F1 Imola GP Canceled & Makeup Sponsorships in Formula 1

Podcast: Grid Walk

Published Date:

Thu, 18 May 2023 07:00:30 GMT

Duration:

3395

Explicit:

False

Guests:

""

MP3 Audio:

Please note that the summary is generated based on the transcript and may not capture all the nuances or details discussed in the podcast episode.

Notes

This week’s Grid Walk is a bit unique! After the devastating flooding that is currently happening in Imola, F1 announced the cancellation of the 2023 Emilia Romagna Grand Prix. Major props to F1 for making the right decision in a timely fashion. As much as we’d love to have a race weekend we’d prefer to prioritize safety.

The cancellation did cause Briana and Nicole to have to scrap a bunch of Imola content and lock it away in the Grid Walk vault! But after the announcement, Briana and Nicole come together to discuss F1’s decision-making regarding the 2023 Emilia Romagna Grand Prix. Nicole goes on a trip through Formula 1 history of past cancellations of grand prix. What events took place that stopped F1 races from occurring in Belgium, Bahrain, and the Netherlands?

An exciting development in the world of sponsorships in motorsports! How is elf cosmetics getting involved with Indy 500? What does it mean that Tarte sent representatives to the F1 Miami Grand Prix? What other beauty brands should try to break into the F1 space?

F1 Academy races in Barcelona this weekend! Briana and Nicole do their first ever picks for F1 Academy. Briana and Nicole each draft 2 drivers from the 1-7 standings and 1 driver from the rest of the grid. Will Marta García continue her impressive performance? Does Briana or Nicole select Alpine Academy driver Abbi Pulling?

Gossip Grid is back again this week! What is this F1 Royal Wedding that everyone is talking about and what do Lance Stroll and Daniel Ricciardo have to do with it? Brad Pitt is joining the grid in Silverstone at the British Grand Prix? Where is the first F1 Arcade opening in the US? How did Mercedes F1 driver Lewis Hamilton spend his Friday evening in Los Angeles?

Grid Walk is a weekly Formula 1 show that releases every Thursday. For daily F1 content follow @gridwalkshow on all social media platforms.

Summary

* The episode begins with hosts Briana L. Klein and Nicole Katz discussing the cancellation of the Miami Grand Prix due to severe weather conditions. They commend Formula One (F1) for making a timely decision to prioritize safety over the race.


* Nicole provides historical context for F1 race cancellations, noting that this is the first time a race has been canceled due to weather before the race weekend. She highlights the 1955 Le Mans disaster as a significant event that led to the cancellation of multiple races and caused Mercedes to withdraw from motor racing.


* Other notable cancellations mentioned include the 1957 Belgian and Dutch Grand Prix due to the Suez crisis, the 1969 Belgian Grand Prix due to a driver boycott over safety concerns, and the 2011 Bahrain Grand Prix due to political unrest.


* The hosts then shift their focus to the recent trend of makeup sponsorships in motorsports, particularly in Formula One. They discuss the growing awareness among brands that a significant portion of F1's audience is female and that this demographic represents a valuable target market.


* Briana and Nicole highlight the recent decision by Tart, a makeup company, to send influencers to the Miami Grand Prix as a significant moment in this trend. They acknowledge the controversy surrounding Tart's treatment of Black content creators but emphasize the importance of the company's decision to target the female audience at a Formula One event.


* They also discuss the news that Elf Cosmetics will be sponsoring Katherine Legge in the Indy 500, marking a major sponsorship deal between a female-oriented brand and a female driver in a prominent motorsports event.


* Both hosts express excitement about these developments and see them as a positive sign of recognition and validation for female fans of motorsports. They emphasize that these sponsorships are not acts of charity but rather strategic business decisions based on the growing female audience in the sport.


1. **Brand Partnerships:**
- The podcast explores potential brands that could sponsor Formula One (F1), given the recent partnership with Crypto.com.
- Dyson is considered a suitable sponsor due to its appeal to a wide range of customers, including F1 fans.
- Creme Shop, a skincare brand, is suggested as a potential partner due to its gender-neutral products and alignment with F1's luxury audience.
- Drunk Elephant is another skincare brand mentioned for its high price point and association with luxury and science.
- Color Pop is proposed as a brand that could create a themed makeup line inspired by F1, appealing to the racing community.

2. **Jerry Bruckheimer and Joseph Krasinski's F1 Movie:**
- The podcast discusses the upcoming F1 movie starring Lewis Hamilton and Brad Pitt, directed by Joseph Krasinski and produced by Jerry Bruckheimer.
- An 11th team will be added at Silverstone during the movie's filming, featuring Brad Pitt driving an F2 car adapted by Mercedes.
- The movie will be unique as it will be filmed during a live racing event, showcasing the continuous nature of F1.
- Mercedes is expected to take advantage of the movie's production by integrating it into their marketing strategies.

3. **Lewis Hamilton's Appearance at the Lakers Game:**
- Lewis Hamilton attended a Lakers game alongside his business partner and actor Leonardo DiCaprio, who are co-owners of Neat Burger, a plant-based burger company.
- The podcast highlights the significance of Hamilton's presence at the game, considering the high cost of tickets and the exclusivity of courtside seats.
- It is noted that celebrities like Hamilton and DiCaprio likely paid for their tickets despite the common practice of complimentary tickets for high-profile individuals.

4. **F1 Royal Wedding:**
- The podcast reports on the recent wedding of Chloe Stroll, daughter of Lance Stroll's father, and Scotty James, an Australian snowboarder and Red Bull athlete.
- The wedding was attended by several F1 personalities, including Toto Wolff, Stefano Domenicali, and Daniel Ricciardo.
- The podcast highlights the interesting connections and relationships within the F1 community.

5. **F1 Arcade in the US:**
- An F1 arcade is set to open in Boston in early 2024, featuring 69 full-motion racing simulators, food and drink experiences, and a race-watching atmosphere.
- The arcade is expected to host watch parties with competitions, prizes, and DJ performances, similar to the one in London.
- The podcast expresses excitement about the arcade's opening and its potential to attract F1 fans and enthusiasts.

6. **F1 Academy Predictions:**
- The podcast initiates a segment called F1 Academy predictions, where the hosts draft three drivers for the F1 Academy weekend and score points based on their performance.
- The rules include selecting two drivers from the top seven and one driver from the bottom half of the standings, ensuring a mix of consistent performers and potential surprises.
- The hosts make their picks for the third round of the F1 Academy, discussing their reasons and strategies for selecting specific drivers.

7. **Yellow Sector Notes:**
- The podcast concludes with a segment called Yellow Sector Notes, highlighting interesting news and developments from various F1 teams.
- The notes include Red Bull's car livery design competition, potential talks between Austin and Honda for the 2026 engine regulations, and design updates on the Mercedes race suits.
- Other notes cover Charlotte Claire's content creation in Monaco, Alpine's CEO's ambiguous ultimatums regarding team performance, and Haas' video featuring Gunther quizzing the drivers on Italian words.
- Valtteri Bottas' launch of a gluten-free pizza truck in Finland, Nick DeVries' rumored three-race ultimatum, and Williams' event at their headquarters are also mentioned.

