36:26.400 -> 36:28.920] I don't ever envy what someone else has got.
[36:28.920 -> 36:30.640] And of course we compare ourselves
[36:30.640 -> 36:32.760] to all different types of companies all the time,
[36:32.760 -> 36:35.840] but that's because we know where we need to get to.
[36:35.840 -> 36:37.620] And we can't get to that point
[36:37.620 -> 36:39.040] without comparing what they're doing well
[36:39.040 -> 36:40.040] and what they're not doing well,
[36:40.040 -> 36:42.600] because we have to imitate things that they're doing.
[36:42.600 -> 36:43.440] They've already done it,
[36:43.440 -> 36:44.640] spent billions of pounds doing it,
[36:44.640 -> 36:46.600] so why not take their idea that's definitely working
[36:46.600 -> 36:48.200] because they're still continuing to do it.
[36:48.200 -> 36:49.200] Because these big companies,
[36:49.200 -> 36:51.440] they put loads of money into R&D all the time.
[36:51.440 -> 36:53.480] So you don't need to spend the money.
[36:53.480 -> 36:54.920] Just let them do the dirty work
[36:54.920 -> 36:56.920] and you just follow what they've done.
[36:56.920 -> 36:57.760] Interesting.
[36:57.760 -> 37:01.080] So for people that would love to set up their own business,
[37:01.080 -> 37:02.560] but maybe there's a bit of fear there,
[37:02.560 -> 37:05.600] there's no, not no, there's less fear for you
[37:05.600 -> 37:07.800] because you've done it and you've done it successfully.
[37:07.800 -> 37:09.520] But for people who have that fear in here,
[37:09.520 -> 37:11.680] what would be your message to them?
[37:13.600 -> 37:14.720] I know you've got fear, right?
[37:14.720 -> 37:16.720] But if you don't take the plunge,
[37:16.720 -> 37:18.240] it's never going to get done.
[37:18.240 -> 37:21.160] You are the only person that can make your idea work.
[37:21.160 -> 37:23.800] Your idea will always stay an idea in your head
[37:23.800 -> 37:25.240] if you don't take action.
[37:25.240 -> 37:27.120] You know, people want to read books all the time,
[37:27.120 -> 37:28.320] but never take action.
[37:28.320 -> 37:29.760] Truth is you are the only person
[37:29.760 -> 37:31.320] that can make that thing happen.
[37:31.320 -> 37:33.440] And I know it was a different part in my life
[37:33.440 -> 37:34.820] when I first started in business.
[37:34.820 -> 37:36.800] So it's kind of difficult for me to say
[37:36.800 -> 37:38.600] because for me, there was no risk there,
[37:38.600 -> 37:39.800] realistically, what was all risky,
[37:39.800 -> 37:41.080] which is why I said to everyone,
[37:41.080 -> 37:42.600] do as much as you can while you're young,
[37:42.600 -> 37:44.280] but you know, what's young now,
[37:44.280 -> 37:48.120] because you can live to 100 with all the medicine, so everyone in
[37:48.120 -> 37:53.160] here is still young, but you know, take risks relative to your life, don't try
[37:53.160 -> 37:56.320] and risk it all just to make your life a little bit better, you know, with a
[37:56.320 -> 38:01.560] massive downside, it's all about probability. So take us inside your head
[38:01.560 -> 38:04.720] there when you've seen an opportunity and you maybe feel that
[38:04.720 -> 38:08.960] little bit of fear, tell us how do process it? And how do you overcome it?
[38:09.120 -> 38:13.480] It is obviously scary because you think so far down the road if you said it earlier
[38:13.480 -> 38:17.960] You always think you said it with you with your kids, right? It's the same with the business. You think the business, okay?
[38:17.960 -> 38:23.760] I know that I've got to get do you got to do look for hundred things before even gets live and that's the scary part
[38:23.760 -> 38:25.440] But just don't even think that far.
[38:25.440 -> 38:28.080] Just do the first part, the second part, the third part.
[38:28.080 -> 38:29.040] It's like a jigsaw puzzle, right?
[38:29.040 -> 38:30.840] You put one piece down and then the other one
[38:30.840 -> 38:32.460] reveals itself, same thing, your business.
[38:32.460 -> 38:34.400] Just take it one step at a time.
[38:34.400 -> 38:36.320] Try not to think about the bigger picture.
[38:36.320 -> 38:38.480] All right, even if you get 10 steps down the line
[38:38.480 -> 38:40.160] and you don't even go with the idea, okay,
[38:40.160 -> 38:42.040] but you still learn 10 steps that you can catapult
[38:42.040 -> 38:44.760] your next idea 10 steps ahead.
