BITESIZE #2 | Holly Tucker : How great it is to be naive

We’re back with another weekly Friday bitesize episode, looking at stand-out moments from the podcast with more context, more discussion and more analysis from our hosts Jake and Damian.

Today we go back to our conversation with ‘Not On The High Street’ founder Holly Tucker, and how naivety helped her grow her business from the ground up.  

Thanks to our sponsors Lotus Cars. Remember, you can get extended episodes of the podcast on our YouTube channel bit.ly/HPPYouTube and follow us on Instagram @highperformance.

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In this episode, Jake Humphrey and Professor Damian Hughes discuss a conversation with entrepreneur Holly Tucker, founder of NotOnTheHighStreet.com, highlighting the significance of naivety in business success.

Tucker emphasizes the importance of embracing naivety, particularly when starting a business. She believes that if she had known the challenges she would face, she would not have started NotOnTheHighStreet.com. Tucker likens starting a business to being a parent, where the belief in the venture's potential drives the entrepreneur forward.

Hughes draws a parallel between Tucker's experience and that of other successful entrepreneurs, such as Stephen Bartlett, founder of Social Chain. Bartlett emphasized the significance of taking action and starting things even when feeling unqualified, as growth occurs when stepping outside one's comfort zone.

The discussion centers around the idea of achieving a balance between naivety and self-belief. Naivety can be a superpower, allowing individuals to pursue bold ideas without being held back by perceived limitations. However, self-belief is also crucial, as it provides the motivation to persevere despite challenges.

Tucker highlights the importance of not putting up barriers or self-imposed limitations. She believes that everyone has the potential to achieve great things if they have the courage to try and are willing to learn and adapt along the way.

The episode concludes with a call to action, encouraging listeners to embrace the challenges of pursuing their goals and to start their journey towards creating something amazing.