Raw Transcript with Timestamps

[00:00.000 -> 00:07.280] Welcome to episode 17 of Gridwalk. This is going to be a weird episode because we record normally
[00:07.280 -> 00:11.680] Tuesday evening, which was before the Grand Prix that was supposed to happen this weekend was
[00:11.680 -> 00:17.040] canceled. So the first part of this episode is going to be us talking about the cancellation.
[00:17.040 -> 00:25.060] Nicole gives some great historical context to all of this happening. Second half of this episode is going to be all the
[00:25.060 -> 00:30.960] content that still makes sense to talk about that wasn't about the Grand Prix.
[00:30.960 -> 00:36.900] So we're going to talk about the recent budding trend of makeup sponsors in
[00:36.900 -> 00:41.380] motorsports. We're going to do predictions for the F1 Academy race weekend because
[00:41.380 -> 00:46.920] that is still going forward. Nicole gives us a gossip grid so we talk about pop culture.
[00:46.920 -> 00:50.080] And then of course we end with yellow Saturn rings.
[00:50.080 -> 00:54.400] So all that is still, it had nothing to do with the race
[00:54.400 -> 00:55.680] and it was good content.
[00:55.680 -> 00:58.000] And all the other stuff we recorded
[00:58.000 -> 01:00.600] is lost into the content abyss.
[01:00.600 -> 01:01.560] Bye.
[01:01.560 -> 01:04.440] It was so fun and good, but unfortunately it's
[01:04.440 -> 01:07.000] locked in the gridwalk hall.
[01:07.000 -> 01:08.000] Exactly.
[01:08.000 -> 01:13.000] So halfway through this, if we look different, if we sound different, you now know why.
[01:13.000 -> 01:19.000] Cole and Brianna are lined up on the grid, it's lights out, and away we go on this week's
[01:19.000 -> 01:20.000] gridwalk.
[01:20.000 -> 01:29.920] It was really anxiety-fueling this morning of waking up and seeing the horrible conditions
[01:29.920 -> 01:32.560] and the photos and the statements coming out.
[01:32.560 -> 01:37.600] And it's just imminent at this point, I feel, I believed of it being canceled.
[01:37.600 -> 01:42.040] And then Brianna's still asleep, because it's the middle of the night, time zones, it's
[01:42.040 -> 01:44.920] a thing, commonly talked about on this podcast.
[01:44.920 -> 01:48.320] And then as I'm getting on my train to go to work, open up Twitter and
[01:48.320 -> 01:52.880] there's the announcement. So I'm sending it to Brianna and we had speculated in the episode of
[01:52.880 -> 01:59.200] just like, hey, this, you know, we don't know yet, but now it was time to game plan of, okay,
[01:59.200 -> 02:06.520] the race isn't happening. Which I, you know, kudos to F1 of making this decision,
[02:06.520 -> 02:10.200] making it now a really big deal.
[02:10.200 -> 02:11.600] Yeah.
[02:11.600 -> 02:16.720] I think in all of the forever lost footage of episode 17
[02:16.720 -> 02:18.640] that will not be a part of this episode,
[02:18.640 -> 02:21.040] you probably heard us say multiple times,
[02:21.040 -> 02:23.200] yeah, if the robbery happens, because it's really not
[02:23.200 -> 02:26.780] looking like it should happen happen and it's not.
[02:27.300 -> 02:30.900] Because the flooding and the images that are
[02:31.500 -> 02:33.580] coming out of that area are
[02:34.300 -> 02:41.900] terrifying. And you and I have both lived in Miami and have experienced hurricanes. I live in Southern California.
[02:41.900 -> 02:43.520] We get wildfires.
[02:43.520 -> 02:46.520] The fear of something like that happening
[02:46.520 -> 02:50.860] and the loss of life that's coming out of this,
[02:50.860 -> 02:55.160] the loss of property and people's home and safety.
[02:55.160 -> 02:58.880] And then even if, let's say all of it died down
[02:58.880 -> 03:01.400] in time for Saturday,
[03:01.400 -> 03:03.680] like they could pull it together by Saturday,
[03:03.680 -> 03:05.560] there is no reason to put the
[03:05.560 -> 03:11.600] additional strain on the people who live there to hold and organize a Grand Prix and to host
[03:11.600 -> 03:16.800] all these people in their home, in their town. And I think there was a lot in the statement
[03:16.800 -> 03:22.400] that everyone released about, like, there's emergency response going on and some of that
[03:22.400 -> 03:28.120] would have to be diverted away to get the circuit and the track safe. And then
[03:28.280 -> 03:31.520] some of the police force that is helping with the emergency
[03:31.520 -> 03:35.640] response would then have to go and do the normal safety things
[03:35.640 -> 03:39.520] they do at a Grand Prix weekend. It just, it wouldn't make sense.
[03:39.680 -> 03:44.800] No, it would be ridiculous. It would be such a harmful
[03:44.800 -> 03:46.800] decision in general. Just not,
[03:46.800 -> 03:52.560] come on, let's be very realistic about what really is important right now. And F1 did that.
[03:52.560 -> 03:57.440] You know, if you do want to help, we have shared on our social media and will continue throughout
[03:57.440 -> 04:02.320] the entire weekend. So whenever you're listening to this, you'll be able to find links to local
[04:02.320 -> 04:05.280] resources where you could donate money
[04:05.980 -> 04:13.400] Also, if you're feeling down because you really wanted a Grand Prix this weekend, just know those feelings are normal and that's okay
[04:13.400 -> 04:18.720] I know F1 multiviewer is gonna do a watch party this weekend for
[04:18.720 -> 04:29.840] I actually don't know what Grand Prix at this time. They haven't decided, but you can go and still watch racing with other fans this weekend. What shocked me, so yesterday while we were recording,
[04:30.560 -> 04:35.040] we recorded an entire podcast like this was happening because I don't think everyone has
[04:35.040 -> 04:43.520] the best history for making decisions like this quickly. And so I do want to commend them for
[04:50.000 -> 04:53.000] And so I do want to commend them for succumbing to the public pressure that this race should not happen. And making that decision quickly before this weekend started.
[04:53.000 -> 04:57.000] It just got to a place where it was so undeniable.
[04:57.000 -> 05:05.520] And looking at the weather forecast, I mean, last night when we were recording, we looked up the weather and it's like, um, it's raining literally right now.
[05:06.240 -> 05:12.960] And it just kind of felt like, who are we kidding? Really? You couldn't see the track,
[05:12.960 -> 05:18.480] like, and it was going to keep raining and just wasn't necessarily going to improve. And that was
[05:18.480 -> 05:26.000] for sure. So kudos to F1 for making an actually timely decision. Why don't we trust F1?
[05:26.000 -> 05:31.320] Well, we don't trust F1 because in 2021, we all had to sit there and watch Spa not really
[05:31.320 -> 05:32.320] happen.
[05:32.320 -> 05:38.000] Yeah, it's funny when like looking in because when we were being like, well, how has F1
[05:38.000 -> 05:39.000] handled this in the past?
[05:39.000 -> 05:43.400] And like, even like the discussion of rescheduling the race and like, when does that actually
[05:43.400 -> 05:44.400] happen?
[05:44.400 -> 05:52.120] And just kind of like what this looks like in the sport depending on what time of the F1 timeline
[05:52.120 -> 05:59.260] it is. So it was really funny going and doing this deep dive of how when previous F1 events
[05:59.260 -> 06:07.640] have been cancelled, what has caused them, how it's been handled in the past, which sources chose to include 2021 SPA
[06:07.800 -> 06:10.960] and which ones like didn't even acknowledge it
[06:10.960 -> 06:11.800] or which ones said like,
[06:11.800 -> 06:13.280] well, this just should have been canceled.
[06:13.280 -> 06:17.120] And it basically was, except people were given points for it
[06:17.120 -> 06:22.040] and 44 labs versus three labs and people, right.
[06:22.040 -> 06:26.600] Yeah, that is, it's just a status used for, right. Yeah, that is it's just a status quo. Right.
[06:27.000 -> 06:29.800] The second point with all of this is that F1 is run through
[06:29.800 -> 06:32.720] promoters and promoters never want to give people their money
[06:32.720 -> 06:36.640] back. So it's, it's something like the clause is if you do
[06:36.680 -> 06:41.120] like the relapse, I believe it is, then they don't have to give
[06:41.120 -> 06:41.920] refunds.
[06:41.920 -> 06:42.800] they don't have to give refunds.
[06:49.080 -> 06:52.760] I'd be pissed. I would be furious. Like, who are you kidding? But I guess they're like, we promote, you pay me to
[06:52.760 -> 06:56.520] promote an event. That's the event right there. I you know,
[06:56.560 -> 06:59.360] but that's not the event you promoted is again, three laps
[06:59.360 -> 07:00.320] versus 44.
[07:00.840 -> 07:06.400] And so much. So I never like to be an F1 excuse machine because I think they should
[07:06.400 -> 07:11.920] do better and we're proud of them for doing better this weekend. But I so many confusing
[07:11.920 -> 07:16.120] decisions that happened in F1 come down to the fact that there's a race promoter there
[07:16.120 -> 07:21.880] who's making the decisions. So why don't we have a well organized race calendar? Well,
[07:21.880 -> 07:29.680] because all the race promoters like really specifically want their races to happen at certain times. No, I don't understand why we keep having to have Suzuka
[07:29.680 -> 07:36.720] in rainy season. Can we stop? Like things like that are happening because they have to every
[07:36.720 -> 07:42.640] single race they have to negotiate with local officials and race promoters. So I do think a
[07:42.640 -> 07:47.280] lot of bad decisions sometimes come down to if F1 cancels a race,
[07:47.280 -> 07:50.560] they're not liable to pay everyone back, but the race promoter is.
[07:52.080 -> 07:56.880] Yeah, it's a really interesting caveat to the sport. What a surprise that this is such a
[07:56.880 -> 08:01.840] unique circumstance to this exact organization. Like, no, yeah, it's so on for it.
[08:03.920 -> 08:09.900] I did a deep dive into the calendar for the rest of the year to see if there was even a slot you could fit