[38:44.760 -> 38:48.480] And I get a real sense that you bring incredible energy right to the room,
[38:48.480 -> 38:52.960] which you're certainly doing in here this evening. What else do you bring to the table when you sit
[38:52.960 -> 38:57.120] around with your other investors and your other business partners? What do you see as the thing
[38:57.120 -> 39:03.840] that you bring to that group? I'm pretty good at kind of hitting on things that become bigger
[39:03.840 -> 39:05.760] things. So like I'll kind of look into the future. It's something I've got. I'm kind of hitting on things that become bigger things. So like I'll kind of look into
[39:05.760 -> 39:10.160] the future. It's something I've got, I'm kind of, I don't know if it's like, I'm not saying a third
[39:10.160 -> 39:15.920] eye, but I kind of know-ish if something's gonna pop, I don't know, in the next couple of years,
[39:15.920 -> 39:20.400] which is, you know, I don't know how or why. Anything I kind of see a little bit of an interest
[39:20.400 -> 39:27.480] in, it always becomes a big thing. I mean, people, probably, you know, NFTs and things like that, I've got quite a lot of NFTs,
[39:27.480 -> 39:29.840] and now it's like huge, yeah, you know,
[39:29.840 -> 39:31.720] speculation always runs ahead of value,
[39:31.720 -> 39:33.560] and there's always a time to exit,
[39:33.560 -> 39:35.760] but things that are, I just seem to spot things early on
[39:35.760 -> 39:38.060] that just become big things, I don't know how.
[39:39.400 -> 39:42.200] So who serves as your sounding board then?
[39:42.200 -> 39:43.920] So sometimes I say, Lewis,
[39:43.920 -> 39:45.320] I don't think that is a good idea,
[39:45.320 -> 39:47.960] when you're bouncing off one of these trends
[39:47.960 -> 39:49.520] that you might have seen.
[39:49.520 -> 39:52.040] It would be people I've met on the internet.
[39:52.040 -> 39:54.320] They're in a similar circle to that mindset of me,
[39:54.320 -> 39:57.200] because some of the things you come up with are crazy.
[39:57.200 -> 39:58.440] No one else is going to believe that,
[39:58.440 -> 39:59.360] but you go out on the internet
[39:59.360 -> 40:01.440] and someone else believes what you're believing,
[40:01.440 -> 40:02.680] which is mad, and then that's it, then.
[40:02.680 -> 40:05.600] You're taught, and you talk all sorts of speculation.
[40:05.600 -> 40:07.280] And you chat to people you've never met on the internet
[40:07.280 -> 40:08.120] about business and stuff.
[40:08.120 -> 40:09.840] Yeah, I speak to people I've never met all the time.
[40:09.840 -> 40:11.480] I just run to like, the other day I was learning
[40:11.480 -> 40:13.560] something about Vivi, which is like a digital
[40:13.560 -> 40:15.120] collectible platform, and I posted about it,
[40:15.120 -> 40:17.000] and loads of people started messaging me straight away.
[40:17.000 -> 40:19.040] And before you know it, I was on a call
[40:19.040 -> 40:21.320] with like 10 different people I'd never even spoke to
[40:21.320 -> 40:22.800] in my life, and they were teaching me about something
[40:22.800 -> 40:24.280] that I don't know about.
[40:24.280 -> 40:26.000] And straight away, I'm like, okay, let's do this. were teaching me about something that I don't know about and straight away I'm like okay let's do
[40:26.000 -> 40:29.880] this and then within a week I kind of know most things about what I'm looking
[40:29.880 -> 40:34.800] at so yeah I just I just speak to those people but in regards to like our
[40:34.800 -> 40:37.680] business that's close I speak to you know the Edgerton Brothers, Rita Barra,
[40:37.680 -> 40:43.640] people that you know have no ego towards their view or my view.
[40:43.640 -> 40:46.960] You see what I love about this conversation is I think that quite often people, and it
[40:46.960 -> 40:50.240] doesn't matter whether they're a business person, whether they're employed, whether
[40:50.240 -> 40:54.000] they're an employee, whether they're a parent, whether they're a teacher, I think all too
[40:54.000 -> 41:01.320] often they are, they're too anxious to vocalise what they really think and ask questions and
[41:01.320 -> 41:04.640] be vulnerable and say, look, I've got an idea, can you teach me?
[41:04.640 -> 41:06.840] I think you are an absolute advocate for the fact
[41:06.840 -> 41:08.800] that actually if you project out into the world,
[41:08.800 -> 41:11.520] constant questions, constant energy,
[41:11.520 -> 41:15.240] constant kind of collaboration, let's do this together,
[41:15.240 -> 41:16.920] it is incredible the amount,
[41:16.920 -> 41:18.160] or it sounds like it's incredible,
[41:18.160 -> 41:20.680] the amount of people that are just out there,
[41:20.680 -> 41:22.040] either the other side of a keyboard
[41:22.040 -> 41:24.120] or the other side of a cup of coffee,
[41:24.120 -> 41:29.380] that are willing to just give an offer and lift you up. Everyone out there
[41:29.380 -> 41:34.160] wants to do something similar to you what you're trying to do. All points us
[41:34.160 -> 41:37.400] billions, you know, I don't know, million people, billions people in the world and
[41:37.400 -> 41:41.520] everyone is trying to let's say make it in some way or just come up with some
[41:41.520 -> 41:44.280] crazy idea there's no one's even thought about so it's always good to go online
[41:44.280 -> 41:46.720] that's the beauty of social media. Couldn't do that,
[41:46.720 -> 41:50.280] you know, 15 years ago, but now you can go online and find like-minded people. I know
[41:50.280 -> 41:54.640] people struggle to, let's say, make friends because they don't want to go out, they don't
[41:54.640 -> 41:59.080] want to speak to people anymore because they just don't feel like whenever they speak to
[41:59.080 -> 42:02.280] them they're on the same wavelength. Go on the internet, there's tons of people on your
[42:02.280 -> 42:05.000] wavelength, honestly. I'll go to some crazy places.