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[02:40.720 -> 02:48.340] helpful hit of inspiration from the High Performance Podcast in partnership with Lotus Cars. As always, Professor Damien Hughes is alongside me
[02:48.340 -> 02:52.220] and we're going to use just the next few minutes to equip you with some golden
[02:52.220 -> 02:57.220] nuggets of advice from our guest to help you live a more high-performance life. On
[02:57.220 -> 03:02.380] today's hit, entrepreneur and founder of NotOnTheHighStreet.com, Holly Tucker,
[03:02.380 -> 03:05.760] talking about how great it is to be naive.
[03:08.320 -> 03:13.920] I've just turned 43, started not on the high street when I was 28. And I think what drove
[03:13.920 -> 03:18.400] me at 28 when I started not in the high street, not only did I have a three month old baby,
[03:18.400 -> 03:24.480] so there were some practicalities about, you know, what drove me, we were building a marketplace,
[03:25.280 -> 03:28.080] which no one had even heard of the word marketplace. The only other marketplaces yn ystod yr hyn sy'n fy nod. Roeddwn yn adeiladu cymdeithas, sy'n gweithio gyda'r cyd-dealltwyr,
[03:28.080 -> 03:31.360] ac yn y cyd-dealltwyr eraill oedd Amazon a eBay.
[03:31.360 -> 03:35.440] Roeddwn yn ddiddorol, ac mae'r ddiddorol yn ddiweddar
[03:35.440 -> 03:36.640] pan fyddwch chi'n dechrau busnes,
[03:36.640 -> 03:39.840] oherwydd os oeddech chi'n gwybod beth roeddem yn ceisio ei wneud,
[03:39.840 -> 03:42.040] byddwch chi ddim wedi dechrau.
[03:42.040 -> 03:49.400] Rwy'n hoffi dechrau busnes, You would never have started it. I always liken starting a business and business folk tend to not agree with me here in the
[03:49.400 -> 03:52.620] analogy, but I liken it to being a parent.
[03:52.620 -> 03:59.760] And so when I had my first born business, just like a child, there was no way that that
[03:59.760 -> 04:04.360] was going anywhere but up, you know, that I was never going to let it down.
[04:04.360 -> 04:09.600] I knew that if I did more, would succeed and so I just drove myself.
[04:09.600 -> 04:13.980] I love the way that Holly compares business to real life, shall we say,
[04:13.980 -> 04:17.700] Damien, because I think that if people are new to the podcast I want them to
[04:17.700 -> 04:20.660] understand that when we talk to Jonny Wilkinson we're not talking about rugby,
[04:20.660 -> 04:24.420] when we spoke with Rio Ferdinand we didn't talk about football and actually
[04:24.420 -> 04:29.360] when we spoke with Holly we didn't talk about business. With all of the guests on am rugby. Pan ddweodd gennym siarad gyda Rhia Ferdinand, dydyn ni ddim yn siarad am ffotbol, ac mewn gwirionedd, pan ddweudd gennym siarad gyda Holly, dydyn ni ddim yn siarad am busnes, gyda'r holl gofynion ar y
[04:29.360 -> 04:45.600] podcastau hwn, rydyn ni'n siarad am bywyd. Mewn gwirionedd, rwy'n cofio, llawer o flynyddoedd yn ôl, roeddwn i ddigon llwyr i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o hyd i ddod o bocsio'r byd ymdrechion eraill.
[04:45.600 -> 04:48.240] Namedrop Clackson.
[04:48.240 -> 04:49.600] Wel, rwy'n cofio'n siarad â'i,
[04:49.600 -> 04:51.720] ac rwy'n cofio'n dweud wrthig i'w,
[04:51.720 -> 04:52.640] roeddwn i'n fy nghymryd,
[04:52.640 -> 04:54.000] roeddwn i fel un o'r gyn-ed yn y swyddi,
[04:54.000 -> 04:54.840] ac roeddwn i'n dweud,
[04:54.840 -> 04:56.320] felly beth oedd gweithio gyda'r gallan hwn,
[04:56.320 -> 04:58.320] a beth oedd gweithio gyda'r gallan hon?
[04:58.320 -> 04:59.680] Ac roedd yn ddweud wrthi'n dda iawn,
[04:59.680 -> 05:00.520] ac ar y diwedd, roedd e'n dweud,
[05:00.520 -> 05:02.160] Damien, roedd e'n meddwl eich bod chi'n ddiddorol,
[05:02.160 -> 05:04.120] roedd e'n dweud, dwi ddim weithio gyda gallan.
[05:04.120 -> 05:04.960] Ac roeddwn i'n dweud, beth yw e'n golygu?
[05:04.960 -> 05:07.520] Ac roedd e'n dweud, roeddwn i weithio gyda phobl ifanc sy'n ddod i gael
[05:07.520 -> 05:13.520] ymwneud â'r byd ac fe dweud, ond rwy'n gweithio gyda'r bobl, nid y brofiad, ac rwy'n credu bod hynny'n cymryd
[05:13.520 -> 05:19.840] i mi beth mae ein gwasanaethau'r podcast wedi ei wneud amdano, ni ddim yn ymweld â ffotbolaid neu
[05:19.840 -> 05:23.520] ymweld â stariaid, ni'n ymweld â phobl sy'n dod i gael gweithio ym mhob ffyrdd yn y diwydiant honno
[05:23.520 -> 05:27.720] ac Holly yw'r illustriaeth gwych arno. Ac rwy'n hoffi beth dweud o'r un peth o'r gynhyrch, sports stars, we're interviewing people that just happen to work within that industry and Holly's a great Illustration of it and I loved what she said as well about naivety
[05:27.720 -> 05:33.220] We did a podcast episode with Stephen Bartlett who is the founder of social chain and in many ways very similar
[05:33.220 -> 05:34.800] Stephen was really young
[05:34.800 -> 05:37.040] Created a business worth hundreds of millions of pounds
[05:37.440 -> 05:43.660] Holly created not on the high street calm when no one else was creating online marketplaces and there was actually a
[05:44.680 -> 05:45.600] Tweet the other day
[05:45.600 -> 05:47.480] from Stephen Bartlett, I'll read it out to you now.
[05:47.480 -> 05:51.160] He said, stop telling yourself you're not qualified,
[05:51.160 -> 05:53.880] not worthy or not experienced enough.
[05:53.880 -> 05:56.340] Growth happens when you start doing things