[08:11.280 -> 08:19.200] like a rescheduling of this Grand Prix into. Okay. So my caveats were it couldn't take
[08:20.320 -> 08:24.960] a collection of races and turn anything into more than a triple header.
[08:25.000 -> 08:31.000] a collection of races and turn anything into more than a triple header okay so like are there open weekends on the calendar from now on?
[08:31.000 -> 08:37.000] yes but if it was two races, a break, one race
[08:37.000 -> 08:39.000] and you slot it in then there's four races in a row
[08:39.000 -> 08:42.000] the quad, I don't know what that's called
[08:42.000 -> 08:45.780] I don't want to know what it's called. That's okay. No one tell me.
[08:45.780 -> 08:46.620] Don't leave it in the comments.
[08:46.620 -> 08:49.320] Actually leave it in the comments that I'm dying to know.
[08:50.280 -> 08:52.600] And the answer is there is no opportunity.
[08:53.720 -> 08:57.680] What about silly, even silly season would make it like a.
[08:57.680 -> 09:00.340] And by silly season, do you mean just summer break?
[09:00.340 -> 09:01.180] Yeah.
[09:01.180 -> 09:05.000] Like if they were like, oh, sucks to be you. We're going to just take a week of this, like, and were like, oh sucks, like sucks to be you
[09:05.000 -> 09:08.120] we're gonna just take a week of this like and just
[09:08.820 -> 09:10.820] have a race. Summer break is
[09:11.280 -> 09:14.280] written in the bylaws and the regulations of the sport.
[09:14.280 -> 09:21.640] They would literally have to rewrite the rules of the sport, decide there's not going to be a two-week summer shutdown
[09:22.640 -> 09:29.360] which is in the rules. So they would have to go through an entire
[09:29.360 -> 09:34.800] thing just to have one more race. No, no, no, no. You could put it after Abu Dhabi. It's not going
[09:34.800 -> 09:46.240] to happen. It's just, oh, well, it's not going to happen. No. Now, if it does, then we're gonna have like a stretch of four races or five races
[09:46.240 -> 09:48.400] somewhere.
[09:48.400 -> 09:52.320] But the beginning of the season was actually the light part of the calendar.
[09:52.320 -> 09:57.880] Yes, second half of the sea, like from here out, we're in like, triple header, triple
[09:57.880 -> 10:02.320] header, double header, triple header, triple header, like, yeah, it's like, if only you
[10:02.320 -> 10:06.480] know, we could have moved this to when the Chinese Grand
[10:06.480 -> 10:12.640] Prix was supposed to be but like you can't go back in time and do that. The other interesting
[10:12.640 -> 10:22.480] thing is that this is the last uh Grand Prix on Imola's current contract so we this just might
[10:22.480 -> 10:27.040] also be it. I wonder if this will change the negotiation for next year.
[10:27.040 -> 10:32.480] Yeah. And like, we might get another one under this current contract. Like,
[10:32.480 -> 10:34.880] I obviously don't know how that contract's written, but-
[10:34.880 -> 10:39.680] Yeah, I wonder if there's like a caveat of cancellation or something, something in it.
[10:40.240 -> 10:40.560] But-
[10:40.560 -> 10:46.660] But if I'm, you know, a betting person, I would probably say that this is not going
[10:46.660 -> 10:48.340] to be rescheduled.
[10:48.340 -> 10:52.380] And I really hope to everyone who bought tickets and was planning on attending this event,
[10:52.380 -> 10:56.020] one, I hope you didn't get on your flight yet and that you're home safe.
[10:56.020 -> 10:59.060] And two, I hope that you're gonna get your money back.
[10:59.060 -> 11:03.900] Yeah, it's gonna be really interesting to see how that all unfolds with the promoters
[11:03.900 -> 11:06.200] for that.
[11:13.200 -> 11:14.000] So knowing that we were going to re-record the beginning of this podcast and talk about this instead of previewing the race,
[11:22.500 -> 11:23.000] Nicole went and did a dive in the history books of what are times F1 canceled a Grand Prix like this?
[11:23.900 -> 11:26.000] So what's the precedent? When has this happened before?
[11:33.920 -> 11:39.680] Not a ton of other times in Formula One history have we, have we, has the races been canceled for some reason. So prefacing when going into this, I'm only looking at like races being canceled
[11:40.560 -> 11:46.660] due to some like major event or like that same week, and it's not including any races that were
[11:46.660 -> 11:51.200] canceled in the middle of it with incredible amounts of rain, or should have been canceled
[11:51.200 -> 11:54.360] in incredible amounts of rain, and COVID.
[11:54.360 -> 11:58.360] COVID happened and a lot of races were canceled, and that's very front of mind, and we all
[11:58.360 -> 12:09.520] very much know what happened with COVID, so I'm not going to have to tell you about that. So besides that, basically until the mid eighties, F1 regularly had to like move
[12:09.520 -> 12:13.880] their calendar around because there was so much kind of shifting and events and
[12:13.880 -> 12:17.320] different things that it was almost normal for a race to suddenly be canceled
[12:17.320 -> 12:18.480] and like move somewhere else.
[12:19.000 -> 12:32.500] Um, but this was the actual Imola 2023 is the first race that had to be cancelled prior to the actual race weekend due to weather related reasons.
[12:32.500 -> 12:48.880] Which is, ever, which is really wild. race out of the 1,084 World Championship Grand Prixs to be pulled before cars hit the track
[12:48.880 -> 12:56.640] due to weather. I know, it's like weird to think about because especially like given
[12:56.640 -> 13:04.400] the areas that F1 races and rain and the odds of this just never happening before is kind
[13:04.400 -> 13:05.280] of crazy.
[13:05.280 -> 13:07.300] What that's telling me, all that's saying
[13:07.300 -> 13:09.480] is that F1 has been incredibly irresponsible
[13:09.480 -> 13:10.320] for most of it.
[13:10.320 -> 13:12.880] Yeah, yep, yep.
[13:12.880 -> 13:14.400] Which we knew.
[13:14.400 -> 13:16.360] Right, right.
[13:16.360 -> 13:19.920] So that's not necessarily any sort of major surprise.
[13:19.920 -> 13:24.480] But just a couple of other like really notable cancellations
[13:24.480 -> 13:28.460] and surprisingly or not surprisingly, really at all,
[13:28.460 -> 13:31.140] a lot of them are the Belgian Grand Prix,
[13:31.140 -> 13:33.300] but not jumping ahead too much.
[13:34.380 -> 13:38.260] A major one, which was kind of the first big string
[13:38.260 -> 13:41.620] of cancellations of F1 races was in 1955
[13:41.620 -> 13:44.140] after the disaster at Le Mans.
[13:44.140 -> 13:45.760] So if that's something that you've never heard
[13:45.760 -> 13:49.160] of before, just really quickly, because it's important just to acknowledge and not just
[13:49.160 -> 13:56.240] brush past, the Le Mans 24-hour disaster was an incident when one of the drivers, their
[13:56.240 -> 14:01.160] car went into the grandstands, 83 spectators were killed, the driver was killed, like over
[14:01.160 -> 14:06.640] 180 people were injured. It was really, really horrible. It eventually led to
[14:06.640 -> 14:12.400] the cancellation of the French, Swiss, Spanish, and German Grand Prix that year. A lot of different
[14:12.400 -> 14:18.080] motorsports events were canceled and actually caused Mercedes to withdraw from motor racing
[14:18.080 -> 14:28.100] in a lot of capacities and at least was not involved with F1 in terms of being a constructor until 2010. So really, really caused a big
[14:28.100 -> 14:31.600] shakeup in the world of motorsports of that disaster.
[14:31.600 -> 14:36.960] Fast forward to 1957, the Belgian and the Dutch Grand Prix were both cancelled that
[14:36.960 -> 14:50.040] year due to the Suez crisis. There was a lot of rationing of fuel, big economic issues, and it basically led to like lower, they were
[14:50.040 -> 14:54.600] offerings to teams, like the winning of the money was less. They were like, here's the
[14:54.600 -> 14:59.100] pool and we're going to give you less money to participate now because there's just so
[14:59.100 -> 15:07.480] much economic crisis happening. And the teams were like, huh, you think we're gonna still do this for whatever you're gonna pay us? And like,
[15:07.880 -> 15:11.760] almost at the last minute, they just scrapped it. It caused a
[15:11.760 -> 15:17.720] lot of uproar. Again, 1957 doesn't sound different to
[15:17.760 -> 15:19.000] recent years either.
[15:19.000 -> 15:22.640] Never cancel for rain, but will definitely cancel if the money
[15:22.640 -> 15:24.160] pool is smaller. Got it.
[15:24.200 -> 15:25.440] Yeah. Okay. Yes.
[15:25.440 -> 15:30.880] So, and then I can at least go into an example where, you know, there was a little bit more
[15:30.880 -> 15:37.200] of a revolt against bigger, better things, I guess, also 1957 of being a Formula One driver,
[15:37.200 -> 15:38.880] a little bit different than in 2023.
[15:38.880 -> 15:46.800] But going to 1969 Belgian Grand Prix, Jackie Stewart, the driver, led a driver boycott
[15:46.800 -> 15:53.760] because promoters were literally refusing to pay for updates in the track that were incredibly
[15:53.760 -> 16:01.840] crucial. So Jackie Stewart actually, three years prior at this track, was involved in an incredible
[16:01.840 -> 16:05.880] accident, surprise, it was raining at Spa, and he crashed and
[16:05.880 -> 16:10.760] was stuck upside down, and the car and the fuel ruptured in the tank. It was a really
[16:10.760 -> 16:16.800] horrible experience. So he had been kind of petitioning for safety improvements, particularly
[16:16.800 -> 16:21.680] at this track, for a really long time. And basically, all the drivers agreed, race just
[16:21.680 -> 16:31.640] did not happen, because you didn't have drivers to participate. Fast forward, 1950, 1985. We are back at Spa. What a surprise. The track was promised to
[16:31.640 -> 16:36.240] be receiving a resurfacing before the race, and we love that for a race, of course. It's
[16:36.240 -> 16:43.920] fantastic, except it happened 14 days before practice was supposed to start. So, did it
[16:43.920 -> 16:46.800] really get to... Yeah, right? So good. Definitely