[42:05.000 -> 42:09.000] If I could take you to some of the rabbit holes that all go down,
[42:09.000 -> 42:13.000] you'd be like, where the fuck am I? What are you doing? You're weirdo.
[42:13.000 -> 42:16.000] The thing is, though, this is good because I think that we all assume,
[42:16.000 -> 42:19.000] don't we, from the outside, that when you've set up a business
[42:19.000 -> 42:23.000] that is now valued at billions of pounds, and you've been successful,
[42:23.000 -> 42:27.800] and you've drawn out probably more money than everyone in here
[42:27.800 -> 42:29.240] will ever see in their lifetime, right?
[42:29.240 -> 42:31.880] We assume that you do things in a really linear,
[42:31.880 -> 42:35.160] traditional, safe, normal way.
[42:35.160 -> 42:37.160] I don't think anyone coming into here tonight,
[42:37.160 -> 42:39.080] would you have thought that Lewis operates
[42:39.080 -> 42:40.360] in this kind of way?
[42:40.360 -> 42:41.200] You wouldn't, would you?
[42:41.200 -> 42:42.640] Just talking on the internet,
[42:42.640 -> 42:44.840] finding someone in any country in the world
[42:44.840 -> 42:46.200] and tap it into their brains
[42:46.200 -> 42:51.680] I think it's a brilliant message for people to realize that you should ask a question of everyone you meet because
[42:51.920 -> 42:54.160] Everyone you meet knows something that you don't know
[42:55.000 -> 43:00.560] Talking of asking questions while we've been talking lots of you have been pinging your questions in so we'll just do a couple of these
[43:00.560 -> 43:05.480] If you're cool with this, let's see what the audience in here want to
[43:05.480 -> 43:07.560] know from Lewis.
[43:07.560 -> 43:11.800] If someone took all of your assets away and then gave you a thousand pounds, what would
[43:11.800 -> 43:13.200] you do with it?
[43:13.200 -> 43:17.880] I'd probably flip on Facebook if I'm honest, marketplace. I'd probably buy loads of different
[43:17.880 -> 43:24.200] things like golf clubs, furniture, and I'd sell them. That would be the easiest way for
[43:24.200 -> 43:27.820] me to make money that's guaranteed. I cannot say yeah you can put it into crypto but
[43:27.820 -> 43:32.760] all this riskier stuff let's say but if I've only got a thousand pound I've got
[43:32.760 -> 43:36.000] nothing else to my name I'm gonna get a stable job and I'm gonna flip on the
[43:36.000 -> 43:39.680] side. And do you think you can make genuine money out of a thousand pounds?
[43:39.680 -> 43:45.320] Oh yeah easy. Really? Yeah definitely. There's so many different niches.
[43:45.320 -> 43:47.360] Again, I'll just use golf clubs, right?
[43:47.360 -> 43:49.440] People are so fast to sell off a golf club,
[43:49.440 -> 43:50.880] but you can get like a nice tight list wedge
[43:50.880 -> 43:51.720] and you can get it for 60 quid
[43:51.720 -> 43:53.040] and you can sell it for 100.
[43:53.040 -> 43:54.280] That's for, you can't do that.
[43:54.280 -> 43:57.200] I mean, you can't make almost double bubble on most things.
[43:57.200 -> 43:58.040] So, do you know what I mean?
[43:58.040 -> 44:01.480] So, how many people give away a couch
[44:01.480 -> 44:02.520] every single day for free
[44:02.520 -> 44:04.040] because they can't be arsed to get rid of it?
[44:04.040 -> 44:05.920] I'll take that and I'll fuck it on for 20 quid
[44:06.960 -> 44:09.320] So I love it. If I'm only got a thousand pound
[44:09.320 -> 44:14.340] I'm trying to make guaranteed money and those are the things that you make and guaranteed money, but I'd get a job too
[44:14.360 -> 44:14.880] Yeah
[44:14.880 -> 44:20.320] I'd make sure I get a job a stable job with income to top that up with with everything you've done and all the zeros
[44:20.320 -> 44:24.360] That have ended up in your bank account. Do you think you could go back and just do a job tomorrow? No problem
[44:24.360 -> 44:26.040] Yeah, no problem.
[44:26.040 -> 44:27.960] Because I have to, because the people that work for me,
[44:27.960 -> 44:30.160] I have to put myself in their shoes
[44:30.160 -> 44:31.440] and do things that they've done
[44:31.440 -> 44:34.280] and even go in to do their job
[44:34.280 -> 44:36.240] to show them how to do it and help them.
[44:36.240 -> 44:39.560] So of course, got absolutely no ego to that.
[44:39.560 -> 44:40.400] I love that.
[44:40.400 -> 44:42.760] What about if it was 100,000 and not 1,000?
[44:42.760 -> 44:44.920] It's almost easy with the smaller amount.
[44:44.920 -> 44:45.160] Yeah.
[44:45.160 -> 44:48.160] Because I'll be taking more risks with more money.
[44:48.160 -> 44:51.920] But I would invest it in guaranteed money pretty much.
[44:51.920 -> 44:54.920] Not if it's guaranteed, but I'd say something like the S&P 500.
[44:54.920 -> 44:58.520] And that would be like a Vanguard 10% return a year again.