[05:56.340 -> 05:58.480] you're not qualified to do.
[05:58.480 -> 05:59.640] Great example of it.
[05:59.640 -> 06:02.760] I think that when Holly was talking about children there
[06:02.760 -> 06:05.760] and seeing business from the lens of a child, I think that this is one of the things that really intrigued me that you go into a classroom oedd yn siarad am blant yno a gweld busnes drwy'r llynedd o blant, rwy'n credu
[06:05.760 -> 06:10.080] yw hwn yn un o'r pethau sy'n fy nhrebu iawn yw i chi fynd i'r ystafell o blant oedran
[06:10.080 -> 06:13.440] a gofyn iddyn nhw a fydd ganddyn nhw i ffwrdd. Mae pob blant yn y ystafell honno yn ymddangos y
[06:13.440 -> 06:18.000] llaw. I chi fynd i'r ystafell fwyaf o blant oedran a gofyn iddyn nhw a fydd ganddyn nhw i ffwrdd.
[06:18.000 -> 06:22.240] Byddwch chi'n cael un neu ddau oherwydd ym mhob le yn y 12 mlynedd o'r ddod o hyd,
[06:22.240 -> 06:26.160] dechreuon ni'r lywydd, a fydd ganddyn nhwlywed y sŵn, Pwy all hynny ffwrdd? Pwy yw'n dda iawn i'w wneud?
[06:26.160 -> 06:28.320] Ac mae'n wir, pawb all hynny ffwrdd.
[06:28.320 -> 06:30.960] Nid yw'n ymwneud â'r ffordd y gallwn ei wneud, ond gallwn i gyd hyfforddi.
[06:30.960 -> 06:34.720] Ac rwy'n credu, weithiau, rydyn ni'n aml yn ymgyrchu'n ein hunain,
[06:34.720 -> 06:38.160] rydyn ni'n aml yn rhoi barriers yn ymhlith ein hyn sy'n ein gallu.
[06:38.160 -> 06:39.680] Ac rwy'n credu yr hyn y mae Holly yn ei ddysgrifio,
[06:39.680 -> 06:42.000] ac mae Stephen hefyd yn ei wneud, pan ddweud iddo,
[06:42.000 -> 06:44.560] oedd bod y gwirionedd hwnnw'n swydd gwych,
[06:44.560 -> 06:46.980] oherwydd dydyn ni ddim yn rhoi barriers yn ymhlith y cage. Stephen as well did when we spoke to him was that that naivety is a superpower because it doesn't it doesn't put any bars in
[06:46.980 -> 06:48.320] front of the cage
[06:48.320 -> 06:54.960] And I think it's about getting the balance right between naivety and self-belief like don't be so naive
[06:55.420 -> 06:59.040] That you don't think you're going to struggle or it isn't going to be hard or at times
[06:59.040 -> 07:04.680] It isn't going to be horrible or you won't feel like you're failing right that that you have to accept that's going to happen
[07:04.860 -> 07:05.280] But at the same time another accept that's going to happen.
[07:05.280 -> 07:07.800] But at the same time, another thing that Stephen said
[07:07.800 -> 07:09.800] to us on the podcast episode when he joined us,
[07:09.800 -> 07:11.520] I remember you asked him a brilliant question.
[07:11.520 -> 07:14.520] You were like, what is your superpower?
[07:14.520 -> 07:17.240] And he said, well, I always believed I could.
[07:17.240 -> 07:19.840] And I'm sort of coming to the realisation
[07:19.840 -> 07:23.080] that success is about being naive,
[07:23.080 -> 07:24.540] which makes you do crazy things
[07:24.540 -> 07:25.000] that you wouldn't
[07:25.000 -> 07:28.880] actually do if you really realized the way the world works, combined with
[07:28.880 -> 07:32.760] self-belief, because without the self-belief you'd never go there in the
[07:32.760 -> 07:35.880] first place or you'd stop too soon. So you have to believe but not know
[07:35.880 -> 07:40.160] everything. 100% I think that's, I think that balance there that you've
[07:40.160 -> 07:45.840] described Jake, stops us treading inton mynd i'r reilai o fod yn ddifrifol am ein
[07:45.840 -> 07:50.720] galluoedd. Rwy'n credu, unwaith mae gennym y ddewis ei hun, rydyn ni'n gwybod beth ydyn ni'n gallu ei wneud,
[07:50.720 -> 07:55.360] rydyn ni'n gwybod pa ffynedau sydd yn ymwneud â ni, ac yna mae'r naifeth hwnnw, i fynd a rhoi
[07:55.360 -> 08:01.120] ychydig, i fynd allan yno a profi rhywbeth. Rwy'n credu bod y cyfweithiau hynny'n eithaf, eithaf
[08:01.120 -> 08:05.880] galluol ac mae ar gyfer i gyd ein holl un o'n galluoedd. Ac os ydych chi'n clywed hynny, ac ydych chi'n meddwl, ie, mae hynny'n ymddangos gyda mi hugely, hugely powerful and is for all of us, a superpower that we can access.
[08:05.880 -> 08:07.480] And if you're listening to this and you think,
[08:07.480 -> 08:09.440] yeah, that does resonate with me a little bit,
[08:09.440 -> 08:11.720] you can listen to the whole Holly Tucker episode
[08:11.720 -> 08:13.120] on the High Performance Podcast,
[08:13.120 -> 08:16.200] but just expect to be challenged,
[08:16.200 -> 08:18.080] expect to find life difficult,
[08:18.080 -> 08:19.880] expect to not know everything,
[08:19.880 -> 08:22.740] but also expect that it's all gonna be okay.
[08:22.740 -> 08:28.760] And I think therein, you will create amazing things and you just have to start the journey. Damien thank you so
[08:28.760 -> 08:33.020] much enjoyed that. Thanks Jake loved it as always. Thank you as well to Will, to
[08:33.020 -> 08:36.720] Hannah, to everyone helping us out on the High Performance Podcast. You can find us
[08:36.720 -> 08:41.680] on YouTube, you can find us on Instagram but please keep talking, keep sharing and
[08:41.680 -> 08:47.440] keep discussing the High Performance Podcast. The only thing we do this for is the outcome, not the income.
[08:47.600 -> 08:49.360] It's about helping to improve your lives.
[08:49.360 -> 08:50.560] So thanks for being part of it.
[08:50.560 -> 08:54.240] And we will see you for another High Performance Podcast very soon.
[08:55.870 -> 08:57.930] you