[16:46.800 -> 16:51.600] not like it's not going to be ready to drive on and go very fast and it'll definitely fully stay
[16:51.600 -> 16:58.640] together, right? Haha, nope. So on Friday during practice, parts of the track were breaking away
[16:59.680 -> 17:05.480] and there was like a really sad attempt of trying to repair it overnight into Saturday.
[17:05.480 -> 17:09.960] And then they began Saturday practice and everything.
[17:09.960 -> 17:12.120] And it just was, it was horrible.
[17:12.120 -> 17:16.120] The conditions were so bad, the cars were lapping 25 seconds off from what they were
[17:16.120 -> 17:18.740] when they started on Friday.
[17:18.740 -> 17:23.940] And later the organizers were fined, of course, a couple months later, but were fined for
[17:23.940 -> 17:26.760] being like, hey, how about like plan better next time?
[17:26.800 -> 17:30.720] Important to have a road to race on.
[17:33.160 -> 17:33.760] No words.
[17:34.240 -> 17:34.680] Right.
[17:34.840 -> 17:36.440] And last one that we'll end on.
[17:36.440 -> 17:41.760] And I guess technically in terms of the races that we're looking at that apply
[17:41.760 -> 17:45.560] in my study of cancelled F1 races is 2011
[17:45.560 -> 17:51.880] Bahrain. It was supposed to be the opener of the 2011 season, but there had been a lot
[17:51.880 -> 17:55.560] of anti-government protests and uprisings across North Africa and throughout the Middle
[17:55.560 -> 18:00.560] East, and this was known as the Arab Spring, and it reached the country in the months prior.
[18:00.560 -> 18:06.200] So there was a lot of horrible incidents. Several protesters were killed,
[18:06.200 -> 18:10.000] paramedics were prevented from helping them and reaching the injured. A lot of horrible
[18:10.000 -> 18:16.100] things and it just was not the time to be having a race there, and drivers and teams
[18:16.100 -> 18:21.580] were all very supportive of that decision as well. So all very unique, some very different,
[18:21.580 -> 18:26.240] some not so very different situations of prior F1 race cancellations,
[18:26.240 -> 18:31.360] but definitely none like this. So, you know, I found it really interesting and nerded out.
[18:31.360 -> 18:35.840] We loved random fun history lessons and, you know, things I would probably never really
[18:35.840 -> 18:39.320] looked into until we had to experience it again.
[18:39.320 -> 18:41.680] Everything goes back to that Le Mans crash.
[18:41.680 -> 18:47.200] I know. That's exactly like when starting to do the research. I'm like, you know, rightfully so.
[18:47.200 -> 18:50.740] And of course, like this is where it starts. Always. If
[18:50.740 -> 18:53.040] you're researching something in motorsports history, you will
[18:53.040 -> 18:56.880] end up there at some point. Yeah, yeah. You could do like
[18:56.880 -> 19:00.840] the, you know, six degrees of seven degrees of Kevin Bacon and
[19:00.840 -> 19:03.200] basically like how quickly in motorsports could you get to it
[19:03.200 -> 19:06.080] like probably within like three.
[19:07.880 -> 19:09.160] Money, money, money.
[19:12.840 -> 19:17.640] I'm really excited for this next topic we're going to talk about because it's something that you and I've been discussing a ton behind the scenes, which is when
[19:17.760 -> 19:24.080] are the sponsors, the sponsorships that F1 and motorsports as a whole get, are,
[19:24.080 -> 19:27.680] are, when are they going to start to represent this new audience
[19:27.680 -> 19:31.040] that motor racing has, particularly in America?
[19:31.040 -> 19:34.000] So F1 has come out and said that 40%
[19:34.000 -> 19:36.920] of all of its viewers every weekend are women,
[19:36.920 -> 19:39.600] which is up a ton,
[19:39.600 -> 19:41.800] but that's also not taking into account
[19:41.800 -> 19:44.960] that women fans are the most passionate vocal fans,
[19:44.960 -> 19:45.840] they create community
[19:45.840 -> 19:54.720] and they invest money in all of this. So, Motorsport, my brain short-circuited, so my
[19:54.720 -> 19:59.840] brain short-circuited, Motorsport is incredibly expensive. They need sponsors to keep this thing
[19:59.840 -> 20:08.180] running. So, races have sponsors, teams have sponsors, drivers have sponsors, AKA there's a ton of brands that are just funneling money into,
[20:08.220 -> 20:09.960] we'll talk about F1 in particular.
[20:10.700 -> 20:15.660] And the whole goal of every single sponsorship is I'm going to give you
[20:15.660 -> 20:19.780] money and you are going to promote me to the people who are watching the sport.
[20:20.140 -> 20:24.240] So the example I've been giving a lot recently is Heineken invests in
[20:24.240 -> 20:25.040] motorsports. So we all is Heineken invests in motorsports.
[20:25.040 -> 20:26.720] So we all buy Heineken beers.
[20:28.320 -> 20:35.200] Or a bigger picture, Salesforce invests in motorsports and F1 in particular.
[20:35.200 -> 20:40.800] So when businesses and business decision makers think about what CRM to use,
[20:40.800 -> 20:43.600] they decide to use Salesforce for their company.
[20:43.600 -> 20:44.640] It's all the same goal.
[20:44.640 -> 20:47.720] It's maybe because you saw it on an F1 weekend
[20:47.720 -> 20:51.120] or an F1 driver or an F1 team that you will buy said thing.
[20:51.960 -> 20:56.960] So if 40% at a minimum, at a baseline of viewers
[20:57.260 -> 21:01.160] for F1 are women, my question that we've been talking
[21:01.160 -> 21:04.880] about is, so when are the brands that really focus
[21:04.880 -> 21:05.680] on women
[21:05.680 -> 21:08.400] going to start to get involved in this?
[21:08.400 -> 21:10.120] And this weekend, we had two,
[21:10.120 -> 21:11.400] well, actually within the last two weeks,
[21:11.400 -> 21:15.240] we had two really big moments for this.
[21:15.240 -> 21:20.120] So the first one is that Tart sent a bunch of influencers
[21:20.120 -> 21:23.680] on a brand trip to a Grand Prix, to the Miami Grand Prix.
[21:24.880 -> 21:28.960] And this has been really controversial and has made a lot of people upset for a lot of
[21:28.960 -> 21:34.000] good reasons and bad reasons. So I'm going to focus on one of the good reasons to be upset.
[21:34.000 -> 21:41.760] It has come out since that Tartt is getting accused of not treating their Black content
[21:41.760 -> 21:46.180] creators the same way as their White content creators. And that's just not okay.
[21:46.180 -> 21:48.260] That's just plain period, not okay.
[21:48.260 -> 21:50.220] Nothing we're gonna talk about right now
[21:50.220 -> 21:54.500] is going to be with how Tart executed
[21:54.500 -> 21:56.480] any of their recent brand trips,
[21:56.480 -> 22:01.060] which have all seen the execution of this, not great.
[22:01.060 -> 22:04.260] Nor am I going to talk about whether, you know,
[22:04.260 -> 22:07.820] we like Tart's business practices or them as a brand.
[22:07.820 -> 22:12.480] What we want to focus on is the decision they made,
[22:12.480 -> 22:15.740] not how they executed said decision.
[22:15.740 -> 22:16.580] Right.
[22:16.580 -> 22:20.540] In the world of, we should advertise at Formula One,
[22:20.540 -> 22:23.180] not how they ended up doing it.
[22:23.180 -> 22:27.380] Just the fact of making the decision to do it
[22:27.380 -> 22:29.340] because their audience is there.
[22:31.240 -> 22:34.220] So there were a bunch of people who sat in a boardroom
[22:34.220 -> 22:36.140] at a makeup company who said,
[22:36.140 -> 22:37.900] you know what the best way to spend
[22:37.900 -> 22:40.100] some of our advertising dollars is?
[22:40.100 -> 22:43.120] Let's send a bunch of people to an F1 Grand Prix.
[22:44.060 -> 22:50.160] And historically, you do not think the best way to sell makeup is to be at a Grand Prix.
[22:50.160 -> 22:54.640] Maybe it would be to go somewhere else, pretty much anywhere else.
[22:54.640 -> 23:00.320] They've said historically brand trips have gone, whether it's luxury beaches, spa resorts,
[23:01.520 -> 23:02.160] Coachella.
[23:04.640 -> 23:06.160] Tart went, no, no, no.
[23:06.160 -> 23:09.640] There are a lot of women who are watching F1 right now
[23:09.640 -> 23:11.560] and we want their eyeballs on our product.
[23:11.560 -> 23:15.860] Now, they definitely did not do well on the execution,
[23:16.760 -> 23:21.640] but that decision is a really big shift in the marketplace.
[23:21.640 -> 23:27.800] And personally, I've been screaming for, please notice us, please notice we are here.
[23:27.800 -> 23:31.000] And yeah, I buy beer, so like sell me beer.
[23:31.000 -> 23:34.760] But you can also sell me makeup and skincare.
[23:34.760 -> 23:39.400] And there's so many things that could be sponsoring F1
[23:40.360 -> 23:41.840] that are not currently,
[23:41.840 -> 23:43.640] because they might not innately know
[23:43.640 -> 23:46.880] that their audience is there waiting to be sold.
[23:46.880 -> 23:49.700] Like if I was in any room right now
[23:49.700 -> 23:52.040] with any cosmetic skincare brand,
[23:52.040 -> 23:55.160] I would be screaming about this opportunity
[23:55.160 -> 23:59.040] because F1 has such a passionate young female fan base
[23:59.040 -> 24:02.840] that will support anything that comes out.
[24:02.840 -> 24:06.100] Like if you've seen every single time,
[24:06.100 -> 24:08.120] perfect example, I didn't even think about this today.
[24:08.120 -> 24:10.680] I am wearing a crop top that says Formula One today
[24:10.680 -> 24:12.080] that PacSun put out.
[24:12.080 -> 24:14.600] This is not the most innovative piece of clothing,
[24:14.600 -> 24:18.520] but I was so excited that F1 put out something for me.
[24:18.520 -> 24:21.600] And this sold out like unbelievably quickly.
[24:21.600 -> 24:25.600] Every time F1 does something targeted at women,
[24:25.600 -> 24:29.440] it sells out really fast because of that passionate fan base.
[24:30.640 -> 24:33.600] So then in addition to Tart, and what really pushed me over the edge
[24:33.600 -> 24:35.840] about how excited I was to talk about this this week,
[24:36.400 -> 24:38.880] is that we got the news early this week
[24:39.440 -> 24:45.740] that Elf Cosmetics is going to be sponsoring Kathleen Leige in the Indy 500.