[44:58.520 -> 45:01.760] But I'd probably take a more risky approach, but that's a safer bet.
[45:01.760 -> 45:02.760] Man.
[45:02.760 -> 45:03.760] It all depends.
[45:03.760 -> 45:04.760] I love it.
[45:04.760 -> 45:06.000] They're so hard to answer
[45:06.000 -> 45:09.000] because there's so many different things you can do, do you know what I mean? It all depends
[45:09.000 -> 45:14.040] on the person, their risk appetite. Most people aren't comfortable going to sleep with loads
[45:14.040 -> 45:19.280] of risk, which is absolutely fine. That's what I'd be like. I wouldn't have the whatever
[45:19.280 -> 45:23.320] to do. I'd basically give you the money and say, call me in a year, tell me what we've
[45:23.320 -> 45:26.440] made. I can't be dealing with this everyday, the stress.
[45:26.440 -> 45:28.960] Or you could do a house flip if you had 100 grand,
[45:28.960 -> 45:30.120] you know, you could put that money in,
[45:30.120 -> 45:31.800] buy a run-down house, the worst on the street,
[45:31.800 -> 45:34.640] and do it up, lick a pint, new kitchen, bathroom,
[45:34.640 -> 45:36.440] and then sell it on.
[45:36.440 -> 45:37.280] Very nice.
[45:37.280 -> 45:39.400] Let's see who this one's coming from.
[45:39.400 -> 45:40.720] Mark, evening Mark.
[45:41.800 -> 45:42.920] Enjoying yourself?
[45:43.800 -> 45:44.640] Excellent.
[45:44.640 -> 45:49.000] So, Lewis, everybody talks about the highs of business and the successes.
[45:49.000 -> 45:52.000] What were your biggest failures?
[45:52.000 -> 45:54.000] Oh, what were my biggest failures?
[45:54.000 -> 46:01.000] I mean, again, I've had a lot in terms of things beyond closed doors that, you know,
[46:01.000 -> 46:06.800] unfortunately I can't fully go into detail with, but I've had a lot of failures. There's a lot of things that haven't worked, and do you know unfortunately you can't fully go into detail with but I've had a lot of failures there's a lot of things that haven't worked and you know
[46:06.800 -> 46:09.640] what if that hadn't have worked I wouldn't be the person I'm today and I
[46:09.640 -> 46:12.320] wouldn't be in the position I'm today talking to everyone here with an
[46:12.320 -> 46:17.520] interesting story. Any failure you have you have to learn from it
[46:17.520 -> 46:21.440] it's just a part and I've never ever ever turned back the clock to the failure
[46:21.440 -> 46:28.160] yeah I've done things and lost a lot of money. Yeah I've done things and you know things haven't worked out and I've probably lost
[46:28.160 -> 46:32.320] friends too. But as long as I'm always learning from it I mean I don't really
[46:32.320 -> 46:35.880] see them as failures at all. I wouldn't really use the word failures or
[46:35.880 -> 46:42.640] learning curves or growth. I love that, very on trend.
[46:42.640 -> 46:45.620] Listen before we before we finish,
[46:45.620 -> 46:47.280] we always have our quick fire questions
[46:47.280 -> 46:49.480] on the High Performance Podcast.
[46:49.480 -> 46:50.920] One of the things that people love talking about
[46:50.920 -> 46:52.160] are non-negotiables.
[46:52.160 -> 46:55.400] Have you got three non-negotiables
[46:55.400 -> 46:58.320] that you and all the people around you have to buy into?
[46:59.640 -> 47:03.080] I'd probably say love is one.
[47:03.080 -> 47:03.920] Nice.
[47:03.920 -> 47:05.720] Empathy, and then that would lead to happiness. I mean, I'm not gonna go into any of the other things I'd probably say love is one, empathy,
[47:08.160 -> 47:09.960] and then that would lead to happiness. I mean, I'm not gonna go into any of the other things
[47:09.960 -> 47:12.120] you could say because at the end of the day,
[47:12.120 -> 47:14.200] non-negotiable, most things are negotiable.
[47:14.200 -> 47:15.480] Those three things really aren't.
[47:15.480 -> 47:17.120] If you're not happy, you're gonna be sad.
[47:17.120 -> 47:19.880] If you don't love anyone, then are you human?
[47:19.880 -> 47:23.040] And you got to show emotion to people.
[47:24.120 -> 47:26.160] If you could go back to one moment of your life,
[47:26.160 -> 47:27.640] what would it be and why?
[47:29.200 -> 47:31.080] Ooh, there's always a part in life
[47:31.080 -> 47:32.120] you'd like to go back to.
[47:32.120 -> 47:34.800] Probably when I used to just sit at home
[47:34.800 -> 47:37.480] when I was, you know, 12, playing games.
[47:38.640 -> 47:40.440] Not a care in the world, you know?
[47:40.440 -> 47:42.720] Nothing to think about, just playing games.
[47:42.720 -> 47:44.320] You know, wake up in the morning, play this game.
[47:44.320 -> 47:45.480] Before I go to school, come back from school,
[47:45.480 -> 47:46.960] play this game.
[47:46.960 -> 47:49.040] So that's probably the most memorable
[47:49.040 -> 47:51.760] because there's always emotion with your childhood
[47:51.760 -> 47:53.360] that everyone wants to go back.
[47:53.360 -> 47:54.560] But if you sent yourself back there,
[47:54.560 -> 47:57.080] realistically, it wouldn't be what you thought it would be.
[47:57.080 -> 47:57.960] It never is.
[47:57.960 -> 48:01.320] How close is what you're doing today to playing games?
[48:01.320 -> 48:02.440] I still play games now.
[48:02.440 -> 48:03.280] Similar.
[48:03.280 -> 48:06.000] But I'm talking about every day, like in business, just...
[48:06.000 -> 48:09.000] Similar, because you are playing a game, you know what I mean?
[48:09.000 -> 48:12.000] You are playing, everything's like a game, there's always an answer.
[48:12.000 -> 48:16.000] In a game, there's so many different variables in games,
[48:16.000 -> 48:19.000] which is the same as a business. You're playing a game, you're playing a game,
[48:19.000 -> 48:22.000] you're competitors, can I get above you, can I get the most likes on Instagram
[48:22.000 -> 48:24.000] with this picture, this viral content, whatever it is.
[48:24.000 -> 48:27.280] You're playing some type of game with some type of metric.
[48:27.280 -> 48:29.080] So just treat it as that really,
[48:29.080 -> 48:32.120] don't really take it too seriously.
[48:32.120 -> 48:33.880] How important is legacy to you?
[48:34.740 -> 48:37.720] Not that important, if I'm honest, not that important.
[48:37.720 -> 48:40.160] I don't try and think that far.
[48:40.160 -> 48:42.600] The only legacy I'll wanna leave behind
[48:42.600 -> 48:43.960] is to the people that knew me,
[48:43.960 -> 48:46.720] that know that my morals are high and you know
[48:46.720 -> 48:50.080] I was just a let's say a loving person because you know
[48:50.600 -> 48:54.240] Everyone's forgot about when they're gone. They don't care how
[48:54.760 -> 48:58.320] Successful you are at some point in the in the world soccer you're gonna be forgotten about
[48:58.560 -> 49:03.400] So just focus on yourself and the people close around you. I wouldn't look too much into that me personally
[49:04.160 -> 49:07.360] If you could see the teenage version of you,
[49:07.360 -> 49:09.200] what's the one piece of advice you'd give them?
[49:09.200 -> 49:10.320] I'd give them a click round the earhole.
[49:14.080 -> 49:17.840] I'd say just continue to be curious.
[49:17.840 -> 49:19.760] I mean, everyone's personality is different.
[49:19.760 -> 49:22.000] I was hyper, a little bit crazy and whatever,
[49:22.000 -> 49:25.680] but that's fine, channel it into something you really love.
[49:25.680 -> 49:27.280] That's why I love things like Twitch at the moment.
[49:27.280 -> 49:29.240] You've got all these kids, these gamers, whatever,
[49:29.240 -> 49:31.760] making loads of money online, doing everything they love.
[49:31.760 -> 49:34.440] So just always follow your passion.
[49:34.440 -> 49:36.920] If you truly, truly are passionate about something,
[49:36.920 -> 49:39.320] you're going to find a way to make money.
[49:39.320 -> 49:41.600] I've never, I won't say never,
[49:41.600 -> 49:44.040] I say initially you set out to make a little bit of money,
[49:44.040 -> 49:47.080] but past that, it's all about passion and then all the money you make
[49:47.080 -> 49:49.400] is a byproduct of the process.
[49:49.400 -> 49:52.000] And your kind of final message for the people in this room
[49:52.000 -> 49:54.160] and the people that have listened to this episode
[49:54.160 -> 49:57.080] as part of the series of High Performance,
[49:57.080 -> 49:58.880] what advice would you like to leave people with?
[49:58.880 -> 50:01.360] Your kind of one final message to them
[50:01.360 -> 50:02.800] for living a high performance life.
[50:02.800 -> 50:05.480] What do you want to ring in in people's ears?
[50:05.480 -> 50:06.440] No one is perfect.
[50:06.440 -> 50:09.320] Don't ever look around and look at people on social media
[50:09.320 -> 50:11.320] and think they're perfect and think their lives are perfect
[50:11.320 -> 50:12.980] and they've got everything etched out in stone.
[50:12.980 -> 50:14.440] And this is the path you have to follow.
[50:14.440 -> 50:16.280] Because truth is, as I said, they're winging it.
[50:16.280 -> 50:17.280] They just won't admit it.
[50:17.280 -> 50:18.120] That's the difference.
[50:18.120 -> 50:18.940] I'll admit that I'm winging it.
[50:18.940 -> 50:19.780] They won't.
[50:19.780 -> 50:21.160] They'll pretend that there's perfect people.
[50:21.160 -> 50:23.520] And always be curious, like follow your curiosity.
[50:23.520 -> 50:24.840] It can lead you down so many rabbit holes.
[50:24.840 -> 50:27.080] They'll lead to different things and as I said just
[50:27.080 -> 50:31.160] be empathetic to every single person you meet like smile at people anyone you
[50:31.160 -> 50:34.360] see people behind the scenes shout the hangout acknowledge people I think it
[50:34.360 -> 50:38.000] will give you so much personal growth and at the end of that the kinder you
[50:38.000 -> 50:41.280] are to people happy it's gonna make you the more you're gonna perform.
[50:41.280 -> 50:46.120] Brilliant what a pleasure to sit in hear that. Ladies and gentlemen, Lewis Morgan.