[24:47.120 -> 24:47.960] Unbelievable.
[24:47.960 -> 24:52.960] That's like out of this world, so cool, so exciting.
[24:53.460 -> 24:55.740] Just big, that's huge.
[24:55.740 -> 25:00.300] A sponsorship is like a whole like bigger meaning of it all
[25:00.300 -> 25:02.500] because that's like so prominent, so there,
[25:02.500 -> 25:03.700] consistently all the time.
[25:03.700 -> 25:08.560] And basically a partnership with a driver, with a female driver. That's, it's
[25:08.560 -> 25:14.480] incredible. And for one of the three biggest races of the calendar year, so
[25:14.480 -> 25:19.920] it's a third of the Triple Crown, is the Indy 500. It is a huge race and she is
[25:19.920 -> 25:25.360] like, Elf Cosmetics is gonna be right on the car. And this isn't even, um, like, touching on
[25:25.360 -> 25:30.880] the fact that Victoria's Secret is predominantly sponsoring a NASCAR Cup Series driver right now
[25:30.880 -> 25:36.160] as well. So this is a trend we're seeing. And I, we're definitely seeing the early inklings
[25:36.160 -> 25:42.160] of people noticing and taking note. And it just, every time I get a notification from any
[25:42.160 -> 25:50.560] motorsport journalist reporting on, insert insert female-oriented traditionally brand involved in motorsports.
[25:50.560 -> 25:53.360] I just scream and do a happy dance because it's just
[25:54.320 -> 25:58.400] it is further evidence that people are noticing we exist and that we are a big
[25:59.040 -> 26:04.640] important part of the F1 fan base, but then that's also bleeding into other motorsports
[26:04.640 -> 26:07.500] as well like this Indy 500 sponsorship.
[26:07.500 -> 26:14.500] And ELF specifically said that they're going to be doing some types of activations at the Indy 500 as well.
[26:14.500 -> 26:17.500] Like, I'm just going to plant a seed in your brain, Nicole.
[26:17.500 -> 26:19.500] So we went to Koda last year.
[26:19.500 -> 26:27.640] Imagine if we walked into Koda, to our left there was barbecue and then center there
[26:27.640 -> 26:32.040] was all the alcohol in the bar that we could buy and then to our right there was like,
[26:32.040 -> 26:34.560] do you want to get a face mask from elf skincare?
[26:34.560 -> 26:38.880] And then you get to watch cars go vroom.
[26:38.880 -> 26:41.000] Like I like put all of that together.
[26:41.000 -> 26:42.000] Yes.
[26:42.000 -> 26:43.000] Yes, please.
[26:43.000 -> 26:46.160] I would like a face mask, a beer, and some cars going vroom.
[26:48.320 -> 26:53.280] I mean that's all pitches to Elf right now. Their setting sprays are incredible. This is an
[26:53.280 -> 26:59.280] incredible place to be marketing your setting sprays at an F1 race. So, but I love it. I love
[26:59.280 -> 27:04.320] the idea. I can't wait to see what activations they do. It's really interesting to see and
[27:04.960 -> 27:07.800] it feels very validating as a female fan of a sport
[27:07.800 -> 27:09.040] where you're constantly being told
[27:09.040 -> 27:10.760] that you don't know what you're talking about.
[27:10.760 -> 27:12.360] Of like, well, look, there's companies
[27:12.360 -> 27:14.640] that are putting money into it
[27:14.640 -> 27:17.400] because we're here enough and know enough
[27:17.400 -> 27:19.480] to recognize that.
[27:19.480 -> 27:21.320] That's maybe a little bit too deep of it all,
[27:21.320 -> 27:23.360] but I think that it feels very validating
[27:23.360 -> 27:31.040] is to be seeing companies that I am already shopping from or am a customer to coming into a sport that
[27:31.040 -> 27:37.440] I, maybe it's not always brands that I necessarily would consider myself a consumer of.
[27:37.440 -> 27:45.240] I think validating is a really good word and I don't think that's an overreaction or I don't think you're
[27:51.320 -> 27:54.120] overselling the emotional component of it because I think as women who like sports, we spend so much time validating our existence.
[27:54.460 -> 27:58.440] So it does feel good when it's like, Oh, you see me.
[27:58.880 -> 28:02.740] It's particularly being a fan of this sport where I spend so much time feeling
[28:02.740 -> 28:11.080] like I am not seen and I don't matter. And when something like this happens, and you see that you're being specifically
[28:11.080 -> 28:17.760] targeted by the advertising, it does feel really validating. There's a reason I do a
[28:17.760 -> 28:18.760] happy dance.
[28:18.760 -> 28:24.480] Exactly. I've been buying like Tarte Shape Tape for like a decade, almost, basically,
[28:24.480 -> 28:27.720] I guess not probably a decade, maybe like at least the last like six years.
[28:27.720 -> 28:32.560] So it's like crazy of like a being now they're presenting themselves at a
[28:32.560 -> 28:34.840] Formula One race. It's just so wild.
[28:34.840 -> 28:38.320] And I think if you had said this three years ago, five years ago,
[28:39.160 -> 28:41.760] it would make close to no sense.
[28:41.800 -> 28:43.920] And it would never even be a topic of conversation.
[28:43.920 -> 28:49.500] And probably I also just have this inkling that a lot of brands either aren't thinking about getting involved or like,
[28:49.500 -> 28:56.500] oh, it's too expensive, but don't understand that that'll be the lowest buy-in price that you can probably get right now before it just keeps going up.
[28:56.500 -> 29:01.000] And I should have said this from the beginning,
[29:01.000 -> 29:07.600] we talk a lot about the business and marketing and sponsorship side of F1 because we both work in marketing and we make decisions like these for brands and
[29:08.800 -> 29:13.520] we understand what it takes for something like this to happen and what goes into it
[29:13.520 -> 29:22.240] and there's always an expectation of return. So Tart sent influencers to the Miami Grand Prix
[29:23.200 -> 29:25.840] because we would then see that,
[29:25.840 -> 29:27.940] and then Tart would be top of mind,
[29:27.940 -> 29:29.920] and we would go buy the product.
[29:29.920 -> 29:32.460] If Tart didn't believe that their target audience
[29:32.460 -> 29:33.960] was watching the Grand Prix,
[29:33.960 -> 29:36.620] they wouldn't have sent people there.
[29:36.620 -> 29:40.520] If as great as it is from,
[29:40.520 -> 29:43.480] I think Kate Fagan,
[29:43.480 -> 29:47.120] who's a fantastic motorsports journalist, says this a lot,
[29:47.120 -> 29:54.800] is that we are so accustomed to thinking women in sports equals charity. So a lot of people will
[29:54.800 -> 30:01.360] see like, oh, ELF is sponsoring Catherine for the Indy 500. That's so great. The woman gets to
[30:01.360 -> 30:07.200] participate. But ELF isn't sponsoring Catherine for charity.
[30:07.200 -> 30:09.220] They're sponsoring her because they
[30:09.220 -> 30:12.740] think it's valuable to have their brand present
[30:12.740 -> 30:14.720] at the Indy 500.
[30:14.720 -> 30:16.800] And to have a female spokesperson
[30:16.800 -> 30:19.600] is a benefit for that if they are targeting women
[30:19.600 -> 30:22.600] in particular as their target audience.
[30:22.600 -> 30:24.880] So brands aren't making decisions
[30:24.880 -> 30:26.120] about supporting women
[30:26.120 -> 30:28.680] or targeting a female audience in sports
[30:28.680 -> 30:29.600] because of charity.
[30:29.600 -> 30:32.320] And I think that sometimes our natural inclination.
[30:32.320 -> 30:34.840] So I wanted to point out that globally
[30:34.840 -> 30:38.240] these are business decisions with an expected return
[30:38.240 -> 30:41.620] because when women support and like something,
[30:41.620 -> 30:43.280] we do it all.
[30:43.280 -> 30:45.560] We give it our money, we give it our love, our support,
[30:45.560 -> 30:47.960] our attention, our energy, all of it.
[30:47.960 -> 30:51.800] So I really think that this is just the beginning
[30:51.800 -> 30:53.600] of deals like this.
[30:53.600 -> 30:56.440] And for that reason, I wanted to throw out
[30:56.440 -> 30:59.740] and have a discussion about what similar brands
[30:59.740 -> 31:02.400] we think might be next to sponsor F1.
[31:02.400 -> 31:05.320] So like likely to happen, could happen soon. And then also what brands do we want to sponsor F1. So like likely to happen, could happen soon.
[31:05.320 -> 31:08.360] And then also what brands do we want to sponsor F1?
[31:09.640 -> 31:13.360] And I'll start here with more of like a basic obvious one
[31:13.360 -> 31:16.780] that I think a lot of people are talking about, Dyson.
[31:16.780 -> 31:20.120] It's easy, it's gender neutral.
[31:20.120 -> 31:22.680] And I can't think of anything more F1
[31:22.680 -> 31:25.000] than a $700 blow dryer.
[31:26.520 -> 31:30.120] That feels like the brand, like it just sinks right there.
[31:30.120 -> 31:34.000] Fans, vacuums, hair dryers, like you,
[31:34.000 -> 31:37.240] God, you appeal to almost like every customer there.
[31:37.240 -> 31:39.200] It just makes so much sense.
[31:39.200 -> 31:43.400] But yeah, you'd get the female fans going crazy.
[31:43.400 -> 31:44.240] With the-
[31:44.240 -> 31:45.100] Give me a Dyson air wrap. Yeah, go Carlos the- Give me a Dyson Airwrap.
[31:45.100 -> 31:48.120] Yeah, show Carlos Sainz using a Dyson Airwrap.
[31:48.120 -> 31:50.040] Yeah, and I do think that there's,
[31:50.040 -> 31:53.220] since we only have male drivers in F1 right now,
[31:53.220 -> 31:55.040] there is a benefit if, like,
[31:55.040 -> 31:57.960] I think my brain naturally went to some more
[31:57.960 -> 31:59.080] like gender neutral,
[31:59.080 -> 32:01.640] like traditionally gender neutral brands and products,
[32:01.640 -> 32:04.840] but like, not that Carlos Sainz needs a Dyson Airwrap,
[32:04.840 -> 32:13.520] but like, imagine him doing like the floofy with the Dyson Airwrap. It's like the creme shop came in and you
[32:13.520 -> 32:19.760] know you just get like Logan and Alex wearing you know little eye patches before a race and
[32:19.760 -> 32:26.480] just really hydrating. Oh my gosh the creme shop shop would be- yes! It would be ridiculous, it would be so fun!
[32:26.480 -> 32:32.800] I just imagine an ad now with them pulling off the like fireproof like head thing, that name I