[50:46.120 -> 50:47.960] Mate, thank you so much.
[50:47.960 -> 50:49.760] Cheers, chap. Thank you very much.
[50:49.760 -> 50:51.760] I enjoyed that. Thank you so much, mate.
[50:54.080 -> 50:54.920] Damien.
[50:54.920 -> 50:55.760] Jake.
[50:56.880 -> 50:58.840] You know what I enjoyed about that conversation, right,
[50:58.840 -> 51:01.480] is that the whole point of us creating high performance
[51:01.480 -> 51:05.280] was because I used to think there was a secret, right, to
[51:05.280 -> 51:10.400] people that succeed. And then I realised that it isn't. It's just that they've got exactly
[51:10.400 -> 51:15.920] what Lewis has just shared with us. You know, you hear him talk and that is not a guy full
[51:15.920 -> 51:22.320] of secrets that we can't replicate. He's got things that, and passion and desire and drive
[51:22.320 -> 51:24.160] and energy that I think we can all learn from.
[51:24.160 -> 51:26.320] Yeah, there was one line that resonated
[51:26.320 -> 51:28.240] with what Lewis said was,
[51:28.240 -> 51:30.520] say no and you'll never make a mistake.
[51:30.520 -> 51:33.640] It's that idea of that it's about being curious,
[51:33.640 -> 51:36.520] trying things, opening, having an open mind
[51:36.520 -> 51:38.840] that leads to new discoveries,
[51:38.840 -> 51:40.600] that leads to happiness
[51:40.600 -> 51:42.720] and the different routes that he's gone down.
[51:42.720 -> 51:43.600] And I think there'll be some people
[51:43.600 -> 51:45.840] that will listen to that and they'll be like,
[51:45.840 -> 51:48.360] I really want specific things he's done
[51:48.360 -> 51:50.960] that I can do to be successful like him.
[51:50.960 -> 51:52.840] But what's actually quite nice about that conversation
[51:52.840 -> 51:54.720] is that he's almost saying, well,
[51:54.720 -> 51:58.240] the only things that are specific is the exploration,
[51:58.240 -> 52:00.120] constantly talking to people,
[52:00.120 -> 52:01.880] trying to follow your passion.
[52:01.880 -> 52:04.640] And we've all got real lives, yeah?
[52:04.640 -> 52:07.280] Like jobs and mortgages and kids and commitments.
[52:07.280 -> 52:09.640] But if you can find the time among those other things
[52:09.640 -> 52:13.400] to do that stuff, then that's where it takes you to.
[52:13.400 -> 52:15.680] 100%, that example, that brilliant question
[52:15.680 -> 52:17.520] about what would you do with a thousand pounds and why,
[52:17.520 -> 52:19.360] and just the actual, the energy
[52:19.360 -> 52:20.800] and the can-do attitude to that,
[52:20.800 -> 52:24.120] it wasn't seeing problems, it was seeing possibilities.
[52:24.120 -> 52:29.240] It wasn't seeing probabilities, it was seeing solutions solutions and that's a mindset any of us can adopt
[52:29.240 -> 52:32.320] brilliant I enjoyed that thanks a lot Damien
[52:32.320 -> 52:35.680] thanks and if you guys want to appear on the podcast at the end give us a huge
[52:35.680 -> 52:39.400] cheer for Lewis Morgan everyone
[52:50.320 -> 52:51.320] That is an applause big enough to keep on that episode of High Performance. Yeah, we'll claim that.
[52:51.320 -> 52:52.320] Wonderful.
[52:52.320 -> 52:56.440] And we've now reached a time in the podcast that Damien and I really love where we actually
[52:56.440 -> 52:59.680] get to speak to the people that are listening to High Performance.
[52:59.680 -> 53:06.200] And we had a DM on Instagram from Matt Whitehouse who said, I wanted to reach out and let you know I'm an avid listener
[53:06.200 -> 53:07.040] of high performance.
[53:07.040 -> 53:10.200] It's been a major part of my life since I started listening.
[53:10.200 -> 53:12.760] The reason I'm reaching out is that while I'm not sure
[53:12.760 -> 53:14.980] I class myself as a high performer,
[53:14.980 -> 53:17.040] I guess I'm just the average guy on the streets.
[53:17.040 -> 53:19.140] My life had to become high performance
[53:19.140 -> 53:21.280] just to survive back in 2016.
[53:22.160 -> 53:23.440] On the 1st of June that year,
[53:23.440 -> 53:25.640] me and my wife lost our firstborn at birth.
[53:25.640 -> 53:30.400] Callie got to 38 weeks and five days and was born alive but sadly only lived for
[53:30.400 -> 53:35.400] 27 minutes. Since then me and my amazing wife have had to fight every day to get
[53:35.400 -> 53:40.720] by. We've been fortunately blessed to go on and have her sister Etta, who is nearly
[53:40.720 -> 53:50.240] five, and despite her being life-changing our loss will never change. I am myself now involved in a podcast called the Still Parents podcast and we're now into our fourth
[53:50.240 -> 53:55.600] series and it's a pleasure to welcome Matt to the podcast now. Thank you so much for joining us.