[32:32.800 -> 32:37.040] always forget, and then like they just have like a pimple patch on that's a little creme shop star.
[32:38.880 -> 32:44.560] Going back to Dyson for a second, since I thought this brand pairing was so perfect, even just for
[32:44.560 -> 32:48.540] vacuums, like even if they weren't doing the hair products, that I was Googling to see
[32:48.540 -> 32:55.580] if they've ever had a sponsorship before. And they haven't. But Dyson has used F1 to
[32:55.580 -> 33:07.280] sell their products before. Because they, there's numerous headlines from 2014-2015 about how the Dyson vacuum is five times faster
[33:07.280 -> 33:08.960] than an F1 car.
[33:08.960 -> 33:12.320] Or another headline is, what is five times faster than a Formula One car engine?
[33:12.320 -> 33:15.840] The answer is a Dyson vacuum.
[33:15.840 -> 33:19.520] Dyson's futuristic new vacuum runs faster than a Formula One race car.
[33:19.520 -> 33:20.520] Oh my goodness.
[33:20.520 -> 33:24.560] So has Dyson paid for an F1 sponsorship?
[33:24.560 -> 33:28.180] No. Has Dyson seen the value in being connected to F1
[33:28.180 -> 33:30.940] to already promote their products at some point?
[33:30.940 -> 33:34.620] Yes, because they did a whole PR campaign around it.
[33:34.620 -> 33:38.580] So that brand is just,
[33:38.580 -> 33:41.260] it would be a perfect partnership is my point.
[33:41.260 -> 33:44.520] Yes, and I do need to see any F1 driver
[33:44.520 -> 33:45.920] using a Dyson Airwrap, please.
[33:48.240 -> 33:51.520] Okay, so you said Creme Shop. I'm going to throw out Drunk Elephant,
[33:52.160 -> 33:57.200] because their whole thing is like luxury science-based. So I think you could really
[33:57.200 -> 34:01.520] make a connection between the science of F1 and the science of the Drunk Elephant products. And
[34:01.520 -> 34:07.600] it's also just at a high enough price point that it makes sense for the luxury audience that F1 is already always going after.
[34:07.600 -> 34:13.100] Yeah, I think staying within like the skincare realm is again you can go with that gender neutral.
[34:13.100 -> 34:19.600] Didn't a skincare brand sponsor Yuki? Like announce they're sponsoring Yuki at the start of this season?
[34:21.600 -> 34:24.600] A men's skincare brand, Bulk Home.
[34:24.600 -> 34:25.000] Apparently. Oh, I don't like that they're entire. A men's skincare brand, Bulk Home.
[34:25.000 -> 34:29.000] Apparently, though I don't like that they're entire.
[34:29.000 -> 34:35.000] I understand that like lotion just kind of looks like other white substances, but like...
[34:35.000 -> 34:40.000] Yeah, they're truly... horrible.
[34:40.000 -> 34:46.880] Yeah, before I give you my final pitch, we did remember that a skincare brand did announce
[34:46.880 -> 34:52.080] they were sponsoring Yuuki at the end of last season, and its name is Bulk Home.
[34:52.080 -> 34:56.740] We haven't seen them do any activations or anything since then, but from our research
[34:56.740 -> 35:00.240] just now, it's a Japanese-based skincare brand.
[35:00.240 -> 35:03.920] I remember being really excited about this, like equally excited about the things I'm
[35:03.920 -> 35:10.040] excited about this, like equally excited about the things I'm excited about now. Yeah, I also want to thank Yuki to be the one that gets involved with like a men's skincare
[35:10.040 -> 35:11.040] line.
[35:11.040 -> 35:14.960] So that was also another thing that I was like, huh.
[35:14.960 -> 35:20.120] And I know that at some point in the last year, Lewis Hamilton has been the face of
[35:20.120 -> 35:25.840] some skincare something, which is, I mean, a match made in heaven.
[35:25.840 -> 35:27.680] Like that skin.
[35:27.680 -> 35:28.520] Just like.
[35:28.520 -> 35:31.000] And his skin associated with their branding is like,
[35:31.000 -> 35:34.280] that's, yeah, I bet that's gotta be an expensive contract,
[35:34.280 -> 35:35.840] but very well worth it.
[35:36.800 -> 35:39.960] So my last thing here is definitely not a brand
[35:39.960 -> 35:44.040] that I think will be next, but when I want to be next.
[35:44.040 -> 35:48.720] And it's, I want a color pop F1 themed line.
[35:48.720 -> 35:50.000] It would be so good.
[35:50.000 -> 35:51.940] It would be so, they would just,
[35:51.940 -> 35:55.080] you could have like an entire like grid palette
[35:55.080 -> 35:56.820] and then you could do like mini one off,
[35:56.820 -> 35:59.560] like the mini palettes, one for each theme.
[35:59.560 -> 36:03.040] And then there could be like a Ferrari red lipstick
[36:03.040 -> 36:05.220] and you could just, there's so much there
[36:05.220 -> 36:08.360] and I see it and it's beautiful and I want it to be real
[36:08.360 -> 36:11.640] and take our idea and do it.
[36:11.640 -> 36:13.320] Just take it, someone take it
[36:13.320 -> 36:14.640] and you're welcome for the money,
[36:14.640 -> 36:16.180] just send us a PR package.
[36:16.180 -> 36:18.720] Like I so very much want it to be real.
[36:18.720 -> 36:22.920] I know, like I want to, whatever the shiny red would be.
[36:22.920 -> 36:30.640] And then like, I'm imagining like the silver and black with the Patronus like Mercedes. Oh my gosh. And like yeah
[36:30.640 -> 36:35.000] no it would all all be fantastic and it doesn't need to be color pop just color
[36:35.000 -> 36:41.280] pop does those like themed lines so well but you know if you want to go with a
[36:41.280 -> 36:46.000] more luxury brand I just I want a mirror that has like the F1 logo on it.
[36:46.000 -> 37:06.620] That would be great. Yeah, yeah. What brands do that that would align with F1? I can't think of one that would necessarily align with F1, but that'd be cute. I do know that elf has been doing more themed things and if we got an indie 500
[37:07.140 -> 37:09.140] themed elf line
[37:10.260 -> 37:16.300] It's right there. It's basically all my money. Take it. Take it. It will sell out immediately. You can have it
[37:16.660 -> 37:19.220] Here's my money. I will set an alarm
[37:20.700 -> 37:26.080] It doesn't in any racing series, I just want some fun racing makeup.
[37:26.080 -> 37:29.160] Hey, podcast listeners.
[37:29.160 -> 37:33.520] Gossip Grid here, your guide to F1's paddock elites.
[37:33.520 -> 37:34.960] Hello, everyone.
[37:34.960 -> 37:40.080] Welcome back to Gossip Grid, where I give you everything F1 pop culture related.
[37:40.080 -> 37:44.520] And it is going to be very hard to follow up all the fun that is the Miami Grand Prix
[37:44.520 -> 37:45.440] that I gave you last week
[37:45.440 -> 37:47.820] But hey, I'm gonna try anyway
[37:48.340 -> 37:53.800] So we actually got this news during Miami Grand Prix weekend at the f1
[37:53.960 -> 37:57.000] Accelerate convention that was going on at the exact same time
[37:57.000 -> 38:01.360] But there was too much going on and we had to wait take some time to talk about this so
[38:02.040 -> 38:07.000] It was announced that Jerry Bruckheimer and Joseph Krasinski, who
[38:07.000 -> 38:12.480] is directing the new F1 Apple TV movie with Lewis Hamilton and Brad Pitt, that there's
[38:12.480 -> 38:18.640] going to be an 11th team added at Silverstone this year. And people like panic that there's
[38:18.640 -> 38:22.960] going to be real on track racing and Brad Pitt's going to be in the car. And it's like,
[38:22.960 -> 38:30.480] guys, everyone calm down. That is logistically really not what's going to happen so Brad Pitt will be doing
[38:30.480 -> 38:36.440] some on-track action not during the race he will be driving an f2 adapted car
[38:36.440 -> 38:41.760] that was designed by Mercedes this year and obviously due to safety reasons and
[38:41.760 -> 38:48.780] complications that would cause with regulations of the entire competition it would literally be virtually impossible for this to be
[38:48.780 -> 38:53.320] filmed during actual f1 action besides like getting the real race as b-roll
[38:53.320 -> 38:58.540] which they will be doing which is really cool you know our one of our men that we
[38:58.540 -> 39:01.780] reference all the time of the things that he quotes on CEO Stefano DiMecalo
[39:01.780 -> 39:05.200] had literally talked about this recently, that it's going
[39:05.200 -> 39:10.120] to be one of the first movies to be filming within a live racing event like this, and
[39:10.120 -> 39:14.040] that it is going to be very invasive, but they're going to be doing everything they
[39:14.040 -> 39:19.480] can to keep it in control, but they want to show that no matter what's going on, F1 never
[39:19.480 -> 39:20.480] stops.
[39:20.480 -> 39:23.480] So I'm excited to, I'm always excited for Silverstone, and I'm definitely going to be
[39:23.480 -> 39:28.840] excited this year to see what's going to happening and Brad Pitt's gonna be in full
[39:29.600 -> 39:33.700] makeup, costume, uniform, character all weekend.
[39:33.840 -> 39:39.020] He's gonna be on track in between sessions like you would definitely if you're at Silverstone get to see it
[39:39.200 -> 39:45.600] but I wonder if we'll be watching FP2 and we'll just get random shots of Brad Pitt walking
[39:45.600 -> 39:47.960] around with massive film crews following.
[39:47.960 -> 39:52.560] I'd be interested if they are able to keep this off the normal broadcast.
[39:52.560 -> 39:53.560] And I hope they aren't.
[39:53.560 -> 39:57.280] I hope we get to get little sneak previews in the background of everything.
[39:57.280 -> 39:59.760] It would be smart of F1 to do that.
[39:59.760 -> 40:02.120] I would be really shocked if Mercedes doesn't.
[40:02.120 -> 40:07.320] I really could see Mercedes taking advantage of this because they're like designing the
[40:07.320 -> 40:09.840] car and this is a part of the thing with Lewis.
[40:09.840 -> 40:10.840] This is crazy.
[40:10.840 -> 40:13.920] Right, like, hello, please do this.
[40:13.920 -> 40:17.520] It's great marketing and I want to see more of BTS and just, that's so cool.
[40:17.520 -> 40:20.400] It's like a whole extra team and things.
[40:20.400 -> 40:22.600] And any more insight on this movie that we can get, the better.
[40:22.600 -> 40:26.840] And that's like really when we'll get probably our first look of what the movie's gonna look like.
[40:26.840 -> 40:28.840] So, very excited about that.
[40:28.840 -> 40:32.940] Now on to another, I guess you could say another Mercedes-related story.
[40:32.940 -> 40:38.600] Lewis Hamilton was at the Lakers last week, game six against the Warriors.
[40:38.600 -> 40:43.440] He was sitting courtside with his business partner and actor Leonardo DiCaprio.
[40:43.440 -> 40:46.400] They are both part owners of the Neat Burger,
[40:46.400 -> 40:48.040] all plant-based burger co.
[40:48.040 -> 40:50.940] So they were sitting together at the game
[40:50.940 -> 40:54.160] and who knows how much those tickets were actually worth,
[40:54.160 -> 40:56.400] but I bet they paid probably nothing
[40:56.400 -> 40:58.880] and got to sit there for good PR.
[40:59.720 -> 41:00.560] But every-
[41:00.560 -> 41:01.400] That's not true.
[41:01.400 -> 41:02.920] Lakers don't do that.
[41:02.920 -> 41:03.960] They don't?
[41:03.960 -> 41:08.080] Yeah, so I don't know about Madison Square Garden, but
[41:09.760 -> 41:15.200] if you went to a Milwaukee game, that would be the case. But Staples Center, so many celebrities
[41:15.200 -> 41:23.040] want those tickets that 100% they're paying for them. Of all those people, I guess Leo and Lewis
[41:23.040 -> 41:29.980] are probably doing fine and can definitely afford it. But if you see celebrities at Lakers games they're paying for those tickets
[41:29.980 -> 41:37.400] because there's just too many celebrities who would want to go to those games who are so relevant enough to do so.
[41:37.400 -> 41:49.840] Fun fact, because so many celebrities go to Lakers games they'll like show them on on the broadcast. And I actually got a call from my father, who is not an F1 fan, like Lewis Hamilton
[41:49.840 -> 41:54.640] was at the Lakers game. Did you see him? Because they did like a whole, like they went through a
[41:54.640 -> 41:59.120] lot of celebrities, but they, like Lewis got his own shot with a byline and everything.
[41:59.920 -> 42:07.560] Yeah, that screenshot of that caused a really talented fan to do a good job of photoshopping
[42:07.560 -> 42:12.800] that photo to say 8x World Champion and people thought that the Lakers organization made
[42:12.800 -> 42:17.240] like a super call out because it looked really real.
[42:17.240 -> 42:20.640] But it was not, but we know it is.
[42:20.640 -> 42:27.160] That's not obvious from my current attire of how I feel about that.
[42:27.160 -> 42:32.400] But after the game, Louis shared photos of him sitting front row and just added the caption,
[42:32.400 -> 42:34.000] great game, great energy.
[42:34.000 -> 42:36.640] So he had a fabulous time.
[42:36.640 -> 42:40.920] It was another really big, interesting event going on this weekend.
[42:40.920 -> 42:47.000] So in Venice, why were so many F1 faces hanging out in Venice for three days?
[42:47.000 -> 42:51.600] Well, this is actually what the people of the internet have started to be calling the
[42:51.600 -> 42:58.400] F1 royal wedding. So this wedding included guests that were Toto Wolf, Suzy Wolf, Stefano
[42:58.400 -> 43:03.320] DiMinicalo, Kali, and Daniel Riccardo was in the wedding. And this all makes a lot of
[43:03.320 -> 43:05.840] sense because it was Chloe Stroll and
[43:06.680 -> 43:09.840] Scotty James who were getting married who are these people?
[43:09.920 -> 43:13.320] How are they related to Formula One Chloe Stroll daughter of?
[43:13.640 -> 43:18.240] Let Lauren Stroll and sister of Lance Stroll Scotty James
[43:18.600 -> 43:22.260] Australian snowboarder Red Bull athlete Danny Rick's BFF
[43:22.520 -> 43:29.700] So actually Lance of all people introduced them and said to his sister, I just met your
[43:29.700 -> 43:30.700] future husband.
[43:30.700 -> 43:34.140] Love that story, really incredible, really funny how these paths all cross but that's
[43:34.140 -> 43:38.860] why so many F1 people spent three days in Venice this past weekend.
[43:38.860 -> 43:45.680] And last fun bit of news are to American US fans, we are getting an F1 arcade in the US they currently
[43:45.680 -> 43:50.380] have one in London that does really cool events like watch parties they have a
[43:50.380 -> 43:54.720] ton of simulators in this arcade and I'm really really dying to go so they're
[43:54.720 -> 43:59.600] opening one in Boston in early 2024 it is supposed to be at the Boston
[43:59.600 -> 44:08.160] Seaport with 69 full motion racing simulators, lots of food, drink experiences, an electric
[44:08.160 -> 44:15.920] atmosphere, literal exact quote, and a perfect game watching experience, race watching experience.
[44:15.920 -> 44:21.520] In London, they have watch parties that have competitions and prizes and trivia and all
[44:21.520 -> 44:23.280] that different kind of stuff and like a DJ.
[44:23.280 -> 44:26.000] So I'm really hoping that they keep that same energy and type
[44:26.000 -> 44:30.100] of activities in Boston and I definitely will take a visit
[44:30.100 -> 44:31.800] there next year once it's open.
[44:32.300 -> 44:35.700] So definitely maybe not as jam-packed as exciting as Miami
[44:35.700 -> 44:38.800] Grand Prix, but I always think F1 and pop culture moments
[44:38.800 -> 44:39.700] are pretty great.
[44:39.700 -> 44:41.500] So that's what I got for you this week.
[44:42.300 -> 44:44.000] I thought it was just as exciting.
[44:44.400 -> 44:46.640] Just a little bit less wind diesel.
[44:46.640 -> 44:50.800] We are starting our F1 Academy predictions this week.
[44:50.800 -> 44:54.600] The way we're going to do it is every week we get to draft
[44:54.600 -> 44:58.240] three drivers for the F1 Academy weekend.
[44:58.240 -> 45:03.800] And whatever points they score, we score those same points.
[45:03.800 -> 45:06.000] We get three drivers each,
[45:06.000 -> 45:11.000] but we are only allowed to pick two drivers that are in the top seven of the standings,
[45:11.000 -> 45:15.000] and then we have to pick at least one driver that's in the bottom half of the standings.
[45:15.000 -> 45:23.000] So we have to take a flyer on someone who's not consistently churning out results.
[45:23.000 -> 45:26.000] We waited until round three because
[45:26.000 -> 45:29.000] we wanted to be able to make semi-informed, not just
[45:29.000 -> 45:32.000] completely random decisions based on how things are going,
[45:32.000 -> 45:35.000] essentially. We're going to do snake-picking
[45:35.000 -> 45:38.000] and Nicole has opted to go first.
[45:38.000 -> 45:41.000] So, Nicole,
[45:41.000 -> 45:44.000] who is
[45:44.000 -> 45:50.000] the first driver you are drafting for round three of the F1 Academy?
[45:50.000 -> 45:57.000] So I did go back and forth on this, but I am going to go with what probably people would consider right now the obvious pick.
[45:57.000 -> 46:07.760] I am picking Martha Garcia. Garcia, but I really, they made just incredible content after her race wins and it just really
[46:07.760 -> 46:10.360] tugged on the heartstrings and I love it.
[46:10.360 -> 46:13.120] I love all the content that's being created with her.
[46:13.120 -> 46:16.960] So it may seem like the obvious pick to pick the person who's first in the standings, but
[46:16.960 -> 46:18.280] that's what you do with the first round pick.
[46:18.280 -> 46:22.040] So Martha Garcia's coming on my team.
[46:22.040 -> 46:25.340] Well, I'll give you one statistic as well.
[46:25.940 -> 46:28.680] So she's first in the standings and in qualifying,
[46:28.680 -> 46:31.480] which I always think is a good measure of like how well a driver's doing,
[46:31.480 -> 46:33.280] because in a race, like things like strategy
[46:33.280 -> 46:35.580] and like other things can affect your results.
[46:36.280 -> 46:39.640] She's averaging qualifying 1.5.
[46:40.140 -> 46:43.480] So not only is she getting great race day performances, she's also.
[46:44.580 -> 46:46.800] Churning out great qualifying performances.
[46:46.800 -> 46:49.920] And she's one of only three F1 Academy drivers so far
[46:49.920 -> 46:53.520] who have scored points in all six of the races that have been completed.
[46:53.520 -> 46:56.920] So cool. Yeah, really, really well. Very impressive.
[46:57.960 -> 47:00.480] So it's an easy first first round pick.
[47:01.080 -> 47:03.520] She's had an amazing first two race weekends.
[47:03.520 -> 47:06.720] Incredible. Yeah. So with my first and
[47:06.720 -> 47:13.040] second pick, since we're snaking it, I'm going to go with Abby Poling and Bianca Bustamante.
[47:14.240 -> 47:20.400] Both of these drivers, Bianca is currently sixth in the standings and Abby is currently seventh in
[47:20.400 -> 47:27.200] the standings, but Bianca is averaging qualifying 3.5 and Abby is averaging qualifying
[47:27.200 -> 47:28.200] 2.25.
[47:28.200 -> 47:32.160] So they're both qualifying a lot better than their current standings.
[47:32.160 -> 47:37.880] Abby had the issue where she was had disqualified from her two pole positions she got in race
[47:37.880 -> 47:39.300] weekend one.
[47:39.300 -> 47:44.780] So essentially of the top seven, besides Marta, they're the two drivers that are qualifying
[47:44.780 -> 47:45.680] the best right now.
[47:46.240 -> 47:52.480] So I'm gonna bank on that going into the unknown track here for race weekend two.
[47:55.040 -> 48:05.360] That was, you literally snagged what probably would have been at least like one of my next picks if not both they were like
[48:05.360 -> 48:11.760] definitely on the list. All right with your final two picks here you can pick
[48:11.760 -> 48:15.360] someone from the top seven but you have to one of them at least has to be from
[48:15.360 -> 48:24.160] the bottom half of the standings. Okay so I'm going with here I'm not making any
[48:24.160 -> 48:26.240] final decisions right now but I definitely am
[48:26.240 -> 48:31.520] because I have like my I have like my list of rankings of order of like here
[48:31.520 -> 48:41.040] this is my priority. Okay I'm gonna take Lena Bueller and Chloe Grant are my
[48:41.040 -> 48:47.000] picks. So I have Martha, Lena, and Chloe are my three.