[53:55.600 -> 53:59.680] I'm really interested and I'm sure people listening to this will be that when you had to go through
[53:59.680 -> 54:08.120] that horrific loss and you know we're all very sorry to hear that Matt. When you went through that and you talk about the fact you had to become a high performer
[54:08.120 -> 54:13.060] what were the skills that you drew on to get yourself and get your partner
[54:13.060 -> 54:18.360] through that period? At the time I think the main thing was just to get by
[54:18.360 -> 54:23.100] minute by minute. We live in general we live by the rule take it day by
[54:23.100 -> 54:27.440] day. You know when when we lostie, our whole world just fell through,
[54:27.480 -> 54:28.640] through the floor really.
[54:28.720 -> 54:32.480] Um, and it went really, really, uh, really fast.
[54:32.520 -> 54:37.840] So she was born at nine Oh two and by nine, nine 29, she, she'd,
[54:37.840 -> 54:39.120] um, she'd passed away.
[54:39.600 -> 54:47.600] So yeah, I think that we, we just had to dig in and really just show the character that you have to find
[54:47.600 -> 54:50.400] from somewhere that you didn't actually realize you had
[54:50.400 -> 54:53.960] until you actually put in that situation.
[54:53.960 -> 54:58.080] And I also think that the other skills were teamwork.
[54:58.080 -> 54:59.980] You know, we had to come together.
[55:01.080 -> 55:02.760] We had no choice really in that.
[55:02.760 -> 55:04.880] It was gonna take us one of two ways.
[55:04.880 -> 55:10.580] We were either going to drift apart or come together. Unfortunately we got closer in
[55:10.580 -> 55:16.400] that situation and it meant that we were able to survive that period which was
[55:16.400 -> 55:20.900] literally what we were trying to do and as I said just taking every every minute
[55:20.900 -> 55:28.640] by minute. When you've gone through something as traumatic as that Matt, when did you feel that you were eventually in a place to discover this
[55:28.640 -> 55:32.680] sense of purpose to help other parents that have been through similar trauma?
[55:32.680 -> 55:36.840] I'm not sure that you're ever mentally ready completely after you've been
[55:36.840 -> 55:47.680] through such an ordeal. We're six years down the line now and I think that we are probably in the best place we've been so
[55:47.680 -> 55:53.800] far to help people as much as we possibly can. My go-to was to start
[55:53.800 -> 55:59.720] helping people as much as I could from from the beginning really. My way of
[55:59.720 -> 56:11.760] dealing with all this has been talking. I've had to talk about it, I've had to talk about Callie, I've had to talk about our loss and it's helped me recover really. It's
[56:11.760 -> 56:16.320] helped me get through those situations that if I hadn't have talked I think I'd
[56:16.320 -> 56:20.840] be in a much different place now. It kind of scares me a little bit where I
[56:20.840 -> 56:25.320] might be at that point without talking. So I think that you find
[56:25.320 -> 56:30.640] a way of dealing with it yourself and then actually can we help other people the best
[56:30.640 -> 56:35.120] way you possibly can. But in answer to your question, I don't think that you're ever completely
[56:35.120 -> 56:39.760] ready. You just try and react the best way you possibly can and know as well that you're
[56:39.760 -> 56:46.300] going to be helping other people, which makes me feel better in my way. The only
[56:46.300 -> 56:51.180] problem I do have is I do sometimes forget about helping myself because I do
[56:51.180 -> 56:55.820] tend to help other people but forget that actually I might need some help at
[56:55.820 -> 57:02.080] that point as well so I have to remember to help myself and think about my own
[57:02.080 -> 57:07.000] feelings as well. What's the High Performance Podcast done for you with regards to that self-care?
[57:07.000 -> 57:13.000] You know, it's really helped me think about me as a person because I feel the one,
[57:13.000 -> 57:17.000] one of the major benefits of the High Performance Podcast is actually that
[57:17.000 -> 57:21.000] the people that you have on, despite all the wonderful things that they've achieved,
[57:21.000 -> 57:32.840] I feel like we can relate to them as people and I think that you and that you Jake and you Damian both really ensure that
[57:32.840 -> 57:37.880] you're looking at the person you know you make a big deal out of telling us at
[57:37.880 -> 57:42.080] the start of each podcast that you know you might be talking to someone who's
[57:42.080 -> 57:46.380] won major titles or started a multi-million pound business
[57:46.600 -> 57:51.220] But you're not going to talk about that a lot today. You're going to talk about them as a person
[57:51.220 -> 57:54.180] You're going to talk about how they deal with their feelings
[57:54.640 -> 58:00.520] And and how they help others around them and I feel that despite these people being so
[58:00.680 -> 58:02.840] Wonderful as far as their achievements are concerned
[58:02.840 -> 58:05.240] I feel like
[58:03.360 -> 58:07.960] when I listen to the Hyperfuel podcast
[58:05.240 -> 58:09.560] I can really connect with the
[58:07.960 -> 58:12.160] majority of the people that are on
[58:09.560 -> 58:13.360] there in a personal way and I think that's
[58:12.160 -> 58:15.120] really helped. And is there any
[58:13.360 -> 58:17.440] particular guest that's really
[58:15.120 -> 58:20.240] resonated with you Matt? The two that really
[58:17.440 -> 58:23.120] resonated with me were Dr. Chatterjee
[58:20.240 -> 58:25.440] and James Timpson. Dr. Chatterjee I
[58:23.120 -> 58:28.140] think was fantastic because again, he talked about the person a lot,
[58:28.140 -> 58:31.260] talked about real personal feelings.