[48:47.000 -> 48:55.000] An interesting Lena fact. So there's three drivers who've scored points in all six races.
[48:55.000 -> 49:00.400] Lena is the only driver to have scored points in five of the six races, and then all the
[49:00.400 -> 49:06.300] other drivers are less than that. So she has definitely been very consistent so far.
[49:06.300 -> 49:07.540] There was points.
[49:07.540 -> 49:09.260] I saw the consistent points scoring.
[49:09.260 -> 49:12.500] I'm like, hey, at least it's getting some things.
[49:12.500 -> 49:13.940] We love getting points.
[49:13.940 -> 49:16.740] As someone who is not getting a lot of points
[49:16.740 -> 49:18.700] elsewhere in predictions.
[49:18.700 -> 49:21.980] And you don't want to just go,
[49:21.980 -> 49:22.880] when looking at the standings,
[49:22.880 -> 49:23.920] you don't want to just go like,
[49:23.920 -> 49:25.840] oh, picking, going back and forth.
[49:25.840 -> 49:26.840] One, two, one, two.
[49:26.840 -> 49:27.840] Yeah, no, 100%.
[49:27.840 -> 49:35.760] And then this goes without saying, but this, we want to do these predictions and we're
[49:35.760 -> 49:39.560] following this series, but we want all these women to do well.
[49:39.560 -> 49:44.040] Because the point of this is that we want as many of these women to get seats on the
[49:44.040 -> 49:47.200] next, in F3, which is the next step in the ladder.
[49:47.200 -> 49:54.080] So, like, just disclaimer to all of this. But it is fun. It's a sport. Rooting interest. So we're picking it.
[49:54.080 -> 50:01.920] Right, exactly. We're talking about it. Rooting interest. Rooting interest is for the whole, not everyone to succeed, but for the series to succeed.
[50:01.920 -> 50:05.440] So, yes, it's some running interest involved.
[50:06.960 -> 50:09.640] Okay, so then I'm gonna go
[50:09.640 -> 50:12.320] with my final pick to round things out.
[50:12.320 -> 50:14.580] I'm gonna go with Jessica Edgar,
[50:16.020 -> 50:19.800] which yes, seems, I mean, she's eight
[50:19.800 -> 50:23.440] and I needed to pick someone in eight and below,
[50:23.440 -> 50:48.800] but her average qualifying is averaging out as a seven. And in race weekend one, she qualified fifth and third. So she had a much better race weekend one than two. So I'm gonna if I'm looking for trends of performance here, in order to pick someone, I'm going to go with her. I think she is qualified better than her current standing in the state in the overall standings. So that's a...
[50:48.800 -> 50:54.140] It's early in this whole new series and everything's still up so who knows what
[50:54.140 -> 50:58.680] we'll see and maybe these picks will jump around and be very very different
[50:58.680 -> 51:02.920] you know for the next race but I'm excited about this I'm excited now that
[51:02.920 -> 51:07.440] we have a rooting interest and another way to be competitive because of course, that's exactly
[51:07.920 -> 51:09.080] Yeah
[51:09.080 -> 51:11.080] Yeah, we really need that
[51:12.440 -> 51:15.960] Which I just want to clarify if people are hearing us say that like we're not actually
[51:16.440 -> 51:22.440] Competitive with each other in real life. We just like being competitive with sports and like silly things like this
[51:23.440 -> 51:25.840] And this I more feel like I'm competing with
[51:25.840 -> 51:30.480] myself of picking correctly than like against your picks.
[51:31.600 -> 51:37.440] Welcome back to Yellow Sector Notes. We end every show with one note from every F1 team
[51:37.440 -> 51:40.960] because we can't go in depth about every story going on in F1, but we think there's something
[51:40.960 -> 51:50.480] interesting going on up and down the path. So starting like always at the Red Bull Garage, Red Bull's car livery design competition is now open for Austin
[51:50.480 -> 51:56.080] so if you want to submit a design and potentially get it selected like the one in Miami was,
[51:56.080 -> 52:03.120] submit it soon. It closes very soon. Austin is in rumors to be in talks to team up with Honda for
[52:03.120 -> 52:05.520] the 2026 engine regulations.
[52:05.520 -> 52:06.520] Nothing official yet.
[52:06.520 -> 52:07.520] We just know they're talking.
[52:07.520 -> 52:11.320] They want to become a works team.
[52:11.320 -> 52:17.360] So this one was pointed out to me by a post on at decalspotters on Twitter, which by the
[52:17.360 -> 52:19.880] way is a fantastic Twitter account.
[52:19.880 -> 52:24.440] If you just want to follow sponsorship news up and down the grid, the Mercedes race suits
[52:24.440 -> 52:30.440] now feature two stripes down the side of the leg and it didn't at least
[52:30.440 -> 52:35.260] in Australia and earlier. So all the photos of Lewis's podium there's no two
[52:35.260 -> 52:41.480] little stripes down the side of the leg but in Miami there were. So I don't know
[52:41.480 -> 52:46.720] why but they're they're cool they're they're chartronus blue, but I just, I was like why?
[52:46.720 -> 52:47.720] Why does it mean?
[52:47.720 -> 52:48.720] Really, tell me!
[52:48.720 -> 52:53.560] I think it means they had an interesting design update and they brought it to the track.
[52:53.560 -> 52:58.640] They're bringing upgrades, they brought race suit design upgrades.
[52:58.640 -> 53:03.560] Charlotte Claire shot content in Monaco this week with the agency Race Service.
[53:03.560 -> 53:08.400] It seems like it's centered around him driving his Ferrari road car around Monaco very quickly.
[53:09.500 -> 53:15.700] Alpine's CEO continues to set ambiguous ultimatums to the press about team performance.
[53:15.700 -> 53:20.700] I call them ambiguous because he's not telling us what they need to be doing or whose job is on the line,
[53:20.700 -> 53:24.000] but they definitely need to be doing something and someone's job is on the line,
[53:24.000 -> 53:28.560] and you can infer from that what they need to be doing and who needs to be doing it or they will be
[53:28.560 -> 53:34.480] fired. Uh, okay. Uh, Lando got a new McLaren, hopefully it runs better than the race car.
[53:35.440 -> 53:43.520] Uh, Haas? Um, okay. Behind the curtain here for a second. Every single week we're recording these
[53:43.520 -> 53:45.720] notes for Yellow Sector Notes, and I have to text Nicole, recording these notes for Yellow Sector Notes, and I
[53:45.720 -> 53:49.400] have to text Nicole, I need help with Yellow Sector Notes, and she goes, what teams do
[53:49.400 -> 53:54.240] you need help finding a story for? And the answer is always Haas. And then, by the way,
[53:54.240 -> 54:00.760] Nicole always comes through with a great, like, some note to say about Haas. Yeah, so
[54:00.760 -> 54:08.440] shout out to Nicole for helping with this. And week, if you head over to Haas' YouTube channel, Gunther quizzed both of the drivers
[54:08.440 -> 54:09.840] on Italian words.
[54:09.840 -> 54:12.120] It was a funny video.
[54:12.120 -> 54:18.000] Valtteri Bottas is launching a gluten-free pizza truck in Finland this summer.
[54:18.000 -> 54:20.280] The branding looks really cool.
[54:20.280 -> 54:24.840] I cannot fly to Finland this summer to try it, but maybe someday.
[54:24.840 -> 54:27.800] Nick DeVries is rumored to have a three race ultimatum.
[54:27.800 -> 54:33.680] Again, with the big ultimatums coming from teams, I don't know what he needs to do over
[54:33.680 -> 54:38.600] the triple header to prove that he isn't going to lose his seat after this triple header,
[54:38.600 -> 54:41.440] but it's something and it's an ultimatum.
[54:41.440 -> 54:46.880] Lastly, you can have an evening at the Williams headquarters at June 9th if you live in that
[54:46.880 -> 54:50.000] surrounding area or you can get there for only 150 euros.
[54:50.000 -> 54:54.680] And yes, 150 euros is not nothing, but you get to spend a whole night at the Williams
[54:54.680 -> 55:00.000] headquarters with the head of their historic corporation and see historic F1 cars and drink
[55:00.000 -> 55:01.000] alcohol.
[55:01.000 -> 55:03.200] So, if you're in the area, I would definitely check it out.
[55:03.200 -> 55:09.600] They're also running a 10% off promotion for that right now as well. So it would be less than 150 euros.
[55:10.400 -> 55:16.400] If I lived anywhere close to that and not in Southern California, I would be all over this.
[55:16.400 -> 55:21.120] This would be really sick. So that's it. Those are the Yale Sector Notes for this week. Nicole,
[55:21.120 -> 55:22.400] how was my sector time today?
[55:22.400 -> 55:23.040] for this week. Nicole, how was my sector time today?
[55:26.080 -> 55:28.400] Veloce! Which means fast in Italian.
[55:35.200 -> 55:40.800] So thank you to VoiceOverMan. Thank you for Taylor Swift for clarifying that the Gold Rush lyrics Eagles t-shirt hanging from the door is about the Philadelphia Eagles and not about the
[55:40.800 -> 55:42.560] band and- Gilbert's.
[55:42.560 -> 55:45.040] It's literally, Bron and I have not stopped talking about it and I've
[55:45.040 -> 55:50.480] been wondering the answer of that since December 11th 2020. And if you want to play it again this
[55:50.480 -> 55:53.840] Sunday that would be really really wonderful because I absolutely love that song so very much
[55:53.840 -> 56:00.320] and maybe we'll be in the same place again. And thank you to our four-legged executive producers.
[56:00.320 -> 56:04.400] Make sure you turn on auto downloads, rate and review the pod. It really really helps us out.
[56:04.400 -> 56:06.000] It takes two seconds of your day
[56:06.000 -> 56:08.000] to literally make our entire week,
[56:08.000 -> 56:10.000] if not our month, if not our year.
[56:10.000 -> 56:13.000] Especially if you're listening on Apple Podcasts.
[56:13.000 -> 56:17.000] And make sure you follow us on any of the social media platforms,
[56:17.000 -> 56:18.000] whatever it is that you use,
[56:18.000 -> 56:21.000] at Gridwalk Show, absolutely everywhere,
[56:21.000 -> 56:22.000] for your daily gridwalks.
[56:22.000 -> 56:24.000] And we will be back every Thursday,
[56:24.000 -> 56:27.080] and we sincerely hope you join us.
[56:27.080 -> 56:35.080] ♪♪♪

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