[58:31.260 -> 58:34.860] And I think that that really helped me understand
[58:34.860 -> 58:36.140] him a lot more.
[58:36.140 -> 58:38.220] And I really connected with him.
[58:38.220 -> 58:40.300] James Timpson was fantastic.
[58:40.300 -> 58:44.460] I just felt that he was just so personable
[58:44.460 -> 58:46.260] and he understood his work,
[58:47.320 -> 58:50.440] the people who work for him fantastically well.
[58:50.440 -> 58:54.360] And it sounds like a great place to work, it really does.
[58:54.360 -> 58:57.040] Because he just does little things
[58:57.040 -> 58:59.680] that are going to make his employees feel
[58:59.680 -> 59:03.500] a lot more positive about their work and feel cared for.
[59:03.500 -> 59:06.800] And I think that was I think
[59:04.800 -> 59:08.520] that was the real thing that resonated
[59:06.800 -> 59:10.320] with me when listening to that episode.
[59:08.520 -> 59:12.400] Wonderful, well look thank you so much
[59:10.320 -> 59:14.880] for spending the time and we send lots
[59:12.400 -> 59:17.880] of love to you and to your wife and to
[59:14.880 -> 59:20.400] your daughter Etta and obviously we send
[59:17.880 -> 59:22.000] lots of love to Callie as well and if
[59:20.400 -> 59:23.440] people want more information then they
[59:22.000 -> 59:26.320] can find you on the Still Parents
[59:23.440 -> 59:30.800] podcast yeah? Yes Jake you can find our podcast on Spotify it's it's called the Still Parents podcast
[59:30.800 -> 59:36.400] and it's in conjunction with the Lily May Foundation who are a wonderful charity that
[59:36.400 -> 59:44.640] have really helped me and my wife Crystal since we lost Callie. It's all on there,
[59:44.640 -> 59:47.440] we're in our fourth series now. We really
[59:47.440 -> 59:48.440] enjoy doing it.
[59:48.440 -> 59:50.560] Well, you're making a real difference, Mark, so thank you.
[59:50.560 -> 59:54.840] Thanks for your time, guys. I've really, really enjoyed talking to you and appreciate your
[59:54.840 -> 59:55.840] time. Thank you very, very much.
[59:55.840 -> 59:56.840] Top man. Lots of love.
[59:56.840 -> 01:00:03.680] Well, as always, everyone, thank you so much for listening to this conversation with Lewis,
[01:00:03.680 -> 01:00:06.920] an interesting, humble, kind, friendly guy.
[01:00:06.920 -> 01:00:10.200] You know what I really loved about that was that Lewis turned up with no other people
[01:00:10.200 -> 01:00:14.000] apart from his partner, and he wanted to sit in the audience and actually watch the show
[01:00:14.000 -> 01:00:16.760] and chat to people, and he hung around for a drink afterwards.
[01:00:16.760 -> 01:00:20.400] And I always think it's important to share those kinds of things, because for a lot of
[01:00:20.400 -> 01:00:24.200] people, they make their many, many, many, many, many millions of pounds, and they're
[01:00:24.200 -> 01:00:28.720] no longer the person they once were. But I think you will agree that that conversation
[01:00:28.720 -> 01:00:33.680] would have been very similar with Lewis when he was 18 because I don't think the money has changed
[01:00:33.680 -> 01:00:38.880] him. It's changed his life but I don't think it's changed him. Thank you so much Lewis for coming on
[01:00:38.880 -> 01:00:42.960] the show as always. Thank you to everyone who turned up to hear us live at the Birmingham Town
[01:00:42.960 -> 01:00:45.280] Hall and we are going on tour again.
[01:00:45.280 -> 01:00:46.840] And if you want more details,
[01:00:46.840 -> 01:00:48.600] if you want to be the first in the queue,
[01:00:48.600 -> 01:00:50.560] then just join the High Performance Circle.
[01:00:50.560 -> 01:00:53.440] Just go to thehighperformancepodcast.com
[01:00:53.440 -> 01:00:56.160] and there you can also get free keynote speeches,
[01:00:56.160 -> 01:00:58.440] free presentations, free newsletters,
[01:00:58.440 -> 01:01:00.560] free discounts and offers.
[01:01:00.560 -> 01:01:03.160] It all awaits you on the High Performance Circle.
[01:01:03.160 -> 01:01:06.900] Just go to thehighperformancepodcast.com.
[01:01:06.900 -> 01:01:08.540] Thank you so much for listening to today.
[01:01:08.540 -> 01:01:11.920] Thank you to Hannah, to Will, to Eve, to Gemma,
[01:01:11.920 -> 01:01:13.460] for all the team at Rethink Audio
[01:01:13.460 -> 01:01:14.580] for their hard work on this.
[01:01:14.580 -> 01:01:16.440] But please, most of all, thanks to you.
[01:01:16.440 -> 01:01:18.340] Remember, there is no secret.
[01:01:18.340 -> 01:01:19.900] It is all there for you.
[01:01:19.900 -> 01:01:21.500] Be your own biggest cheerleader
[01:01:21.500 -> 01:01:24.360] and make world-class basics your calling card.
[01:01:27.800 -> None] See you next time. you